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@julienma
Last active July 31, 2023 16:35
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Self-sending cold emails with Mailcow + MailReach

Alternative (?): https://www.apollo.io/


https://twitter.com/wbetiago/status/1684737829430018048?s=12

We have our own email server that sends 3k cold emails per day and has 100/100 reputation score 🤩

A lot of people have asked me about our setup so here it is ⤵️

Step One 💻 Create a VM on your preferred cloud service and use docker to bootup an email server using Mailcow

Step Two 🛜 Buy an alternative domain because you don't want to run unnecessary risks and destroy the reputation of your main domain. (We bought podsqueeze .co)

Step Three 🥶 Warm up your server using a service like MailReach (we highly recommend this one). Just keep it on because it will always be working for you

Step Four 🔧 Setup SPF, DKIM, and DMARC on your domain provider

Step Five 📋 You want to reduce the chances of your emails being marked as spam at all costs! So you need to create a highly targeted email list of people that will be happy to read your email. After having your list you can use a Email List Validation to remove all the potentially broken emails...

Step Six 📝 Spend some time creating the best cold email possible. The words you use can actually determine if your email is considered spam or not. MailReach has a Spam Checker service that I highly recommend you to test multiple variations of your email.

Step Seven 🤖 Start sending your emails and try to replicate human behavior. Start slow with one or two emails per hour and slowly increase that number. Make sure to implement a random sleep in between each send.

And that it is 🙂 After that is just a matter of monitoring your score and answer to all the emails you get.

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