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test-twitter.json
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[
{
"body": "<p><b style=\"\">Twitter Blue is back!</b><br /> </p> \n<p>Starting today, we’re re-enabling Twitter Blue sign ups on iOS and web. Twitter Blue subscribers will get access to subscriber-only features* such as Edit Tweet, 1080p video uploads and reader mode. Subscribers will also receive a blue checkmark after their accounts are reviewed to ensure they meet all of our requirements, including our <a href=\"https://help.twitter.com/rules-and-policies/twitter-impersonation-and-deceptive-identities-policy\">rules against impersonation</a>. Accounts found to be breaking our rules may be suspended without a refund.</p> \n<p>Twitter Blue is $8/month on web, and $11/month for those who sign up on iOS. Subscribers who sign up on one platform will have Twitter Blue access on all supported platforms (iOS, Android, and web). Existing Twitter Blue subscribers will be able to <a href=\"https://help.twitter.com/en/using-twitter/twitter-blue\">upgrade, cancel, or auto-renew</a> their subscription at the new price. Prices may vary by region. We plan to offer subscriptions on Android soon.</p> \n<p>Subscribing to Twitter Blue is now available in the United States, Canada, Australia, New Zealand and the United Kingdom. We plan to roll out Blue to more countries soon.</p> \n<p>In addition to reviewing all accounts at sign up, we’re taking a number of other steps to detect and prevent impersonation. Subscribers who change their profile information, including display name, profile photo, and username (@handle), will temporarily lose their blue checkmark until those changes are reviewed by Twitter. Accounts created within the last 90 days, inactive accounts, accounts without a verified phone number, and accounts with recent changes to their profile information will not be able to subscribe to Twitter Blue at this time.</p> \n<p><b>Gold checkmarks and more</b></p> \n<p>In addition to these changes, starting today, we’re replacing the “official” label with a gold checkmark on some business accounts on Twitter. Soon, we’ll also add a gray checkmark for government and multilateral accounts. Learn more about profile labels on Twitter <a href=\"https://help.twitter.com/rules-and-policies/profile-labels\">here</a>.</p> \n<p>You can now apply for early access to Verification for Organizations. <a href=\"https://business.twitter.com/en/form/verification-for-organizations.html\">Apply now</a> or read more <a href=\"https://business.twitter.com/en/blog/twitter-verification-for-organizations.html\">here</a>.</p> \n<p>Thank you to our Twitter Blue subscribers and our advertisers for your feedback and support!</p> \n<p><i>*Note: We continue to improve Twitter Blue. Subscriber-only features may be subject to change and some features are currently platform specific.</i></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-12-12T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Twitter Blue is back. And gold checkmarks are here!",
"url": "https://blog.twitter.com/en_us/topics/product/2022/twitter-blue-update"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.ptraughber.html"
},
{
"body": "<p>Our sights remain on the horizon. Since we announced our five-year Tweepforce representation goals at the top of 2020, we have made great strides in Inclusion, Diversity, Equity, and Accessibility (IDEA). We’ve accelerated in the United States and are purposefully investing more IDEA resources globally because this work isn’t bound to one region or country. Simply put, we can’t serve a global public conversation without a globally inclusive approach.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-04-19T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Inclusion, Diversity, Equity, Accessibility Q1 2022: Our Global Approach",
"url": "https://blog.twitter.com/en_us/topics/company/2022/inclusion-diversity-equity-accessibility-report-our-global-approach-April-2022"
},
{
"body": "<p>This month, the Intergovernmental Panel on Climate Change published a <a href=\"https://twitter.com/IPCC_CH/status/1510998128224317448?s=20&amp;t=bCulvSphEZn1i7WNBBzPSA\">new and alarming report</a>, underscoring the urgency of the climate crisis – “immediate and deep emissions reductions,” they wrote, are necessary to turn the tide on global warming.</p> \n<p>Now more than ever, meaningful climate action, from all of us, is critical. Today – on #EarthDay2022 – we’re sharing more about our work to serve the climate conversations happening across Twitter, plus the latest on our own sustainability commitments. <br /> </p> \n<p><b>Climate-forward approach to ads </b></p> \n<p>People around the world use Twitter to connect with others passionate about protecting our planet. Last year, we introduced a <a href=\"https://twitter.com/i/topics/1265415402915393537\">dedicated Topic</a> to help people find personalized conversations about climate change. And, to support conversation around #COP26, we rolled out <a href=\"https://blog.twitter.com/en_us/topics/company/2021/-cop26-is-happening-on-twitter\">pre-bunks</a> — hubs of credible, authoritative information across a range of key themes, like the science backing climate change, made available in the Explore tab, Search, and Trends. </p> \n<p>To better serve these conversations, misleading advertisements on Twitter that contradict the scientific consensus on climate change are prohibited, in line with our <a href=\"https://business.twitter.com/en/help/ads-policies/ads-content-policies/inappropriate-content.html\">inappropriate content policy</a>. We believe that climate denialism shouldn’t be monetized on Twitter, and that misrepresentative ads shouldn’t detract from important conversations about the climate crisis. This approach is informed by authoritative sources, like the <a href=\"https://twitter.com/IPCC_CH\">Intergovernmental Panel on Climate Change</a> Assessment Reports. <br /> </p> \n<p>We recognize that misleading information about climate change can undermine efforts to protect the planet. In the coming months, we’ll have more to share on our work to add reliable, authoritative context to the climate conversations happening on Twitter. <br /> </p> \n<p><b>Sustainability at Twitter<br /> </b></p> \n<p>We continue to accelerate our sustainability efforts, and we’re laser focused on reducing our own carbon footprint. Through targeted work, we’ve lowered our emissions for the second straight year – even as the company grew.</p> \n<p>In 2019, we <a href=\"https://blog.twitter.com/en_us/topics/company/2019/taking-steps-toward-sustainability-this-earth-day\">shared plans</a> to achieve 100% carbon-neutral power sourcing in our current data centers by the end of 2022. With the help of our partners at Watershed, we’ll be utilizing zero-carbon electricity for all of our data centers, and for surrounding offices in the US and Canada. Our Renewable Energy Certificates (RECs) are sourced from solar and wind power projects in the same geographic region in which energy was used, and cover 100% of Scope 2 emissions from these sites. <br /> </p> \n<p>Earlier this year, we <a href=\"https://twitter.com/Policy/status/1488890378107424774?s=20&amp;t=jkutu3xVvuB53nb-lZsLHQ\">joined the EU climate pact</a>, committing to ambitious North Star and Pathway pledges, in line with Paris Agreement goals. We’re committed to transitioning to renewable electricity in all our EU leased operations; using 100% carbon-neutral energy in our directly leased buildings by 2025; and upping our investments in carbon removal technologies. <br /> </p> \n<p>In 2021, we were <a href=\"https://twitter.com/nedsegal/status/1385253364477304842?s=20&amp;t=kcMoYvhE9C6u5eSz7UtT4A\">proud to join</a> the Science Based Target Initiative (SBTi), and we’re actively pursuing those targets. By 2030, we’re set to have significantly reduced our greenhouse gas emissions, paving the way for our net-zero journey. <br /> </p> \n<p>Since 2020, we’ve measurably advanced our <a href=\"https://www.cdp.net/en\">CDP score</a>, achieving a B grade for our comprehensive reporting on Twitter’s sustainability efforts. We believe that transparency should be central to our approach to sustainability. We’ll continue to report on our progress, providing regular, public-facing updates against our declared targets.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-04-22T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Accelerating our climate commitments on Earth Day",
"url": "https://blog.twitter.com/en_us/topics/company/2022/accelerating-our-climate-commitments-on-earth-day"
},
{
"body": "<p>Around the world, people use Twitter to find reliable information in real time. During periods of crisis – such as situations of armed conflict, public health emergencies, and large-scale natural disasters – access to credible, authoritative information and resources is all the more critical. </p> \n<p>Today, we’re introducing our crisis misinformation policy – a global policy that will guide our efforts to elevate credible, authoritative information, and will help to ensure viral misinformation isn’t amplified or recommended by us during crises. In times of crisis, misleading information can undermine public trust and cause further harm to already vulnerable communities. Alongside our existing work to make <a href=\"https://twitter.com/TwitterMoments/status/1397256877315141637?s=20&amp;t=h1puWI44FT1DN7JOAkWrWg\">reliable</a> <a href=\"https://twitter.com/TwitterMoments/status/1427079698899636224?s=20&amp;t=h1puWI44FT1DN7JOAkWrWg\">information</a> more accessible during crisis events, this new approach will help to slow the spread by us of the most visible, misleading content, particularly that which could lead to severe harms.<br /> </p> \n<p><b>Developing the policy<br /> </b></p> \n<p>Teams at Twitter have worked to develop a crisis misinformation framework since last year, drawing on key input from global experts and human rights organizations. For the purposes of this policy, we define crises as situations in which there is a widespread threat to life, physical safety, health, or basic subsistence. This definition is consistent with the United Nations’ definition of a humanitarian crisis and other humanitarian assessments.</p> \n<p>Down the line, as we expand our approach, we will enforce around other emergent global crises, informed by the United Nations Inter-Agency Standing Committee (IASC)’s emergency response framework, and other global humanitarian frameworks.<br /> </p> \n<p><b>Addressing the most severe harms<br /> </b></p> \n<p>During moments of crisis, establishing whether something is true or false can be exceptionally challenging. To determine whether claims are misleading, we require verification from multiple credible, publicly available sources, including evidence from conflict monitoring groups, humanitarian organizations, open-source investigators, journalists, and more. </p> \n<p>Conversation moves quickly during periods of crisis, and content from accounts with wide reach are most likely to rack up views and engagement. To reduce potential harm, as soon as we have evidence that a claim may be misleading, we won’t amplify or recommend content that is covered by this policy across Twitter – including in the Home timeline, Search, and Explore. In addition, we will prioritize adding warning notices to highly visible Tweets and Tweets from high profile accounts, such as state-affiliated media accounts, verified, official government accounts. <br /> </p> \n<p>Some examples of Tweets that we may add a warning notice to include: </p> \n<ul> \n <li>False coverage or event reporting, or information that mischaracterizes conditions on the ground as a conflict evolves;</li> \n <li>False allegations regarding use of force, incursions on territorial sovereignty, or around the use of weapons;</li> \n <li>Demonstrably false or misleading allegations of war crimes or mass atrocities against specific populations;</li> \n <li>False information regarding international community response, sanctions, defensive actions, or humanitarian operations.</li> \n</ul> \n<p>Strong commentary, efforts to debunk or fact check, and personal anecdotes or first person accounts do not fall within the <a href=\"https://help.twitter.com/rules-and-policies/crisis-misinformation\">scope of the policy</a>.</p> \n<p><b>What you’ll see on Twitter</b></p> \n<p>Tweets with content that violate the crisis misinformation policy will be placed behind a warning notice that looks like this: </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-05-19T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Introducing our crisis misinformation policy",
"url": "https://blog.twitter.com/en_us/topics/company/2022/introducing-our-crisis-misinformation-policy"
},
{
"body": "<p>Today, May 20, marks our 26th Twitter For Good Day, a company-wide biannual day when Tweeps around the world come together for the communities that we serve. Every day, the Twitter for Good team brings company and community together as a force for good through various partnerships and activations. However, on Twitter for Good Day, everyone at Twitter is encouraged to participate in activities that benefit their local communities. This year marks a return for many to in-person volunteering, something that was largely paused due to the COVID-19 pandemic. Because of the pandemic, our teams were able to adapt and still hold four virtual Twitter for Good Days.</p> \n<p>Whether it’s training students in online safety and media literacy skills, serving meals and playing bingo with seniors, or conducting mock interviews with aspiring tech professionals, Twitter for Good Day is a chance to get out and learn about our neighbors and collectively make a difference where we live and work. Follow #TwitterForGood to see what’s happening around the world.</p> \n<p><b>Milestones for our employee matching program</b></p> \n<p>Today also marks a total of $10 million dollars donated through our employee matching program since its launch in August of 2018. Since its inception, the program has evolved significantly, including a ten-fold increase in the number of organizations we support. Tweeps have been especially successful at launching their own personal campaigns, raising dollars from friends and family to then use against our employee match. </p> \n<p>During major world events, we’ve also increased the number of dollars matched by Twitter, surging to match three times the amount donated during events of particular interest to Tweeps and in support of causes and organizations they care about. Thus far, our employees have donated to 3,318 organizations in 50 countries.</p> \n<p><b>Launching ArtHouse for Good</b></p> \n<p><a href=\"https://twitter.com/ArtHouse\">ArtHouse</a>, Twitter’s in-house content creation team for brands, and <a href=\"https://twitter.com/TwitterForGood\">Twitter for Good</a> have joined forces to launch ArtHouse for Good, a new social impact initiative that helps nonprofit organizations amplify their voice on Twitter.</p> \n<p>Over the past year, we’ve collaborated with partners around the world to elevate their content through pro bono, world-class creative content production and consultation. This includes editing and optimizing content, bringing in talented artists and creators, and providing strategic guidance around best practices on Twitter. We’ve also worked in lockstep with our creative colleagues on <a href=\"https://blog.twitter.com/en_us/topics/product/2019/Twitter-next\">Twitter NEXT</a> to bring these projects to life. Here are a few examples: </p> \n<p><b>Promoting environmental conservation with <a href=\"https://twitter.com/IPAM_Amazonia\">IPAM Amazoni</a></b></p> \n<p>We partnered with the Amazon Environmental Research Institute (IPAM) to raise awareness of the deforestation crisis happening in the Amazon forest. The key element of the campaign was to create and introduce a new persona to the Twitter timeline: Maya.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-05-20T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Celebrating Twitter for Good",
"url": "https://blog.twitter.com/en_us/topics/company/2022/celebrating-twitter-for-good"
},
{
"body": "<p>On May 25, 2022, Twitter reached a <a href=\"https://www.ftc.gov/news-events/news/press-releases/2022/05/ftc-charges-twitter-deceptively-using-account-security-data-sell-targeted-ads?utm_campaign=https://www.ftc.gov/news-&amp;utm_content=1653513339&amp;utm_medium=social&amp;utm_source=twitter\" target=\"_blank\">settlement</a> with the <a href=\"https://www.ftc.gov/\" target=\"_blank\">Federal Trade Commission</a> (FTC) regarding <a href=\"https://help.twitter.com/en/information-and-ads\" target=\"_blank\">a privacy incident disclosed</a> in 2019 when some email addresses and phone numbers provided for account security purposes may have been inadvertently used for advertising. This issue was addressed as of September 17, 2019, and today we want to reiterate the work we’ll continue to do to protect the privacy and security of the people who use <a href=\"https://twitter.com/\" target=\"_blank\">Twitter</a>.</p> \n<p>Keeping data secure and respecting privacy is something we take extremely seriously, and we have cooperated with the FTC every step of the way. In reaching this settlement, we have paid a $150M USD penalty, and we have aligned with the agency on operational updates and program enhancements to ensure that people’s personal data remains secure and their privacy protected.</p> \n<p>Twitter’s commitment to security and privacy is not a point-in-time exercise for us but a core value we constantly enhance by updating our practices to meet the evolving needs of our customers. The<a href=\"https://blog.twitter.com/en_us/topics/company/2021/our-continued-work-to-protect-your-privacy-and-security\" target=\"_blank\"> recently announced</a> Data Governance Committee is an embodiment of our dedication to strengthen the implementation of our privacy and security policies and standards, as well as to expand our internal privacy and security review processes during the product development life cycle.</p> \n<p>Moving forward, we will continue to make investments in this work, including building and evolving processes, implementing technical measures, and conducting regular auditing and reporting to ensure we are mitigating risk at every level and function at Twitter. We will also continue to partner with the FTC, and our security and privacy regulators around the world, on our shared mission of building useful products and services that meet our customers’ needs while keeping the information they share with us secure and respectful of their privacy. </p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-05-25T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "FTC settlement: Our commitment to protecting your privacy and security",
"url": "https://blog.twitter.com/en_us/topics/company/2022/ftc-settlement-twitter"
},
{
"body": "<p><i>Editor’s note: As of July 2022, Product Drops and Product Details Page are now supported on Android devices in the US. As of October 2022, Product Drops is available to all qualifying merchants in the U.S. and can be accessed through the Twitter Shopping Manager. Last updated: October 26, 2022.</i></p> \n<p>Picture this: Your favorite brand announces that it's dropping a new collection in a few weeks. The weeks fly by and on drop day… you completely forget about it. And that hot new item you wanted? All gone.</p> \n<p>If this sounds familiar, we’ve got something for you.</p> \n<p>People come to Twitter to talk about products and product drops every day. And merchants have long been dropping products on Twitter without any native product support. We’re excited to change that and introduce new shopping features that empower shoppers to stay on top of the launches that matter most to them and provide merchants with another way to engage shoppers around big product moments.</p> \n<p>Meet Product Drops – the newest member of the Twitter Shopping family.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-06-08T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Be part of the hype: Introducing Product Drops",
"url": "https://blog.twitter.com/en_us/topics/product/2022/be-part-of-the-hype--introducing-product-drops"
},
{
"body": "<p>In the first half of 2022, there were approximately 1.5 BILLION Tweets about gaming – a record half following up on a record year for gaming conversation in 2021. The 36% increase in Tweets about gaming year-over-year* was driven by big-time conversations around game releases like Elden Ring, esports leagues like Call of Duty League, VALORANT Champions Tour and Professional Gamers League Counter-Strike: Global Offensive and global gaming events like Xbox Showcase, Playstation’s State of Play and Summer Game Fest.</p> \n<p>Gamers around the world continued to come to Twitter to discuss all of the latest happenings and trends. From new game releases to patch notes to highlights from major esports events – it’s all happening on Twitter.<br /> </p> \n<p>Genshin Impact remained atop the charts for Most Tweeted About Video Game globally, after claiming the title in 2021. And everyone’s favorite daily activity, Wordle, took the no. 2 spot.<br /> </p> \n<p>Here’s a look at Twitter’s global gaming conversation insights from the first half of 2022 (Jan. 1, 2022 - June 30, 2022):</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-07-12T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Twitter Gaming reports record conversation volume for first half of 2022",
"url": "https://blog.twitter.com/en_us/topics/insights/2022/twitter-gaming-reports-record-conversation-volume-for-first-half-of-2022"
},
{
"body": "<p>In every journey, headwinds are inevitable. We’ve experienced our fair share at Twitter –– and across our industry— and yet our focus remains steady. We’re continuing our work to support our Tweepforce with our global Business Resource Groups (BRGs) front and center. As we welcome change, our commitment does not waver: we’re on a journey to become the world’s most inclusive, diverse, equitable, and accessible (IDEA) tech company.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-07-21T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "IDEA Q2 2022: #UntilWeAllBelong Toolkit",
"url": "https://blog.twitter.com/en_us/topics/company/2022/inclusion-diversity-equity-accessibility-report-our-global-approach-April-20221"
},
{
"body": "<p>This year marks a decade of transparency reporting for Twitter, and today we are publishing our <a href=\"https://transparency.twitter.com/\">20th Transparency Report</a>. </p> \n<p>Why does this matter? Over the last 10 years how governments attempt to control free expression, remove content, and reveal the identity of account owners on Twitter has evolved significantly. Meaningful transparency helps people understand the rules of online services and hold governments accountable for their actions, and in turn, helps keep us accountable for principled content moderation and responsiveness to government demands. Transparency is a key guiding principle in our mission to serve the public conversation, protect the Open Internet, and advance the internet as a global force for good. We have and will continue to fight for the people who use Twitter to raise their voice.</p> \n<p><b>Highlights from our latest report </b></p> \n<p>We continue to see a concerning trend toward attempts to limit global press freedom, with an increase in government legal demands targeting journalists, as well as an overall increasing number of legal demands on accounts – both represent record highs since reporting began. </p> \n<ul> \n <li>Record number of legal demands on accounts (47,572 demands on 198,931 accounts)</li> \n <li>An increase of 103% in legal demands from governments targeting verified journalists and news outlets since the last reporting period</li> \n <li>The United States accounted for 20% of all global requests<br /> Tweet impressions that violated Twitter rules accounted for less than 0.1% of total impressions on all Tweets</li> \n <li>We objected to 29 US civil requests for account information that sought to unmask the identities of anonymous speakers</li> \n</ul> \n<p>See the full report <a href=\"https://transparency.twitter.com/\">here</a>.</p> \n<p><b>Governments’ role in transparency reporting</b></p> \n<p>This update comes at a time when government requests for account information and content removal continually hit new records, including demands to reveal the identity of anonymous account owners. This is why we continue to advocate for greater transparency from governments themselves about how these powers are used. People who use our service should know that we take a principled approach to how we handle government requests and legal demands and how we share information about people who use our service.</p> \n<ul> \n <li>For July 1, 2021 through December 31, 2021 (the reporting period of the update we’re sharing today) we saw an increase in global legal demands received, a continued upward trend for Twitter.</li> \n <li>For this reporting period, Twitter received 47,572 legal demands for 198,931 unique accounts, the largest number of accounts we’ve reported in the past 10 years. This number has continued to increase throughout each reporting period, and we also continue to see similar trends in government requests for information. This reporting period, we received 11,460 such requests.</li> \n</ul> \n<p><b style=\"\">Globally during the latest reporting period:</b></p> \n<ul> \n <li>Twitter narrowed (meaning we disclosed some information but not all information demanded in the request) or did not disclose any information in response to 60% of global government information requests.</li> \n <li>For the latest reporting period, 349 accounts of verified journalists and news outlets located all around the world were subject to 326 legal demands, a 103% increase since the previous reporting period and a record high since we started tracking this important metric, which is all the more important at a time when freedom of the press is strained globally.</li> \n</ul> \n<p><b>From the US during the last reporting period:</b></p> \n<ul> \n <li>Government information requests originating from the US made up the highest percentage among requesting countries from around the world.</li> \n <li>With the exception of the second half of 2020, US information requests have represented the largest share of total global volume in a reporting period since Twitter’s first transparency report in 2012.</li> \n <li>20% of all global requests for account information originated from the United States during this reporting period.</li> \n <li>These requests accounted for 39% of all accounts specified from around the world. Twitter complied, in whole or in part, with 69% of these U.S. information requests.</li> \n <li>We objected to 29 US civil requests for account information that sought to unmask the identities of anonymous speakers on First Amendment grounds. </li> \n</ul> \n<p>Of those 29 requests, we filed lawsuits to fight back in two instances and succeeded in convincing courts to apply First Amendment protections in one case. The other case remains pending.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-07-28T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Sharing our latest transparency update, marking decade long commitment",
"url": "https://blog.twitter.com/en_us/topics/company/2022/ttr-20"
},
{
"body": "<p><i>More on our approach in English and Swahili</i></p> \n<p>On Tuesday 9th August, Kenyan voters will be heading to the polls for the 2022 General Elections, where they will vote to elect a new President, as well as voting to elect members of the National Assembly, and members of the Kenyan Senate. In addition to this, local county governors and candidates for the country's 47 county assemblies will also be on the ballot this year for voters’ consideration. </p> \n<p><b>Elections on Twitter <br /> </b></p> \n<p>During any election,Twitter serves as a centralised hub for real-time political conversation and commentary, electoral resources, journalistic reports live from the campaign trail as well as a tool for people to hear directly from political representatives themselves. <br /> </p> \n<p>Our work to make Twitter an engaging and healthy platform for political discourse is long standing; in 2019 we <a href=\"https://twitter.com/jack/status/1189634360472829952?lang=en\">banned political ads</a> as we believe political messaging should be earned, not bought; we’ve expanded our policies around <a href=\"https://help.twitter.com/en/rules-and-policies/election-integrity-policy\">election misinformation</a> and continue to add context and notices to Tweets with <a href=\"https://help.twitter.com/en/rules-and-policies/manipulated-media\">manipulated media</a>, to ensure people have the context they need. <br /> </p> \n<p><b>2022 Kenyan Elections <br /> </b></p> \n<p>Today, we wanted to share the steps we’ve taken and the trusted local partnerships we have, ahead of the 2022 Kenyan elections, ensuring the debate on Twitter is healthy, open and safe. Our work also ensures that Twitter continues to serve as the go-to place for people to see what’s happening, participate in the conversation, track campaign trails and consume verified information, so voters can make informed choices about what’s most important to them in this election. </p> \n<p><b>Partnerships</b></p> \n<p>As we work to improve the health of the public conversation - particularly during civic events like elections - we are committed to reaching beyond Twitter to intergrate diverse perspectives that make our service better for everyone. As part of that, we have partnered with a number of organisations to further amplify credible information during the Kenyan election.</p> \n<p><i>Elevate Credible Information: </i>One such partner is <a href=\"https://twitter.com/AfricaCheck?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\">Africa Check</a>; established in 2012 as the continent’s first independent, nonpartisan fact-checking organisation that debunks dangerous statements, and empowers people to engage with information critically, while also building a culture of fact-checking across Africa. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-08-03T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "The 2022 Kenyan General Election is happening on Twitter",
"url": "https://blog.twitter.com/en_us/topics/company/2022/the-2022-kenyan-general-election-is-happening-on-twitter"
},
{
"body": "<p>Twitter is the place to find real-time, reliable information about the 2022 midterms – whether you’re looking for breaking news from reporters, information on voting, or policy positions from candidates. We aim to enable healthy civic conversation on Twitter, while ensuring people have the context they need to make informed decisions about content they encounter. Because we’re a global service, there’s almost always an election happening on Twitter. </p> \n<p>Today, we’re announcing steps we’re taking ahead of the US midterms to protect civic conversation on Twitter. <br /> </p> \n<p><b>Our Civic Integrity Policy <br /> </b></p> \n<p>As a key part of the Twitter Rules, since 2018, our <a href=\"https://help.twitter.com/en/rules-and-policies/election-integrity-policy\">Civic Integrity Policy</a> has helped people find credible information during elections and other civic processes — including in the Philippines, Kenya, Australia, Brazil, and India – just this year.</p> \n<p>Today, as we do ahead of other global elections, we’re activating enforcement of our Civic Integrity Policy for the 2022 US midterms.</p> \n<p>The Civic Integrity Policy covers the most common types of harmful misleading information about elections and civic events, such as: claims about how to participate in a civic process like how to vote, misleading content intended to intimidate or dissuade people from participating in the election, and misleading claims intended to undermine public confidence in an election – including false information about the outcome of the election. Tweets with this content may be labeled with links to credible information or helpful context, and Twitter will not recommend or amplify this content in areas of the product where Twitter makes recommendations. People on Twitter will see a prompt prior to liking or sharing labeled tweets, and in cases where there is potential for harm associated with the false or misleading claim, the Tweet may not be liked or shared to prevent the spread of the misleading information.</p> \n<p>Fake accounts that misrepresent affiliation to a candidate or elected official are prohibited under our existing Misleading &amp; Deceptive Identities Policy — and we remain vigilant against potential coordinated manipulation efforts. And during this election period, and year-round, we continue to enforce our safety policies – including for conduct targeting election workers.<br /> </p> \n<p><i>Redesigned labels<br /> </i></p> \n<p>Late last year, we tested new misleading information labels and saw promising results. The new labels increased click through rates by 17%, meaning more people were clicking labels to read debunking content. We also saw notable decreases in engagement with Tweets labeled with the new design: -13% in replies, -10% in Retweets and -15% in likes. </p> \n<p><b>Finding reliable information<br /> </b></p> \n<p>Twitter wants to empower voters to find reliable information about how to register, how to vote, and the choices on their ballot. To make it easier to find reliable news and accurate information about participating in the civic process, we’re launching a number of product updates.</p> \n<p><i>Here’s what you can expect to see on Twitter as election day approaches in the US:<br /> </i></p> \n<p><i style=\"\">Prebunks </i><br /> </p> \n<p>In the lead up to election day, we’ll share prompts with information about how and where to vote, directly to people’s timelines. </p> \n<p>We’re also bringing back <a href=\"https://twitter.com/TwitterSupport/status/1320757320100577280?s=20&amp;t=Vg-Y_IJe-uQ6En9YJHr4fQ\">prebunks</a> — in English, Spanish, and all other languages supported on Twitter — to get ahead of misleading narratives on Twitter, and to proactively address topics that may be the subject of misinformation. Over the coming months, we’ll place prompts directly on people’s timelines in the US and in Search when people type related terms, phrases, or hashtags. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-08-11T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Our approach to the 2022 US midterms",
"url": "https://blog.twitter.com/en_us/topics/company/2022/-our-approach-to-the-2022-us-midterms"
},
{
"body": "<p>Twitter helps people connect with unique and compelling voices around the world. With podcasts, we’re taking that connection to a whole new level. </p> \n<p>Starting Thursday, August 25, we’re integrating podcasts into Twitter as a part of our newly redesigned <a href=\"https://help.twitter.com/en/using-twitter/spaces\" target=\"_blank\">Spaces</a> Tab. We know that some discussions need more than 280 characters, and bringing people closer to the ideas, content, and creators they know and love is core to Twitter no matter where the conversations take place.<br /> </p> \n<p>So how will it all work, and how can you check out Twitter’s new podcasts for yourself? Take a look below for everything you need to know about this exciting update.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-08-25T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Listen up: Podcasts are coming to Twitter",
"url": "https://blog.twitter.com/en_us/topics/product/2022/listen-up-podcasts-are-coming-twitter"
},
{
"body": "<p>Sometimes you just want to talk to your people. That’s why we created Twitter Circle, a new way to Tweet to a smaller crowd. </p> \n<p>With Twitter Circle, people now have the flexibility to choose who can see and engage with their content on a Tweet-by-Tweet basis. This makes it easier to have more intimate conversations and build closer connections with select followers.</p> \n<p>We began testing Twitter Circle <a href=\"https://twitter.com/TwitterSafety/status/1521540727557218309\" target=\"_blank\">in May</a>, and the response was overwhelmingly positive. So starting today, we’re making this highly-requested feature available to everyone on iOS, Android, and Twitter.com globally.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-08-30T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Introducing Twitter Circle, a new way to Tweet to a smaller crowd",
"url": "https://blog.twitter.com/en_us/topics/product/2022/introducing-twitter-circle-new-way-tweet-smaller-crowd"
},
{
"body": "<p>The screenshot below may look a lot like an edited Tweet. That’s because it is, and you could be seeing more of them soon (like the one at the bottom of this article).</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-09-01T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "This is a test of Twitter’s new Edit Tweet feature. This is only a test",
"url": "https://blog.twitter.com/en_us/topics/product/2022/twitter-new-edit-tweet-feature-only-test"
},
{
"body": "<p><i>As of November 2022, Birdwatch is now <a href=\"https://help.twitter.com/en/using-twitter/community-notes\" target=\"_blank\">Community Notes</a>.</i></p> \n<p><a href=\"https://twitter.com/i/birdwatch/rated_helpful\" target=\"_blank\">Birdwatch</a> is a collaborative way to add helpful context to Tweets and keep people better informed.</p> \n<p>As a recap, the program is made up of a group of people, or contributors, who help identify information in Tweets they believe is misleading and write notes that provide informative context. Only notes that are rated Helpful by a diverse group of contributors, or that “bridge” across groups of people who have tended to disagree in their past ratings, are made visible on Twitter.<br /> </p> \n<p>The program <a href=\"https://blog.twitter.com/en_us/topics/product/2021/introducing-birdwatch-a-community-based-approach-to-misinformation\" target=\"_blank\">began testing in 2021</a> and is regularly being <a href=\"https://blog.twitter.com/en_us/topics/company/2022/building-a-better-birdwatch\" target=\"_blank\">updated and improved</a> thanks to analysis from our research team and feedback from our academic advisory board and Birdwatch contributors. Now, we’re rolling out a new onboarding process and expanding the visibility of notes to increase the positive impact of Birdwatch and enable healthier Twitter conversations. <br /> </p> \n<p>Here’s a look at what’s new, along with some important new findings that highlight the impact Birdwatch is already having on Twitter.</p> \n<h2>A better way to join and contribute to Birdwatch</h2> \n<p>We're rolling out an updated Birdwatch onboarding process that better incentivizes contributors to write and rate notes in a thoughtful way.<br /> </p> \n<p>New Birdwatch contributors who have met the eligibility criteria* will begin with an initial Rating Impact score of zero, which they can increase by consistently rating other contributors’ notes and reliably identifying those that are Helpful and Not Helpful. Once a contributor’s score has risen to five, they can start writing notes.</p> \n<p>Contributors can further increase their Writing and Rating Impact scores by both writing Helpful notes and continuing to rate notes written by others. Repeatedly writing notes that reach a status of Not Helpful, however, will result in a decreasing score and could temporarily lock a contributor’s note writing ability.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-09-07T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Birdwatch is getting a new onboarding process and more visible notes",
"url": "https://blog.twitter.com/en_us/topics/product/2022/birdwatch-getting-new-onboarding-process-more-visible-notes"
},
{
"body": "<p>Serena Williams has been a dominant force on the tennis court for 27 years — and while Twitter hasn’t been around quite that long, she continues to rack up the W’s here as well.</p> \n<p>Last week, in addition to <a href=\"https://www.cnn.com/2022/09/07/media/serena-williams-espn-ratings/index.html\" target=\"_blank\">shattering ESPN’s all-time tennis viewership record</a> during her farewell match at the US Open, Serena was officially crowned the most Tweeted about female athlete of all time.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-09-08T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Serena by the numbers: The most Tweeted about female athlete of all time",
