Project Goals and Objectives template This is a template to define the duration, goals, objectives and termination criteria of a project.
Date Before
Date After
Number of weeks
2024-02-29
2024-06-29
6
Desired state
Object
State Before
State After
Incentives
Bad
Good
Marketplace Growth
Unsustainable
Sustainable
Metrics to achieve desired state
Object
Metric
Value Before
Value After
Sustainable Marketplace Growth
Number of Active Sellers per week
10
100
Marketplace Growth
Number of Active Buyers per week
100
1000
Marketplace Growth
Cost to acquire Seller in EUR per week
400
300
Marketplace Growth
Cost to acquire Buyer in EUR per week
400
300
Marketplace Growth
Average Number of Buyers per Seller per week
2
10
Incentives
Convert rate from Visitor to Seller per week
40%
60%
Incentives
Convert rate from Visitor to Buyer per week
10%
30%
Incentives
Retention rate of Active sellers per week
10%
30%
Incentives
Retention rate of Active buyers per week
10%
30%
Week number
Number of Active Sellers per week
Change per week
1
10
0%
2
16
60%
3
25.6
60%
4
40.96
60%
5
65.536
60%
6
104.8576
60%
Week number
Number of Active Buyers per week
Change per week
1
100
0%
2
160
60%
3
256
60%
4
409.6
60%
5
655.36
60%
6
1048.576
60%
Week number
Cost to acquire Seller in EUR per week
Change per week
1
400
0%
2
376
-6%
3
353.44
-6%
4
332.2336
-6%
5
312.299584
-6%
6
293.561609
-6%
