Kopywriting Kourse from AppSumo... any wonder why women aren't working in tech?

gistfile1.txt

Date: Thu, 5 Apr 2012 19:12:32 -0400
To: jwigal@gmail.com
From: "KopywritingKourse" <nevmed@gmail.com>
Sender: kopywriting@aweber.com
Subject: why shitty stuff sometimes works better


If it's all dudes at a party, a hot chick will STAND OUT.

If every magazine ad has a hot chick on it, a big-ole picture of cute Pug will STAND OUT.

If everyone on the street is wearing a suit, a guy in a horse costume will STAND OUT.  

If a girl dresses like a slutty maid at the office, she will STAND OUT.

BUT.....
If a girl dresses like a slutty maid at a Halloween party where everyone else is dressed up too, she 
WILL NOT REALLY STAND OUT. 

If every advertisement looks professional, a shitty one will STAND OUT.  

Makes sense.....because whatever is "new, uncommon, or novel" generally gets the most attention.  

Here's an example of shitty stuff working better (and I'll explain WHY in a second):
 
Here's the original advertisement that was tested on a website:
http://clicks.aweber.com/y/ct/?l=5sqlZ&m=3zlfKk_uoDPM_g8&b=dgCiVQB4Em_rZg5pAaJA7w

Here's an extremely shitty version of the SAME advertisement.....but it converted WAAAYYY better!  Over 2.5x traffic increase with it!
http://clicks.aweber.com/y/ct/?l=5sqlZ&m=3zlfKk_uoDPM_g8&b=rDyehBpyBtvO6swkLShuyg

You can see the source of that test here:
http://clicks.aweber.com/y/ct/?l=5sqlZ&m=3zlfKk_uoDPM_g8&b=YgZtyYMBis2BA.xyN7tQow


Another quick example of shitty doing better is the little doodles I do on AppSumo like this:
http://clicks.aweber.com/y/ct/?l=5sqlZ&m=3zlfKk_uoDPM_g8&b=KVmpzExX6Ft4G0JvWPIx7A

That image pulls much higher than more "professional" ones I've made for the same product.  

BUT WHY THE HELL ARE THOSE SHITTY ADS DOING SO WELL? 
 
Here's a little secret.......the shitty stuff is often MUCH BETTER at explaining what you get!
 
If you've taken the KopywritingKourse, you'll know that SIMPLE & REALLY-DAMN CLEAR messages do better.  

So in that "Need For Speed" ad with the car, the first version was polished, had a lot of text, and was very confusing.  

The shitty version said:
NEED FOR SPEED!!!  PLAY FREE!!
 
I mean....how much clearer can it get!? :-)


WHAT YOU SHOULD LEARN FROM THIS:
Is your message polluted with a bunch of crap you don't need in there?
.....can you maybe "clean it up" to make it EXTREMELY CLEAR like the shitty ad?


You don't have to make such a poor quality ad, to LEARN from it!


Peace.
Neville - Kopywriting King
KopywritingKourse.com
Kopywriting Kourse
1108 Lavaca St. #110 
Austin, TX. 78701