"url": "https://blog.twitter.com/en_us/topics/insights/2022/serena-numbers-most-tweeted-about-female-athlete-all-time"
},
{
"body": "<p>People come to Twitter for many reasons. As it turns out, one of the biggest is to stay informed about current events.</p> \n<p>Whether it’s politics, world &amp; local news, entertainment, sports, technology, or health &amp; wellness, Twitter has become home to some of the most relevant conversations about news and current events happening around the world.</p> \n<p>Why is this important information to know? First, it helps us understand and better serve people’s interests. Second, it reinforces the importance of the work we’re doing to <a href=\"https://help.twitter.com/en/resources/addressing-misleading-info\" target=\"_blank\">address misinformation</a>, <a href=\"https://blog.twitter.com/en_us/topics/product/2022/birdwatch-getting-new-onboarding-process-more-visible-notes\" target=\"_blank\">add helpful context to Tweets</a>, and keep people better informed about the news they consume on Twitter.</p> \n<p>To help give you visibility into some of these findings, we’ve compiled learnings from studies Twitter has performed with YouGov and Sparkler, as well as internal Twitter data and third party research from groups like YouGov and Pew Research. Unless otherwise noted, these studies and surveys have been conducted with respondents in the US. </p> \n<p>Read on to learn more about the ways people engage with current events on Twitter.</p> \n<h2>People engage regularly with news on Twitter </h2> \n<p>People on Twitter are avid news consumers. Many of them are interested in politics and current events, and they regularly Tweet about it.<br /> </p> \n<ul> \n <li>94% of people on Twitter express interest in current events</li> \n <li>85% of people on Twitter watch, read, or listen to the news at least once a day</li> \n <li>83% of people on Twitter Tweet about news</li> \n <li>3 in 4 people who come to Twitter for news do so at least once a day</li> \n <li>55% of people on Twitter get their news from Twitter, more than other social media platforms</li> \n <li>75% of people who come to Twitter for news follow news about politics and current events on Twitter</li> \n <li>In the first 6.5 months of 2022, there were 4.6B Tweets about news in the US (#1) and 10.4B Tweets about news globally (#2)</li> \n</ul>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-09-12T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "How many people come to Twitter for news? As it turns out, a LOT",
"url": "https://blog.twitter.com/en_us/topics/insights/2022/how-many-people-come-twitter-for-news"
},
{
"body": "<p>Some of the biggest moments from around the world are discussed on Twitter.</p> \n<p>From long awaited movie and album releases to sports highlights and global events that shape the course of history, Twitter is where people come to share and talk about the moments that impact them the most.</p> \n<p>And the summer of 2022 has been no different.</p> \n<p>September has already set the record for the biggest day in Twitter’s history, but there’s much more to a record-breaking summer than just 24 hours. Take a look below at just a few of the moments that helped define the summer of 2022 on Twitter.</p> \n<h2>Music</h2> \n<p>In late July, a one word Tweet from Beyoncé — “<a href=\"https://twitter.com/Beyonce/status/1552871034394533888\" target=\"_blank\">RENAISSANCE…</a>” — drove more than 6.1 million video views and sent people across Twitter scrambling to listen to “Queen Bey’s” newest album.<br /> </p> \n<p>K-pop superstars BLACKPINK <a href=\"https://twitter.com/BLACKPINK/status/1559555592880287744\" target=\"_blank\">dropped the teaser</a> for their hit single Pink Venom on Twitter on August 17, racking up more than 300,000 likes and nearly 4 million views.</p> \n<p>And who could forget BTS’ Jung Kook showing millions of viewers on Twitter how he likes to groove on his 25th birthday?</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-09-16T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Moments that defined a record-breaking summer on Twitter",
"url": "https://blog.twitter.com/en_us/topics/insights/2022/moments-that-defined-record-breaking-summer-twitter"
},
{
"body": "<p>Not everyone experiences Twitter in the same way. For those who are blind or have low vision, image descriptions are an important tool for clarifying and enriching their experience. </p> \n<p>That’s why we’re rolling out a new image description reminder to encourage more people on Twitter to add helpful descriptions to the images they Tweet. </p> \n<p>Here’s how it works — and why it’s important.</p> \n<h2>Activating Twitter’s new image description reminder</h2> \n<p>Whenever you add a photo to a Tweet, you have the option to describe it using alt text, also known as a digital image description. Our new image description reminder is a feature that prompts you to make a good habit of adding alt text to every image you upload and share on Twitter.<br /> </p> \n<p>Once enabled, the feature sends you a prompt on web and mobile reminding you to add alt text whenever you’re about to Tweet an image.</p> \n<p>We’re rolling out our new image description reminder globally, and most people on Twitter have access to it already (those who don’t will have it very soon). To activate it, open the main menu and select:</p> \n<p>Settings and privacy &gt; Accessibility, display, and languages &gt; Accessibility &gt; Receive image description reminder</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-09-19T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "We’re making images on Twitter more accessible. Here’s how",
"url": "https://blog.twitter.com/en_us/topics/product/2022/making-images-twitter-more-accessible"
},
{
"body": "<p>Twitter is always working to make it easier for you to discover the conversations and accounts that interest you the most. Recommendations are one of the ways we do that. </p> \n<p>If you’ve ever seen a Tweet you enjoyed from someone you didn’t follow, you’ve probably seen a recommendation. Think of them as personalized suggestions that are shown to you based on actions you take on Twitter.</p> \n<p>Recommendations are designed to enrich your Twitter experience, and the more you know about them, the better they can be. In fact, we’ve put together a whole <a href=\"https://help.twitter.com/en/rules-and-policies/recommendations\" target=\"_blank\">Help Center article</a> detailing what types of content we recommend, where recommendations appear, and how you can control them (definitely worth a read).</p> \n<p>If you’re pressed for time, however, here’s the tl;dr on recommendations and how we’re working to improve them.</p> \n<h2>How and where Twitter recommends content</h2> \n<p>The content we recommend to you is informed by actions you take on Twitter, also known as signals.<br /> </p> \n<p>Signals can include things like interests you’ve told us about, Topics you follow, Tweets you engage with, and even Tweets people in your network like. Based on these signals and more, we’ll show you content we think you’ll be interested in. </p> \n<p>Recommendations can appear in your Home timeline, certain places within the Explore tab, and elsewhere on Twitter.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-09-20T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "How recommendations help you discover more on Twitter",
"url": "https://blog.twitter.com/en_us/topics/product/2022/how-recommendations-help-discover-more-twitter"
},
{
"body": "<p>Twitter is committed to data-driven transparency. </p> \n<p>In 2018, this commitment led us to publish the first comprehensive public archive of data related to state-backed information operations. Then, earlier this year, we launched the <a href=\"https://blog.twitter.com/en_us/topics/company/2021/-expanding-access-beyond-information-operations-\" target=\"_blank\">Twitter Moderation Research Consortium</a> (TMRC) — a global group of experts studying platform governance issues. </p> \n<p>These combined efforts have given tens of thousands of researchers access to 52 datasets spanning nine terabytes of media and more than 220 million Tweets, all with one goal in mind: empowering an unprecedented level of empirical research into state-backed attacks on the integrity of the conversation on Twitter.</p> \n<p>Now we want to take it a step further. That’s why, starting today, we’re offering researchers the opportunity to apply for membership in the TMRC.</p> \n<h2>How to apply for the Twitter Moderation Research Consortium</h2> \n<p>Membership in the TMRC is open to global researchers from across academia, civil society, NGOs, and journalism. Our goal is simple: prioritize transparency by sharing more data on more issues to those who are studying content moderation. <br /> </p> \n<p>We developed our application process in consultation with members of our <a href=\"https://about.twitter.com/en/our-priorities/healthy-conversations/trust-and-safety-council\" target=\"_blank\">Trust &amp; Safety Council</a> and other global experts. You can learn more about the Consortium <a href=\"https://transparency.twitter.com/en/reports/moderation-research.html\" target=\"_blank\">here</a> or review eligibility criteria and apply for membership <a href=\"https://transparency.twitter.com/en/reports/moderation-research/application.html\" target=\"_blank\">here</a>. </p> \n<h2>Why is transparency such a priority at Twitter?</h2> \n<p>Over the years, we’ve <a href=\"https://blog.twitter.com/en_us/topics/company/2022/ttr-20\" target=\"_blank\">learned and shared a lot</a> about the importance of combating manipulation and interference in political conversations on Twitter. <br /> </p> \n<p>By providing academics and researchers with access to specific, granular data (not just aggregated reports), we enable them to find insights and contextualize information in a way that increases the visibility of the reports themselves.</p> \n<p>For example, earlier this year we shared data from about 15 information operations as a pilot for the TMRC. This data has already enabled critical, independent research by TMRC’s partners at the <a href=\"https://cyber.fsi.stanford.edu/io\" target=\"_blank\">Stanford Internet Observatory</a>, the <a href=\"https://www.cazadoresdefakenews.info/\" target=\"_blank\">Cazadores de Fake News</a>, and the <a href=\"https://www.aspistrategist.org.au/\" target=\"_blank\">Australian Strategic Policy Institute</a>.</p> \n<p>We’ll continue to share platform manipulation campaigns and information operations with the Consortium, in line with our <a href=\"https://help.twitter.com/en/rules-and-policies/platform-manipulation\" target=\"_blank\">platform manipulation and spam policy</a>. This includes sharing data with TMRC researchers about the networks we remove and technical information about the presumptive country of origin of information operations. However, as we’ve said previously, we'll no longer share our own attribution information for these datasets. </p> \n<p>Our goal is to remain transparent about the activity we identify on Twitter while addressing the considerable safety, security, and integrity challenges that come with disclosures of this kind. </p> \n<p>Over time, we intend to share similarly comprehensive datasets about other content moderation policy areas and enforcement decisions, such as data about Tweets labeled under our misinformation policies.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-09-22T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "The Twitter Moderation Research Consortium is now open to researchers",
"url": "https://blog.twitter.com/en_us/topics/company/2022/twitter-moderation-research-consortium-open-researchers"
},
{
"body": "<p>The Brazilian presidential elections are happening, and Twitter is working to encourage safe and informed civic participation.</p> \n<p>To do that, we’ve rolled out a series of products and initiatives designed to make credible information more accessible, provide real-time insights and context on important issues, highlight relevant conversations happening on Twitter, and more.</p> \n<p>Here are some of the things we’ve done to promote healthy and informed Twitter conversations in Brazil.</p> \n<h2>Seeing what’s happening in the elections</h2> \n<p>Twitter has introduced a new “Eleições 2022” section in our Explore tab 🔎that’s regularly updated with the latest news and information related to the election. <br /> </p> \n<p>The tab is localized to include regional office races in 10 states across Brazil. For those who have Twitter notifications enabled, we send notices whenever an important moment or conversation around the election is taking place.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-09-28T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Our approach to the 2022 elections in Brazil and partnership with AFP",
"url": "https://blog.twitter.com/en_us/topics/company/2022/our-approach-2022-elections-brazil-new-partnership-afp"
},
{
"body": "<p>Videos are a huge part of the public conversation, and they’re one of the most engaging ways people can express themselves online. In fact, videos shared on Twitter receive billions of combined views every year (that’s billions with a “b”).</p> \n<p>To help make it easier to find and watch what’s happening, we’re rolling out two new updates to how you experience videos on Twitter starting today. Here’s a quick look at what you can expect, and how to use them. </p> \n<h2>Immersive viewing and easy discovery</h2> \n<p>Twitter’s updated immersive media viewer expands videos to full screen with a single click, allowing you to easily access the full, immersive viewing experience. To activate it, simply tap/click on a video in the Twitter app.<br /> </p> \n<p>Once the video has been launched in full screen mode, we’ve made video discovery easier as well. Just scroll up to start browsing more engaging video content. If you want to exit the viewer and go back to the original Tweet, click the back arrow in the top left corner.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-09-29T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "New video products make it easier to watch what’s happening on Twitter",
"url": "https://blog.twitter.com/en_us/topics/product/2022/new-video-products-make-easier-watch-what-happening-twitter"
},
{
"body": "<p>Sometimes you need more than one kind of media to express yourself the way you want. Don’t worry, we’ve got you. </p> \n<p>Today Twitter is introducing a new way to share different types of visual content — videos, images, and GIFs — together in a single Tweet.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-10-05T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Introducing mixed media: Videos, images, and GIFs together in one Tweet",
"url": "https://blog.twitter.com/en_us/topics/product/2022/introducing-mixed-media-videos-images-gifs-together-one-tweet"
},
{
"body": "<p><i>As of November 2022, Birdwatch is now <a href=\"https://help.twitter.com/en/using-twitter/community-notes\" target=\"_blank\">Community Notes</a>.</i></p> \n<p>We’ve been piloting our <a href=\"https://help.twitter.com/en/using-twitter/birdwatch\" target=\"_blank\">Birdwatch</a> program for over a year to bring helpful context to Tweets in a transparent and collaborative way.</p> \n<p>Now for the first time, we’re expanding the visibility of <a href=\"https://twitter.com/i/birdwatch/rated_helpful\" target=\"_blank\">Birdwatch notes</a> — written and selected by people on Twitter, for people on Twitter — to everyone in the US.</p> \n<p>Starting today, if you’re using Twitter in the US, you’ll begin to see some Tweets accompanied by a note containing relevant information that’s been rated “Helpful” by Birdwatch contributors. Most notes contain additional sources that can be clicked for an even deeper dive into a subject or conversation.</p> \n<p>You'll also have the ability to rate the notes you see to help us understand if they’re helpful or not.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-10-06T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Helpful Birdwatch notes are now visible to everyone on Twitter in the US",
"url": "https://blog.twitter.com/en_us/topics/product/2022/helpful-birdwatch-notes-now-visible-everyone-twitter-us"
},
{
"body": "<p>As the seasons begin to change around the world, we’ve been reflecting a lot on our Inclusion, Diversity, Equity, and Accessibility (IDEA) journey at Twitter. The wins, the learning moments, and the opportunities still to come. Despite the hurdles — and there have been plenty — you won’t find a company or group of employees more committed to this work. One of the things that makes this place so special is that it’s made up of individuals who show up each day with one powerful thing in common: the belief that we get to do great things with great people. We care deeply –– about Twitter, and about each other. It’s what fuels the work, and it’s what drives us toward becoming the world’s most inclusive, diverse, equitable, and accessible tech company. And that’s never changing.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-10-11T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Inclusion, Diversity, Equity, Accessibility Q3 2022: Accessibility",
"url": "https://blog.twitter.com/en_us/topics/company/2022/inclusion-diversity-equity-accessibility-accessibility-October-20222"
},
{
"body": "<p>Over the years, Twitter has become a critical communication tool for responding to natural disasters.</p> \n<p>Our teams have a longstanding commitment to working alongside global partners and developers to share important information, provide real-time updates, facilitate relief efforts, and much more. We also take steps to address misleading information that can surface during these crises. </p> \n<p>To help ensure our service remains a resource for as many people as possible, we’ve put together a snapshot of some of the ways Twitter can be used to help during natural disasters.</p> \n<h2>Supporting preparedness and increasing awareness</h2> \n<p>It’s important to raise awareness about natural disasters before they happen. That’s why Twitter regularly collaborates with organizations to keep people informed about and prepared for extreme weather and other potential emergencies.<br /> </p> \n<p>In September, for example, Twitter Australia partnered with the <a href=\"https://twitter.com/RedCrossAU?\" target=\"_blank\">Australian Red Cross</a> on a Timeline and Trend Takeover campaign designed to help people prepare for weather-related emergencies. The #EmergencyReady campaign was viewed nearly 5 million times in 24 hours.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-10-13T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "When natural disasters happen, Twitter can be used to help. Here’s how",
"url": "https://blog.twitter.com/en_us/topics/company/2022/when-natural-disasters-happen-twitter-can-help-heres-how"
},
{
"body": "<p>Music is…kind of a big deal on Twitter.</p> \n<p>Every day, more than 30 million Tweets are published about music around the world. That’s more than 20,000 every minute. A couple thousand have probably even been added since you started reading this article. </p> \n<p>In honor of Taylor Swift’s massively anticipated <i>Midnights</i> album, we thought we’d give you a peek under the hood at the different ways music fans (like “Swifties”) show up on Twitter for their favorite artists. </p> \n<p>And scroll down for updated numbers on how &quot;Swifties&quot; have responded to <i>Midnights</i> on Twitter.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-10-20T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Taylor Swift’s “Midnights” reveals how music fans show up on Twitter",
"url": "https://blog.twitter.com/en_us/topics/insights/2022/taylor-swift-midnights-reveals-how-music-fans-show-up-twitter"
},
{
"body": "<p>Full disclosure: when Twitter releases a new feature into the wild, we don’t know exactly how people are going to use it.</p> \n<p>It’s true. </p> \n<p>Sure, we have an idea. Usually it’s a pretty good idea. But we can only ever give people what amounts to a new canvas to work with. They (and you) are the ones who ultimately get to decide what goes on it. That’s the beauty of a public conversation that’s open to everyone — it leaves plenty of room for surprises and creativity. </p> \n<p>And there may be no better example of this than <a href=\"https://blog.twitter.com/en_us/topics/product/2022/introducing-mixed-media-videos-images-gifs-together-one-tweet\" target=\"_blank\">mixed media</a>, a new feature that lets people mix and match up to 4 images, videos, and GIFs in a single Tweet. </p> \n<h2>A meme is (re)born<br /> </h2> \n<p>Almost immediately after we announced the global release of mixed media in early October, people on Twitter got to work creating things like side-by-side reactions using one photo and one video or four-panel memes composed of three images and either a video or a GIF. <br /> </p> \n<p>To see this in action, look no further than (of all things) the revived “Pope Francis Holding Things” meme that dates all the way back to 2013.</p> \n<p>Who saw that coming?</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-10-21T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "A meme is born: How people are taking mixed media viral on Twitter",
"url": "https://blog.twitter.com/en_us/topics/insights/2022/meme-is-born-how-people-are-taking-mixed-media-viral-twitter"
},
{
"body": "<p>You may have noticed some new sounds on Twitter recently — things like the “chirps” you hear when refreshing your home timeline or requesting to speak in a <a href=\"https://help.twitter.com/en/using-twitter/spaces\" target=\"_blank\">Twitter Space</a>. </p> \n<p>There’s a reason for that. </p> \n<p>As we work to improve the accessibility of our service, we’re updating Twitter’s sounds to help make them pleasing to more people, including those with sensory sensitivities. Here’s a quick look at what’s going on.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-10-26T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Designing accessible sounds: The story behind our new chirps",
"url": "https://blog.twitter.com/en_us/topics/product/2022/designing-accessible-sounds-story-behind-our-new-chirps"
},
{
"body": "<p>Twitter’s mission is to promote and protect the public conversation--to be the town square of the internet. We have always understood that to reach this goal we must give everyone the power to create and share ideas and information, instantly without barriers. Today, we are a new company embarking on a new chapter, but our steadfast commitment to this mission has not changed. In fact, we are better positioned to realize our ambitions than ever before. </p> \n<p>We’ve always understood that our business and revenue are interconnected with our mission; they rely on each other. Brand safety is only possible when human safety is the top priority. All of this remains true today.</p> \n<p>What has changed, however, is our approach to experimentation. As you’ve seen over the past several weeks, Twitter is embracing public testing. We believe that this open and transparent approach to innovation is healthy, as it enables us to move faster and gather user feedback in real-time. We believe that a service of this importance will benefit from feedback at scale, and that there is value in being open about our experiments and what we are learning. We do all of this work with one goal in mind: to improve Twitter for our customers, partners, and the people who use it across the world.</p> \n<p>As we carry out this work, we want to assure you of a few things: </p> \n<ul> \n <li>First, none of our policies have changed. Our approach to policy enforcement will rely more heavily on de-amplification of violative content: freedom of speech, but not freedom of reach.</li> \n <li>Our Trust &amp; Safety team continues its diligent work to keep the platform safe from hateful conduct, abusive behavior, and any violation of <a href=\"https://help.twitter.com/en/rules-and-policies/twitter-rules\">Twitter's rules</a>. The team remains strong and well-resourced, and automated detection plays an increasingly important role in eliminating abuse.</li> \n <li>When urgent events manifest on the platform, we ensure that all content moderators have the guidance they need to find and address violative content. </li> \n <li>As we improve our policies and processes, bad actors will also develop new methods of disruption. This is not new. Our team of experts is constantly adapting to identify and defuse threats, and we are proud of our early results: impressions on violative content are down over the past month, despite the growth in overall usage on the platform.</li> \n <li>Finally, as we embark on this new journey, we will make mistakes, we will learn, and we will also get things right. Throughout, we’ll communicate openly with our users and customers, to get and share your feedback as we build. </li> \n</ul> \n<p>We remain committed to providing a safe, inclusive, entertaining, and informative experience for everyone. We will continue to be transparent as we move through this transition period. And we will listen to you, the people who make Twitter what it is: the town square of the internet. </p> \n<p>The Twitter Team</p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-11-30T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Twitter 2.0: Our continued commitment to the public conversation",
"url": "https://blog.twitter.com/en_us/topics/company/2022/twitter-2-0-our-continued-commitment-to-the-public-conversation"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
},
{
"body": "<p><i>Estamos ampliando nuestros esfuerzos para identificar y elevar información creíble en Twitter.</i></p> \n<p>It’s true: we’re expanding our efforts to identify and elevate credible information on Twitter.</p> \n<p>Earlier this month, we told you about Twitter’s <a href=\"https://blog.twitter.com/en_us/topics/company/2022/our-approach-2022-elections-brazil-new-partnership-afp\" target=\"_blank\">curation program with AFP</a> in Brazil. This collaboration, which began as a pilot in 2021, helps our <a href=\"https://twitter.com/i/en/curation\" target=\"_blank\">Curation Team</a> add context to the wide range of Portuguese-language topics and conversations happening on Twitter.</p> \n<p>Now we’re expanding the scope of our work with AFP to include Spanish-language content curation in LATAM, Spain, and the US. </p> \n<p>With the help of AFP, our Curation Team is now able to better scale and provide informative context on timely topics being discussed on Twitter in Spanish. We can also detect topics that are generating widespread interest in a more proactive way, including those that could potentially generate misleading information.</p> \n<h2>How and where does AFP curated content appear?</h2> \n<p>Just like our content curated by <a href=\"https://blog.twitter.com/en_us/topics/company/2021/bringing-more-reliable-context-to-conversations-on-twitter\" target=\"_blank\">other trusted news agencies</a> such as Reuters and The Associated Press, the content curated by AFP teams Latin America (<a href=\"https://twitter.com/AfpFactual?s=20&amp;t=lultVDvzdQNzUjcQ4LUZDw\" target=\"_blank\">AFP Factual</a> for Spanish and <a href=\"https://twitter.com/AfpChecamos?s=20&amp;t=fMWqZ6UK8friGWtz6MaxJw\" target=\"_blank\">AFP Checamos</a> for Portuguese) is visible in the form of Moments that appear in various places throughout Twitter. These include:<br /> </p> \n<ul> \n <li>Trends</li> \n <li>Explore tab</li> \n <li>Search</li> \n <li>Prompts</li> \n <li>Tweet labels</li> \n</ul> \n<p>Another way we address misinformation via our Curation program is by publishing “debunks” relevant to the main misleading narratives circulating on Twitter. According to internal data, more than 9 million people per day come across at least one of these debunks while navigating our service. </p> \n<p>You may also see the information in Tweets posted by AFP or our other trusted curation partners.</p> \n<h2>Adding helpful context to Twitter</h2> \n<p>Our goal is to help people on Twitter easily access credible, contextualized information and make informed decisions about the content they choose to engage with. The expanded collaboration with AFP is the latest in a series of ongoing efforts to help bring us closer to that goal.<br /> </p> \n<p>Earlier this month, we announced that the visibility of <a href=\"https://twitter.github.io/birdwatch/\" target=\"_blank\">Birdwatch</a> notes was <a href=\"https://blog.twitter.com/en_us/topics/product/2022/helpful-birdwatch-notes-now-visible-everyone-twitter-us\" target=\"_blank\">expanding to everyone in the US</a>. These notes are written and selected by people on Twitter, for people on Twitter, to add helpful context to Tweets in a transparent and collaborative way. Alongside AP and Reuters, AFP will help us evaluate Birdwatch notes in the US to understand how the service is performing.</p> \n<p>Keep your eyes here or follow <a href=\"https://twitter.com/birdwatch\" target=\"_blank\" class=\"has-hover-card\">@Birdwatch</a> for more updates.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-10-27T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Twitter’s curation program with AFP expands to LATAM, Spain, and the US",
"url": "https://blog.twitter.com/en_us/topics/product/2022/twitter-curation-program-afp-expands-spain-latam-us"
},
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"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
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"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
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"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
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"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
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"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
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"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
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"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
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"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
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{
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{
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{
"body": "<p>The Games are now complete and the last 17 days have left sports fans worldwide with incredible memories from top events, led by some of the finest athletes on the planet. Fans everywhere turned to Twitter to cheer for thrilling victories, engage with athletes, watch highlights from official broadcasters, and share in the live experience.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-08-09T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Behind the Tweets at #Tokyo2020",
"url": "https://blog.twitter.com/en_us/topics/events/2020/behind-the-tweets-at--tokyo2020"
},
{
"body": "<p>Whether it’s Tweets about <a href=\"https://twitter.com/MakeupForWOC/status/1427003467252576256\" target=\"_blank\" title=\"MakeupforWOC Twitter account\">the best skincare routine</a>, your <a href=\"https://twitter.com/TarotByBronx/status/1423662896765145088\" target=\"_blank\" title=\"astrological sign\">astrological sign</a> (hello #virgoszn) or that <a href=\"https://twitter.com/myeshachou/status/1423057758409084930\" target=\"_blank\" title=\"funny meme\">funny meme</a>, Twitter is where people go to have real conversations with others who share their interests. These incredible conversations make Twitter what it is and we want to support the people creating them so that Twitter continues to be a place to connect with others authentically. This year, we’ve started to do more to support the voices driving these conversations with money, through Tip Jar and Ticketed Spaces.</p> \n<p>Today we’re excited to introduce <a href=\"https://help.twitter.com/en/using-twitter/super-follows-creator\" target=\"_blank\" title=\"Super Follows Help Center\">Super Follows</a>, a new way for people to earn monthly revenue by sharing subscriber-only content with their followers on Twitter. With Super Follows, people can create an extra level of conversation on Twitter (sharing bonus Tweets and more!) to interact authentically with their most engaged followers – all while earning money. </p> \n<p>Creating Super Follows content is for anyone who brings their unique perspectives and personalities to Twitter to drive the public conversation, including activists, journalists, musicians, content curators, writers, gamers, astrology enthusiasts, skincare and beauty experts, comedians, fantasy sports experts, and more. Everyday their Tweets, Spaces, Direct Messages, photos and videos resonate with their audience and create vibrant conversations on Twitter. </p> \n<p>Through Super Follows, people can <a href=\"https://help.twitter.com/en/using-twitter/super-follows-creator#sfprice\" target=\"_blank\" title=\"Super Follows Help Center\">set a monthly subscription</a> of $2.99, $4.99 or $9.99 a month to monetize bonus, “behind-the-scenes” content for their most engaged followers on Twitter. And followers get extra special access to their unfiltered thoughts, early previews and subscriber-only conversations from their favorite accounts.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-09-01T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Introducing $uper Follows",
"url": "https://blog.twitter.com/en_us/topics/product/2021/introducing-super-follows"
},
{
"body": "<p><i>Editorial note: This blog was first posted on September 23 2021, and last updated February 16, 2022, to reflect additional availability for Tips.</i></p> \n<p>Good news: Our tipping feature – now called ✨Tips✨ – is rolling out to everyone with more payment options to choose from – even crypto. </p> \n<p>People already drop links to their payment profiles in their bios and in their Tweets. Tips makes this easier to do, offering one fixed spot, right on your profile, where you can link to your Cash App, Patreon, Venmo and other platforms where people can support you.<br /> </p> \n<p>Whether you want to tip your favorite account because you adore their commentary, send some love to an emerging comedy creator for their hilarious Tweets, help a small business owner through a difficult time, give to an important cause — whatever you want to support (and we know you already have some ideas), Tips is here to help you do it. <br /> </p> \n<p>We’ll roll out to people on iOS first and then bring Tips to people on Android over the coming weeks.<br /> </p> \n<p><b>How does it work?</b></p> \n<p>You’ll know an account has turned on Tips if you see a cash icon next to the Follow button on the profile page. Tap the icon, and you’ll see a list of payment services or platforms that the account has enabled, and you can select whichever you prefer. The services* available so far:</p> \n<ul> \n <li>Bandcamp</li> \n <li>Barter</li> \n <li>Cash App</li> \n <li>Chipper</li> \n <li>Ethereum Address</li> \n <li>Paga</li> \n <li>Patreon</li> \n <li>Paytm</li> \n <li>Razorpay </li> \n <li>Wealthsimple Cash</li> \n <li>Venmo</li> \n</ul> \n<p>And today, we’re adding some new services to the list: <a title=\"GoFundMe homepage\" href=\"https://www.gofundme.com/\" target=\"_blank\">GoFundMe</a> – an online fundraising platform – and <a title=\"PicPay homepage\" href=\"https://www.picpay.com/site\">PicPay</a> – a Brazilian mobile payments platform.</p> \n<p>Once you tap the service you want to use, you’ll be taken off Twitter to the selected app to send funds. Twitter takes no cut. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-09-23T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Bringing Tips to everyone",
"url": "https://blog.twitter.com/en_us/topics/product/2021/bringing-tips-to-everyone"
},
{
