Hello, daredevils out there. Have you ever tried ziplining at over 50 mph? My team did during our recent Summit in Copan Ruinas, Honduras. Some of us were very, very, very skeptical about doing this activity. Others were really excited and rode the zipline twice during the Summit. Why didn't some of us feel confident about trusting our lives to a steel cable and some mountain climbing gear? The answer is simple: Fear of the unknown.
Building custom software is a lot like trusting your life to a zipline. The stakes are high, and the payoff can be absolutely exhilarating. Successful custom software projects make everyone involved feel like they’re on cloud nine. The wind in your hair, the spectacular view, the amazing feeling of accomplishment! But it can also go badly: we hear grisly stories of failed products, blown budgets, or vanishing developers on a regular basis. No wonder some people are apprehe