Experiment DSL

gistfile1.rb

# Simple a/b test
experiment :signup_start_right_now do |exp|
  exp.description 'Show a 5th signup step'
  exp.ends_at '1 Jul 2011 00:00:00'
  
  exp.control '50%', :with => 'show start step',        :returning => false
  exp.treat   '50%', :with => 'do not show start step', :returning => true
end

# Simple a/b test, different syntax
experiment :signup_start_right_now do |exp|
  exp.description 'Show a 5th signup step'
  exp.ends_at '1 Jul 2011 00:00:00'
  
  exp.control('50%').with('show start step').returning(false)
  exp.treat('50%').with('do not show start step').returning(true)
end


# Simple a/b/c test
experiment :left_nav_wording do |exp|
  exp.description 'Try differeny copy on left nav'
  exp.ends_at '1 Jul 2011 00:00:00'
  
  exp.control '50%', :with => 'Buy it now',                     :returning => false
  exp.treat   '25%', :with => 'Do not miss a moment',           :returning => true
  exp.treat   '25%', :with => 'Your mom wants you to purchase', :returning => true
  
end


# Shortcut to create a 2-alternative experiment with false(control) at 100% and 0% true
# specify :at => PERCENTAGE to initialize the true group to a value other than 0
rollout :use_new_search, :at => '1%' do |r|
  r.description 'use new search technology that is awesome'
end