"body": "<p>As we <a href=\"https://blog.twitter.com/en_us/topics/company/2021/introducing-responsible-machine-learning-initiative\">shared</a> earlier this year, we believe it’s critical to study the effects of machine learning (ML) on the public conversation and share our findings publicly. This effort is part of our ongoing work to look at algorithms across a range of topics. We recently <a href=\"https://blog.twitter.com/en_us/topics/product/2020/transparency-image-cropping\">shared the findings</a> of our analysis of bias in our image cropping algorithm and how they informed changes in our product. </p> \n<p>Today, we’re <a href=\"https://cdn.cms-twdigitalassets.com/content/dam/blog-twitter/official/en_us/company/2021/rml/Algorithmic-Amplification-of-Politics-on-Twitter.pdf\">publishing learnings</a> from another study: an in-depth analysis of whether our recommendation algorithms amplify political content. The first part of the study examines Tweets from elected officials* in seven countries (Canada, France, Germany, Japan, Spain, the United Kingdom, and the United States). Since Tweets from elected officials cover just a small portion of political content on the platform, we also studied whether our recommendation algorithms amplify political content from news outlets.</p> \n<p><a href=\"https://twitter.com/Twitter/status/1075074100412985345\">Since 2016</a>, people on Twitter have been able to choose between viewing algorithmically ordered Tweets first in the Home timeline or viewing the most recent Tweets in reverse chronological order. An algorithmic <a href=\"https://help.twitter.com/en/using-twitter/twitter-timeline\">Home timeline</a> displays a stream of Tweets from accounts you have chosen to follow on Twitter, as well as recommendations of other content we think you might be interested in based on accounts you interact with frequently, Tweets you engage with, and more. As a result, what an individual sees on their Home timeline is a function of how they interact with the algorithmic system, as well as how the system is designed. </p> \n<p>The purpose of this study was to better understand the amplification of elected officials’ political content on our algorithmically ranked Home timeline versus the reverse chronological Home timeline. We hope our findings will contribute to an evidence-based discussion of the role these algorithms play in shaping political content consumption on the internet.</p> \n<p>In our study, we examined algorithmic amplification of political content in the <a href=\"https://help.twitter.com/en/using-twitter/twitter-timeline\">Home timeline</a> by asking the following questions: </p> \n<ol> \n <li>How much algorithmic amplification does political content from elected officials receive in Twitter’s algorithmically ranked Home timeline versus in the reverse chronological timeline? Does this amplification vary across political parties or within a political party?</li> \n <li>Are some types of political groups algorithmically amplified more than others? Are these trends consistent across countries?</li> \n <li>Are some news outlets amplified more by algorithms than others? Does news media algorithmic amplification favor one side of the political spectrum more than the other?</li> \n</ol> \n<p><b>How we conducted the study<br /> </b>We analyzed millions of Tweets from April 1 to August 15, 2020, from accounts operated by elected officials in seven countries. We used this data to test whether or not these Tweets are amplified more on the algorithmically ranked Home timeline than the reverse chronological feed and whether there was variance within a party. We used public, third-party sources (such as official institutional websites) to identify political party affiliation. We did not use Tweet content to attempt to infer political views of elected officials.</p> \n<p>To study algorithmic amplification of news outlets, we analyzed hundreds of millions of Tweets containing links to articles shared by people on Twitter during the same time period. The outlets were categorized based on media bias ratings from two independent organizations, <a href=\"https://www.allsides.com/media-bias/media-bias-ratings\">AllSides</a> and <a href=\"https://www.adfontesmedia.com/intro-to-the-media-bias-chart/\">Ad Fontes Media</a>. We excluded Tweets pointing to non-political content such as recipes or sports. </p> \n<p><b>What did we find?</b></p> \n<ul> \n <li>Tweets about political content from elected officials, regardless of party or whether the party is in power, do see algorithmic amplification when compared to political content on the reverse chronological timeline. </li> \n <li>Group effects did not translate to individual effects. In other words, since party affiliation or ideology is not a factor our systems consider when recommending content, two individuals in the same political party would not necessarily see the same amplification. </li> \n <li>In six out of seven countries — all but Germany — Tweets posted by accounts from the political right receive more algorithmic amplification than the political left when studied as a group.</li> \n <li>Right-leaning news outlets, as defined by the independent organizations listed above, see greater algorithmic amplification on Twitter compared to left-leaning news outlets. However, as highlighted in the paper, these third-party ratings make their own, independent classifications and as such the results of analysis may vary depending on which source is used.</li> \n</ul> \n<p>You can read the entirety of our findings in the paper <a href=\"https://cdn.cms-twdigitalassets.com/content/dam/blog-twitter/official/en_us/company/2021/rml/Algorithmic-Amplification-of-Politics-on-Twitter.pdf\">here</a>. </p> \n<p><b>What’s next?<br /> </b>In this study, we identify what is happening: certain political content is amplified on the platform. Establishing why these observed patterns occur is a significantly more difficult question to answer as it is a product of the interactions between people and the platform. The ML Ethics, Transparency and Accountability (META) team’s mission, as researchers and practitioners embedded within a social media company, is to identify both, and mitigate any inequity that may occur. </p> \n<p>This research study highlights the complex interplay between an algorithmic system and people using the platform. Algorithmic amplification is not problematic by default – all algorithms amplify. Algorithmic amplification is problematic if there is preferential treatment as a function of how the algorithm is constructed versus the interactions people have with it. Further root cause analysis is required in order to determine what, if any, changes are required to reduce adverse impacts by our Home timeline algorithm. </p> \n<p><b>How can these findings be validated?<br /> </b>It’s important for us to share the data we used to conduct this study so other researchers can reproduce our work. To aid this, we are making aggregated datasets available for third party researchers who wish to reproduce our main findings and validate our methodology, upon request. Details on what is included in this data are given in the paper. For full transparency, researchers would ideally have access to the raw data from which these aggregates were calculated, but this is extremely difficult without compromising privacy. </p> \n<p>For the past several months, META has been looking into methods to responsibly make available large datasets to support validation. We’re finalizing a partnership to leverage privacy preserving technology to enable third-party researchers to reproduce this type of work, while also protecting and safeguarding the privacy of people who use Twitter. This approach is new and hasn’t been used at this scale, but we are optimistic that it will address the privacy-vs-accountability tradeoffs that can hinder algorithmic transparency. We’re excited about the opportunities this work may unlock for future collaboration with external researchers looking to reproduce, validate and extend our internal research. We’ll share more about this partnership soon.</p> \n<p>We hope that by sharing this analysis today, we can help spark a productive conversation with the broader research community to examine various hypotheses for why we are generally observing comparatively more right-leaning political amplification of elected officials’ content on Twitter. </p> \n<p>If you have any questions about Responsible ML, or the work META’s doing, feel free to ask us using #AskTwitterMETA. If you’d like to help, <a href=\"https://careers.twitter.com/en/roles.html#q=META&amp;sortBy=relevance\">join us</a>. </p> \n<p> ###<br /> </p> \n<p>This research was conducted by Ferenc Huszár (Twitter, University of Cambridge), Sofia Ira Ktena (now at DeepMind Technologies), Conor O’Brien (Twitter), Luca Belli (Twitter), Andrew Schlaikjer (Twitter), and Moritz Hardt (UC Berkeley; the author was a paid consultant at Twitter. Work performed while consulting for Twitter). </p> \n<p><i><b>*Elected officials in this study are defined as follows:</b><br /> <b>Canada, </b>House of Commons members.<br /> <b>France, </b>French National Assembly members.<br /> <b>Germany, ​​</b>German Bundestag members.<br /> <b>Japan, </b>House of Representatives members.<br /> <b>Spain, </b>Congress of Deputies members.<br /> <b>United Kingdom, </b>House of Commons members.<br /> <b>United States, </b>official and personal accounts of House of Representatives and Senate members.</i></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-10-21T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Examining algorithmic amplification of political content on Twitter",
"url": "https://blog.twitter.com/en_us/topics/company/2021/rml-politicalcontent"
},
{
"body": "<p>The climate conversation happening on Twitter continues to accelerate, generating more than 40 million Tweets in 2021 alone. As global leaders convene in Glasgow for <a href=\"https://twitter.com/COP26\">#COP26</a>, people around the world are using Twitter to get the latest, connect with the environmental community, and galvanize around pressing climate challenges.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-11-01T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "#COP26 is happening on Twitter",
"url": "https://blog.twitter.com/en_us/topics/company/2021/-cop26-is-happening-on-twitter"
},
{
"body": "<p>We’re committed to keeping you informed on our work to protect your privacy and the data you share with Twitter. Today we’re sharing an update on recent improvements to our internal processes, teams, and infrastructure so you understand the continued investment we’re making in protecting the security and privacy of the people who use our service around the world. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-11-10T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Our continued work to protect your privacy and security",
"url": "https://blog.twitter.com/en_us/topics/company/2021/our-continued-work-to-protect-your-privacy-and-security"
},
{
"body": "<p><i>Editor’s note: As of March 2022, the Shop Module is now referred to as the Shop Spotlight. Last updated: March 28, 2022.</i></p> \n<p>Live video has been transforming the way we shop for years. Earlier this year we announced <a href=\"https://blog.twitter.com/en_us/topics/product/2021/twitter-shopping--testing-shoppable-profiles-on-twitter\" target=\"_blank\" title=\"our plans\">our plans</a> to better support shopping on Twitter, and today we’re excited to announce the next step in that journey: <b>Live Shopping</b>.</p> \n<p><b><u>Live Shopping on Twitter</u></b></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-11-22T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Watch, chat, shop: Live Shopping on Twitter",
"url": "https://blog.twitter.com/en_us/topics/product/2021/watch--chat--shop--live-shopping-on-twitter"
},
{
"body": "<p>Dr. Jillian Ney is founder of the <a href=\"https://thesilab.com/\" target=\"_blank\">Social Intelligence Lab</a>, a membership organization for people leading social listening programs. I recently spoke with her about the evolution of social intelligence within organizations and what the most successful ones are getting right.</p> \n<p><b style=\"color: black;\">Joe: To start, who’s your favorite Twitter follow?<br /> Jillian:</b> Generally, I love following <a href=\"https://twitter.com/hashtag/ScottishTwitter?src=hashtag_click\" target=\"_blank\">Scottish Twitter</a>, it’s very funny! My favourite account is Daily Overview (<a href=\"https://twitter.com/DOverview\" target=\"_blank\" class=\"has-hover-card\">@DOverview</a>) where you view the world looking down from the sky. It’s beautiful.</p> \n<p><b style=\"color: black;\">Joe: Tell us about the history of The SILab and where the idea came from?<br /> Jillian:</b> All of this started off as a passion project for me. I was in Scotland doing my PhD on social media and looking to connect with others with an interest in the space. This was 2018 and I found that people in the research and insights industry didn't understand it properly and treated social insights with a bit of skepticism. But I kept looking and interestingly enough, I found that there was quite a community of practitioners out there, but they weren't connected. So, the whole premise of the Social Intelligence Lab was to bring these people together to further our knowledge of this emerging source of insight. Key to this was it being driven by the practitioners themselves and not the vendors who would have their own agenda.</p> \n<p><b style=\"color: black;\">Joe: We first met in the autumn of 2018 at your conference which was probably the first dedicated to this idea of social intelligence. Has it since matured and spread as much as you had hoped?<br /> Jillian:</b> The idea that organizations need to be aware of signals from social media data is quite mainstream these days, however in many cases it’s not true social intelligence but rather a narrower focus on using social data to better optimize your social media marketing strategy. This is a legitimate use case of course, but it misses out on the value social data brings to making better decisions across the organization. If you are not doing that, and just tracking mentions, then you are just doing social listening.</p> \n<p><b style=\"color: black;\">Joe: What is your definition of social intelligence by the way?<br /> Jillian:</b> Social intelligence is the analysis of digital conversations to answer questions, test hypotheses or find insights that can be used to guide decision making. It has recently morphed into consumer intelligence or digital consumer intelligence, which I would say is an effort by the tech companies to differentiate their products as they begin to explore a wider variety of data sources rather than being a whole new discipline. Most practitioners would typically use these data sources anyway. If you Google ‘social intelligence’ you'll get a lot of links to do with emotional intelligence, which is quite interesting to me because I think they're very similar. A real strength of social data is the ability to understand people’s authentic emotions on a topic.</p> \n<p><b style=\"color: black;\">Joe: Covid and the ensuing lockdowns were a big shock to the consumer insights industry forcing many to pivot their opinion gathering techniques. Do you think this experience has opened the industry’s eyes to the value of social insights?<br /> Jillian:</b> I think it has, but the bigger issue is the ability to get the work done successfully. I know of several brands that went out and procured new solutions to help them gather social insights but once they had them, realized they couldn’t use them because they lacked the expertise to get value from these solutions. This highlights the skills gap that exists and probably also highlights why the specialist social intelligence agencies are doing so well: brands can’t do this analysis work themselves and are having to outsource it. All the specialist agencies we work with have reported dramatic increases in their work and are hiring staff to keep up.</p> \n<p><b style=\"color: black;\">Joe: Can you talk more about the skills gap you mentioned?<br /> Jillian:</b> Social listening solutions are often billed as DIY insight tools with this idea that you can give it to anybody in the organization, train them up and off they go. This democratization of social data certainly sounds great in theory, but we know from the more mature, advanced organizations that this approach of onboarding half the company on a tool doesn’t work, and what you need to democratize instead is the insights. And that’s because it's time consuming to cleanse and segment data and interpret the findings in a meaningful way. It’s certainly not for a novice to do or someone who is only logging-in once a week to take a quick look at a dashboard.</p> \n<p><b style=\"color: black;\">Joe: You’re therefore arguing for a ‘Centre of Excellence’ that can feed different parts of the organization with social insights tailored to their specific needs?<br /> Jillian:</b> Yes, definitely. We are seeing many enterprise organizations building out listening teams or social intelligence teams that often are part of the org’s broader insights function. Their job is to embed themselves into specific business units or departments delivering social insights to those teams and educating them on the kinds of problems or questions that social data can answer. It’s one part delivery and another part education.</p> \n<p><b style=\"color: black;\">Joe: What’s a best practice for getting this set up?<br /> Jillian:</b> Many organizations’ success has started with their senior leadership promoting the importance of not just social intelligence, but data driven decision making, of which social data is one part. Your <a href=\"https://blog.twitter.com/en_us/topics/insights/2021/how-british-telecom-is-leveraging-social-data-qa-with-british-telecom\" target=\"_blank\">interview</a> with Adam Mills highlighting British Telecom’s journey is a great example. I’d also say that a vast majority of the time, when an organization is investing in social data heavily, it’s because social insights helped them come through some sort of crisis where it provided a real-time pulse of what was happening that they couldn’t get anywhere else. Utilizing this type of experience to your advantage is important. We’ve also seen organizations grow internal adoption by sending daily briefings customized to specific departments and personas. This makes it more tangible, and people get interested.</p> \n<p><b style=\"color: black;\">Joe: You mentioned that more and more organizations are seeing the value in insights from social data. What’s keeping it from being used more consistently in market research?<br /> Jillian</b>: I think a big part of it is in the data access models available to market researchers. Most of the social listening solutions have historically required a year-long contract which doesn’t always fit well with the episodic, project-based world of market researchers who may only need access for a few weeks at a time. More flexible consumption models would certainly make it easier for them to access the data they need. Another challenge is that most of the solutions haven’t been built with market researchers in mind. They [market researchers] tend to want to get the data out of the solution so they can create their own code frames and segmentations and that’s not particularly easy. I do see it improving however as the listening solutions see a huge growth opportunity in market research.</p> \n<p><b style=\"color: black;\">Joe: On that point of technology, text and image analytics have come a long way in just the past few years. Are these advances the missing link allowing new personas to unlock more insight across new use cases?<br /> Jillian</b>: There has been technological development in the area, but it is not the technology that unlocks the value. We’re not in a place yet where having the technology is going to be the missing link and I’d argue that we should never sell social intelligence in this way. Businesses need to invest in skills, the experts with social insight experience. It is these people who are going to unlock more insight and use cases across the organization. We need to identify the use cases and questions where social data can support the business, not be led by new functionality in technology to tell us what we should be doing. If we look at image analysis, there is huge potential for insights here but if you speak to a semiotician they would say the tech does not help them gain insights from the data easily. I think this is the main reason organizations are struggling to make visual listening work for them, as just one example.</p> \n<p><b style=\"color: black;\">Joe: Final question then...what’s Twitter data’s superpower?<br /> Jillian:</b> In wider society, it's the surfacing of cultural trends, meaning what big trends are becoming important. Your <a href=\"https://marketing.twitter.com/en/insights/the-conversation-twitter-trends-2021?utm_campaign=GBM_NL_NAM_US_ConvoTrends_Email1_20210222&amp;utm_medium=email&amp;utm_source=Eloqua&amp;ref=\" target=\"_blank\">cultural trends report</a> is always a good read. At a brand level, it’s customer experience - instead of looking at cx data at the individual level, go macro and you can learn a lot.</p> \n<p><b style=\"color: black;\">Joe: Many thanks for your time today, Jillian!</b></p> \n<p> </p> \n<p>Interested to learn more about how Twitter and our partners can support your social intelligence journey? Get started at <a href=\"https://partners.twitter.com/en\" target=\"_blank\">partners.twitter.com</a>.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-11-30T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "The evolution of social intelligence: Q&amp;A with Dr. Jillian Ney",
"url": "https://blog.twitter.com/en_us/topics/insights/2021/the-evolution-of-social-intelligence"
},
{
"body": "<p>Twitter first <a href=\"https://blog.twitter.com/en_us/topics/company/2018/enabling-further-research-of-information-operations-on-twitter\" target=\"_blank\">published</a> a comprehensive, public archive of data related to state-backed information operations three years ago. We’ve made improvements, <a href=\"https://blog.twitter.com/en_us/topics/company/2019/information-ops-on-twitter\" target=\"_blank\">outlined our principles</a>, and iterated on our approach over time. Since that first disclosure in October 2018, we’ve shared 37 datasets of attributed platform manipulation campaigns originating from 17 countries, spanning more than 200 million Tweets and nine terabytes of media. <a href=\"https://blog.twitter.com/en_us/topics/company/2021/-expanding-access-beyond-information-operations-.html\" target=\"_blank\"></a></p> \n<p>Today, we’re disclosing an additional 3,465 accounts to our archive of state-linked information operations — the only one of its kind in the industry. The <a href=\"https://transparency.twitter.com/en/information-operations.html\" target=\"_blank\">account sets</a> include eight distinct operations we’ve attributed to six countries – Mexico, the People's Republic of China (PRC), Russia, Tanzania, Uganda, and Venezuela, respectively. Every account and piece of content associated with these operations has been permanently removed from the service. </p> \n<p>In addition, we have shared relevant data from this disclosure with three leading research partners: the <a href=\"https://twitter.com/ASPI_ICPC\" target=\"_blank\">Australian Strategic Policy Institute</a> (ASPI), <a href=\"https://www.cazadoresdefakenews.info/\" target=\"_blank\">Cazadores de Fake News</a>, and the <a href=\"https://twitter.com/stanfordio\" target=\"_blank\">Stanford Internet Observatory</a> (SIO). In most instances, accounts were suspended for various violations of our <a href=\"https://help.twitter.com/en/rules-and-policies/platform-manipulation\" target=\"_blank\">platform manipulation and spam</a> policies. See more via our <a href=\"https://transparency.twitter.com/en/reports/information-operations.html\" target=\"_blank\">Transparency Center</a>.<br /> <br /> Below, we’ve outlined information about our latest disclosure. In the future, we’ll share key insights with the public, and more comprehensive data will be shared with our global consortium.<br /> <b style=\"\"><br /> Mexico</b></p> \n<ul> \n <li>We removed a network of 276 inauthentic accounts that shared primarily civic content, in support of government initiatives related to public health and political parties.</li> \n</ul> \n<p><b>People’s Republic of China</b></p> \n<ul> \n <li>We removed a network of accounts that amplified Chinese Communist Party narratives related to the treatment of the Uyghur population in Xinjiang. Today, we’re releasing a representative sample of 2,048 accounts.</li> \n <li>We also removed a network of 112 accounts connected to “Changyu Culture,” a private company backed by the Xinjiang regional government.</li> \n</ul> \n<p><b>Russia</b></p> \n<ul> \n <li>We removed a network of 16 accounts linked to the IRA that attempted an information operation in the Central African Republic.</li> \n <li>The operation relied on a mix of inauthentic and real accounts to introduce a pro-Russia viewpoint into Central African political discourse.</li> \n <li>We also removed a network of 50 accounts that attacked the civilian Libyan government and actors that support it, while voicing significant support for Russia’s geopolitical position in Libya and Syria.</li> \n</ul> \n<p><b>Tanzania</b></p> \n<ul> \n <li>We removed a network of 268 accounts utilized to file bad faith reports on Twitter, targeting members and supporters of FichuaTanzania and its founder.</li> \n <li>A subset of accounts also Tweeted pro-government content primarily associated with #chaguamagufuli2020. </li> \n</ul> \n<p><b>Uganda</b></p> \n<ul> \n <li>We removed a network of 418 accounts engaged in coordinated inauthentic activity in support of Ugandan presidential incumbent Museveni and his party, National Resistance Movement (NRM).</li> \n</ul> \n<p><b>Venezuela</b></p> \n<ul> \n <li>We removed a network of 277 Venezuelan accounts that amplified accounts, hashtags, and topics in support of the government and its official narratives.</li> \n <li>Many of the individuals behind this abuse had authorized an app, “Twitter Patria,” to access their accounts and timelines.</li> \n <li>We suspended the “Twitter Patria” app, a set of account holders leveraging and managing it, and a series of similar apps.</li> \n</ul> \n<p>We believe we have a responsibility to protect the integrity of the public conversation and to offer meaningful transparency into our findings. Disclosing these datasets remains core to that mission. We continue to assess <a href=\"https://blog.twitter.com/en_us/topics/company/2019/information-ops-on-twitter\">our principles and approach</a> to these critical disclosures, and have learned a number of lessons along the way. As we look ahead, learn more about our future disclosures <a href=\"https://blog.twitter.com/en_us/topics/company/2021/-expanding-access-beyond-information-operations-.html\" target=\"_blank\">here</a>, and keep up with the latest at <a href=\"https://twitter.com/TwitterSafety\" class=\"has-hover-card\">@TwitterSafety</a>. <br /> </p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-12-02T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Disclosing state-linked information operations we&#39;ve removed",
"url": "https://blog.twitter.com/en_us/topics/company/2021/disclosing-state-linked-information-operations-we-ve-removed"
},
{
"body": "<p>Last year, Dionne Warwick famously <a href=\"https://twitter.com/dionnewarwick/status/1337474917235707905\">Tweeted </a> “do not bring that foolishness into 2021” and as we close out the year, we can’t help but wonder if we did right by the queen of Twitter. Turns out we did—from reconnecting with people and places that we hadn’t seen in months, to providing a space to champion human rights concerns in all forms and rediscovering the familiar while still adjusting to a new reality, we all made sure foolishness became a thing of the past, and we have endless Tweets to prove it.</p> \n<p>You really had to be there, but fortunately we made sure to capture the magic that lived <a href=\"https://twitter.com/search?q=%23OnlyOnTwitter&amp;src=typed_query&amp;f=top\">#OnlyOnTwitter</a> in 2021. Read on as we revisit some of the top global moments of the year. </p> \n<p><i>Note: We only feature one Tweet per account and we don’t consider Tweets that offer reward in exchange for followers or engagement. </i></p> \n<p>A new year means a new beginning, and the top Liked <a href=\"https://twitter.com/JoeBiden/status/1351897267666608129\">Tweet </a>of the year reflects just that as Joe Biden was inaugurated as the 46th president of the United States in January. The <a href=\"https://twitter.com/BarackObama/status/1351903613237547010\">fourth </a>and <a href=\"https://twitter.com/VP/status/1351938078643003393\">fifth</a> top Liked Tweets, from Barack Obama and Kamala Harris, respectively, took a similar tone celebrating a new era. The second place <a href=\"https://twitter.com/BTS_twt/status/1353536893787357184\">Tweet</a> features a selfie from BTS' JungKook with a simple kissing face emoji caption. Sadly the emoji didn’t make it to our list of most Tweeted emojis (more on that later). Rounding out the top three, our colleagues behind <a href=\"https://twitter.com/Twitter\" class=\"has-hover-card\">@Twitter</a> captured the collective feeling of the world with a simple three-word <a href=\"https://twitter.com/twitter/status/1445078208190291973\">Tweet</a> as <i>literally everyone</i> flocked to Twitter on that fateful day in October, proving that less is sometimes more when Tweeting. <br /> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-12-09T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "2021 #OnlyOnTwitter",
"url": "https://blog.twitter.com/en_us/topics/insights/2021/2021--onlyontwitter"
},
{
"body": "<p>As we exit year two of the Covid-19 Pandemic, it’s encouraging to see that a great many organizations have stayed the course and continued investing in their strategic use of social data alongside other data sources to solve real business problems. In my <a href=\"https://blog.twitter.com/en_us/topics/insights/2020/the-state-of-social-intelligence-2020-year-in-review\" target=\"_blank\"><u>2020 year in review</u></a> I spoke about how necessity had yet again proved to be the mother of invention, with pandemic related lockdowns accelerating the use of underutilized data sources, such as social, to understand consumer opinion and sentiment in real time. And as organizations quickly saw the value in these new sources of insight, it was hard to imagine them going back to the slower, more costly data and opinion gathering techniques of the past.</p> \n<p>This year has proven that to be correct, and with customer experience and customer centricity now all the rage, social data is proving its worth by surfacing the <a href=\"https://blog.twitter.com/en_us/topics/insights/2021/how-to-hear-the-real-voice-of-the-customer\" target=\"_blank\"><u>real voice of the customer</u></a> in real time. Combine this with the push to democratize insight and integrate these customer voices across the organization, and I believe we are now at a tipping point in the use of social intelligence. In my conversations with dozens of brands over the past year, five main themes stood out to me:<br /> </p> \n<h3>1. The great consolidation<br /> </h3> \n<p>You’ve probably heard about &quot;the great resignation&quot; but in the world of social intelligence, it’s &quot;the great consolidation&quot; that’s top of mind. Spurred on by pandemic lockdowns and restrictions, organizations took to digital transformation with gusto, accelerating the digitization of their customer interactions and internal operations by three to four years according to a 2020 <a href=\"https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever\" target=\"_blank\"><u>McKinsey study</u></a>. And, for many, a key step in that transformation journey was to address an unwieldy and duplicative social marketing and customer experience (CX) tech stack. I observed countless organizations turning to social suites, who could offer the core capabilities of content publishing, customer care and listening, as well as many secondary features such as advocacy, content management and influencer marketing to name a few.</p> \n<p>Brands also realized they didn't need a dozen different social listening providers, prompting them to consolidate down to one or opt for a social suite to deliver everything. They also started to ask tougher questions of prospective vendors about the quality of their AI, in some cases manually auditing the vendors' annotations with human ones to compare accuracy. <br /> </p> \n<h3>2. The strategic acquisition<br /> </h3> \n<p>As buyers were busy consolidating their social media tools, vendors from a variety of diverse backgrounds sought to broaden and strengthen their offerings by acquiring social capabilities. These acquisitions took several forms. First, the merger of traditional media monitoring with social media monitoring continued with Cision's acquisition of Brandwatch, Meltwater's purchase of Linkfluence and Access Intelligence's (Pulsar) merger with Isentia. Secondly, a great many acquisitions fell under the CX umbrella. This included the customer feedback and voice of the customer vendors adding social expertise such as Qualtrics's acquisition of Clarabridge and Reputation's purchase of Nuvi. It also included customer care and engagement vendors adding social capabilities to improve their core offering such as Verint's pickup of Conversocial, Hootsuite's acquisitions of Sparkcentral and Heyday, and Khoros’s purchase of Topbox. We also witnessed a huge IPO, with Sprinklr taking their ‘Unified CXM Platform’ public. </p> \n<p>All of these moves suggest a vendor landscape beginning to coalesce around three main categories: Communications Clouds, CX Clouds and Insights Clouds. Key to the success of them all has been the integration of social data into their solutions and the ability to blend it with other data sources providing a more comprehensive picture. Which brings me to...<br /> </p> \n<h3>3. The death of the social silo<br /> </h3> \n<p>Some time ago, social listening vendors began to reframe themselves as 'consumer intelligence platforms,' offering clients the ability to combine social data with other digital sources such as surveys and first-party data. This seemed a natural progression as these tools could already analyze unstructured social posts, so why not apply that to other unstructured data sources and provide brands with a more complete view of consumers. When Forrester released their <a href=\"https://www.forrester.com/report/The%20Forrester%20New%20Wave%20AIEnabled%20Consumer%20Intelligence%20Platforms%20Q3%202021/RES161546\" target=\"_blank\"><u>New Wave on AI-Enabled Consumer Intelligence Platforms</u></a> in July, it seemed that the era of social listening as a category was coming to an end. And to hammer home the point, just a few months later Zendesk announced its acquisition of Momentive (formerly SurveyMonkey) with the goal of creating a &quot;powerful new customer intelligence company.&quot; This combination of CX or behavioral data with solicited and unsolicited feedback seems to be the future of the consumer insights world and would suggest more 'Insights Clouds' are on the horizon.</p> \n<h3>4. The growth of social intelligence as a profession and the dearth of talent<br /> </h3> \n<p>While social listening as a category continues to fade, social intelligence is just getting started. A LinkedIn search finds 15,000 people globally mentioning social intelligence in their profile while another 22,000 mention social media data. And, this phenomenon is not exclusive to those working in agency land or for technology suppliers, but within brands themselves who have been actively recruiting to bring talent in-house.</p> \n<p>The challenge is in finding people with the right skills and experience to fill these vacancies. I’ve heard many times that this dearth of talent is one reason why specialist research agencies have never been busier. Jeremy Hollow, Founder &amp; MD of Listen + Learn Research, a social data insights agency, commented, &quot;The market seems to be expanding and maturing, with more of the routine analytical work being brought in-house while agencies are being used to bring deeper strategic insights.”<br /> </p> \n<h3>5. The evolution of market research from question-based to observational approaches<br /> </h3> \n<p>Market research, specifically research tech, is in the midst of an <a href=\"https://www.greenbook.org/mr/market-research-trends/what-to-make-of-the-investment-activity-in-mr/\" target=\"_blank\"><u>investment frenzy</u></a> with numerous SaaS upstarts raising funds to disrupt various parts of the research supply chain. In my view, a great many are simply automating manual processes (survey creation, sample access, etc.) while a few are <a href=\"https://www.blackswan.com/beginning-of-the-end-of-primary-research/\" target=\"_blank\"><u>fundamentally challenging</u></a> the question-based approach to primary research and how we understand consumer needs.</p> \n<p>They are looking instead to the billions of online conversations on every imaginable subject to collect organic consumer opinions and predict future trends. This data science led approach is allowing insight professionals the ability to analyze huge amounts of unstructured social commentary, providing qualitative insights on a quantitative scale. And it seems that this is a key priority of research buyers as well. A recent <a href=\"https://www.greenbook.org/mr/grit/use-of-marketing-automation-platforms/\" target=\"_blank\"><u>GreenBook Report</u></a> found that the analysis of social media data was their number one area of focus when it came to the adoption of automation.<br /> </p> \n<h3><b>Onwards to 2022<br /> </b></h3> \n<p>These themes suggest that social intelligence has truly come into its own over the past year with numerous trends conspiring to drive awareness and adoption. Despite that, many organizations still consider social data a marketing-specific resource and undervalue its business impact. Sprout Social’s recent <a href=\"https://sproutsocial.com/insights/index/\" target=\"_blank\"><u>Index</u></a> survey highlighted this very point, reporting that 46% of respondents saw social data strictly as a marketing resource. Clearly, there’s still work to be done and people to win over, however this shouldn’t take away from the 54% who saw social data in a more strategic light. And after such a challenging year, why not see the glass as half full?</p> \n<p>Interested to learn more about how Twitter and our partners can support your social intelligence journey? Get started at <a href=\"https://partners.twitter.com/en\" target=\"_blank\"><u>partners.twitter.com</u></a>.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-12-14T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "The state of social intelligence: 2021 year in review",
"url": "https://blog.twitter.com/en_us/topics/insights/2021/the-state-of-social-intelligence-2021-year-in-review"
},
{
"body": "<p>As we work to improve the health of the public conversation, we’re committed to reaching beyond Twitter’s virtual walls to integrate diverse perspectives that make our service better for everyone. That’s why we regularly collaborate with trusted partners on our <a href=\"https://about.twitter.com/en/our-priorities/healthy-conversations/trust-and-safety-council\" target=\"_blank\">Trust and Safety Council</a> to develop products and programs, and to improve the Twitter Rules. </p> \n<p>Today, we’re sharing a recap of some of the work we’ve accomplished hand-in-hand with these trusted partners, as well as more about our ongoing commitment to incorporating the expertise of global experts, researchers, and developers to support healthy public conversation on Twitter.</p> \n<p><b>Incorporating feedback to make Twitter safer</b></p> \n<p>We know the best version of Twitter is the one built by the people who use it. Over the past year, we’ve engaged with the Trust and Safety Council on thirteen projects early in the development process. We distilled and put to use their feedback on ways we can offer a better and safer experience for people using Twitter. Their feedback directly informed our approach on several products.</p> \n<ul> \n <li><a href=\"https://blog.twitter.com/en_us/topics/product/2021/testing-communities\" target=\"_blank\">Communities</a>: We incorporated feedback on the need to manage expectations on the role that moderators play by limiting the number of responsibilities and building tools to help them manage potential harassment.</li> \n <li><a href=\"https://blog.twitter.com/en_us/topics/product/2021/bringing-tips-to-everyone\" style=\"\" target=\"_blank\">Tips</a>: We incorporated feedback on the need to emphasize that the people on our service are responsible for transactions in a user-friendly way by asking people to agree to terms of service when enabling the feature.</li> \n <li><a href=\"https://blog.twitter.com/en_us/topics/product/2021/introducing-safety-mode\" style=\"\" target=\"_blank\">Safety Mode</a>: To mitigate the effect on limiting counter-speech, a concern raised by the council particularly for people in positions of power, we decided to automatically time out interventions for seven days.</li> \n <li><a href=\"https://blog.twitter.com/en_us/topics/product/2020/new-conversation-settings-coming-to-a-tweet-near-you\" style=\"\" target=\"_blank\">Conversation settings</a>: We started <a href=\"https://twitter.com/TwitterSupport/status/1466514564627980291\" style=\"\" target=\"_blank\">testing a notification</a> that reminds people they can change who can reply to their Tweets to increase awareness and adoption as a direct recommendation from the council.</li> \n</ul> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-12-17T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Our continued collaboration with trusted partners",
"url": "https://blog.twitter.com/en_us/topics/company/2021/our-continued-collaboration-with-trusted-partners"
},
{
"body": "<p><i>Editorial note: This blog was first published on the 16th of March 2022, and last updated on the 7th of September 2022 to include updates to our metrics on the impact of our work.</i></p> \n<p><i>More on our approach in English, <a href=\"https://help.twitter.com/uk/safety-and-security/our-ongoing-approach-to-the-war-in-ukraine\">Ukrainian</a>, and <a href=\"https://help.twitter.com/ru/safety-and-security/our-ongoing-approach-to-the-war-in-ukraine\">Russian</a></i></p> \n<p>Like so many around the world, we’re disturbed and deeply saddened by the Russian invasion of Ukraine and the humanitarian crisis unfolding there. Our top priority is to promote the safety of people on and off the service, and our teams are working diligently to that end.</p> \n<p>We believe we have a responsibility to the public – particularly during periods of crisis – to proactively enforce our rules, preserve access to Twitter, elevate credible and reliable information, protect the privacy and safety of the people who use our service and others, and guard against efforts to manipulate the public conversation.<br /> </p> \n<p>Over the past several weeks, people in Ukraine, Russia, and around the world have used Twitter to share critical information in real-time, locate support, connect with one another, and raise their voices. Unfortunately, we are also aware that Twitter is being restricted for some people in Russia. As we’ve <a href=\"https://twitter.com/smcs/status/1498346388484149259?s=20&amp;t=0_3u7ptNc50jFGfDbyGYzA\">said previously</a>, we believe that a free and open internet is vital, and that people around the world should have the same access to information. We take our collective role, and the role of our service, <a href=\"https://twitter.com/smcs/status/1498346379571347461?s=20&amp;t=j35Shjt0lxsBdDZlm4mDgg\">seriously</a>. </p> \n<p>Below, we’re sharing updates to <a href=\"https://twitter.com/TwitterSafety/status/1497353965419257860?s=20&amp;t=b4m9AVoWEC0EiXgcga72Ew\">our approach</a> and more detailed information about our efforts.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-03-16T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Our ongoing approach to the war in Ukraine",
"url": "https://blog.twitter.com/en_us/topics/company/2022/our-ongoing-approach-to-the-war-in-ukraine"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.smcs.html"
},
{
"body": "<p><i>Editor’s note: As of March 2022, the Shop Module is now referred to as the Shop Spotlight. As of June 2022, Twitter Shops is now available to all merchants in the US. Last updated: August 1, 2022.</i></p> \n<p>Today, we’re launching a beta experiment for the newest member of the Twitter Shopping family: <b>Twitter Shops</b>. </p> \n<p>With Twitter Shops, merchants can handpick a collection of up to 50 products to showcase to shoppers on Twitter. The feature, which is free to use, gives people the chance to view products from the profiles of their favorite brands, so when you talk about and discover products on the timeline, you can now browse them on Twitter, too.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-03-09T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Twitter Shops: More space to shop",
"url": "https://blog.twitter.com/en_us/topics/product/2022/twitter-shops-more-space-to-shop"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.justangmustang.html"
},
{
"body": "<p>Feeling safe on Twitter looks different for everyone. We’ve rolled out <a href=\"https://blog.twitter.com/en_us/topics/product/2020/new-conversation-settings-coming-to-a-tweet-near-you\" target=\"_blank\">features</a> and <a href=\"https://help.twitter.com/en/safety-and-security/control-your-twitter-experience\" target=\"_blank\">settings </a>that may help you to feel more comfortable and in control of your experience, and we want to do more to reduce the burden on people dealing with unwelcome interactions.<br /> </p> \n<p>Unwelcome Tweets and noise can get in the way of conversations on Twitter, so we’re introducing Safety Mode, a new feature that aims to reduce disruptive interactions. Starting today, we’re rolling out this safety feature to a small feedback group on iOS, Android, and Twitter.com, beginning with accounts that have English-language settings enabled.<br /> </p> \n<p><b>Here’s how it works</b><br /> </p> \n<p>Safety Mode is a feature that temporarily blocks accounts for seven days for using potentially harmful language — such as insults or hateful remarks — or sending repetitive and uninvited replies or mentions. When the feature is turned on in your Settings, our systems will assess the likelihood of a negative engagement by considering both the Tweet’s content and the relationship between the Tweet author and replier. Our technology takes existing relationships into account, so accounts you follow or frequently interact with will not be autoblocked.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-09-01T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Introducing Safety Mode",
"url": "https://blog.twitter.com/en_us/topics/product/2021/introducing-safety-mode"
},
{
"body": "<p>There’s always been a broad, weird and wonderful range of conversations on Twitter, but we haven’t done enough to help connect people who are into the same things. And now, that’s changing. Starting today, we’re testing Communities, a way to easily find and connect with people who want to talk about the same things you do. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-09-09T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Communities: Talk about your thing with people who get you",
"url": "https://blog.twitter.com/en_us/topics/product/2021/testing-communities"
},
{
"body": "<p>At this point in 2021, we know there is no going back to the way things were before the pandemic. While companies reevaluate office reopenings and new ways of working, countries continue to deal with the soaring COVID-19 cases and challenges associated with vaccine access and uptake. This year is a solid reminder that our approach to what’s ahead requires a new way of thinking.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-10-13T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Inclusion &amp; Diversity Q3 2021: Our multifaceted approach",
"url": "https://blog.twitter.com/en_us/topics/company/2021/inclusion-and-diversity-report-multifaceted-approach-october-2021"
},
{
"body": "<p><a href=\"https://twitter.com/search?q=%23SquidGame&amp;src=typed_query&amp;f=top\">#SquidGame</a>, the Korean series, is making record history, generating about 29M Tweets globally since it premiered on Netflix on September 17. Before the #SquidGame phenomenon, we saw other K-content including movies, drama series, and webtoons (comics, manhwa) talked about a lot on Twitter on a global scale. </p> \n<p>Speaking at <a href=\"https://mucon.kr/conference/\">the 2021 Seoul International Music Fair(MU:CON 2021)</a>, Twitter introduced big data insights with the theme of ‘#BeyondKpop: Globalization of K-Culture from Music to Drama, Webtoon, Movie and beyond’, and Top 20 most Tweeted K-content. Twitter has been at the center of global conversations about K-pop music scenes, and this new announcement reflects our effect on the global spread of various K-content like Korean popular dramas, webtoons, and movies as well as K-pop music. You can watch the full presentation at <a href=\"https://www.youtube.com/watch?v=2TkQ1qEehu8\">‘#BeyondKpop : Globalization of K-Culture from Music to Drama, Webtoon, Movie and beyond'</a>.</p> \n<p>Here is my summary of the announcement at MU:CON 2021. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-10-22T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Twitter insights: #BeyondKpop from music to drama, webtoon, and movies",
"url": "https://blog.twitter.com/en_us/topics/insights/2021/twitter-insights-beyondkpop-from-music-to-drama-webtoon-and-movie"
},
{
"body": "<p>We are excited to share that<b> Twitter Blue is now available in the United States and New Zealand across iOS, Android and web.</b> Twitter Blue is available for a monthly price of US $2.99 / NZ$ 4.49 and with it, we’re bringing subscribers even more features, more content, and more ways to participate in the conversation.</p> \n<p>Earlier this year, we <a href=\"https://blog.twitter.com/en_us/topics/company/2021/introducing-twitter-blue\" target=\"_blank\" title=\"introduced Twitter Blue\">introduced Twitter Blue</a> in Australia and Canada. Since then, we’ve been listening to and learning from the most passionate and vocal people on Twitter as to what will make their experience more customizable, more frictionless, and simply put - <b>better</b>.</p> \n<p>We’re invigorated by the feedback we’ve received so far. The work continues and there’s a lot more to build, but in the meantime here’s the latest look inside Twitter Blue. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-11-09T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Twitter smarter, Twitter harder with Twitter Blue",
"url": "https://blog.twitter.com/en_us/topics/product/2021/twitter-smarter--twitter-harder-with-twitter-blue"
},
{
"body": "<p>We continue to monitor the ongoing conflict and humanitarian crisis in Ethiopia closely, and our focus remains to protect the safety and integrity of the conversation on Twitter. This is an exceptionally volatile time, where certain types of content online can have a very real impact offline. Today, we’d like to share more on our response to date.<br /> <br /> In times of crisis, there are a number of tools we deploy to ensure harmful content is not amplified and to limit the visibility of such content across Twitter.<br /> <br /> In Ethiopia, we’re focused on proactively reviewing Tweets for violative content, along with ongoing enforcement of our policies against dehumanizing speech and content that <a href=\"https://help.twitter.com/en/rules-and-policies/glorification-of-violence\">promotes violence and discrimination</a>. Though we aim to enforce our rules as equitably and even-handedly as possible, our first priority is the safety of the people on Twitter and those on the ground.<br /> <br /> We operate in favor of action. We look at specific indicators of offline harm to guide our product interventions, and, in a crisis situation, are willing to risk potential false positives and reverse our decisions, if appealed.<br /> <br /> Specifically, we’ve:</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-11-17T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Our work to protect the integrity of the conversation in Ethiopia",
"url": "https://blog.twitter.com/en_us/topics/company/2021/our-work-to-protect-the-safety-and-integrity-of-the-conversation"
},
{
"body": "<p>As part of our ongoing efforts to build tools with privacy and security at the core, we’re updating our existing<a href=\"https://help.twitter.com/en/rules-and-policies/personal-information\"> private information policy</a> and expanding its scope to include “private media.” Under our existing policy, publishing other people's private information, such as phone numbers, addresses, and IDs, is already not allowed on Twitter. This includes threatening to expose private information or incentivizing others to do so. </p> \n<p>There are growing concerns about the misuse of media and information that is not available elsewhere online as a tool to harass, intimidate, and reveal the identities of individuals. Sharing personal media, such as images or videos, can potentially violate a person’s privacy, and may lead to emotional or physical harm. The misuse of private media can affect everyone, but can have a disproportionate effect on women, activists, dissidents, and members of minority communities. When we receive a report that a Tweet contains unauthorized private media, we will now take action in line with our<a href=\"https://help.twitter.com/en/rules-and-policies/enforcement-options\"> range of enforcement options.</a></p> \n<p>While our existing policies and <a href=\"https://help.twitter.com/rules-and-policies/twitter-rules\">Twitter Rules</a> cover explicit instances of <a href=\"https://help.twitter.com/en/rules-and-policies/abusive-behavior\">abusive behavior</a>, this update will allow us to take action on media that is shared without any explicit abusive content, provided it’s posted without the consent of the person depicted. This is a part of our ongoing work to align our <a href=\"https://help.twitter.com/en/rules-and-policies/defending-and-respecting-our-users-voice\">safety policies with human rights standards</a>, and it will be enforced globally starting today. </p> \n<p><b>What is in violation of this policy?<br /> </b>Under our private information policy, you can’t share the following types of private information or media, without the permission of the person who it belongs to:</p> \n<ul> \n <li>home address or physical location information, including street addresses, GPS coordinates or other identifying information related to locations that are considered private;</li> \n <li>identity documents, including government-issued IDs and social security or other national identity numbers – note: we may make limited exceptions in regions where this information is not considered to be private;</li> \n <li>contact information, including non-public personal phone numbers or email addresses; </li> \n <li>financial account information, including bank account and credit card details; and</li> \n <li>other private information, including biometric data or medical records.</li> \n <li><b>NEW: media of private individuals without the permission of the person(s) depicted. </b><br /> </li> \n</ul> \n<p><b>The following behaviors are also not permitted: </b></p> \n<ul> \n <li>threatening to publicly expose someone’s private information;</li> \n <li>sharing information that would enable individuals to hack or gain access to someone’s private information without their consent,e.g., sharing sign-in credentials for online banking services;</li> \n <li>asking for or offering a bounty or financial reward in exchange for posting someone’s private information;</li> \n <li>asking for a bounty or financial reward in exchange for not posting someone’s private information, sometimes referred to as blackmail.</li> \n</ul> \n<p>When private information or media has been shared on Twitter, we need a first-person report or a report from an authorized representative in order to make the determination that the image or video has been shared without their permission. Learn more about <a href=\"https://help.twitter.com/en/forms/safety-and-sensitive-content/private-information\">reporting on Twitter</a>.</p> \n<p><b>Sharing private media <br /> </b>When we are notified by individuals depicted, or by an authorized representative, that they did not consent to having their private image or video shared, we will remove it. This policy is not applicable to media featuring public figures or individuals when media and accompanying Tweet text are shared in the public interest or add value to public discourse.</p> \n<p>However, if the purpose of the dissemination of private images of public figures or individuals who are part of public conversations is to harass, intimidate, or use fear to silence them, we may remove the content in line with our policy against <a href=\"https://help.twitter.com/en/rules-and-policies/abusive-behavior\">abusive behavior.</a>. Similarly, private nude images of public individuals will continue to be actioned under our <a href=\"https://help.twitter.com/en/rules-and-policies/intimate-media\">non-consensual nudity policy</a>.</p> \n<p>We recognize that there are instances where account holders may share images or videos of private individuals in an effort to help someone involved in a crisis situation, such as in the aftermath of a violent event, or as part of a newsworthy event due to public interest value, and this might outweigh the safety risks to a person. </p> \n<p>We will always try to assess the context in which the content is shared and, in such cases, we may allow the images or videos to remain on the service. For instance, we would take into consideration whether the image is publicly available and/or is being covered by mainstream/traditional media (newspapers, TV channels, online news sites), or if a particular image and the accompanying tweet text adds value to the public discourse, is being shared in public interest, or is relevant to the community.</p> \n<p>Feeling safe on Twitter is different for everyone, and our teams are constantly working to understand and address these needs. We know our work will never be done, and we will continue to invest in making our product and policies more robust and transparent to continue to earn the trust of the people using our service.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-11-30T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Expanding our private information policy to include media",
"url": "https://blog.twitter.com/en_us/topics/company/2021/private-information-policy-update"
},
{
"body": "<p>Today we launched another global expansion of our <a href=\"https://twitter.com/search?q=%23ThereIsHelp&amp;src=typed_query\" target=\"_blank\">#ThereIsHelp</a> notification service with a dedicated search prompt for HIV-related information across Asia Pacific and the Americas: Brazil, Hong Kong, Indonesia, India, Japan, Malaysia, Philippines, Singapore, SP-Latam, Taiwan, Thailand, and the United States. This notification prompt will provide valuable and authoritative resources around HIV and encourage people to reach out and get help when they need it. Building on our #ThereIsHelp notification service currently available for <a href=\"https://blog.twitter.com/en_sea/topics/company/2019/Working-together-to-prevent-self-harm-and-suicide.html\" target=\"_blank\">mental health and suicide prevention</a>, <a href=\"https://blog.twitter.com/en_sea/topics/company/2019/Helping-you-find-reliable-public-health-information-on-Twitter.html\" target=\"_blank\">vaccination</a>, <a href=\"https://twitter.com/EcpatFoundation/status/1192250714161963008?s=20\" target=\"_blank\">child sexual exploitation</a>, <a href=\"https://blog.twitter.com/en_us/topics/company/2020/authoritative-information-about-novel-coronavirus.html\" target=\"_blank\">COVID-19</a>, <a href=\"https://blog.twitter.com/en_sea/topics/company/2020/apac-gender-based-violence-prompt\" target=\"_blank\">gender-based violence</a>, and <a href=\"https://blog.twitter.com/en_sea/topics/company/2021/twitter-launches-freedom-of-expression-search-prompt-in-thailand\" target=\"_blank\">freedom of expression</a>; this work is part of our efforts to ensure people have access to high-quality public health information and resources.</p> \n<p>When people search for keywords associated with HIV, the top search result will now include a notification in local languages, encouraging them to reach out for credible information and sources of help — be it websites or hotlines of local public health authorities or nonprofit organizations.<br /> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-12-01T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Our new search prompt to help people find credible information about HIV",
"url": "https://blog.twitter.com/en_us/topics/company/2021/our-new-search-prompt-to-help-people-find-credible-information-about-hiv"
},
{
"body": "<p>We’re excited to announce Season 2 of <a href=\"https://iwishiknew.splashthat.com/\">I Wish I Knew</a>, a @TwitterResearch podcast.<br /> </p> \n<p>Each episode is presented by a different pair of hosts who share their journeys into their respective fields, discuss how Twitter’s Research team is elevating conversations across the company, and celebrate the people and culture surrounding the work. This season, we’re joined by several special co-hosts from across Twitter’s Design and Product teams and a tech policy advocate in the academic community. </p> \n<p>Listen and subscribe on your favorite podcast platform: <a href=\"https://podcasts.apple.com/us/podcast/i-wish-i-knew/id1562383399\">Apple Podcasts</a>, <a href=\"https://open.spotify.com/show/7cPcmGXTu67ONaItcLD5MW?si=bCV_4YHET_epu1wAUuQRPA\">Spotify</a>, <a href=\"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5yZXNvbmF0ZXJlY29yZGluZ3MuY29tL2ktd2lzaC1pLWtuZXc?sa=X&amp;ved=0CBkQ27cFahcKEwiA8OPppIDwAhUAAAAAHQAAAAAQAg\">Google Podcasts</a>, <a href=\"http://tun.in/pkhbY\">TuneIn</a>, and <a href=\"https://www.stitcher.com/show/i-wish-i-knew\">Stitcher</a>.</p> \n<p><b>Season 2 premieres with four brand new episodes:</b></p> \n<p><i>I Wish I Knew... How Twitter Designs and Researches In Public</i><br /> Hosted by <a href=\"https://twitter.com/Mr_DannySingh\" class=\"has-hover-card\">@Mr_DannySingh</a>, Staff Experience Researcher, and <a href=\"https://twitter.com/mayagpatterson\" class=\"has-hover-card\">@mayagpatterson</a>, Sr. Staff Product Designer.<br /> </p> \n<p><i>I Wish I Knew... How to Do Fast, Impactful Research</i><br /> Hosted by <a href=\"https://twitter.com/anniemollie\" class=\"has-hover-card\">@anniemollie</a>, Manager, Experience Research, and <a href=\"https://twitter.com/isabellaturch\" class=\"has-hover-card\">@isabellaturch</a>, Sr. Product Manager.<br /> </p> \n<p><i>I Wish I Knew... How to Make the Transition From Academia</i><br /> Hosted by <a href=\"https://twitter.com/DrJazzWalker\" class=\"has-hover-card\">@DrJazzWalker</a>, Experience Researcher II, and <a href=\"https://twitter.com/AlisaValentin\" class=\"has-hover-card\">@AlisaValentin</a>, Tech Policy Advocate.<br /> </p> \n<p><i>I Wish I Knew... The Impact of Global Research</i><br /> Hosted by <a href=\"https://twitter.com/tokyo_agnes\" class=\"has-hover-card\">@tokyo_agnes</a>, Experience Researcher, and <a href=\"https://twitter.com/velofemme\" class=\"has-hover-card\">@velofemme</a>, Sr. Experience Researcher.</p> \n<p><b>Join us live on Spaces:</b></p> \n<p>Stay tuned and follow <a href=\"https://twitter.com/TwitterResearch\" class=\"has-hover-card\">@TwitterResearch</a> to hear more about the creation of Season 2 from our co-hosts, live on Twitter Spaces. </p> \n<p>Want to have your questions answered in a future episode of I Wish I Knew? Tweet us using #IWIKpodcast.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-12-06T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Season 2 of I Wish I Knew, a @TwitterResearch Podcast",
"url": "https://blog.twitter.com/en_us/topics/company/2021/season-2-i-wish-know"
},
{
"body": "<p>Jointly written by;</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-12-09T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Our Holiday Wish List for the Digital Services Act",
"url": "https://blog.twitter.com/en_us/topics/company/2021/ourholidaywishlistforthedigitalservicesact"
},
{
"body": "<p><i>As of November 2022, Birdwatch is now <a href=\"https://help.twitter.com/en/using-twitter/community-notes\" target=\"_blank\">Community Notes</a>.</i></p> \n<p>Last year we launched the <a href=\"https://blog.twitter.com/en_us/topics/product/2021/introducing-birdwatch-a-community-based-approach-to-misinformation\" target=\"_blank\">Birdwatch pilot </a>— a new, collaborative way for people to add context to Tweets they believe are misleading. By empowering people to do this together, they can add helpful and informative context for people from different points of view. </p> \n<p>We’ve made a slew of improvements to Birdwatch based on feedback from contributors, the public, and academic researchers, and we’re seeing promising results. In surveys with randomly sampled people on Twitter in the US, we’ve found:</p> \n<ul> \n <li>The majority of people found Birdwatch notes (specifically those designated <a href=\"https://twitter.github.io/birdwatch/ranking-notes/#note-status\" target=\"_blank\">helpful</a> by Birdwatch contributors) helpful. This includes people from across the political spectrum.</li> \n <li>People in the survey were 20-40% less likely to agree with the substance of a potentially misleading Tweet after reading a note about it, compared to those who saw a Tweet without a note. </li> \n <li>These are encouraging signs that Birdwatch can be helpful and informative to people on Twitter. That’s why we’re now expanding the visibility of the pilot so we can make additional improvements with feedback from more people on Twitter. </li> \n</ul> \n<p><b>Expanding the visibility of Birdwatch</b></p> \n<p>Starting today, a small (and randomized) group of people on Twitter in the US will see Birdwatch notes directly on some Tweets. They’ll also be able to rate notes, providing input that will help improve Birdwatch’s ability to add context that is helpful to people from different points of view.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-03-03T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Building a better Birdwatch",
"url": "https://blog.twitter.com/en_us/topics/company/2022/building-a-better-birdwatch"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.kcoleman.html"
},
{
"body": "<p>With a massive 7.8 billion global Tweets in 2021, <a href=\"https://twitter.com/hashtag/KpopTwitter\">#KpopTwitter</a> once again showed its power by breaking its previous record of 6.7 billion Tweets in 2020. Registering a notable 16% increase in Tweet volume globally, <a href=\"https://twitter.com/hashtag/KpopTwitter\">#KpopTwitter</a> conversations became more diverse and vibrant in 2021. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-01-27T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "#KpopTwitter reaches new heights with 7.8 billion global Tweets",
"url": "https://blog.twitter.com/en_us/topics/insights/2022/-kpoptwitter-reaches-new-heights-with-7-8-billion-global-tweets"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TheNolja.html"
},
{
"body": "<p>Trust in the information we consume every day is critical to how we engage online. Trust in information found online can be established and enhanced when companies, civil society and regulators are transparent about the data and processes they rely on. This, alongside thoughtful policies developed by governments around the world, can help elevate many of the <a href=\"https://about.twitter.com/content/dam/about-twitter/en/our-priorities/open-internet.pdf\" target=\"_blank\">core principles of the Open Internet.</a> For our part, since 2012 we have consistently published bi-annual updates, detailing our enforcement actions housed in the <a href=\"https://transparency.twitter.com/\">Twitter Transparency Center</a>. </p> \n<p>Coupled with this, we have been<a href=\"https://twitter.com/Policy/status/1447790759852249094?s=20\"> explicit in our advocacy</a> for an Open Internet that is global, available to all, built on open standards and rooted in the protection of human rights. <a href=\"https://twitter.com/Policy/status/1447790763723694083?s=20\">As we’ve said</a>, protecting the Open Internet — which continues to be under threat — requires meaningful transparency, which is essential to holding companies and governments to account. This work is core to who we are as a company – connecting back to the very first Twitter Transparency Report in 2012, one of the first such reports in the industry.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-01-25T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "An update to the Twitter Transparency Center",
"url": "https://blog.twitter.com/en_us/topics/company/2021/transparency-19"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
},
{
"body": "<p>2021 was another record year for gaming chatter on Twitter, as Twitter continued to serve as the go-to place for game publishers, gaming media, popular streamers and entertainers, esports leagues, teams, players and commentators. In 2021, there were more than 2.4 BILLION Tweets about gaming, up 14% year over year and a more than 10x increase from 2017. <b>And, Q4 2021 was the biggest quarter for gaming conversation ever on Twitter.</b></p> \n<p>The gaming community around the world came to Twitter to talk about the biggest moments of the year as in-person esports events returned to center stage, publishers dropped new games like Halo Infinite, media outlets continued to expand coverage of the space and NFTs became a hot topic. </p> \n<p>Here’s a look at Twitter’s global gaming conversation insights from 2021:</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-01-10T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "A banner year for gaming on Twitter in 2021",
"url": "https://blog.twitter.com/en_us/topics/insights/2021/a-banner-year-for-gaming-on-twitter-in-2021--"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.RdotChadha.html"
},
{
"body": "<h3><i>Submitted and uploaded on 3 February 2022</i></h3> \n<h3>TWITTER REPORT (PERIOD OF AUGUST 2, 2021 - DECEMBER 31, 2021)</h3> \n<p>Under Article 3(1)(g)(vii) of Regulation (EU) 2021/1232 on a temporary derogation from certain provisions of Directive 2002/58/EC as regards the use of technologies by providers of number-independent interpersonal communications services for the processing of personal and other data for the purpose of combating online child sexual abuse, came into force on the 2nd of August 2021, Twitter is required to publish and submit a report to the Irish Data Protection Commission and to the European Commission.</p> \n<p><b>Overview</b></p> \n<p>Twitter’s mission is to serve the public conversation. As part of this mission, we have a <a href=\"https://help.twitter.com/en/rules-and-policies/sexual-exploitation-policy\">zero tolerance approach to combating child sexual exploitation (CSE)</a> on our service. Any content that features or promotes child sexual exploitation (CSE) is prohibited on Twitter. This may include media, text, illustrated, or computer-generated images. Regardless of the intent, viewing, sharing, or linking to child sexual exploitation material contributes to the re-victimisation of the depicted children. This also applies to content that may further contribute to victimisation of children through the promotion or glorification of child sexual exploitation. </p> \n<p>We are actively working to protect children around the world from CSE. We are achieving this via advancing technology solutions, intensive training and support to law enforcement, and expanded education and partnerships.</p> \n<p>We use a combination of machine learning and human review — our systems are able to surface content to human moderators who use important context to make decisions about potential rule violations. This work is led by an international, cross-functional team with 24-hour coverage and the ability to cover multiple languages. </p> \n<p>When we are made aware of CSE media, including links to images of or content promoting child exploitation, the material will be removed from the site without further notice and immediately reported to The National Center for Missing &amp; Exploited Children (&quot;NCMEC&quot;). The latter makes reports available to the appropriate law enforcement agencies around the world to facilitate investigations and prosecutions. NCMEC has strong relationships with law enforcement authorities and NGOs worldwide as well as with the INHOPE network.</p> \n<p>We also have an appeal process for any potential errors that could occur. </p> \n<p>For further information on our approach please visit this <a href=\"https://help.twitter.com/en/rules-and-policies/sexual-exploitation-policy\">page</a> and our <a href=\"https://transparency.twitter.com/\">Transparency Center</a>.</p> \n<p>---</p> \n<p><b>(1) the type and volumes of data processed; </b></p> \n<p>During this reporting period Twitter suspended 532,898 accounts for violating our CSE policy. At this time, Twitter does not track the accounts which are reviewed and not actioned for any policy violations. However, Twitter may review personal information, including account information, text, and media to investigate possible violations of our CSE policy. </p> \n<p><b>(2) the specific ground relied on for the processing pursuant to Regulation (EU) 2016/679; </b></p> \n<p>Information regarding the grounds for processing relied upon by Twitter are available in our <a href=\"https://twitter.com/en/privacy\">Privacy Policy</a> and our <a href=\"https://help.twitter.com/en/rules-and-policies/data-processing-legal-bases\">Data Processing materials</a>. </p> \n<p><b>(3) the ground relied on for transfers of personal data outside the Union pursuant to Chapter V of Regulation (EU) 2016/679, where applicable; </b></p> \n<p>As outlined in our <a href=\"https://twitter.com/en/privacy\">Privacy Policy</a>, Twitter relies on Standard Contractual Clauses for such transfers.</p> \n<p><b>(4) the number of cases of online child sexual abuse identified, differentiating between online child sexual abuse material and solicitation of children;</b></p> \n<p>Both types of actions violate <a href=\"https://help.twitter.com/en/rules-and-policies/sexual-exploitation-policy\">Twitter’s CSE Policy</a>, but at this time we are unable to distinguish between online sexual abuse material and the specific context of each peice of material, such as the solicitation of children. However, during this reporting period we suspended 532,898 accounts for violating our CSE Policy.</p> \n<p><b>(8) the retention policy and the data protection safeguards applied pursuant to Regulation (EU) 2016/679; </b></p> \n<p>The relevant retention periods for data Twitter collects are outlined in our <a href=\"https://twitter.com/en/privacy\">Privacy Policy</a>. Twitter operates a security and privacy programs which comport with the ISO standards and undergo third party audits as needed to ensure the security and the privacy of the data it processes.</p> \n<p><b>(9) the names of the organisations acting in the public interest against child sexual abuse with which data has been shared pursuant to this Regulation</b></p> \n<p>The National Center for Missing and Exploited Children (NCMEC) in the United States of America (<a href=\"https://www.missingkids.org/\">https://www.missingkids.org/</a>).</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2022-01-01T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Twitter&#39;s report in compliance with Regulation (EU) 2021/1232",
"url": "https://blog.twitter.com/en_us/topics/company/2022/twitter-s-eu-submission-for-2021-1232"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TwitterSafety.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.josephlrice.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Policy.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TwitterData.html"
},
{
"body": "<p><i>Editorial note: This blog was first published on 2 December 2021 and last updated 24 August 2022 to include updates to our approach.</i></p> \n<p>In October 2018, we <a href=\"https://blog.twitter.com/en_us/topics/company/2018/enabling-further-research-of-information-operations-on-twitter\">published</a> the first comprehensive, public archive of data related to state-backed information operations. Since then, we’ve shared 37 datasets of attributed platform manipulation campaigns originating from 17 countries, spanning more than 200 million Tweets and nine terabytes of media. More than 26,000 researchers have accessed these datasets, empowering an unprecedented level of empirical research into state-backed attacks on the integrity of the conversation on Twitter.</p> \n<p>We strive to provide timely updates, alongside comprehensive data, whenever our teams identify and remove these campaigns, however, this year, due to technical issues and significant risks to the physical safety of our employees posed by certain disclosures, we have only provided <a href=\"https://blog.twitter.com/en_us/topics/company/2021/disclosing-networks-of-state-linked-information-operations-\" target=\"_blank\">one update</a>. During this time, we’ve been working to identify a sustainable path forward, without compromising on our goals of providing meaningful transparency.</p> \n<p>Today, in addition to <a href=\"https://blog.twitter.com/en_us/topics/company/2021/disclosing-state-linked-information-operations-we-ve-removed.html\" target=\"_blank\">disclosing eight additional datasets</a> in our archive, we’re sharing an update on what we’ve learned from these efforts and how we intend to advance data-driven transparency in 2022 and beyond.</p> \n<p><b>What we’ve learned so far</b></p> \n<ul> \n <li><b>Meaningful transparency begins with access to data.</b> The data we publish about information operations allows researchers to understand not just that a platform manipulation campaign took place and that Twitter removed it — but precisely which narratives that campaign aimed to advance, and how widely they spread on Twitter. Access to raw content, rather than limited samples and aggregate information, is important.</li> \n <li><b>Raw data isn’t accessible to everyone.</b> Many of the datasets we’ve released include hundreds of thousands of Tweets and gigabytes of media. Processing this information often requires advanced tooling and capabilities. Academics, independent researchers, NGOs and data journalists play a key part in translating raw data into meaningful insights, as well as providing critical context in understanding how bad actors operate. Partnerships with the <a href=\"https://twitter.com/stanfordio\" target=\"_blank\">Stanford Internet Observatory</a> and <a href=\"https://twitter.com/ASPI_ICPC\" target=\"_blank\">Australia Strategic Policy Institute</a> have helped put these datasets in analytic and narrative context, along with a conference dedicated to studying this data we <a href=\"https://twitter.com/Policy/status/1282798070149918724?s=20\" target=\"_blank\">held</a> in conjunction with the Carnegie Institute.</li> \n <li><b>Confident attribution isn’t always possible.</b> Our transparency approach has focused on activity we can confidently attribute to a state actor. Emergent behaviors, including the use of disinformation-for-hire vendors and increasing operational security, sometimes make confident attribution impossible based solely on Twitter’s own data. This doesn’t make the activity in question less important to analyze, but our policies presently prevent dataset disclosure in these cases. Moreover, access to this data, without attribution, may allow experts to piece together operations across multiple platforms and services that is not possible by just one company.</li> \n <li><b>Information operations are just one area of public concern.</b> We’ve provided an unprecedented level of transparency about state-backed information operations, given their severe impact on public discourse around the world. As Camille François and evelyn douek have <a href=\"https://tsjournal.org/index.php/jots/article/view/17\" target=\"_blank\">pointed out</a>, other content moderation domains of equal public concern don’t receive the same treatment.</li> \n</ul> \n<p><b>Where we’re headed in 2022</b></p> \n<p>With these lessons in mind, as well as the emergent risks we see to the physical safety of our employees around the world tied to potential disclosures, we’re changing our approach in an effort to continue to provide expanded transparency about our content moderation actions. Here’s what you’ll see in the coming months:</p> \n<p>In early 2022, we will launch the <b>Twitter Moderation Research Consortium (TMRC)</b> — a global group of experts from across academia, civil society, NGOs, and journalism studying platform governance issues.</p> \n<ul> \n <li>Membership in the consortium will be granted to groups or individuals with:</li> \n</ul> \n<p>- A proven track record of research on content moderation and integrity topics (or affiliation with a group that does such research, such as a university, research lab, or newspaper).</p> \n<p>- Appropriate plans and systems for safeguarding the privacy and security of the data provided by the consortium.</p> \n<ul> \n <li>We will be fully public about the standards used to determine membership in the consortium, and will bias towards inclusion and access, particularly for emerging researchers and researchers from historically under-represented communities and parts of the world.</li> \n <li>Twitter will not exercise any control or judgment over the findings or focus areas of the research produced using this data by members of the consortium.</li> \n <li>The more than 200 researchers around the world with existing access to our unhashed information operations datasets will be invited to join the consortium through an expedited process. Other qualifying individuals and institutions are welcome to apply. We will share additional details about this process in early 2022 in advance of any disclosures to the consortium.</li> \n <li>We will provide comprehensive data about attributed platform manipulation campaigns to members of the consortium, who may independently choose to publish their findings on the basis of the data we share and their own research. Under this model, we will also begin to share data about platform manipulation campaigns for which we have not been able to arrive at confident attribution to a state actor, and campaigns where we are unable to provide broad access due to employee safety concerns.</li> \n</ul> \n<p>Later in 2022, we will for the first time share similarly comprehensive data about other policy areas, including misinformation, coordinated harmful activity, and safety. </p> \n<p>As part of this change, we will discontinue our fully public dataset releases, prioritizing release to the consortium. Existing datasets will continue to be available for download indefinitely — and our public data offerings, including free access to our APIs (including the full archive of Tweets) remain available.<br /> </p> \n<p>Our efforts in this space are underpinned by our <a href=\"https://privacy.twitter.com/en\" target=\"_blank\">Privacy Policy</a> which has long informed people how we may use the data they share with us. This includes sharing or disclosing information if we believe that it is reasonably necessary to protect the safety or integrity of our platform, including to help prevent spam, abuse, or malicious actors, or to explain why we have removed content or accounts from our services. As we highlighted in <a href=\"https://cdn.cms-twdigitalassets.com/content/dam/about-twitter/en/our-priorities/open-internet.pdf\">our position paper</a> setting out principles for policymakers drafting new regulations, we urge policymakers to build protections for this kind of data sharing into the laws that govern data privacy.<br /> </p> \n<p>Transparency is core to our mission. Our goal with these changes is to provide more transparency about more issues, while grappling with the considerable safety, security, and integrity challenges in this space. We’ll continue to learn and iterate on our approach over time and share those findings publicly along the way.<br /> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-12-02T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Expanding access beyond information operations",
"url": "https://blog.twitter.com/en_us/topics/company/2021/-expanding-access-beyond-information-operations-"
},
{
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{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.kathleenreen.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.josephlrice.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TwitterSafety.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.justangmustang.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TwitterSafety.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Damokieran.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.pandemona.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TheNolja.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.__lucab.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.DalanaBrand.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.esthercrawford.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.regandc.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.esthercrawford.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.jarroddoherty.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Jay_Bavishi.html"
},
{
"body": "<p>K-pop continues to dominate the conversation on Twitter globally, even during unprecedented times. Fans turn to Twitter to connect with their favorite K-pop artists and the <a href=\"https://twitter.com/hashtag/KpopTwitter\">#KpopTwitter</a> community around the world. In the recent year between the period from July 1, 2020 to June 30, 2021, there were 7.5 billion Tweets about K-pop, setting yet another record for the most number of Tweets annually related to K-pop.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-08-05T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "K-pop sets another record on Twitter with 7.5 billion Tweets in a year",
"url": "https://blog.twitter.com/en_us/topics/insights/2021/kpop-sets-another-record-on-twitter-with-7-billion-tweets-in-a-year"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TheNolja.html"
},
{
"body": "<p>We’re excited to share that Twitter is collaborating with <a href=\"https://twitter.com/AP\" target=\"_blank\">The Associated Press (AP)</a> and <a href=\"https://twitter.com/Reuters\" target=\"_blank\">Reuters</a> to expand our efforts to identify and elevate credible information on Twitter.</p> \n<p>We are committed to making sure that when people come to Twitter to see what’s happening, they are able to easily find reliable information. Twitter will be able to expand the scale and increase the speed of our efforts to provide timely, authoritative context across the wide range of global topics and conversations that happen on Twitter every day. </p> \n<p><b>How Twitter currently surfaces credible information and context</b></p> \n<p>Twitter’s Curation team <a href=\"https://help.twitter.com/en/rules-and-policies/twitter-moments-guidelines-and-principles\" target=\"_blank\">helps give people context </a>to make informed decisions about what they see on Twitter. When large or rapidly growing conversations happen on Twitter that may be noteworthy, controversial, sensitive, or may contain potentially misleading information, Twitter’s Curation team sources and elevates relevant context from reliable sources. </p> \n<p>People currently see this added context and reliable information in the following places on Twitter:</p> \n<ul> \n <li><b style=\"\">Trends.</b> To help <a href=\"https://blog.twitter.com/en_us/topics/product/2020/adding-more-context-to-trends\" target=\"_blank\" style=\"\">explain a top Trend</a>, we often attach additional context to the Trend in the form of a Moment, a single Tweet, or via a written description.</li> \n <li><b style=\"\">Explore Tab.</b> Explore catches you up on a range of subjects, curated just for you. This is where Twitter shows you what’s happening right now. It includes Moments created by Twitter and third parties like news organizations, as well as Trends. </li> \n <li><b style=\"\">Search. </b>When people search for a hashtag or a phrase on Twitter, certain keywords determined by Twitter will automatically show content at the top of the results from trusted resources or Moments that debunk misinformation.</li> \n <li><b style=\"\">Prompts.</b> During the highest visibility events, such as elections or public health emergencies, Twitter will show prompts in the Explore tab or the Home Timeline that link to a public service announcement (PSA) Moment. These can include information from trusted sources on topics like how to vote safely in a pandemic or trustworthy information about getting vaccinated.</li> \n <li><b style=\"\">Labels.</b><span style=\"\"> Sometimes a Tweet violates our </span><a href=\"https://help.twitter.com/en/rules-and-policies/manipulated-media\" target=\"_blank\" style=\"background-color: rgb(255,255,255);\">Synthetic and Manipulated Media</a><span style=\"\">,</span><a href=\"https://help.twitter.com/en/rules-and-policies/medical-misinformation-policy\" target=\"_blank\" style=\"background-color: rgb(255,255,255);\"> COVID-19 </a><span style=\"\">or </span><a href=\"https://help.twitter.com/en/rules-and-policies/election-integrity-policy\" target=\"_blank\" style=\"background-color: rgb(255,255,255);\">Civic Integrity</a><span style=\"\"> misinformation rules but may remain visible on Twitter. In those instances, a label may be added to the Tweet that links to a Moment with informative context on the topic or to </span><a href=\"https://help.twitter.com/en/rules-and-policies/twitter-rules\" target=\"_blank\" style=\"background-color: rgb(255,255,255);\">the Twitter Rules</a>.</li> \n</ul>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-08-02T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Bringing more reliable context to conversations on Twitter",
"url": "https://blog.twitter.com/en_us/topics/company/2021/bringing-more-reliable-context-to-conversations-on-twitter"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.JoannaG.html"
},
{
"body": "<p><i>Editor’s note: As of March 2022, the Shop Module is now referred to as the Shop Spotlight. <b>As of June 2022, Shop Spotlight is now available to all merchants in the US</b>. Last updated: July 25, 2022.</i></p> \n<p>Remember 2015? The timeline was divided about the true color of <a href=\"https://twitter.com/BuzzFeed/status/571305554611544066?s=20\" target=\"_blank\">this dress</a>. We got our first up close <a href=\"https://twitter.com/NASA/status/620951635783774208?s=20\" target=\"_blank\">look at Pluto</a>. Culottes were cool. And at Twitter, we were in the early stages of exploring shopping on Twitter with features like the “Buy Now” button, product pages and product collections. </p> \n<p>We eventually stepped back from our shopping pursuits to focus on other areas. Now, <a href=\"https://twitter.com/TwitterIR/status/1367191400966623232?s=20\" target=\"_blank\">as you heard from us earlier this year</a>, we’re back and putting more energy into testing out the potential for shopping on Twitter. </p> \n<p>As one of our first steps forward, today, we’re launching a pilot of the Shop Spotlight -- a feature that allows us to explore how shoppable profiles can create a pathway from talking about and discovering products on Twitter to actually purchasing them. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-07-28T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Twitter Shopping: Testing the Shop Spotlight",
"url": "https://blog.twitter.com/en_us/topics/product/2021/twitter-shopping--testing-shoppable-profiles-on-twitter"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.boo.html"
},
{
"body": "<p>We believe that a safer Twitter is a better Twitter and we’re committed to transparently working towards making Twitter a safer place for everyone - both people and brands. As part of that mission, in December 2020, <a href=\"https://blog.twitter.com/en_us/topics/product/2020/expanding-our-commitment-to-brand-safety\">we shared our commitment</a> to undergo the Media Ratings Council’s accreditation process across all four of their Accreditation Service focus areas: Viewability, Sophisticated Invalid Traffic Filtration, Audience Measurement, and Brand Safety. In that announcement, we shared that we would begin this process with the Brand Safety audit.</p> \n<p>Our team has spent the first half of 2021 working with the MRC to align on the scope, sequencing, and timing of the audits. We are pleased to announce that we have signed an agreement with the MRC for a Brand Safety pre-assessment and we are excited to begin reaching additional milestones as we move into the second half of this year.</p> \n<p>Twitter and the MRC have agreed that the Brand Safety audit will assess our compliance with certain Brand Safety standards when serving ads in environments including Home timeline, User profiles, Search results, and our Amplify pre-roll product. In the coming months, we will undergo a pre-assessment process which is designed to help both Twitter and the MRC assess the audit-readiness of Twitter’s operations, methodology, processing, reporting, and disclosures in the Brand Safety space. We will use the findings of this pre-assessment to identify any areas of improvement and agree on high-level recommendations for remediating any gaps. </p> \n<p>Given the established scope of the MRC Brand Safety audit, Twitter is also committed to continuing to work with the Global Alliance for Responsible Media (GARM) to align on industry standards and to help shape how the advertising industry as a whole thinks about brand safety, brand suitability, and other safety and integrity issues.</p> \n<p>Simultaneously, we are continuing to work towards the next big milestones which include agreements with the MRC about the scope of and timelines for the Audience Measurement, Viewability, and Sophisticated Invalid Traffic Filtration audits. We expect to tackle the Audience Measurement audit next, with the remaining two to follow in sequence. </p> \n<p>We look forward to the future of our engagement with the MRC and are excited to continue our progress towards achieving accreditation in all four of the aforementioned areas. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-07-21T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Twitter and the MRC: Brand Safety Accreditation Agreement",
"url": "https://blog.twitter.com/en_us/topics/product/2021/twitter-and-the-mrc--brand-safety-accreditation-agreement"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.interJL.html"
},
{
"body": "<p>The world’s attention will turn to Tokyo in the coming days with the Games getting underway on Friday, July 23. Before, during and after the big event, Twitter will feature premium content, real-time reactions and the best conversation as fans worldwide cheer on top athletes from across the planet. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-07-21T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Enjoy top content and conversation from the Games on Twitter",
"url": "https://blog.twitter.com/en_us/topics/events/2020/enjoy-top-content-and-conversation-from-the-games-on-twitter-"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Jay_Bavishi.html"
},
{
"body": "<p>Unfortunately, 2021 hasn’t brought the global reset that we all thought it would. Despite progress with vaccines in some countries, the pandemic still rages in others, exacerbating inequality. We have seen a surge in antisemitism, Arab hate and Islamophobia following violence in Israel and Palestine. We were rocked by revelations of unmarked grave sites of indigenous communities in Canada, and we continue to grapple with racial justice and abuse, most recently spotlighted in the aftermath of the Euros, and protecting the right to vote in the US. </p> \n<p>These challenges remind us of the importance and urgency of our work. At Twitter, that’s how we’ve approached 2021, and I’m pleased to share that we've made good strides––especially in Tweepforce representation. In fact, the first half of 2021 saw significant gains for representation of global women and US Tweeps from under-represented communities. Check out the latest numbers <a href=\"https://careers.twitter.com/en/diversity.html\" target=\"_blank\">here</a>. </p> \n<p>We’re determined to keep up the momentum. We’re also mindful that diversity without inclusion doesn’t work. What’s the point of investing deeply in hiring great talent from underrepresented backgrounds if you don’t create an environment that constantly empowers them to share and leverage their unique perspectives and insights at your company? </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-07-15T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Inclusion &amp; Diversity Report July 2021: Cultivating Inclusion",
"url": "https://blog.twitter.com/en_us/topics/company/2021/inclusion-and-diversity-report-cultivating-inclusion-july-2021"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.DalanaBrand.html"
},
{
"body": "<p>We built Fleets as a lower-pressure, ephemeral way for people to share their fleeting thoughts. We hoped Fleets would help more people feel comfortable joining the conversation on Twitter. But, in the time since <a href=\"https://twitter.com/kayvz/status/1328685331789484034?s=20\">we introduced Fleets to everyone</a>, we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped. Because of this, on August 3, Fleets will no longer be available on Twitter.</p> \n<ul> \n <li>Using our learnings from Fleets, we’ll focus on creating other ways for people to join the conversation and talk about what’s happening in their world. Here’s some of what we learned and what’s next:</li> \n <li>Although we built Fleets to address some of the anxieties that hold people back from Tweeting, Fleets are mostly used by people who are already Tweeting to amplify their own Tweets and talk directly with others. We’ll explore more ways to address what holds people back from participating on Twitter. And for the people who already are Tweeting, we’re focused on making this better for you.</li> \n <li>Most Fleets include media – people enjoy quickly sharing photos and videos to add to the discussion on Twitter. Soon, we’ll test updates to the Tweet composer and camera to incorporate features from the Fleets composer – like the full-screen camera, text formatting options, and GIF stickers. </li> \n <li>The top of the timeline continues to be a good spot to highlight what’s happening right now so you’ll still see Spaces there when someone you follow is hosting or speaking in a live audio conversation. </li> \n <li>Our Fleet ads test, which concluded as planned last month, was one of our first explorations of full-screen, vertical format ads. We’re taking a close look at learnings to assess how these ads perform on Twitter.</li> \n <p>We’re evolving what Twitter is, and trying bigger, bolder things to serve the public conversation. A number of these updates, like Fleets, are speculative and won’t work out. We’ll be rigorous, evaluate what works, and know when to move on and focus elsewhere. If we're not evolving our approach and winding down features every once in a while – we're not taking big enough chances. We’ll continue to build new ways to participate in conversations, listening to feedback and changing direction when there may be a better way to serve people using Twitter.</p> \n</ul> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-07-14T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Goodbye, Fleets",
"url": "https://blog.twitter.com/en_us/topics/product/2021/goodbye-fleets"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.ilyabr0wn.html"
},
{
"body": "<p>Transparency drives the work we do at Twitter and underpins our efforts to promote and protect the Open Internet around the world. Over the past year, we’ve experienced and continue to navigate severe global challenges, including the coronavirus pandemic. We’ve also seen concerted attempts by governments to limit access to the Internet generally and to Twitter specifically.<br /> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-07-14T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "An update to the Twitter Transparency Center",
"url": "https://blog.twitter.com/en_us/topics/company/2021/an-update-to-the-twitter-transparency-center"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
},
{
"body": "<p>Keeping people safe and secure on Twitter is one of our top priorities, and we’re committed to helping people understand the security tools we offer and how to use them. Starting today, people on Twitter have the option to use security keys as their only form of two-factor authentication (2FA), which is the most effective way to keep your Twitter account secure. </p> \n<p>While any form of 2FA is better than no 2FA, physical security keys are the most effective. Security keys are small devices that act like keys to your house. Just as you need a physical key to unlock the door to your home, you need a security key to unlock access to your account. Security keys offer the strongest protection for your Twitter account because they have built-in protections to ensure that even if a key is used on a phishing site, the information shared can’t be used to access your account. They use the <a href=\"https://fidoalliance.org/how-fido-works/\" target=\"_blank\">FIDO</a> and <a href=\"https://webauthn.guide/\" target=\"_blank\">WebAuthn</a> security standards to transfer the burden of protecting against phishing attempts from a human to a hardware device. Security keys can differentiate legitimate sites from malicious ones and block phishing attempts that SMS or verification codes would not.<br /> </p> \n<p>Twitter has long encouraged the use of <a href=\"https://help.twitter.com/en/managing-your-account/two-factor-authentication\" target=\"_blank\">some form of 2FA</a>. In 2018, we added the option to use security keys as one of several 2FA options. However, this initial support only worked for Twitter.com, not the mobile app, and required accounts to have another form of 2FA enabled as well.<br /> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-06-30T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Stronger security for your Twitter account",
"url": "https://blog.twitter.com/en_us/topics/product/2020/stronger-security-for-your-twitter-account"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.AndySayler.html"
},
{
"body": "<p>The oldest documented customer complaint wasn’t in response to a request for feedback but rather an unsolicited salvo against a perceived injustice. Dating from around 1750 BC in Mesopotamia, the small clay tablet describes how a man named Nanni was delivered the wrong grade of copper ore from a merchant named Ea-nasir. And Nanni wasn’t happy, writing in a now extinct East Semitic language, “What do you take me for, that you treat somebody like me with such contempt?”<sup>1</sup></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-06-28T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Listening to the real voice of the customer on Twitter",
"url": "https://blog.twitter.com/en_us/topics/insights/2021/how-to-hear-the-real-voice-of-the-customer"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.josephlrice.html"
},
{
"body": "<p><a title=\"Open Internet joint Letter \" href=\"https://cdn.cms-twdigitalassets.com/content/dam/blog-twitter/official/en_us/company/2021/open-internet/openinternetjointletterjune2021pdf.pdf\" target=\"_blank\">This letter</a> was jointly written by; </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-06-23T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Digital Services Act: Defending the Open Internet",
"url": "https://blog.twitter.com/en_us/topics/company/2021/the-digital-services-act--defending-the-digital-single-market"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Policy.html"
},
{
"body": "<p>In 2020, there were more than 2 BILLION Tweets about gaming and the conversation hasn’t skipped a beat in 2021. Between esports leagues like the Call of Duty League &amp; VALORANT Champions Tour, to global gaming events like E3 &amp; Summer Game Fest, there has been an 18% increase in Tweets about gaming YoY.*</p> \n<p>Gamers around the world come to Twitter to discuss all of the latest happenings and trends. From new game announcements, patch notes, highlights from major esports events, bets on risky tattoos - it all happens here. Here is a look at the countries that have Tweeted about gaming most often in 2021 so far.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-06-21T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Twitter gaming and esports insights for the first half of 2021",
"url": "https://blog.twitter.com/en_us/topics/insights/2021/twitter-gaming-and-esports-insights-for-the-first-half-of-2021"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.RdotChadha.html"
},
{
"body": "<p> </p> \n<p>People across the world come to Twitter to discuss what’s happening, and we want our service to better reflect the many voices that shape the conversation. In some languages, such as Arabic, words can be feminine or masculine, but we’ve missed a way for people to tell us how they want to be addressed. So today, we're introducing a new language setting that acknowledges and better supports the Arabic feminine form.<br /> </p> \n<p>People who select this setting will be addressed in the feminine form. For example, “Tweet” will be غرّدي (which addresses women) rather than the default Arabic today, which is غرّد (addressing men). Also, “Explore” will be إستكشفي rather than إستكشف. </p> \n<p>Here’s how to use it:</p> \n<ul> \n <p>Log in to <a title=\"Twitter\" href=\"http://twitter.com/\" target=\"_blank\">Twitter.com</a>, go to “Settings and privacy,” then “Accessibility, display, and languages.” Next, select “Languages” and go to “Display language”.</p> \n</ul>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-06-15T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "A new Arabic language setting, from غرّد to غرّدي",
"url": "https://blog.twitter.com/en_us/topics/product/2021/a-new-arabic-language-setting"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.CMaalouli.html"
},
{
"body": "<p>We’ve heard from the people that use Twitter a lot, and we mean <i>a lot</i>, that we don’t always build power features that meet their needs. Well, that’s about to change. We took this feedback to heart, and are developing and iterating upon a solution that will give the people who use Twitter the most what they are looking for: access to exclusive features and perks that will take their experience on Twitter to the next level.</p> \n<p>And for those wondering, no, a free Twitter is not going away, and never will. This subscription offering is simply meant to add enhanced and complementary features to the already existing Twitter experience for those who want it.</p> \n<p><b>Meet Twitter Blue</b></p> \n<p>Starting today, we will be rolling out our first iteration of Twitter Blue in Australia and Canada. Our hope with this initial phase is to gain a deeper understanding of what will make your Twitter experience more customized, more expressive, and generally speaking more 🔥. </p> \n<p>Those who sign up for a Twitter Blue subscription will get a set of features and perks that include the following:</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-06-03T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Introducing Twitter Blue - Twitter’s first-ever subscription offering",
"url": "https://blog.twitter.com/en_us/topics/company/2021/introducing-twitter-blue"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.pandemona.html"
},
{
"body": "<p>People around the world use Twitter to raise awareness about the climate crisis, organize for change in their communities, and connect with others passionate about protecting our planet. Ahead of World Environment Day, we’re partnering with organizations committed to tackling climate change and making it easier to find credible climate information from global experts. </p> \n<p>This week, we took additional steps to better serve the climate conversation happening across Twitter. We know that people use the service to find credible information during global crises. Starting this week, you can follow the Climate Change <a href=\"https://twitter.com/i/topics/1265415402915393537\">Topic</a> to find personalized conversations about climate change, including Tweets from environmental and sustainability organizations, environmental activists, and scientists. These Tweets will appear right in your home timeline when you follow the Topic.</p> \n<p>Addressing the climate emergency requires collaboration, community, and widespread mobilization. Through #AdsForGood grants, events, on-service support, and trainings, we’re partnering with organizations promoting and amplifying environmental conservation and sustainability. These include <a href=\"https://twitter.com/EarthDay?s=20\">Earth Day Network</a>, <a href=\"https://twitter.com/UNEP\">United Nations (UN) Environment Programme</a>, <a href=\"https://twitter.com/UNFCCC\">UN Framework Convention on Climate Change</a>, <a href=\"https://twitter.com/UNDP\">UN Development Programme</a>, <a href=\"https://twitter.com/Greenpeace\">Greenpeace</a>, <a href=\"https://twitter.com/voice4planet\">Voice for the Planet</a>, <a href=\"https://twitter.com/LetMeBreathe_In\">Let Me Breathe</a>, <a href=\"https://twitter.com/WWF\">WWF</a>, <a href=\"https://twitter.com/350\">350.org</a>, <a href=\"https://twitter.com/Fridays4future\">FridaysForFuture</a>, <a href=\"https://twitter.com/WeDontHaveTime?s=20\">We Don’t Have Time</a>, <a href=\"https://twitter.com/ClimateReality?s=20\">Climate Reality Project</a>, and others.</p> \n<p>We’ve also made new environmental commitments and expanded Twitter’s sustainability efforts. In partnership with the Science Based Target Initiative (SBTi), we’ve committed to significantly reducing greenhouse gas emissions by 2030, paving the way for our net-zero journey. </p> \n<p>We recognize that transparency and accountability should be central to our approach to sustainability. We’re excited about the SBTi pledge because it advances Twitter’s environmental efforts in a clear and measurable way. </p> \n<p>We’re committed to protecting the environment, reducing our carbon footprint, and using our service to make a positive difference in the world. We continue to work toward our goal of achieving 100% carbon-neutral power sourcing in our current data centers by the end of 2022. We’ve partnered with Cool Effect, a nonprofit organization that helps offset emissions from our data centers and employee travel, to fund green projects around the world. So far, 92% of our global offices have achieved the &quot;Green Building Certified&quot; standard, with more to come.</p> \n<p>We’re mobilizing our workforce around the globe to participate and to make change at Twitter, but we know there’s more to do. That’s why, we’re ramping up our sustainability goals company-wide.</p> \n<p><b>How can you participate?</b></p> \n<p>We all have a part we can play in tackling this global crisis. From volunteering with an environmental organization in your community, to learning more about protecting our planet, there are lots of ways to get involved. Promote sustainable causes and ideas, advocate to your elected representatives, and join the conversation. Every little bit matters. We encourage you to Tweet along with the #WorldEnvironmentDay conversation happening on Twitter and follow the Climate Change <a href=\"https://twitter.com/i/topics/1265415402915393537\">Topic</a> for more.</p> \n<p> </p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-06-03T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Elevating credible climate change information this World Environment Day",
"url": "https://blog.twitter.com/en_us/topics/company/2021/elevating-credible-climate-change-information-this-world-environ"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.boyler.html"
},
{
"body": "<p>We’re excited to share that starting today, we'll begin rolling out our new verification application process and reviewing public applications for verification on Twitter. </p> \n<p>Over the past several months, we've been working to bring clarity to the verification eligibility criteria and launched a new <a href=\"https://help.twitter.com/en/managing-your-account/about-twitter-verified-accounts\" target=\"_blank\" title=\"verification policy\">policy</a> shaped by public <a href=\"https://blog.twitter.com/en_us/topics/company/2020/our-plans-to-relaunch-verification-and-whats-next.html\" target=\"_blank\" title=\"Verification blog from December 2020\">feedback</a>. We also started enforcing that policy by automatically removing the verified badge from accounts that no longer meet the updated criteria for verification, such as those that are inactive or incomplete. We’re grateful for all who participated in our public feedback period and shared ideas for how we can improve verification on Twitter. </p> \n<p>Today’s application rollout marks the next milestone in our plans to give more transparency, credibility and clarity to verification on Twitter. Below, we share more about this application process and what’s next in our work to help people understand who they’re interacting with on Twitter. </p> \n<p><b>What it means to be verified on Twitter</b></p> \n<p>The blue badge is one of the ways we help people distinguish the authenticity of accounts that are of high public interest. It gives people on Twitter more context about who they’re having conversations with so they can determine if it’s trustworthy, which our research has shown leads to healthier, more informed conversations. </p> \n<p>With today’s application launch, we’re also introducing new guidelines for verified accounts on Twitter. These verification guidelines are intended to encourage healthy conversations for the betterment of the Twitter community overall. They follow the philosophy to lead by example, Tweet others how they want to be Tweeted, and serve the public conversation authentically, respectfully, and with consideration. As always, all accounts, including verified accounts, must follow the <a href=\"https://help.twitter.com/en/rules-and-policies/twitter-rules\" target=\"_blank\" title=\"Twitter Rules\">Twitter Rules</a>. And as we previously shared, verified accounts that repeatedly violate the Twitter Rules are subject to have the blue badge removed.</p> \n<p><b>Who’s eligible?</b></p> \n<p>To qualify for verification, you must fit the criteria of one of the six categories listed below: </p> \n<ul> \n <li>Government</li> \n <li>Companies, brands and organizations</li> \n <li>News organizations and journalists</li> \n <li>Entertainment</li> \n <li>Sports and gaming</li> \n <li>Activists, organizers, and other influential individuals</li> \n</ul> \n<p>In addition to the category-specific eligibility criteria outlined in our <a href=\"https://help.twitter.com/en/managing-your-account/about-twitter-verified-accounts\" target=\"_blank\" title=\"verification policy\">verification policy</a>, your account must be complete, meaning you have a profile name, a profile image and either a confirmed email address or phone number. Your account must also be active within the last six months and have a record of adherence to the Twitter Rules. You can read more about ineligible accounts in the <a href=\"https://help.twitter.com/en/managing-your-account/about-twitter-verified-accounts\" target=\"_blank\" title=\"verification policy\">policy</a> as well. </p> \n<p><b>How can you apply to get verified? </b></p> \n<p>Over the next few weeks, everyone on Twitter will start to see the new verification application directly in the Account Settings tab. If you don’t see this update immediately today, don’t worry! We're gradually rolling it out to everyone to ensure that we can review applications in a timely manner. </p> \n<p><b>Here’s what the application flow will look like:</b></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-05-20T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Relaunching verification and what’s next",
"url": "https://blog.twitter.com/en_us/topics/company/2021/relaunching-verification-and-whats-next"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
},
{
"body": "<p>Social data is becoming an increasingly important source of consumer insight for many organizations. British Telecom (BT) has been on a five year journey to better utilize these social insights and so I spoke with Adam Mills, Brand Strategy &amp; Planning Insight Manager, to learn more about their experience and how they are leveraging social intelligence to make better decisions across their business.</p> \n<p><br /> <b style=\"color: black;\">JR: To start, who’s your favourite Twitter follow?<br /> AM:</b> I love <a href=\"https://twitter.com/Nigella_Lawson\" target=\"_blank\" class=\"has-hover-card\">@Nigella_Lawson</a>, in particular how she talks and interacts with other people. But my absolute favourite is <a href=\"https://twitter.com/rebuildingmcr\" target=\"_blank\" class=\"has-hover-card\">@rebuildingmcr</a> – there’s something so incredible about looking back at our city through the years and to see how it’s changed and developed.<br /> <b style=\"color: black;\">JR: </b>Ah, so not me?<br /> <b style=\"color: black;\">AM:</b> Well, um...</p> \n<p><b style=\"color: black;\">JR: So let’s kick things off then. Give us some context on your role Adam.<br /> AM:</b> I joined BT in 2017 as a brand analyst in the Group Digital Brand team, which supported business units across the organisation. My job was to gather the data needed to support our big digital transformation programmes, whether that was supporting app infrastructure and app consolidation or the group SEO strategy. At about that time our marketing and comms leadership team realized we needed to have a better understanding of what people were saying about us on social and therefore I also took on social listening.</p> \n<p>Over the next 18 months, social became an increasingly important part of my role, which evolved beyond just social listening to focus on our social capabilities and the infrastructure that supported them. I helped us analyze all the social accounts we maintained across multiple brands and to rethink their purpose. We sought to understand what was strategic and what wasn’t, where to spend and where to pull back. This allowed me to take social listening beyond just listening and to start feeding it into new areas such as NPS and customer experience measurement.<br /> </p> \n<p>I then moved to a new team two years ago but took my role with me as we realized that social insights deserved a formal place within our larger insights function. This was great recognition of our work and the importance of social intelligence to the business.<br /> </p> \n<p><b style=\"color: black;\">JR: How is BT’s consumer insights team structured and what’s the main focus?<br /> AM:</b> About three years ago a new insights director arrived and took a look around and realised that there were pockets of insight scattered across the business with lots of duplication as a result. She decided to bring everyone together under a Centre of Excellence which became a group function allowing it to serve the entire business. We are now a team of 80, broken up into a few teams covering topics such as commercial insights, market and competitive intelligence, brand insight and CX and group performance.</p> \n<p>Our purpose within the business is to put the customer at the heart of everything that we do, championing the customer at the very heart of decision making. We find ourselves forever overcapacity, which is a blessing and a curse as it shows the organization is getting value from our work, but clearly we need to find ways to scale as we can only do so much. Last year, for example, mid-pandemic we relaunched our internal insights hub and have since had thousands of employees take advantage of it. Next up we want to think more about the new sources of digital insight available to us and how that complements the traditional research methodologies we use. For example, we want to build <a href=\"https://partners.twitter.com/en/partners/brandwatch\" target=\"_blank\">Brandwatch</a> dashboards connected via our APIs that can deliver real-time social data within our platform providing the right data at the right time to the right people.<br /> </p> \n<p><b style=\"color: black;\">JR: DIY and agile seem to be the latest buzz words in market research. Has your Centre of Excellence structure allowed you to bring work in-house?<br /> AM:</b> Yes and no. Some things we can do in-house and are doing more of. Our NPS program for example is pretty much run entirely in house, which is amazing given the size and the scale of the surveys that we run and the amount of data we collect. But I’d also say no in that there are some projects where we really value our research agency partners' perspectives and want them to challenge our thinking. BT has always been open to accepting that challenge. So while we don’t necessarily run everything in house, in some ways it feels like we do because our research partners are an extension of our team and have supported us for a long time and therefore know us very well.</p> \n<p><b style=\"color: black;\">JR: You mentioned NPS. Can you tell us about the program?<br /> AM:</b> Sure, we run NPS monthly for our B2C and B2B customers. We relaunched the program a couple of years ago with the messaging that everyone in the business can own and impact this metric, regardless of role or level. We really wanted to emphasize that every customer touchpoint has a direct impact on this metric and therefore we all need to go the extra mile. It’s a core metric for us.</p> \n<p><b style=\"color: black;\">JR: What type of research methodologies do you use?<br /> AM:</b> It's a mix of qualitative and quantitative. From a qual perspective, we used to do a lot of face to face and focus groups before the lockdowns began and since then we’ve pivoted to virtual focus groups which have been eye-opening, to say the least and have allowed us to expand the types and locations of people we speak with. For example, last week I had a group that had someone from all four nations of the UK, which is the first time I can remember that. So I suspect even when things open up again, the virtual focus groups will be here to stay given their benefits in terms of panel diversity and flexibility. With respect to our quantitative studies, these can take a myriad of different forms from a very standard five minute online survey to a 20-minute in-person survey. We've got experts and specialists across these approaches.</p> \n<p><b style=\"color: black;\">JR: And what’s your approach to collecting feedback across the customer journey?<br /> AM:</b> We've invested a significant amount into automating feedback collection into our analysis process and therefore our market research engines. Building in customer trigger points is crucial for this, especially in our business where our customers have contracts with us. We think a lot about relationship stages and the right time to trigger various types of requests for feedback as we don’t want to overburden our customers.</p> \n<p><b style=\"color: black;\">JR: I’ve read that survey participation rates are in decline. Is BT seeing this?<br /> AM:</b> I can only speak about it from the surveys I run which are mainly in the realm of brand tracking, but yes, we’ve seen a significant decline in participation this past year, certainly in B2B more than B2C. It seems pretty understandable to me, given the circumstances of the past 12 months, that people don't want to be glued to their computer screens for any longer than they absolutely have to and don’t want to think about completing surveys.</p> \n<p>So it is a problem and we are thinking about the things we can do to change that, but certainly, the trend that we are seeing over the past five years is that attention spans are falling through the floor. And I think it's a really interesting dynamic now because you've got a generation of people that are going to be coming through, whether making decisions for themselves or for their companies, who have different approaches to engaging with brands.<br /> </p> \n<p>So, how do you deal with that? How do you build a business that is going to allow you to gain information from your customers in a world like that? And that's when it gets really interesting in my space. How do you build a brand tracking questionnaire that was historically 25 minutes and now needs to be no longer than three and yet still provides the same level of value and insight to the business? It’s a big challenge for sure.<br /> </p> \n<p><b style=\"color: black;\">JR: Do you believe social can provide unique insight and pick up some of the slack?<br /> AM:</b> It certainly adds another dimension to our understanding of customer needs and concerns. The verbatims we capture via surveys provide a lot of context and social for me is so important because it adds colour and context to these verbatims. So for example, if you see a sudden spike in negative NPS responses or brand tracking you can dive into those social comments and understand that there’s been a network outage or perhaps a competitor has launched something new.</p> \n<p>I can remember a situation a few years back when we had a sudden spike in people complaining about mobile coverage at 10 am in the morning. Upon further analysis, we realized that a local morning television program had invited a money-saving expert as a guest and he told the viewers that if you complain about coverage and prices on a public forum such as Twitter, you might get a better deal. We actually found this out via our competitor monitoring program, as they were also seeing increased traffic. A powerful aspect of social data is the ability to analyze competitors, which we wouldn't have necessarily been able to do within brand tracking or other methods.</p> \n<p><b style=\"color: black;\">JR: Can social augment or even replace brand tracking metrics?<br /> AM:</b> The engagement our customers have with us on social media tends to be service driven and reactive rather than proactive, and so while it provides really helpful insight into the voice of the customer, it’s been difficult for us to correlate accurately with NPS. That said, we have managed to correlate social conversations with several of our other brand tracking metrics and will continue to look into this more.</p> \n<p><b style=\"color: black;\">JR: What’s been BT’s journey with social intelligence to date?<br /> AM:</b> It has definitely been a journey. Just before I joined the business in 2017, the group digital brand team was created and was asked to do a complete review of social including output, social care, everything. At that point we had nearly 400 branded social accounts across the group but no coordination in terms of their use of brand guidelines. In addition, some of these accounts had ad spend associated with them while others did not and some used third-party social tools while some published content natively. So in reality there was no consistent, coherent social strategy across the business and no visibility as to what was really going on. We were just sending social posts out into the ether which had the potential to be quite damaging reputationally.</p> \n<p>So we had to educate our staff on what social could be, the importance of speaking with a unified voice, of measuring in a consistent way and of using the data to help us make better decisions across the business. And thankfully the business bought into the idea that social was so much more than funny cat memes. This allowed us to define a new social strategy with multiple stakeholders which we then launched as part of our B2C brand refresh in October 2019. We came out the back of this work with 12 strategic social accounts, all of which now had proper funding, performance management and KPIs.<br /> </p> \n<p>The reason I tell you all of this is that a lot of the work we've done over the last four years has allowed us to build an understanding of 1) what social insight and social data can do and 2) how that links with digital insight and 3) how it provides a real time voice of the customer. It will never replace qualitative focus groups, if you want robust and reliable data you have to go with focus groups, but it can provide directional accuracy. People really started understanding the value of this when we stopped describing it as social listening and instead as the world’s largest focus group. This change of language helped people make the connection to the world of research, making it more reputable.<br /> </p> \n<p><b style=\"color: black;\">JR: Your team has many research methodologies at their disposal to get at consumer opinion. Where does social data fit into this and how is it being used today?<br /> AM:</b> Even after the strides we’ve made the past few years, we are still at the very beginning of our work with social data. We’ve gone from just six users of social listening to over 400 staff who now have access to several social solutions depending on their role. So as we get more familiar with social data we’ll be able to do much more. But as for today, we lean on social data to help us do a great many things. Reputational insight for example is proving hugely valuable for us. We are also working with our customer care team on proactive care where there is a big opportunity to prevent churn and improve overall brand sentiment. We’re using social data to help with network outage detection and communication. We’re using it for audience analysis and to better understand how distinct groups think about our products. And finally, we are starting to use logo and image analysis as one input to identify sponsorship opportunities. So as you can see, a variety of use cases that add value across the business.</p> \n<p><b style=\"color: black;\">JR: Final question then...what’s Twitter data’s superpower?<br /> AM:</b> Its spontaneity, its real-time nature. The fact that it’s not forced, but unsolicited. People speak differently on social than they do to researchers so it provides a different way to understand consumers and their needs.</p> \n<p><b style=\"color: black;\">JR: Many thanks for your time today Adam!</b></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-05-17T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "How British Telecom is leveraging Twitter data",
"url": "https://blog.twitter.com/en_us/topics/insights/2021/how-british-telecom-is-leveraging-social-data-qa-with-british-telecom"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.josephlrice.html"
},
{
"body": "<p>We $ee you – sharing your PayPal link after your Tweet goes viral, adding your $Cashtag to your profile so people can support your work, dropping your Venmo handle on your birthday or if you just need some extra help. You drive the conversation on Twitter and we want to make it easier for you to support each other beyond Follows, Retweets, and Likes. Today, we're introducing Tips – a new way for people to send and receive tips. </p> \n<p>You’ll know an account’s Tips is enabled if you see a Tips icon next to the Follow button on their profile page. Tap the icon, and you’ll see a list of payment services or platforms that the account has enabled. Select whichever payment service or platform you prefer and you’ll be taken off Twitter to the selected app where you can show your support in the amount you choose. The services* you can add today include Bandcamp, Cash App, Patreon, PayPal and Venmo. Twitter takes no cut. On Android, tips can also be sent within Spaces.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-05-06T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Introducing Tips",
"url": "https://blog.twitter.com/en_us/topics/product/2021/introducing-tips"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.esthercrawford.html"
},
{
"body": "<p>People come to Twitter to talk about what's happening, and sometimes conversations about things we care about can get intense and people say things in the moment they might regret later. That’s why in 2020, we <a href=\"https://twitter.com/twittersupport/status/1292883957164281861?lang=en\">tested prompts</a> that encouraged people to pause and reconsider a potentially harmful or offensive reply before they hit send.</p> \n<p>Based on feedback and learnings from those tests, we’ve made improvements to the systems that decide when and how these reminders are sent. Starting today, we’re rolling these improved prompts out across iOS and Android, starting with accounts that have enabled English-language settings.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-05-05T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Tweeting with consideration",
"url": "https://blog.twitter.com/en_us/topics/product/2021/tweeting-with-consideration"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.tapatinah.html"
},
{
"body": "<p>We’re excited to introduce <a href=\"https://iwishiknew.splashthat.com/\">I Wish I Knew</a>, a new podcast that brings you directly into the world of @TwitterResearch.</p> \n<p>Each episode in Season 1 will be co-hosted by a different pair of researchers who will share their journeys into the field, discuss how the team is elevating conversations across the company through insights, explore why research matters, and celebrate the people and culture surrounding the work.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-05-04T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Introducing I Wish I Knew, a @TwitterResearch podcast",
"url": "https://blog.twitter.com/en_us/topics/company/2021/i-wish-i-knew-podcast"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.nikkastar.html"
},
{
"body": "<p>People come to <a href=\"https://twitter.com/\" target=\"_blank\">Twitter</a> every day to discover and read about what’s happening. Publishers, journalists, and writers drive this conversation, keeping the world informed and igniting discussions around the news, issues, and topics we collectively care about. If Twitter is where so much of this conversation lives, it should be easier and simpler to read the content that drives it. <br /> </p> \n<p>That’s why we’re excited to announce that Twitter is acquiring <a href=\"https://scroll.com/\" target=\"_blank\">Scroll</a>. Scroll has built a way to read articles without the ads, pop-ups, and other clutter that get in the way, cleaning up the reading experience and giving people what they want: just the content. Meanwhile, publishers who work with Scroll can bring in more revenue than they would from traditional ads on a page. It’s a better Internet for readers <i>and</i> for writers.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-05-04T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "A better way to publish and read on Twitter",
"url": "https://blog.twitter.com/en_us/topics/company/2021/a-better-way-to-publish-and-read-on-twitter"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.mep.html"
},
{
"body": "<p>Serving the public conversation means continuously taking steps to make Twitter more accessible for people with disabilities – from what we build, to the programs and policies we implement globally – both within the company and on our service. We’re committed to ensuring our service is accessible to everyone – that's why <a href=\"https://blog.twitter.com/en_us/topics/company/2020/making-twitter-more-accessible.html\" target=\"_blank\">we created two teams to focus on accessibility last year</a>. </p> \n<p>Today, I want to talk about Spaces, our live audio conversation feature on Twitter. We’re progressively rolling Spaces out to more people, and we want to share where we are on our journey to make this feature more accessible.</p> \n<h3>Let’s talk about accessibility in Spaces </h3> \n<p>The Spaces team has been working <a href=\"http://twitter.com/twitterspaces\" target=\"_blank\">in the open</a>, in full view of the world, since December 2020. The ongoing conversation around Spaces accessibility both internally and on Twitter has helped us identify and address accessibility gaps in the product. By working in the open, we’re showing you our ideas, our works in progress, and areas for improvement. Twitter is becoming a more accessible company and product in real-time.</p> \n<h3>What’s accessible </h3> \n<h4>Captions </h4> \n<p>Folks who are deaf, hard of hearing (HoH), or prefer the support of captioning for audio, will be able to turn on captions and follow along with conversations.</p> \n<h4>Labels </h4> \n<p>Every element in Spaces has an accessible label, so people using assistive technology will know what every button does, and what actions are available.</p> \n<h3>What needs work </h3> \n<h4>Work on captions </h4> \n<p>Captions are incredibly important for Spaces, so we’re going to make them as accurate and versatile as possible. Here are some of the things we’ll be working on first:</p> \n<ul> \n <li>Improve accuracy and synchronization of captions with audio</li> \n <li>Provide scrollback and enable pausing</li> \n <li>Improve support for multiple speakers speaking synchronously</li> \n <li>Customization of captions appearance (e.g., font color, size, background, etc.)</li> \n <li>Remove the requirement for the Speaker to enable captions on iOS. (They’re automatic on Android because of the difference in caption service provider.)</li> \n <li>Explore ways to improve automatic captioning algorithm and minimize inaccuracies</li> \n <li>Explore options for increased language support</li> \n</ul> \n<h4>Work in other areas </h4> \n<ul> \n <li>Match accessibility system settings (larger fonts, display, etc.)</li> \n <li>Present emoji reactions via assistive technologies</li> \n <li>Explore options for multi-modal participation beyond speech, such as text input mode</li> \n</ul> \n<ul> \n <h3>We're not done </h3> \n <h3> </h3> \n <p>As James Loduca, our Senior Director of Global Inclusion and Diversity, has said, “We’re on a journey, and we’re closer to the beginning than we are to the end.” Our teams are working hard to make Twitter more accessible, and we have a long way to go. We’re learning as we build, and we’re committed to getting better. Continue to ask questions and hold us accountable. This will help us grow in service to the public conversation that includes everyone.</p> \n <p>We’ll Tweet accessibility happenings at <a href=\"https://twitter.com/TwitterA11y\" target=\"_blank\" class=\"has-hover-card\">@TwitterA11y</a>, follow along with the Spaces team at <a href=\"https://twitter.com/TwitterSpaces\" target=\"_blank\" class=\"has-hover-card\">@TwitterSpaces</a>, and you can learn about upcoming Spaces features in <a href=\"https://blog.twitter.com/en_us/topics/product/2021/spaces-is-here.html\" target=\"_blank\">this blog post</a>.</p> \n</ul>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-05-03T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Making Spaces accessible",
"url": "https://blog.twitter.com/en_us/topics/company/2021/making-spaces-accessible"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.AmberAntoi.html"
},
{
"body": "<p>Last year <a href=\"https://twitter.com/TwitterSpaces/status/1339639767089238019\">we introduced Spaces</a>: live audio conversations on Twitter. Since then, we’ve been building and testing with a limited group, and have found that hearing people’s voices bring conversations on Twitter to life in a completely new way. </p> \n<p>Since we’ve been building this, the ability to create a Space has become available to millions of people, and we’ve continued to make improvements based on your feedback. Today, we’re bringing the ability to host a Space to all accounts with 600 or more followers on Twitter. Based on what we’ve learned so far, these accounts are likely to have a good experience hosting live conversations because of their existing audience. Before bringing the ability to create a Space to everyone, we’re focused on learning more, making it easier to discover Spaces, and helping people enjoy them with a great audience. </p> \n<p>People already come to Twitter to talk about what’s happening. You’ve always followed people for their Tweets, now Spaces lets you hear their voices and talk about what’s happening now and what’s most important to you – live. From Tweeting to talking, reading to listening, Spaces encourages and unlocks real, open conversations on Twitter with the authenticity and nuance, depth and power only the human voice can bring. Spaces are for small and intimate conversations with just a few others, or for big discussions about what’s unfolding right now with thousands of listeners. From connecting to your favorite musician to a post show about the game or a recap of news that just dropped, dig into the topics and conversations you care about with people you know and people you want to know.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-05-03T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Spaces is here, let’s chat",
"url": "https://blog.twitter.com/en_us/topics/product/2021/spaces-is-here"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TwitterSpaces.html"
},
{
"body": "<p>Today Twitter is proud to mark World Press Freedom Day, an annual reminder of our shared responsibility to support and advocate for a free press around the world. </p> \n<p>As journalists continue to selflessly report from the front lines of conflicts, in the face of hostile interests, and, especially during this past year, risk their personal health to cover a global pandemic, we believe it is pivotal that they and their industry are supported.</p> \n<p>To that end, Twitter is launching a campaign to spotlight, elevate and support local journalism — which is a vital resource for communities around the world, especially now for people <a href=\"https://www.cnn.com/2021/01/22/media/local-news-covid-19-vaccine/index.html\">seeking COVID-19</a> <a href=\"https://www.washingtonpost.com/world/2021/04/28/india-coronavirus-social-media-help/\">information</a>.</p> \n<p>Below we’ve outlined what we’re doing, and how you can get involved:</p> \n<p><b>#FollowLocalJournalists on Twitter</b></p> \n<p>We’ve organized a global day of action on Twitter on May 3rd centered around the hashtag #FollowLocalJournalists. We’re encouraging everyone — prominent national reporters, journalism advocacy organizations, and everyday passionate news consumers — to share impactful examples of local journalism and elevate the reporters who contributed to it. The goal is to spotlight these reporters’ work and increase their audience.</p> \n<p><b>Local Newspaper Ad Campaign</b></p> \n<p>Twitter is running an ad campaign in 28 local newspapers across the United States, including The Detroit Free Press, The Des Moines Register, The Miami Herald, and The Kansas City Star to support these outlets and amplify the #FollowLocalJournalists initiative. The ads, which will run in print and online, will direct readers to Twitter Lists of journalists created by each newspaper and by Twitter.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-05-03T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Supporting local journalists on #WorldPressFreedomDay",
"url": "https://blog.twitter.com/en_us/topics/company/2021/wpfd-2021"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TwitterNews.html"
},
{
"body": "<p>The journey to responsible, responsive, and community-driven machine learning (ML) systems is a collaborative one. Today, we want to share more about the work we’ve been doing to improve our ML algorithms within Twitter, and our path forward through a company-wide initiative called Responsible ML. </p> \n<p>Responsible ML consists of the following pillars:</p> \n<ul> \n <li>Taking responsibility for our algorithmic decisions</li> \n <li>Equity and fairness of outcomes</li> \n <li>Transparency about our decisions and how we arrived at them</li> \n <li>Enabling agency and algorithmic choice</li> \n</ul> \n<p>Responsible technological use includes studying the effects it can have over time. When Twitter uses ML, it can impact hundreds of millions of Tweets per day and sometimes, the way a system was designed to help could start to behave differently than was intended. These subtle shifts can then start to impact the people using Twitter and we want to make sure we’re studying those changes and using them to build a better product. </p> \n<p><b>Who’s involved and the actions we're taking</b></p> \n<p>Technical solutions alone do not resolve the potential harmful effects of algorithmic decisions. Our Responsible ML working group is interdisciplinary and is made up of people from across the company, including technical, research, trust and safety, and product teams. </p> \n<p>Leading this work is our ML Ethics, Transparency and Accountability (META) team: a dedicated group of engineers, researchers, and data scientists collaborating across the company to assess downstream or current unintentional harms in the algorithms we use and to help Twitter prioritize which issues to tackle first.</p> \n<p>Here’s how we’re approaching this initiative:</p> \n<p><i>Researching and understanding the impact of ML decisions.</i><b style=\"\"> </b>We’re conducting in-depth analysis and studies to assess the existence of potential harms in the algorithms we use. Here are some analyses you will have access to in the upcoming months:</p> \n<ul> \n <li>A gender and racial bias analysis of our image cropping (saliency) algorithm</li> \n <li>A fairness assessment of our Home timeline recommendations across racial subgroups</li> \n <li>An analysis of content recommendations for different political ideologies across seven countries </li> \n <p><i>Applying our learnings to improve Twitter.</i> The most impactful applications of responsible ML will come from how we apply our learnings to build a better Twitter. The META team works to study how our systems work and uses those findings to improve the experience people have on Twitter. This may result in changing our product, such as removing an algorithm and <a href=\"https://blog.twitter.com/en_us/topics/product/2020/transparency-image-cropping.html\" style=\"\">giving people more control over the images they Tweet</a>, or in new standards into how we design and build policies when they have an outsized impact on one particular community. The results of this work may not always translate into visible product changes, but it will lead to heightened awareness and important discussions around the way we build and apply ML.</p> \n <p>We’re also building explainable ML solutions so you can better understand our algorithms, what informs them, and how they impact what you see on Twitter. Similarly, algorithmic choice will allow people to have more input and control in shaping what they want Twitter to be for them. We’re currently in the early stages of exploring this and will share more soon.</p> \n <p><span style=\"\"><i>Sharing our learnings and asking for feedback.</i></span> Both inside and outside of Twitter, we will share our learnings and best practices to improve the industry’s collective understanding of this topic, help us improve our approach, and hold us accountable. This may come in the form of peer-reviewed research, data-insights, high-level descriptions of our findings or approaches, and even some of our unsuccessful attempts to address these emerging challenges. We’ll continue to work closely with third party academic researchers to identify ways we can improve our work and encourage their feedback.</p> \n <p>The public plays a critical role in shaping Twitter and ResponsibleML is no different. Public feedback is particularly important as we assess the fairness and equity of the automated systems we use. Better, more informed decisions are made when the people who use Twitter are part of the process, and we’re looking to create more opportunities for people to share their thoughts on how ML is used on Twitter. </p> \n <p><b style=\"\">What’s Next? </b></p> \n <p>Responsible ML is a long journey in its early days. We want to explore it with a spirit of openness with the goal of contributing positively to the field of technology ethics. If you have any questions about Responsible ML, or the work META’s doing, feel free to ask us using <a href=\"https://twitter.com/search?q=%23AskTwitterMETA&amp;src=typeahead_click\">#AskTwitterMETA</a>. If you’d like to help, <a href=\"https://careers.twitter.com/content/careers-twitter/en/roles.html#q=META\">join us</a>. </p> \n</ul> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-04-14T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Introducing our Responsible Machine Learning Initiative",
"url": "https://blog.twitter.com/en_us/topics/company/2021/introducing-responsible-machine-learning-initiative"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.williams_jutta.html"
},
{
"body": "<p>Twitter’s mission is to serve the public conversation, and it’s essential, for the world and for Twitter, to increase the number of people who feel comfortable participating in it. To do this, we need to make it easier for everyone to join in and provide more relevant experiences for people across the world.</p> \n<p>Today, in line with our growth strategy, we’re excited to announce that we are now actively building a team in Ghana. To truly serve the public conversation, we must be more immersed in the rich and vibrant communities that drive the conversations taking place every day across the African continent. </p> \n<p>We are looking for specialists to join several teams including product, design, engineering, marketing and communications. Full details on current job openings can be found on the <a href=\"https://careers.twitter.com/\" target=\"_blank\">Twitter Careers site</a>. Aligned with our existing WFH policies, we look forward to welcoming and onboarding our new team members remotely so that we can make an immediate impact while we explore the opportunity to open an office in Ghana in the future. </p> \n<p><b>Why Ghana?</b></p> \n<p>As a champion for democracy, Ghana is a supporter of free speech, online freedom, and the Open Internet, of which Twitter is also an advocate. Furthermore, Ghana’s recent appointment to host <a href=\"https://au.int/en/cfta\" target=\"_blank\">The Secretariat of the African Continental Free Trade Area</a> aligns with our overarching goal to establish a presence in the region that will support our efforts to improve and tailor our service across Africa. </p> \n<p>Whenever we enter new markets, we work hard to ensure that we are not just investing in the talent that we hire, but also investing in local communities and the social fabric that supports them. We have already laid foundations through partnerships with <a href=\"https://twitter.com/Amref_Worldwide?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" target=\"_blank\">Amref Health Africa</a> in Kenya, <a href=\"https://twitter.com/Afrochella\" target=\"_blank\">Afrochella</a> in Ghana, <a href=\"https://twitter.com/mentallyawareng?lang=en\" target=\"_blank\">Mentally Aware Nigeria Initiative (MANI)</a> in Nigeria, and <a href=\"https://twitter.com/hacklabfdn?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" target=\"_blank\">The HackLab Foundation </a>in Ghana. As part of our long-term commitment to the region, we’ll continue to explore compelling ways we can use the positive power of Twitter to strengthen our communities through employee engagement, platform activation, and corporate giving. </p> \n<p>We still have much to learn but we are excited to listen, learn, and engage. Public conversation is essential to solving problems, building shared ideas, and pushing us all forward together. We can’t wait for the next step on that journey.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-04-12T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Establishing Twitter&#39;s presence in Africa",
"url": "https://blog.twitter.com/en_us/topics/company/2021/establishing-twitter-s-presence-in-africa"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.kayvz.html"
},
{
"body": "<p>You can always count on food to bring people together. And Twitter is the place where people go to talk about their passions and interests, especially when it comes to good eats.</p> \n<p>We teamed up with Brandwatch, a pioneering digital consumer intelligence company, to uncover top consumer trends around food alternatives by looking at share of voice. To do this, Brandwatch observed a random smaller sample (33%) of the overall conversation on Twitter from 2019 to 2020. Read on for the top consumer trends they’re picking up around food alternatives.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "5 alternative food trends to add to your plate",
"url": "https://blog.twitter.com/en_us/topics/insights/2021/5-alternative-food-trends-to-add-to-your-plate"
},
{
"body": "<p>You can always count on food to bring people together. And Twitter is the place where people go to talk about their passions and interests, especially when it comes to good eats.</p> \n<p>We teamed up with Brandwatch, a pioneering digital consumer intelligence company, to uncover top consumer trends around food alternatives by looking at share of voice. To do this, Brandwatch observed a random smaller sample (33%) of the overall conversation on Twitter from 2019 to 2020. Read on for the top consumer trends they’re picking up around food alternatives.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "5 alternative food trends to add to your plate",
"url": "https://blog.twitter.com/en_us/topics/insights/2021/5-alternative-food-trends-to-add-to-your-plate"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.iseeleia.html"
},
{
"body": "<p>Today, we’re excited to share our first Global Impact Report, a cohesive representation of the work we’ve done across environment, social, and governance issues since Twitter’s founding in 2006.</p> \n<p>Now more than ever, building trust through transparency and accountability is key to delivering on our purpose of serving the public conversation. Over the years, we’ve been open about our work and where we’re making an impact - from our <a title=\"Q4 2020 I&amp;D Report\" href=\"https://blog.twitter.com/en_us/topics/company/2020/inclusion-and-diversity-report-q4-2020-leadership-transparency-and-accountability.html\" target=\"_blank\">quarterly I&amp;D Reports</a> that highlight our commitments to inclusion and diversity, to our <a title=\"17th Transparency Report\" href=\"https://blog.twitter.com/en_us/topics/company/2020/ttr-17.html\" target=\"_blank\">Transparency Reports</a> which reflect our work to protect the integrity of the conversation on <a href=\"http://twitter.com/\" target=\"_blank\">Twitter</a>.</p> \n<p>This report aims to bring these and other initiatives together in one place, showcasing Twitter’s work across corporate responsibility, sustainability, and philanthropy. It’s a big step in our commitment to sharing more about the work we know is important to the people we serve - from our employees, or Tweeps, to partners, investors and the people around the world who use Twitter. </p> \n<p>For our 2020 report, we’ve organized our work into five key areas: </p> \n<ol> \n <li><b>Our service:</b> Earning trust is one of our core operating principles, and it begins with how we act. We want people to have safe, inclusive and authentic conversations on Twitter, and we’re working to promote healthy conversations on our service while continuing to grow our audience and our business in socially responsible ways.</li> \n <li><b>Governance: </b>We’re committed to sound corporate governance, strong ethics and compliance practices, which promote the long-term interests of the diverse communities we serve and help build public trust in Twitter.</li> \n <li><b>People and culture: </b>We often say that​ Tweeps come for the purpose and stay for the people, along with the unique experience and knowledge gained from working at Twitter. This includes building a company and culture that reflects the incredibly vibrant and diverse conversations happening on our service every day.</li> \n <li><b>Twitter for Good:</b> Strengthening our communities is core to our social impact philosophy. Our goal is to bring our company and community together as a positive societal force around the world.</li> \n <li><b>Planet:</b> Climate change is one of the greatest challenges of our time. We’re committed to protecting the environment, reducing our carbon footprint, and fostering long-term sustainability projects to play our part.</li> \n</ol> \n<p>Our hope is that by presenting and organizing our work in this way, we’ll be able to clearly showcase what we’ve done and provide a roadmap of where we’re headed. <br /> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-04-07T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Introducing Twitter’s Global Impact Report",
"url": "https://blog.twitter.com/en_us/topics/company/2021/introducing-twitters-global-impact-report"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
},
{
"body": "<p>&quot;Survey finds 95% of people don't like taking surveys,&quot; could be the headline of your favourite satirical website, which wouldn't be far from the truth. Overwhelmed by the increasing number of requests for feedback, consumers are avoiding surveys all together which is impacting response rates. The telephone survey, for example, has seen a steep decline in response rates since the mid-90s, dropping from 36% in 1997 to just 6% in 2018, according to <a href=\"https://www.pewresearch.org/fact-tank/2019/02/27/response-rates-in-telephone-surveys-have-resumed-their-decline/\" target=\"_blank\"><u>Pew Research</u></a><sup>1</sup>. Of course, many variables are at play when it comes to response rates across different types of surveys, but the reality is that survey fatigue is real and it impacts both the volume and quality of feedback received. The insight they provide is also limited to the questions asked. So, is there another way?</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-03-31T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Survey fatigue is real, insight from Twitter can help",
"url": "https://blog.twitter.com/en_us/topics/insights/2021/survey-fatigue-is-real-insight-from-twitter-can-help"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.josephlrice.html"
},
{
"body": "<p>Twitter’s mission is to serve the public conversation and ensure the service is a place where people can connect, find credible information, and express themselves – anywhere in the world. </p> \n<p>We are committed to protecting and defending the Open Internet, and as part of this work, have called for the establishment of regional and global standards for online services. We believe that global and not fragmented frameworks protect online communities and their rights, and ensure they can experience the Internet in the same way across the world. Additionally, in an open, competitive environment, smaller companies are not only able to operate alongside the very largest companies, but can thrive. </p> \n<p>In our continuing effort to provide our service in Turkey, we have closely reviewed the recently amended Internet Law No. 5651. To ensure that Twitter remains available for all who use it in Turkey, we have decided to establish a legal entity. </p> \n<p>In coming to this decision, we were guided by our core mission: defending open, public conversation and ensuring our service is available to people everywhere. </p> \n<p>We remain committed to protecting the voices and data of people in Turkey who use Twitter. We will continue to be <a href=\"https://transparency.twitter.com/\">transparent</a> about how we handle requests from government and law enforcement. </p> \n<p>Twitter was founded on freedom of expression, and we respect people’s universal right to express their views online. We have a designated human rights function at Twitter and hold our processes, product, and policies accountable — we have and will, as always, enforce our rules impartially and judiciously.</p> \n<p>We will continue to work to protect the public conversation in Turkey, empowering people to have access to that conversation, and advocating for our values. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-03-19T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "An update on Twitter in Turkey",
"url": "https://blog.twitter.com/en_us/topics/company/2021/update-twitter-turkey"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Policy.html"
},
{
"body": "<p>We are continuing on our path to learn, iterate and expand our efforts specific to brand safety. </p> \n<p>In December 2020, we shared a <a href=\"https://blog.twitter.com/en_us/topics/product/2020/expanding-our-commitment-to-brand-safety.html\" target=\"_blank\">few priority areas</a> for us in 2021 - including continuing to partner with industry leaders and developing innovative solutions for our customers to feel confident in being a part of the conversation on Twitter. </p> \n<p>Since then, we’ve been hard at work building out third-party brand safety measurement solutions in partnership with DoubleVerify and Integral Ad Science, and continue on our path towards MRC accreditation. In parallel, we have also been focused on attaining another global brand safety accreditation, and on providing advertisers with more control over the conversations they start on Twitter. We are excited to share two updates on this front: </p> \n<p><b>Twitter receives global Brand Safety certification through TAG</b></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-03-09T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Advancing our efforts to make Twitter a safer place for advertisers",
"url": "https://blog.twitter.com/en_us/topics/product/2021/advancing-our-products-and-partnerships-to-make-twitter-a-safer-"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.ajb_sf.html"
},
{
"body": "<div style=\"background-color: rgb(235,238,240);padding: 20.0px;\">\n <p style=\"padding-bottom: 0.0px;\"><i>Effective November 23, 2022, Twitter is no longer enforcing the COVID-19 misleading information policy.</i></p>",
"date": "2021-03-01T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Updates to our work on COVID-19 vaccine misinformation",
"url": "https://blog.twitter.com/en_us/topics/company/2021/updates-to-our-work-on-covid-19-vaccine-misinformation"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TwitterSafety.html"
},
{
"body": "<p>Today we are disclosing four networks of accounts to <a href=\"https://transparency.twitter.com/en/reports/information-operations.html\" target=\"_blank\">our archive</a> of state-linked information operations; the only archive of its kind in the industry. The networks we are disclosing relate to independent, state-affiliated information operations that we have attributed to Armenia, Russia and a <a href=\"https://twitter.com/TwitterSafety/status/1311462538056544258?s=20\" target=\"_blank\">previously disclosed network</a> from Iran.</p> \n<p>Once our investigations were complete, the 373 associated accounts across the four networks were permanently suspended from Twitter for violations of our <a href=\"https://help.twitter.com/en/rules-and-policies/platform-manipulation\" target=\"_blank\">platform manipulation policies.</a> As with previous disclosures, we shared early access to the data we’re releasing today with the<a href=\"https://cyber.fsi.stanford.edu/io/io\" target=\"_blank\"> Stanford Internet Observatory</a> for independent investigation and analysis. </p> \n<p><b>Iran</b></p> \n<p>As we proactively communicated in <a href=\"https://twitter.com/TwitterSafety/status/1311462538056544258?s=20\" target=\"_blank\">October 2020</a>, and based on information provided to us by the <a href=\"https://twitter.com/FBI\" target=\"_blank\">FBI</a>, we removed approximately 130 accounts originating in Iran that were attempting to disrupt the public conversation during the first 2020 US Presidential Debate. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-02-23T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Disclosing networks of state-linked information operations",
"url": "https://blog.twitter.com/en_us/topics/company/2021/disclosing-networks-of-state-linked-information-operations-"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TwitterSafety.html"
},
{
"body": "<p>Three years ago, we <a href=\"https://twitter.com/TwitterSupport/status/928654369771356162?s=20\" target=\"_blank\">paused</a> our public verification program after hearing feedback that it felt arbitrary and confusing to many people. A year later, we <a href=\"https://twitter.com/kayvz/status/1019336825049997312?s=20\" target=\"_blank\">deprioritized </a>this work further to focus on protecting the integrity of the public conversation around critical moments like the 2020 US election. Since then, we haven’t been clear about who can become verified and when, why an account might be unverified, or what it means to be verified. </p> \n<p>We know how important it is to be able to express yourself and understand who you’re talking to on Twitter. So today, we’re sharing the start of our plans to revamp how people can identify themselves on Twitter, starting with verification and asking the public to <a href=\"https://survey.twitterfeedback.com/survey/selfserve/53b/201104?list=2\" target=\"_blank\">share feedback</a> on a <a href=\"https://help.twitter.com/managing-your-account/about-twitter-verified-accounts\" target=\"_blank\">draft of our new verification policy</a>. Calling for <a href=\"https://twitter.com/delbius/status/1193931031000170496?s=20\" target=\"_blank\">public feedback</a> has become an important part of our policy development process because we want to ensure that, as an open service, our rules reflect the voices of the people who use Twitter. </p> \n<p><b>Building our verification policy</b></p> \n<p>We plan to relaunch verification, including a new public application process, in early 2021. But first, we need to update our verification policy with your help. This policy will lay the foundation for future improvements by defining what verification means, who is eligible for verification and why some accounts might lose verification to ensure the process is more equitable. </p> \n<p>We're starting by more clearly defining some of the core types of Notable Accounts that are served by verification. Per the proposed policy, “the blue verified badge on Twitter lets people know that an account of public interest is authentic. To receive the blue badge, your account must be notable and active.” </p> \n<p>The six types of accounts we’ve identified to start are:</p> \n<ol> \n <li>Government</li> \n <li>Companies, Brands and Non- Profit Organizations</li> \n <li>News</li> \n <li>Entertainment</li> \n <li>Sports</li> \n <li>Activists, Organizers, and Other Influential Individuals</li> \n</ol> \n<p>You can find more detailed definitions of the criteria above in the draft policy <a href=\"https://help.twitter.com/managing-your-account/about-twitter-verified-accounts\" target=\"_blank\">here</a>. </p> \n<p>We’ve also added proposed criteria to automatically remove verification from an account if, for example, it's <a href=\"https://help.twitter.com/en/rules-and-policies/inactive-twitter-accounts\" target=\"_blank\">inactive</a> or if the profile is incomplete, as well as grounds to deny or remove verification from certain qualified accounts that are found to be in repeated violation of the <a href=\"https://help.twitter.com/en/rules\" target=\"_blank\">Twitter Rules</a>. We recognize that there are many verified accounts on Twitter who should not be. We plan to start by automatically removing badges from accounts that are inactive or have incomplete profiles to help streamline our work and to expand this to include additional types of accounts over the course of 2021.</p> \n<p>We know we can’t solve verification with a new policy alone -- and that this initial policy won’t cover every case for being verified -- but it is a critical first step in helping us provide more transparency and fairer standards for verification on Twitter as we reprioritize this work. This version of the policy is a starting point, and we intend to expand the categories and criteria for verification significantly over the next year. </p> \n<p><b>We want to hear from you</b></p> \n<p>What do you think? Here is a <a href=\"https://survey.twitterfeedback.com/survey/selfserve/53b/201104?list=2\" target=\"_blank\">brief survey</a> on our draft verification policy. We are also working with local non-governmental organizations and our <a href=\"https://about.twitter.com/en_us/safety/trust-and-safety-council.html\" target=\"_blank\">Trust and Safety Council </a>to ensure as many perspectives are represented as possible.</p> \n<p>If you prefer to Tweet your feedback, we'll be listening there, too. Use the hashtag <a href=\"https://twitter.com/search?q=%23VerificationFeedback&amp;src=typed_query\" target=\"_blank\">#VerificationFeedback</a><span style=\"\">.</span><br /> </p> \n<p>The public feedback period starts today, November 24, 2020, and continues until December 8, 2020. At that point, we'll review public feedback on this policy and train our teams on this new approach. Our goal is to introduce the final policy on December 17, 2020.<br /> </p> \n<p>We’re committed to serving the public conversation by helping people find credible information, hear important voices, and trust the authenticity of the accounts people find on Twitter. Thank you for taking the time to be part of this process — we look forward to hearing what you think.<br /> </p> \n<p><b>What’s next?<br /> </b></p> \n<p>Being able to express yourself is core to the public conversation, and who you talk to is as important as what they’re saying. We want to make space for everyone on Twitter to express their authentic voices by giving people more ways to identify themselves in their Profiles. The blue verified badge and account labels are two of the ways we help distinguish notable, authentic accounts on Twitter. This year, we’ve <a href=\"https://twitter.com/TwitterSupport/status/1241155701822476288?s=20\" target=\"_blank\">verified medical experts</a> Tweeting about <a href=\"https://twitter.com/search?q=%23COVID19&amp;src=typeahead_click\" target=\"_blank\">#COVID19</a> and added account labels to <a href=\"https://twitter.com/TwitterGov/status/1205171312152514562?s=20\" target=\"_blank\">identify candidates running for office</a>. </p> \n<p>But the blue verified badge isn’t the only way we are planning to distinguish accounts on Twitter. Heading into 2021, we’re committed to giving people more ways to identify themselves, such as new account types and labels. We’ll share more in the coming weeks. This is just the beginning of what we have planned for 2021.</p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-11-24T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Help us shape our new approach to verification",
"url": "https://blog.twitter.com/en_us/topics/company/2020/help-us-shape-our-new-approach-to-verification"
},
{
"body": "<p>Manipulation of the public conversation is a shared threat we all face, and must all address together. <br /> </p> \n<p>It is a human activity that - we all know - has been around for quite some time, and isn’t showing any signs of going away. It pre-dates the Internet and modern communications technology of course, but has adapted and changed as online spaces have emerged to become contested territories of geo-political competition.</p> \n<p>It would be naive to think that events and conversations in the future will not be targeted by bad actors - in addition to elections, conversations around Covid-19, climate action, identity and civil rights, to name a few, are all vulnerable to similar techniques. We have to respond. The first step towards doing so is by understanding the problem in detail — a goal that Twitter and think tank Demos believe can best be advanced through transparency and open access to data. </p> \n<p>Platforms like Twitter have taken a number of important steps to confront this problem, for example - having a dedicated site integrity team and continuous investment in technology to detect, understand and neutralize these campaigns as quickly and robustly as possible - but technology companies can’t do it alone. Academics, journalists and civil society groups must all be strong - and genuinely independent - voices in the debates related to information operations and how to respond to them. And to achieve this, one thing - above all - is needed: data. </p> \n<p>Data is the bedrock of a strong civic societal response to information operations. It is vital to allow researchers to detect information operations, understand what they’re targeting, what effects they’re having, the interests and organisations that are conducting them and measuring the effectiveness of responses to them. It is the way of making the information operations themselves, and the responses to them, transparent and inclusive.</p> \n<p>Transparency is foundational, indeed, to the kind of Internet that we all want to see - empowering consumers, building trust and strengthening democracies. And it is worth noting here that Twitter is the only major service to make public conversation data available via an API, for the purposes of study. Making this type of data available to researchers has resulted in a number of important benefits. </p> \n<p>First, publicly available data can advance research objectives on a wide range of topics and in a safe, compliant way with the public’s basic expectation of privacy. This has been the case particularly during Covid-19, where we have seen <a href=\"https://news.yale.edu/2020/03/16/amid-coronavirus-crisis-yale-scientists-find-useful-tool-twitter\" target=\"_blank\">research teams</a> use public Twitter data to map and examine aggregate increases in reported symptoms or anxiety levels. </p> \n<p>Second, it raises general awareness and increases understanding more widely of the scale and nature of the challenges impacting the integrity of public conversation online,. This is why in 2018, Twitter committed to disclose publicly, any state-backed information operations that were reliably identified on the service, and to make the full datasets of those operations available for investigation and analysis. Since this first release over two years ago, Twitter has now disclosed over 35 separate state-backed information operations designed to nefariously shape and manipulate public opinion online. Independent analysis of this activity by researchers is a key step toward promoting shared understanding of these threats and to help develop a holistic strategy for addressing them.</p> \n<p>And third, making this data available keeps platforms like Twitter accountable for their own response to these challenges. The nature of conversations taking place on Twitter is well-documented and, critically, members of the public, governments, and researchers can bring their expertise to bear to develop solutions for a range of online harms. However, as Twitter’s CEO, Jack Dorsey has said, there is much more to do when it comes to transparency; and the team within Twitter who work with researchers are part of that, constantly looking for opportunities to provide new data while balancing privacy considerations. </p> \n<p>The reality, however, is that there are very different standards for transparency across the industry. One challenge is that so much research of online harms is built on Twitter data because they are one of the few companies to offer it. Another is the amplification of poor quality, non peer-reviewed and misleading “research” by some pockets of media and, on occasion, elected officials to suit a predetermined narrative. More broadly, we continue to encourage peer-reviewing of research and data before publication. To not engage in these practices, more often than not, results in public scare-mongering.</p> \n<p>Independent analysis of these activities by researchers is a key step toward promoting shared understanding of these threats, and this level of transparency can enhance the health of public conversation online, and protect the Open Internet for all. It’s our shared responsibility in academia, industry, policymaking, and research to consider how greater data transparency and support for civil society can be at the centre of our response to online harms. That need, much like information operations itself, isn’t going anywhere either. </p> \n<p>___________________________________________________________________________</p> \n<p><i>On Thursday 26th November, Twitter and Demos <a href=\"https://twitter.com/Policy/status/1331948220201709569?s=20\" target=\"_blank\">hosted a panel discussion</a> on Data, Research and Information Operations. Moderated by Head of UK Public Policy for Twitter, <a href=\"https://twitter.com/katyminshall\" target=\"_blank\">Katy Minshall</a>, we heard from the expert panel of <a href=\"https://twitter.com/carljackmiller\" target=\"_blank\">Carl Miller</a> from Demos, <a href=\"https://twitter.com/nahema_marchal\" target=\"_blank\">Nahema Marchal</a> from Oxford Internet Institute and <a href=\"https://twitter.com/AlexMartin\" target=\"_blank\">Alex Martin</a> from Sky News. </i></p> \n<p><i>Highlights of the discussion can be found via <a href=\"https://twitter.com/hashtag/OpenDataUK?src=hashtag_click\" target=\"_blank\">#OpenDataUK</a> on Twitter and a recording of the discussion can be <a href=\"https://demos.co.uk/event/twitter-demos-data-research-and-information-operations/\" target=\"_blank\">found here</a>. </i></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-11-26T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Nation states exerting power online - sharing data can guard against it",
"url": "https://blog.twitter.com/en_us/topics/company/2020/nation-states-exerting-power-online-sharing-data-can-guard-again"
},
{
"body": "<p>As anti-Asian racism and xenophobia continue to grow, we’ve seen an increase in attacks against Asian communities and individuals around the world. It’s important to know that this isn’t new; throughout history, Asians have experienced violence and exclusion. However, their diverse lived experiences have largely been overlooked. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-02-17T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Allyship right now: #StandForAsians",
"url": "https://blog.twitter.com/en_us/topics/company/2021/allyship-right-now-stand-for-asians"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.mariumwebster.html"
},
{
"body": "<p>For over a decade, we’ve released a year in review report, recapping the trends, the moments, and the memes that dominated Twitter that year. But 2020 is different. The world saw heartbreaking loss but also tremendous courage. How do we possibly recap a year like this? By turning our attention to how we all got through it together: the ways we kept ourselves entertained, the changes we made, and the messages of support that we shared with each other. If you’re over 2020, we get it; if you’re curious to see how the world conversed, coped, and even celebrated this year, read on for a brief tour through the Tweets of 2020. </p> \n<p>In the midst of everything that happened in the world this year, Twitter was the place where we came together to keep our sanity during quarantine, be forces of change, and yes, still jump in on the latest viral meme.</p> \n<p><b><a href=\"https://twitter.com/search?q=%23ThisHappened&amp;src=typed_query\">#ThisHappened</a> on Twitter: </b></p> \n<p>The most Retweeted and top Liked Tweets of the year encapsulate the full spectrum of life in 2020: loss, contemplation, distraction, entertainment, and a dash of humor. The world mourned the death of actor Chadwick Boseman, making the Tweet announcing his tragic passing the most Retweeted of the year and the most Liked of all time.</p> \n<p><u>Most Retweeted Tweets worldwide:</u></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-12-07T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Spending 2020 Together on Twitter",
"url": "https://blog.twitter.com/en_us/topics/insights/2020/spending-2020-together-on-twitter"
},
{
"body": "<p>Twitter’s purpose is to serve the public conversation and we are committed to creating a healthy environment where everyone, including advertisers, can participate and engage safely. We know there is a lot of work to be done to achieve this, and we are actively working with key industry partners to advance brand safety as a central component of the advertising and measurement solutions on Twitter.</p> \n<p>Here’s a look at our areas of focus ahead of 2021: </p> \n<p><b>Doubling down on third-party brand safety measurement solutions.</b></p> \n<p>Today, we're excited to announce that we've selected DoubleVerify (DV) and Integral Ad Science (IAS) to be Twitter's preferred partners for providing independent reporting on the context in which ads appear on Twitter. We see this as an opportunity to build solutions that will give advertisers a better understanding of the types of content that appear adjacent to their ads, helping them make informed decisions to reach their marketing goals. These solutions will complement our existing third-party viewability measurement solutions with DV and IAS.</p> \n<p>Over the past five months, we’ve engaged in a rigorous process to select partners from a slate of third-party measurement vendors. We are excited to make this announcement, knowing that there has never been a third-party brand safety solution built to measure for adjacency to brand unsafe content in an environment like Twitter, which is both real-time and dynamic. We look forward to partnering with both DV and IAS to create custom solutions for our unique platform and we intend to start testing solutions in early 2021.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-12-14T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Expanding our commitment to brand safety",
"url": "https://blog.twitter.com/en_us/topics/product/2020/expanding-our-commitment-to-brand-safety"
},
{
"body": "<p>Twitter is where people come to see what’s happening and to hear from their governments and government officials. We believe that safety and free expression go hand-in-hand, especially when interacting with these leaders and associated institutions, and adding context to what people see on Twitter helps them have a more informed experience on Twitter. </p> \n<p>In August 2020, we <a href=\"https://blog.twitter.com/en_us/topics/product/2020/new-labels-for-government-and-state-affiliated-media-accounts.html\">expanded account labels</a> to two additional categories: 1) the accounts of key government officials and 2) accounts belonging to state-affiliated media entities. Included in this initial action were accounts from countries represented in the five permanent members of the <a href=\"https://www.un.org/securitycouncil/content/current-members#:~:text=PERMANENT%20AND%20NON%2DPERMANENT%20MEMBERS&amp;text=Five%20permanent%20members%3A%20China%2C%20France,end%20of%20term%20year)%3A\">UN Security Council</a>. </p> \n<p>After receiving feedback on this initial action from a range of stakeholders — including civil society, academia, and those who use our service — on Wednesday, February 17, we will expand these labels to accounts from Group of Seven (G7) countries, and to a majority of countries that Twitter has attributed <a href=\"https://transparency.twitter.com/en/reports/information-operations.html\">state-linked information operations</a> to. We’ll also apply labels to the personal accounts of heads of state for these countries.</p> \n<p><b>Here is the full phased plan:</b></p> \n<p><b>Phase 1 Countries (August 2020)</b><br /> China, France, Russian Federation, United Kingdom, and United States</p> \n<p><b>Phase 2 Countries (February 17, 2021)</b><br /> Canada, Cuba, Ecuador, Egypt, Germany, Honduras, Indonesia, Iran, Italy, Japan, Saudi Arabia, Serbia, Spain, Thailand, Turkey, and the United Arab Emirates</p> \n<p>We will add labels to the following categories of Twitter accounts:</p> \n<ol> \n <li>Verified accounts of key government officials, including foreign ministers, institutional entities, ambassadors, official spokespeople, and key diplomatic leaders. At this time, our focus is on senior officials and entities who are the official voice of the state abroad;</li> \n <li>Personal accounts of heads of state, from phase 1 and phase 2 countries.</li> \n</ol> \n<p>We’re also updating the label text to add more specificity to the government account labels by differentiating between individuals and institutions, and expanding labels to the personal accounts of heads of state to give people on Twitter additional context. </p> \n<p>As the next phase of this project, we will work to apply additional labels on state-affiliated media accounts over the next several months, taking an iterative approach to ensure we capture all relevant accounts.</p> \n<p><b>Our principled approach</b></p> \n<p>Our mission is to serve the public conversation and an important part of that work is providing people with context so they can make informed decisions about what they see and how they engage on Twitter. Twitter provides an unmatched way to connect with and directly speak to public officials and representatives.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-02-11T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Expanding our work to identify state-affiliated accounts",
"url": "https://blog.twitter.com/en_us/topics/company/2021/account-labels-phase2"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TwitterSupport.html"
},
{
"body": "<p>Just as Safer Internet Day has grown from being a European event in 2004 to being celebrated globally 17 years later, Twitter has also grown and has continued to make the safety of those on the service a priority, with each year that passes. Today we join <a href=\"https://about.twitter.com/en_us/safety/safety-partners.html\" target=\"_blank\">safety partners</a> from over <b>140 countries</b> to mark <a href=\"https://twitter.com/search?q=%23SaferInternetDay2021&amp;src=typed_query\" target=\"_blank\">#SaferInternetDay2021</a> and play our part in creating a safer internet for all.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-02-09T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "#SaferInternetDay 2021: Together for a better Internet",
"url": "https://blog.twitter.com/en_us/topics/company/2021/saferinternetday2021togetherforabetterinternet"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.caminored.html"
},
{
"body": "<p>Cases of violence against women have surged in 2020. According to the United Nations Population Fund, for every three months the COVID-19 lockdown continues, an additional 15 million women are expected to be directly affected by violence. As this so-called “shadow pandemic” continues, Twitter will continue to support nonprofit partners working to bring awareness to the uniquely intense strain the pandemic has had on women. </p> \n<p>We recognize that access to a free and open internet is essential, as people across the globe turn to social media services like Twitter to discuss women’s rights and other important social issues. In fact, women’s rights have dominated conversations on Twitter this year with 40 million Tweets so far and counting. </p> \n<p>In addition, since the start of COVID-19 shelter-in-place orders, there have been 1 million Tweets per month about domestic violence and related issues. Services like Twitter that rely on the open internet are not only a medium for discussing the issues, but, for many, can be a lifeline and a means to seek help.</p> \n<p><b>Amplifying the conversation on Twitter</b></p> \n<p>In partnership with <a href=\"https://twitter.com/UN_Women?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" target=\"_blank\">UN Women</a> and the <a href=\"https://twitter.com/UNHumanRights?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" target=\"_blank\">UN Human Rights Office</a>, we are launching custom emojis to spread awareness on International Day for the Elimination of Violence Against Women on November 25 and Human Rights Day on December 10. The emojis will appear when people Tweet with the hashtags #GenerationEquality, #OrangeTheWorld, #16Days, #HumanRightsDay, and other localized hashtags. </p> \n<p>We are supporting local nonprofits across the world by providing Ads for Good grants to several partners to ensure that they can use the power of Twitter’s advertising platform to reach more people. Throughout the next #16Days, we will also amplify various regional campaigns and messages about the importance of gender equality and combatting violence against women to increase engagement and awareness. </p> \n<p><i>“We have seen the whole world respond to the coronavirus pandemic with all hands on deck, and with responsive investment and protocols backed by determination. Violence against women is also a pandemic — one that predates the virus and will outlive it. As we face COVID-19’s devastation, there has never been a more important moment to put our combined resources and commitment behind the biggest issues, and work with partners like Twitter to end violence against women and girls for good.”</i><br /> — Phumzile Mlambo-Ngcuka, Executive Director, UN Women</p> \n<p><b>Providing support and safety resources </b></p> \n<p>In addition to elevating the public conversation, we have partnered with health authorities and nonprofit organizations in various markets to expand our #ThereIsHelp notification service. When people search terms associated with gender-based violence on Twitter, they will receive a notification with contact information for local hotlines and other resources to encourage them to reach out for help.</p> \n<p>Since our initial rollout at the start of the COVID-19 pandemic, we have expanded the prompts to reach 24 markets spanning countries such as Australia, India, Mexico, Spain, Thailand, the UK, the US, and more. This month, we rolled out dedicated gender-based violence #ThereIsHelp prompts in Belgium, Canada, France, Germany, and Italy to broaden our support and efforts to provide helpful resources to people in need. </p> \n<p>The open internet has played a foundational role in the efforts of social media platforms like Twitter to connect people to helpful resources, healthy conversation, and community. We look forward to continued work to ensure that Twitter remains a safe place for people to shine light on critical and timely issues.</p> \n<p>Let’s continue to #OrangeTheWorld one Tweet at a time. </p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-11-24T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Our work to combat the ‘shadow pandemic’",
"url": "https://blog.twitter.com/en_us/topics/company/2020/our-work-to-combat-the-shadow-pandemic"
},
{
"body": "<p>As 2020 comes to a close, we’ll see a proliferation of year-in-review pieces highlighting how companies have navigated a remarkably unprecedented year. At Twitter, we’re proud of how we have continuously pivoted, first to <a href=\"https://blog.twitter.com/en_us/topics/company/2020/inclusion-and-diversity-report-may-2020.html\">protect and support employees during a global pandemic</a>, and next by doubling down on our commitment to <a href=\"https://blog.twitter.com/en_us/topics/company/2020/inclusion-and-diversity-report-blacklivesmatter-september-2020.html\">understanding and combating systemic racism and anti-Blackness in the United States and around the world</a>. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-12-10T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Inclusion &amp; Diversity Q4 2020: Leadership, transparency &amp; accountability",
"url": "https://blog.twitter.com/en_us/topics/company/2020/inclusion-and-diversity-report-q4-2020-leadership-transparency-and-accountability"
},
{
"body": "<p>People across the world were more excited than ever for this year's Super Bowl. And they showed up on Twitter to talk about their favorite moments, hot takes and of course, the 🐐. See below for all of the exciting moments of the night on Twitter. </p> \n<p> </p> \n<p>These were the most-mentioned players on Twitter during the game, unsurprisingly led by Tom Brady, who was the most mentioned player of Super Bowl LV:</p> \n<ol> \n <li>Tom Brady</li> \n <li>Rob Gronkowski</li> \n <li>Patrick Mahomes</li> \n <li>Antonio Brown</li> \n <li>Tyrann Mathieu</li> \n <p> </p> \n</ol> \n<p>Tom Brady was named the game’s Most Valuable Player. There were over 1 million Tweets about him on the night of the Super Bowl and the most used emoji with his name, 🐐.</p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-02-08T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Super Bowl LV on Twitter!",
"url": "https://blog.twitter.com/en_us/topics/events/2020/super-bowl-lv-on-twitter-"
},
{
"body": "<p>The plight of small businesses makes for grim reading these days. Lockdowns imposed around the world have brought significant pain to the sector and most have struggled to make up revenue shortfalls online. And as we look to vaccinations as the path back to normality, it's unclear how many small businesses will survive that long. A recent <a href=\"https://www.mckinsey.com/industries/public-and-social-sector/our-insights/covid-19-and-european-small-and-medium-size-enterprises-how-they-are-weathering-the-storm\" target=\"_blank\"><u>McKinsey study</u></a> found that more than half of the 2,200 small and medium-sized businesses (SMBs) they surveyed across Europe felt their businesses may not survive longer than 12 months. Meanwhile, in the US, 59% of small businesses surveyed in a <a href=\"https://www.goldmansachs.com/citizenship/10000-small-businesses/US/infographics/sinking-lifeboats/index.html\" target=\"_blank\"><u>Goldman Sachs study</u></a> reported a negative revenue impact from the pandemic. Considering that SMBs employ just under half of the US workforce<sup>1</sup> and two-thirds of Europe's<sup>2</sup>, you quickly see the importance of this sector to the wider economy.</p> \n<p>Even before the pandemic, small businesses in numerous industries were struggling to compete against the industry goliaths, who used their scale, technology and access to capital to muscle into new markets and keep upstarts out of theirs. Incumbency has therefore proven a powerful thing: it’s no wonder the rate of new business creation has been in decline for decades and is at its lowest level since the late ‘70s.<sup>3</sup> And due to successive waves of mergers, some industries have never been more concentrated. The pandemic could accelerate this consolidation, making it even tougher for small businesses to succeed.<br /> </p> \n<h3>David vs. Goliath<br /> </h3> \n<p>Faced with these two existential threats, what can small businesses do to compete in what feels like a David vs. Goliath world? From my perspective, it’s really all about the customer. In a world where it's increasingly difficult to differentiate on product or service features, price or quality, customer experience is one of the main ways you can stand out in the crowd.</p> \n<p>By focusing on <a href=\"https://data.twitter.com/en/solutions/customer-sentiment-analysis-social-listening\" target=\"_blank\"><u>listening to and understanding your customers</u></a> you can build loyalty while identifying new opportunities to serve them. How? By listening. Your customers, prospective customers, and competitors are sharing their experiences, feedback and ideas openly on social media every day. And due to its open nature, Twitter is a great place to both connect with your customers and learn more about what’s important to them. <br /> </p> \n<p>Just about anything and everything is shared on Twitter, from the trendy to the mundane, often answering questions you didn't think to ask. This hints at an important characteristic of Twitter data: unsolicited opinions and feedback shared by consumers in the moment they are actually having that experience. These perspectives are unfiltered, raw and emotional, shedding light on underlying motivations, emerging behaviors and new norms. Surveys can be helpful, but they are guided by the questions asked and it can be a struggle to get people to complete them. Social listening on the other hand allows you to instantly tap into millions of conversations on topics important to your business. We like to think of it as <a href=\"https://data.twitter.com/en#masthead-video\" target=\"_blank\"><u>the world’s largest focus group</u></a>.<br /> </p> \n<h3>How to get started?<br /> </h3> \n<p>It’s never been easier to tap into the public conversation on Twitter to support your business’s growth. Social media management tools such as <a href=\"https://sproutsocial.com/\" target=\"_blank\"><u>Sprout Social</u></a>, a <a href=\"https://partners.twitter.com/en\" target=\"_blank\"><u>Twitter Official Partner</u></a>, make it easy to deliver social customer service and listen to customers for ideas on how to improve your products or services while gathering inspiration for new ones. From the florist to the pharmacist and the retailer to the restaurateur, small businesses of all shapes and sizes can gather insights that help move themselves forward. And as we enter 2021 with the hope of recovery on the horizon, investing in market awareness is a truly wise investment, which just might help some of the Davids out there take on their Goliaths.</p> \n<p>Looking to get inspired? Check out <a href=\"https://data.twitter.com/en\" target=\"_blank\"><u>data.twitter.com</u></a> for case studies that highlight the value of social listening.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-02-08T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Listen here SMBs, you can&#39;t afford not to",
"url": "https://blog.twitter.com/en_us/topics/insights/2021/listen-here-smbs--you-can-t-afford-not-to"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.josephlrice.html"
},
{
"body": "<p>While 2020 changed the way that we enjoy many different types of entertainment, K-pop continued to be a worldwide cultural phenomenon and is one of the most global communities on Twitter today. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. With over 300 K-pop Topics to follow on Twitter, it’s now easier than ever to see and participate in the best conversations every day about the K-pop artists you love.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-02-04T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "#KpopTwitter achieves new record of 6.7 billion Tweets globally in 2020",
"url": "https://blog.twitter.com/en_us/topics/insights/2021/kpoptwitter-achieves-new-record-of-6-billion-tweets-globally-in-2020"
},
{
"body": "<p>We first <a href=\"https://blog.twitter.com/en_us/topics/company/2019/publicinterest.html\">explained</a> how we define the public interest on Twitter, as well as our <a href=\"https://blog.twitter.com/en_us/topics/company/2019/worldleaders2019.html\">principles and approach to world leaders</a> on our service in 2019.</p> \n<p>Politicians and government officials are constantly evolving how they use our service, and we want our policies to remain relevant to the ever-changing nature of political discourse on Twitter and protect the health of the public conversation. That’s why we’re reviewing our approach to world leaders and seeking your input. </p> \n<p>Generally, we want to hear from the public on whether or not they believe world leaders should be subject to the same rules as others on Twitter. And, should a world leader violate a rule, what type of enforcement action is appropriate.</p> \n<p>Starting on March 19, we’ll be calling for responses to a public survey that will help inform the development of our policy framework. The questionnaire will be available in the coming days in 14 <a href=\"https://survey.twitterfeedback.com/survey/selfserve/53b/twt21006?list=1\">languages</a>:</p> \n<ul> \n <li>Arabic</li> \n <li>Chinese (Simplified, Traditional)</li> \n <li>English</li> \n <li>Farsi</li> \n <li>Filipino</li> \n <li>French</li> \n <li>Hindi</li> \n <li>Indonesian</li> \n <li>Japanese</li> \n <li>Korean</li> \n <li>Portuguese</li> \n <li>Russian</li> \n <li>Spanish</li> \n <li>Urdu</li> \n</ul> \n<p>This is to ensure a global perspective is reflected in the feedback and mirrors the approach we've taken with previous public surveys. The survey will close on Monday, April 12 at 5 p.m. PT.<br /> </p> \n<p>We’re also in the process of consulting with a range of human rights experts, civil society organizations, and academics worldwide whose feedback will be reflected in forthcoming revisions to the policy framework.</p> \n<p>We want to serve the public conversation and allow the public to hear from and engage with leaders around the world. Ultimately, our aim is to have a policy that appropriately balances fundamental human rights and considers the global context in which we operate. </p> \n<p>We welcome your feedback and will keep you updated. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-03-18T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Calling for public input on our approach to world leaders",
"url": "https://blog.twitter.com/en_us/topics/company/2021/calling-for-public-input-on-our-approach-to-world-leaders"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TheNolja.html"
},
{
"body": "<h2>Twitter’s got a new look. Get a peek behind the design.</h2>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "Imperfect, by design",
"url": "https://blog.twitter.com/en_us/topics/company/2021/imperfect-by-design"
},
{
"body": "<h2>Twitter’s got a new look. Get a peek behind the design.</h2>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "Imperfect, by design",
"url": "https://blog.twitter.com/en_us/topics/company/2021/imperfect-by-design"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.StalkingMuses.html"
},
{
"body": "<p>On October 16, 2020, we kicked off our second remote Twitter for Good Day. Even amid the ongoing COVID-19 pandemic, social unrest, and other challenges this year has brought, Tweeps across the globe were eager to give back and mirror the momentum and morale our nonprofit partners bring to their work everyday. </p> \n<p>Our #OneTeam had one mission; to bring our company and local communities together to be a force for good. We supported over 80 organizations working on the frontlines of causes ranging from homelessness to breast cancer awareness and all together, our employees volunteered 2,600 hours around the world! Check out a few highlights from this year’s #TwitterForGood Day activations.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-11-20T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "#TwitterForGood Day — Fall 2020",
"url": "https://blog.twitter.com/en_us/topics/company/2020/twitterforgood-day-fall-2020"
},
{
"body": "<p>Although it seems like a lifetime, it was only a year ago that I published my <a href=\"https://blog.twitter.com/en_us/topics/insights/2019/the-state-of-social-intelligence-2019-year-in-review.html\" target=\"_blank\"><u>2019 social intelligence year in review</u></a>. Back then, I observed that individuals and organizations were finally discovering the unique role that social data, in concert with other data sources, can play in helping to solve real business problems.</p> \n<p>While the uptake in digital data sources by the research industry was well underway, little could I have imagined that a global pandemic would soon accelerate these dynamics, as almost overnight the world moved online. As one research agency friend put it: “Covid-19 probably condensed three to four years of market research evolution into three or four months.&quot; And as brands have become accustomed to these new approaches to conducting research and gathering insight, it’s hard to imagine a rush back to the more traditional resource-heavy, set-piece approaches of the past.</p> \n<p>So, as we exit this most unusual of years, what are the main trends driving the awareness and adoption of social intelligence today? In my conversations with social intelligence practitioners, four themes emerged that are changing market research more broadly, thus presenting an opportunity for social intelligence to shine. <br /> </p> \n<p><b>1. Speed to insight <br /> </b>Clients are pushing to reduce the use of traditional, ad hoc market research projects in favour of quicker, more cost-effective approaches that provide real-time, behavioural insights. Speed to insight has always been a strength of social data. Not only does it give researchers instant access to millions of public consumer opinions on just about any topic imaginable, accessing that treasure trove of insight is a fraction of the cost of traditional research methods with similar sample sizes. Furthermore, it’s reusable, with multiple projects able to repurpose the same data sets in support of different research questions. If you are looking for speed and value for money, social delivers.</p> \n<p><b>2. Explosion of external data sources<br /> </b>20 years ago, if you wanted market share data, you had a very small group of providers to choose from. Today, you can get this data from dozens of sources. And as the importance and value of data have grown, many companies are now monetizing their own unique data sets. Everyone, it seems, is a data provider. The challenge now is in choosing the most relevant data set for the problem at hand or the question being asked. And far from being lost among these myriad data sources, social data is carving out an important place for itself, chiefly as a unique window into real observed human behaviours, with several advantages over traditional insight gathering techniques.<br /> </p> \n<p>First, its unprompted nature gets around one of the big challenges of research—the introduction of bias by the questions being asked. Secondly, social posts are sent in the moment, when the consumer is actually having the experience, therefore representing a much richer and authentic view of <a href=\"https://blog.twitter.com/en_us/topics/insights/2019/but-how-do-you-really-feel.html\" target=\"_blank\"><u>consumers’ true feelings</u></a> on a topic, as opposed to asking them to recount that experience days or weeks later and out of the context in which they had it. This feature of social data should not be underestimated, for very little market research delivered today is conducted with that type of context in mind.</p> \n<p>And finally, social data’s continuous nature allows you to move away from the one-and-done practice that has historically characterized market research projects and towards a longitudinal approach to data gathering. This allows you to see trends emerge over time. It also has the added advantage of allowing you to go back and analyze a topic retrospectively, uncovering views and attitudes preserved in time, forever.</p> \n<p><b>3. DIY meets data integration<br /> </b>Historically, full-service research agencies provided both the data and the insights, but they are now increasingly seeing competition from their very own clients. The growth of DIY research platforms has allowed brands to insource market research capabilities such as survey creation and distribution. And brands have made data gathering and customer feedback collection an integral part of the user journey and experience, and therefore already know a lot about their customers. When combined, brands are better able to use their customers’ behavioural and transactional data to ask the right questions at the right times, thus providing even more relevant customer insight.<br /> </p> \n<p>To date, social listening tools, a form of DIY research, have been the primary gateway for organizations to access social data. This is quickly changing as social data feeds are becoming increasingly embedded within a wide variety of solutions, ranging from Enterprise Feedback Management to digital data analytics. It’s this combination of social data with other data sets that is so promising and, with a little help from artificial intelligence (AI) and machine learning (ML), should provide unique new insights into how people think and behave.</p> \n<p><b>4. Truly game-changing innovation<br /> </b>From the phone survey to the online survey and from social intelligence to artificial intelligence, new sources and techniques have emerged over the years that have improved the diversity and efficiency of data collection and analysis. They have also brought with them a host of new entrants into the industry, whether they be technology providers or tech-enabled specialist consultancies. The adoption of these type of digital analytics providers, for lack of a better term, has expanded the definition of the market research industry and doubled its size, now reckoned to be valued at $90 billion.<sup>1</sup></p> \n<p>One of the big underlying drivers behind this has been a slow but steady move away from question-based research methods and towards observational methodologies such as neuroscience, behavioural economics and data science. Dave Soderberg, Chief Data Officer at Black Swan Data, touched upon this revolution in his <a href=\"https://www.blackswan.com/how-data-science-and-behavioural-economics-are-changing-the-research-world/\" target=\"_blank\"><u>excellent blog post</u></a> on the end of question-based market research.<br /> </p> \n<p>Data Science in particular, aided by advances in different types of AI such as Natural Language Processing, has allowed us to understand and classify vast amounts of unstructured data (such as social) in a way that was unimaginable even a few years ago. It’s this continued innovation that will allow researchers and analysts the ability to finally leverage social data as the world’s largest focus group. As Jeremy Hollow, Founder &amp; MD of <a href=\"https://listenandlearnresearch.com/\" target=\"_blank\"><u>Listen + Learn Research</u></a> succinctly put it: “Why are we struggling to recruit people to talk about things they’re already freely talking about on social?”</p> \n<p><b>2021 and the slope of enlightenment<br /> </b>After a year like 2020, it would be foolish to make any predictions about 2021 (<a href=\"https://blog.twitter.com/en_us/topics/insights/2020/is-2020-the-year-of-prediction.html\" target=\"_blank\"><u>as I attempted for 2020</u></a>), other than to say that the importance and adoption of social intelligence within the insights world will only continue to grow. Even Gartner now thinks it’s finally entering the “<a href=\"https://www.gartner.com/en/marketing/insights/daily-insights/the-marketing-hype-cycle\" target=\"_blank\"><u>Slope of Enlightenment</u></a>.” It has certainly been a journey, with social intelligence reaching its formative, teenage years just as market research hits a midlife crisis and tries to redefine itself. So where do we go from here then? I’m reminded of the Royal Society’s motto, “Nullius in verba” - “take nobody’s word for it.”</p> \n<p><i>If you’re ready to start your move to social intelligence, get inspired at <a href=\"https://data.twitter.com/en\" target=\"_blank\"><u>data.twitter.com</u></a>.</i></p> \n<p><span style=\"font-size: 14.0px;\"><sup>1</sup> ESOMAR Global Market Research Study 2020</span></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-12-07T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "The state of social intelligence: 2020 year in review",
"url": "https://blog.twitter.com/en_us/topics/insights/2020/the-state-of-social-intelligence-2020-year-in-review"
},
{
"body": "<p>Twitter is where people go to see and talk about what’s happening in the world. It’s where writers, experts and curators – from individual creators to journalists to publishers themselves – go to share their written work, spark meaningful conversations and build a loyal following. These writers and long-form content curators are a valuable part of the conversation and it’s critical we offer new ways for them to create and share their content, and importantly, help them grow and better connect with their audience.</p> \n<p>To jumpstart our efforts, Twitter has acquired <a title=\"Revue Website\" href=\"https://www.getrevue.co/\" target=\"_blank\">Revue</a>, a service that makes it free and easy for anyone to start and publish editorial newsletters. Revue will accelerate our work to help people stay informed about their interests while giving all types of writers a way to monetize their audience – whether it’s through the one they built at a publication, their website, on Twitter, or elsewhere.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-01-26T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Making Twitter a better home for writers",
"url": "https://blog.twitter.com/en_us/topics/company/2021/making-twitter-a-better-home-for-writers"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.kayvz.html"
},
{
"body": "<p><i><b>As of November 2022, Birdwatch is now <a href=\"https://help.twitter.com/en/using-twitter/community-notes\" target=\"_blank\">Community Notes</a>.</b></i></p> \n<p>People come to Twitter to stay informed, and they want credible information to help them do so. We apply labels and add context to Tweets, but we don't want to limit efforts to circumstances where something breaks our rules or receives widespread public attention. We also want to broaden the range of voices that are part of tackling this problem, and we believe a community-driven approach can help. That’s why today we’re introducing Birdwatch, a pilot in the US of a new community-driven approach to help address misleading information on Twitter. </p> \n<p><b>Here’s how it works</b></p> \n<p>Birdwatch allows people to identify information in Tweets they believe is misleading and write notes that provide informative context. We believe this approach has the potential to respond quickly when misleading information spreads, adding context that people trust and find valuable. Eventually we aim to make notes visible directly on Tweets for the global Twitter audience, when there is consensus from a broad and diverse set of contributors.</p> \n<p>In this first phase of the pilot, notes will only be visible on a separate <a href=\"https://birdwatch.twitter.com\" target=\"_blank\">Birdwatch site</a>. On this site, pilot participants can also rate the helpfulness of notes added by other contributors. These notes are being intentionally kept separate from Twitter for now, while we build Birdwatch and gain confidence that it produces context people find helpful and appropriate. Additionally, notes will not have an effect on the way people see Tweets or our system recommendations.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-01-25T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Introducing Birdwatch, a community-based approach to misinformation",
"url": "https://blog.twitter.com/en_us/topics/product/2021/introducing-birdwatch-a-community-based-approach-to-misinformation"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.kcoleman.html"
},
{
"body": "<p>On Wednesday, January 20, 2021, President-elect Joe Biden and Vice President-elect Kamala Harris will both be sworn into office during the United States’ 59th Presidential Inauguration.</p> \n<p>This year, multiple challenging circumstances will require that most people experience this historic ceremony virtually. As Twitter will serve as both a venue for people to watch and talk about this political event, and play a key role in facilitating the transfer of official government communication channels, we want to be transparent and clear about what people should expect to see on the platform.</p> \n<p><b style=\"\">Protecting the public conversation</b><br /> </p> \n<p>In our <a href=\"https://blog.twitter.com/en_us/topics/company/2021/protecting--the-conversation-following-the-riots-in-washington--.html\">January 12 update</a> following the riots in Washington, DC, we outlined the steps we’re taking to protect the public conversation on Twitter from attempts to incite violence, organize attacks, and share deliberately misleading information about the election outcome. These efforts, including our open lines of communication with law enforcement, will continue through the inauguration and will adapt as needed if circumstances change in real-time.</p> \n<p><b>Watching Inauguration 2021 live</b></p> \n<p>People on Twitter will be able to watch the inauguration ceremony and the coverage surrounding it via live streams from multiple news outlets and official inauguration feeds, including <a href=\"https://twitter.com/jccic\" class=\"has-hover-card\">@JCCIC</a> and <a href=\"https://twitter.com/BidenInaugural\" class=\"has-hover-card\">@BidenInaugural</a>, through Twitter’s <a href=\"https://twitter.com/explore/tabs/us-elections-2020\">US Elections Hub</a>.</p> \n<p>Alongside the livestream of inauguration events, the hub will also include curated Moments, Lists and accounts-to-follow recommendations from trusted and official sources.</p> \n<p><b>Transferring Institutional White House Twitter accounts</b></p> \n<p>As we did in 2017, Twitter is actively working with the US government to support the archival and transition of Twitter accounts across administrations.</p> \n<p>As President-elect Biden is sworn in on January 20, 2021, Twitter will facilitate the transfer of institutional White House Twitter accounts, including: <a href=\"https://twitter.com/WhiteHouse\" class=\"has-hover-card\">@WhiteHouse</a>, <a href=\"https://twitter.com/POTUS\" class=\"has-hover-card\">@POTUS</a>, <a href=\"https://twitter.com/VP\" class=\"has-hover-card\">@VP</a>, <a href=\"https://twitter.com/FLOTUS\" class=\"has-hover-card\">@FLOTUS</a>, and <a href=\"https://twitter.com/PressSec\" class=\"has-hover-card\">@PressSec</a>.</p> \n<p>First, Twitter will transfer current institutional accounts to the <a href=\"https://www.archives.gov/\">National Archives and Records Administration (NARA)</a> where the Tweets and account history will remain publicly available and the account usernames will be updated to reflect their archived status. For example, the Trump administration’s <a href=\"https://twitter.com/POTUS\" class=\"has-hover-card\">@POTUS</a> account will be publicly archived as @POTUS45, just as the Obama administration’s account was archived as <a href=\"https://twitter.com/POTUS44\" class=\"has-hover-card\">@POTUS44</a>.</p> \n<p>Once this archival process is completed, Twitter will transfer the institutional accounts to the Biden administration to assume ownership, along with a new account: @SecondGentleman.</p> \n<p>People on Twitter will be able to watch the transition of power take place in real-time as accounts for the White House, President, Vice President, First Lady and White House Press Secretary inherit their new institutional usernames: <a href=\"https://twitter.com/Transition46\" class=\"has-hover-card\">@Transition46</a> will become <a href=\"https://twitter.com/WhiteHouse\" class=\"has-hover-card\">@WhiteHouse</a>, <a href=\"https://twitter.com/preselectbiden\" class=\"has-hover-card\">@PresElectBiden</a> will become <a href=\"https://twitter.com/POTUS\" class=\"has-hover-card\">@POTUS</a>, <a href=\"https://twitter.com/SenKamalaHarris\" class=\"has-hover-card\">@SenKamalaHarris</a> will become <a href=\"https://twitter.com/VP\" class=\"has-hover-card\">@VP</a>, <a href=\"https://twitter.com/flotusbiden\" class=\"has-hover-card\">@FLOTUSBiden</a> will become <a href=\"https://twitter.com/FLOTUS\" class=\"has-hover-card\">@FLOTUS</a>, and <a href=\"https://twitter.com/PressSecPsaki\" class=\"has-hover-card\">@PressSecPsaki</a> will become <a href=\"https://twitter.com/PressSec\" class=\"has-hover-card\">@PressSec</a>. The Tweets, account history, and followers will transition between these accounts.</p> \n<p>These institutional accounts will not automatically retain the followers from the prior administration. People on Twitter who previously followed institutional White House Twitter accounts, or who currently follow relevant Biden or Harris Twitter accounts, will receive in-app alerts and other prompts that will notify them about the archival process, as well as give them the option to follow the new administration’s Twitter accounts. The new institutional accounts will also be listed in Twitter’s <a href=\"https://twitter.com/explore/tabs/us-elections-2020\">US Elections Hub</a> during the presidential inauguration.</p> \n<p>You can follow along with <a href=\"https://twitter.com/TwitterGov\" class=\"has-hover-card\">@TwitterGov</a>, <a href=\"https://twitter.com/Policy\" class=\"has-hover-card\">@Policy</a> and <a href=\"https://twitter.com/TwitterMoments\" class=\"has-hover-card\">@TwitterMoments</a>, where we will continue to share updates and information on #Inauguration2021.</p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-01-14T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "What to expect on Twitter on US Inauguration Day 2021",
"url": "https://blog.twitter.com/en_us/topics/company/2021/inauguration-2021"
},
{
"body": "<div style=\"background-color: rgb(235,238,240);padding: 20.0px;\">\n <p style=\"padding-bottom: 0.0px;\"><i>Effective November 23, 2022, Twitter is no longer enforcing the COVID-19 misleading information policy.</i></p>",
"date": null,
"domain": "blog.twitter.com",
"title": "Coronavirus: Staying safe and informed on Twitter",
"url": "https://blog.twitter.com/en_us/topics/company/2020/covid-19"
},
{
"body": "<div style=\"background-color: rgb(235,238,240);padding: 20.0px;\">\n <p style=\"padding-bottom: 0.0px;\"><i>Effective November 23, 2022, Twitter is no longer enforcing the COVID-19 misleading information policy.</i></p>",
"date": null,
"domain": "blog.twitter.com",
"title": "Coronavirus: Staying safe and informed on Twitter",
"url": "https://blog.twitter.com/en_us/topics/company/2020/covid-19"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
},
{
"body": "<p><a href=\"https://cdn.cms-twdigitalassets.com/content/dam/blog-twitter/official/en_us/company/2020/openinternet-letter-/openinternetletter.pdf\" target=\"_blank\" title=\"Open Internet Letter\">This letter</a> was jointly written by; <a href=\"https://cdn.cms-twdigitalassets.com/content/dam/blog-twitter/official/en_us/company/2020/openinternet-letter-/openinternetletter.pdf\" target=\"_parent\"></a></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-12-09T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Crossroads for the Open Internet",
"url": "https://blog.twitter.com/en_us/topics/company/2020/crossroads-for-the-open-internet"
},
{
"body": "<p>Following the horrific events in Washington, DC, last week, here are some of the steps we’ve taken to protect the conversation on our service from attempts to incite violence, organize attacks, and share deliberately misleading information about the election outcome. It’s important to be transparent about all of this work as the US Presidential Inauguration on January 20, 2021, approaches.</p> \n<p><b>Updated our <a href=\"https://help.twitter.com/en/rules-and-policies/coordinated-harmful-activity\">coordinated harmful activity policy</a></b></p> \n<p>We’ve been clear that we will take strong enforcement action on behavior that has the potential to lead to offline harm. Given the violent events in Washington, DC, and increased risk of harm, we began permanently suspending thousands of accounts that were primarily dedicated to sharing QAnon content on Friday afternoon.</p> \n<p>Many of the individuals impacted by this updated enforcement action held multiple accounts, driving up the total number of accounts impacted. Since Friday, more than 70,000 accounts have been suspended as a result of our efforts, with many instances of a single individual operating numerous accounts. These accounts were engaged in sharing harmful QAnon-associated content at scale and were primarily dedicated to the propagation of this conspiracy theory across the service. </p> \n<p>Our updated enforcement on QAnon content on Twitter, along with routine spam challenges, has resulted in changes in follower count for some people’s Twitter accounts. In some cases, these actions may have resulted in follower count changes in the thousands. </p> \n<p>As stipulated in this policy that <a href=\"https://twitter.com/TwitterSafety/status/1285726277719199746\">we announced ahead of the 2020 US election</a>, accounts that have Tweeted or Retweeted associated content will continue to be subject to limited visibility across search, replies, and on timelines and are prohibited from being recommended to others by Twitter. It’s important that these types of accounts — that are not predominantly engaged in sharing this material — can see different perspectives in the open public conversation that Twitter uniquely provides.</p> \n<p>Our teams are discussing ways we can empower research into QAnon and coordinated harmful activity on Twitter. </p> \n<p><b>Escalated enforcement measures for our Civic Integrity Policy</b></p> \n<p>During the past several weeks, misleading and false information surrounding the 2020 US presidential election has been the basis for incitement to violence around the country. We took action on these claims in line with our <a href=\"https://help.twitter.com/en/rules-and-policies/election-integrity-policy\">Civic Integrity Policy</a>.</p> \n<p>Now that the results of the election have been officially certified by Congress, we updated our Civic Integrity policy on Friday to aggressively increase our enforcement action on these claims. The updated <a href=\"https://help.twitter.com/en/rules-and-policies/election-integrity-policy\">policy</a> provides details about how we enforce against violations of this policy, including repeated sharing of Tweets that receive warning labels. Ultimately, repeated violations of this policy can result in permanent suspension.</p> \n<p><b>Deployed tech to surface potentially harmful Tweets for urgent human review</b></p> \n<p>Our teams are continuing to aggressively deploy technology to surface potentially harmful Tweets for human review in an effort to take action as quickly as possible on violative content. Using this combination of technology and human review helps our teams work at scale during this critical time. We continue to update these tools as terminology and behaviors evolve on Twitter.</p> \n<p><b>Limited engagement on labeled Tweets</b></p> \n<p>On Tuesday, we limited engagement by no longer allowing any Tweets labeled for violations of our civic integrity policy to be replied to, Liked or Retweeted. People on Twitter are still able to Quote Tweet to share this content with additional context or their own perspective.</p> \n<p><b>Blocked violative keywords from Search and Trends</b></p> \n<p>We want Trends to promote healthy conversations on Twitter. This means, at times, we may prevent certain content from trending. There are <a href=\"https://help.twitter.com/en/using-twitter/twitter-trending-faqs\">rules</a> for Trends, and if we identify Trends that violate these rules, we’ll take enforcement action.</p> \n<p>Since last week, we've prohibited certain terms from surfacing in Trends and Search based on the following Twitter Rules:</p> \n<ul> \n <li><a href=\"https://help.twitter.com/en/rules-and-policies/coordinated-harmful-activity\" style=\"\">Coordinated harmful activity</a></li> \n <li><a href=\"https://help.twitter.com/en/rules-and-policies/election-integrity-policy\">Civic integrity</a></li> \n <li><a href=\"https://help.twitter.com/en/rules-and-policies/hateful-conduct-policy\">Hateful conduct</a></li> \n <li><a href=\"https://help.twitter.com/en/rules-and-policies/glorification-of-violence\">Glorification of violence</a></li> \n <li><a href=\"https://help.twitter.com/en/rules-and-policies/violent-threats-glorification\">Violent threats</a></li> \n <li><a href=\"https://help.twitter.com/en/rules-and-policies/media-policy\">Sensitive media </a></li> \n</ul> \n<p>We will also continue to prioritize reviewing and <a href=\"https://blog.twitter.com/en_us/topics/company/2020/2020-election-update.html\">adding context</a> to Trends. Our goal is to help people see what’s happening while ensuring that potentially confusing trends are presented with context.</p> \n<p><b>Fought spam and challenged potentially inauthentic accounts</b></p> \n<p>It is against the Twitter Rules to engage in spamming behavior, including bulk, aggressive, or deceptive activity. That’s why we routinely deploy anti-spam challenges to accounts to fight this behavior and protect the public conversation. During these challenges, account owners must verify their authenticity through a variety of measures, such as reCAPTCHA or providing a functional email address. </p> \n<p>As always, while accounts are undergoing these challenges, they’re temporarily removed from follower counts. This, along with our updated enforcement around coordinated harmful activity, means some people may notice drops or fluctuations in their follower count. </p> \n<p>Ahead of the inauguration, we’ll continue to monitor the situation, keep open lines of communication with law enforcement, and keep the public informed of additional enforcement actions.</p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-01-12T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "An update following the riots in Washington, DC",
"url": "https://blog.twitter.com/en_us/topics/company/2021/protecting--the-conversation-following-the-riots-in-washington--"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TwitterSafety.html"
},
{
"body": "<p>A couple of weeks ago, we <a href=\"https://blog.twitter.com/en_us/topics/company/2020/help-us-shape-our-new-approach-to-verification.html\">announced</a> that we’re planning to bring back our public verification program in 2021, shared a draft of our new policy, and asked for public feedback to help shape our approach. This new policy will lay the foundation for future improvements by defining what verification means, who is eligible for verification and why some accounts might lose verification to ensure the program is more equitable.</p> \n<p>Public feedback has become a critical part of our policy development process by making sure our policies reflect the global nature of our service and the people who use it. In the two weeks during our public feedback period, we received more than 22,000 survey responses and learned so much about how we can improve our policy. Thank you for all you shared! </p> \n<p><b>How your feedback shaped our policy</b></p> \n<p>Here are some of the areas we’ve updated in our <a href=\"https://help.twitter.com/en/managing-your-account/about-twitter-verified-accounts\" style=\"background-color: rgb(255,255,255);\">new verification policy</a><span style=\"\"> based on your feedback:</span><br /> </p> \n<ul> \n <li>We heard feedback that some of the criteria for a profile to be considered “complete” feels too restrictive, so we updated our definition to no longer require a profile bio or header image. </li> \n <li>We updated our references to Wikipedia to better align with the encyclopedias' published standards for notability and article quality.</li> \n <li>We’ve clarified the titles of the “News” category to include “News and Journalists” and the “Sports” category to include “Sports and esports'' to be more inclusive. We also added a reference in our “Entertainment” category to more clearly include digital content creators. </li> \n <li>We heard feedback that measuring the minimum follower count requirement on a per-country basis wasn’t always the right approach, so we’ve updated this to be on a per-region basis to make our follower count requirements less susceptible to spam and more equitable across geographies.</li> \n</ul> \n<p>Many of you suggested we add categories for verification including academics, scientists and religious leaders, and we plan to explore adding dedicated categories for these to the policy some time next year. Until then, any of these individuals may qualify under the “Activists, organizers, and other influential individuals” category. For example, since March 2020, we have been working with global public health authorities to identify experts Tweeting about COVID-19 and have already verified hundreds of accounts as a part of this collaboration. These verifications will not be impacted by the new policy given the ongoing commitment to elevating credible information as it relates to the current public health crisis. </p> \n<p>You can read our new verification policy <a href=\"https://help.twitter.com/en/managing-your-account/about-twitter-verified-accounts\">here</a>, or you can tap on the blue verified badge in-app or on the web to learn more. </p> \n<p>We’ll begin enforcing this policy on January 22, 2021*, which is also when we’ll begin automatically removing the verified badge from <a href=\"https://help.twitter.com/en/rules-and-policies/inactive-twitter-accounts\">inactive</a> and incomplete accounts. Our new policy defines a complete account as one that has all of the following: </p> \n<ul> \n <li>either a verified email address or phone number</li> \n <li>a profile image</li> \n <li>a display name</li> \n</ul> \n<p>If your account is at risk of losing its verified badge, you’ll receive an automated email and an in-app notification informing you of what changes need to be made to avoid automatic removal of your blue verified badge. As long as you make those changes before January 22, 2021, your account will not lose its badge. We are not planning to automatically remove the verified badge from inactive accounts of people who are no longer living, and are working on building a way to memorialize these accounts in 2021.<br /> </p> \n<p>Under our policy, we may also remove verification from accounts that are found to be in severe or repeated violation of the Twitter Rules. We will continue to evaluate such accounts on a case-by-case basis, and will make improvements in 2021 on the relationship between enforcement of our rules and verification. As always, everyone on Twitter is subject to the Twitter Rules, and you can read more about our range of enforcement actions <a href=\"https://help.twitter.com/en/rules-and-policies/enforcement-options\">here</a>. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-12-17T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Our plans to relaunch verification and what’s next",
"url": "https://blog.twitter.com/en_us/topics/company/2020/our-plans-to-relaunch-verification-and-whats-next"
},
{
"body": "<p>Meaningful transparency between companies, regulators, civil society, and the general public is fundamental to the work we do at Twitter — this transparency is a key tenet of our efforts to preserve and protect the <a href=\"https://twitter.com/Policy/status/1288854760829980674?s=20\">Open Internet</a>. In line with this philosophy, in August we launched our new <a href=\"https://transparency.twitter.com\">Twitter Transparency Center</a> to make our data easier to understand and analyze for those who access our biannual Twitter Transparency Report. </p> \n<p>Our latest Twitter Transparency Report includes data from <b>January 1, 2020, through June 30, 2020</b>. </p> \n<p><b>COVID-19</b></p> \n<p>The <a href=\"http://covid19.twitter.com/\">COVID-19 pandemic</a> severely impacted business operations for all of us around the world. Given the changes in workflows, coupled with country specific COVID-19 restrictions, there was some significant and unpredictable disruption to our content moderation work and the way in which teams assess content and enforce our policies - a disruption that is reflected in some of the data presented today. We increased our use of machine learning and automation to take a wide range of actions on potentially abusive and misleading content, whilst continually focusing human review in areas where the likelihood of harm was the greatest.</p> \n<p>In March, we launched a <a href=\"https://blog.twitter.com/en_us/topics/company/2020/covid-19.html#misleadinginformationupdate\">COVID-19 misleading information policy </a>to further protect the health of the public conversation. During this reporting period, our teams took <a href=\"https://help.twitter.com/en/rules-and-policies/enforcement-options\">enforcement action </a>against <b>4,658 accounts</b> for violations of this policy. As we’ve further invested in technology, our automated systems challenged <b>4.5 million accounts</b> that were targeting discussions around COVID-19 with spammy or manipulative behaviors. </p> \n<p><b>Our work on information operations</b></p> \n<p>Twitter discloses state-backed actors’ attempts to disrupt the conversation on the service. During this reporting period, we took action on more than 52,000 accounts that we reliably attributed to information operations originating within <a href=\"https://blog.twitter.com/en_us/topics/company/2020/information-operations-june-2020.html\">China, Russia, Turkey</a>, <a href=\"https://twitter.com/TwitterSafety/status/1245682431975460864?s=20\">Serbia, Honduras, Egypt, Indonesia, </a><a href=\"https://twitter.com/TwitterSafety/status/1238208545721638912?s=20\">Ghana and Nigeria</a> as well as a <a href=\"https://twitter.com/TwitterSafety/status/1245682431975460864?s=20\">KSA-affiliated actor</a>. </p> \n<p><b>Platform manipulation</b></p> \n<p>We continued our zero-tolerance approach to platform manipulation and any other attempts to undermine the integrity of our service. During this latest reporting period, our teams saw a 54% increase in anti-spam challenges — an increase that is due in part to the proactive measures we put in place to protect the conversation around COVID-19. We also saw a 16% increase in the number of spam reports, compared to the last reporting period. </p> \n<p><b>Terrorism &amp; violent extremism</b></p> \n<p>There was a 5% increase in the number of accounts removed for violations of our terrorism and violent extremism policies during this reporting period — 94% of those accounts were proactively identified. Our current methods of surfacing potentially violating content for human review include leveraging the shared industry hash database supported by the <a href=\"https://twitter.com/GIFCT_official\">Global Internet Forum to Counter Terrorism (GIFCT)</a>.</p> \n<p><b>Child sexual exploitation</b></p> \n<p>We do not tolerate child sexual exploitation (CSE) on Twitter. CSE material is removed from the service without further notice and reported to The National Center for Missing &amp; Exploited Children (NCMEC). As we have expanded our teams and increased operational capacity in this area, we saw a 68% increase in our enforcement under our <a href=\"https://help.twitter.com/en/rules-and-policies/sexual-exploitation-policy\">Child Sexual Exploitation Policy.</a></p> \n<p><b>Copyright and trademark</b></p> \n<p>Under our <a href=\"https://help.twitter.com/en/rules-and-policies/copyright-policy\">Copyright Policy</a>, we received 15% more Digital Millennium Copyright Act (DMCA) takedown notices affecting 87% more accounts during this reporting period. Under our <a href=\"https://help.twitter.com/en/rules-and-policies/twitter-trademark-policy\">Trademark Policy</a>, our trademark notice compliance decreased by 30% during this time.</p> \n<p><b>Twitter Rules enforcement</b></p> \n<ul> \n <li><a href=\"https://help.twitter.com/en/rules-and-policies/abusive-behavior\"><b>Abuse/harassment</b></a></li> \n</ul> \n<p>Targeted harassment of someone, or inciting other people to do so, is against the Twitter Rules. There was a 34% decrease in the number of accounts actioned for violations of our abuse policy.</p> \n<ul> \n <li><a href=\"https://help.twitter.com/en/rules-and-policies/election-integrity-policy\"><b>Civic integrity</b></a></li> \n</ul> \n<p>We saw a steady increase in the number of accounts actioned under our Civic Integrity Policy, as elections happened around the world during this reporting period. There was a 37% increase in the number of accounts actioned for violations of this policy during this reporting period.</p> \n<ul> \n <li><a href=\"https://help.twitter.com/en/rules-and-policies/hateful-conduct-policy\"><b>Hateful conduct</b></a></li> \n</ul> \n<p>Over the six month reporting period and amidst the COVID-19 disruptions to workflow, we saw a 35% decrease in the number of accounts actioned under our <a href=\"https://help.twitter.com/en/rules-and-policies/hateful-conduct-policy\">Hateful Conduct Policy</a>. In March 2020, our Hateful Conduct Policy expanded to cover new facets of our<a href=\"https://twitter.com/TwitterSafety/status/1235641453767991298?s=20\"> dehumanization guidance,</a> specifically prohibiting language that dehumanizes people on the basis of age, disability, and disease.</p> \n<ul> \n <li><a href=\"https://help.twitter.com/en/rules-and-policies/glorifying-self-harm\"><b>Promoting suicide &amp; self-harm</b></a></li> \n</ul> \n<p>We do not permit people to promote, advocate, and persuade another individual to engage in self-harm or suicide. There was a 49% decrease in the number of accounts actioned for violations of our suicide or self-harm policy. </p> \n<ul> \n <li><a href=\"https://help.twitter.com/en/rules-and-policies/personal-information\"><b>Private information</b></a></li> \n</ul> \n<p>We have clear rules around the sharing of private information on our service. During this reporting period, we continued to see an upward trend in our enforcement under this policy — up by 68%. This increase was due to our proactive efforts in this area. </p> \n<ul> \n <li><a href=\"https://help.twitter.com/en/rules-and-policies/intimate-media\"><b>Non-consensual nudity</b></a></li> \n</ul> \n<p>Enforcement numbers for non-consensual nudity (NCN) on the service experienced a 58% decrease. We'll continue working to improve processes and models to be as proactive as possible in maintaining a healthy environment for the people on Twitter.</p> \n<p><b>Information requests (legal requests for account information): </b></p> \n<ul> \n <li>Twitter received 12,657 legal requests for account information specifying 25,560 accounts during this period, from 68 different countries.</li> \n</ul> \n<p><b>Removal requests (legal requests for content removal)*:</b></p> \n<ul> \n <li>Twitter received <b>42,220 legal demands</b> to remove content specifying <b>85,375 accounts</b> during this period, from <b>53 different countries</b>. </li> \n <li>96% of the total global volume of requests originated from five countries: Japan, Russia, South Korea, Turkey, and India. </li> \n <li>These requests impacted approximately <b>13% fewer accounts</b> compared to the previous reporting period. </li> \n <li>We received <b>19% more reports</b> based on local law(s) from trusted reporters and non-governmental organizations, impacting approximately 7% more accounts, compared to the previous reporting period. </li> \n</ul> \n<p><b>What’s next? </b></p> \n<p>As noted throughout the report, the COVID-19 pandemic did significantly disrupt our content moderation work during this time - a disruption that is reflected in much of the data presented today. Our enforcement teams have adjusted their approach in the context of a pandemic and are continuing to increase their capacity to get back to the strong pre-COVID levels of enforcement that is expected.</p> \n<p>There will always be more work to do in this space, and we’ll continue to provide biannual Twitter Transparency Reports that offer more clarity into our operations and work to protect the public conversation. </p> \n<p>We also recognize the importance of measuring prevalence of certain content on Twitter, and we have begun a multi-year initiative to enable us to provide more consistent transparency on these issues. We look forward to sharing more details in due course. </p> \n<p>Follow <a href=\"https://twitter.com/policy\" class=\"has-hover-card\">@Policy</a> and <a href=\"https://twitter.com/TwitterSafety\" class=\"has-hover-card\">@TwitterSafety</a> for updates on our policies and our work on transparency throughout the year. </p> \n<p><b><i>*Unless prohibited from doing so, we continue to publish these legal requests when we take action directly to the <a href=\"https://www.lumendatabase.org/\">Lumen Database</a>, a partnership with Harvard’s Berkman Klein Center for Internet &amp; Society.</i></b></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-01-11T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Insights from the 17th Twitter Transparency Report",
"url": "https://blog.twitter.com/en_us/topics/company/2020/ttr-17"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
},
{
"body": "<div style=\"background-color: rgb(235,238,240);padding: 20.0px;\">\n <p style=\"padding-bottom: 0.0px;\"><i>Effective November 23, 2022, Twitter is no longer enforcing the COVID-19 misleading information policy.</i></p>",
"date": "2020-12-16T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "COVID-19: Our approach to misleading vaccine information",
"url": "https://blog.twitter.com/en_us/topics/company/2020/covid19-vaccine"
},
{
"body": "<p>It’s hard to believe almost an entire year has gone by since our <a href=\"https://blog.twitter.com/en_us/topics/insights/2020/looking-ahead-to-2020-twitter-data-partners-weigh-in.html\" target=\"_blank\"><u>first blog</u></a> featuring our <a href=\"https://partners.twitter.com/en\" target=\"_blank\"><u>Twitter Official Data partners</u></a> who shared their 2020 perspectives on Twitter data and future trends. We’ve brought them back to hear their thoughts on what 2021 has in store and how brands should think about using data to inform their strategy next year. Here’s what they had to say:</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-12-18T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Looking ahead to 2021: Twitter Data Partners weigh in",
"url": "https://blog.twitter.com/en_us/topics/insights/2021/looking-ahead-to-2021-twitter-data-partners-weigh-in"
},
{
"body": "<p>After close review of recent Tweets from the @realDonaldTrump account and the context around them — specifically how they are being received and interpreted on and off Twitter — we have permanently suspended the account due to the risk of further incitement of violence. </p> \n<p>In the context of horrific events this week, we made it clear on Wednesday that additional violations of the Twitter Rules would potentially result in this very course of action. Our <a href=\"https://blog.twitter.com/en_us/topics/company/2019/worldleaders2019.html\">public interest framework</a> exists to enable the public to hear from elected officials and world leaders directly. It is built on a principle that the people have a right to hold power to account in the open. </p> \n<p>However, we made it clear going back years that these accounts are not above our rules entirely and cannot use Twitter to incite violence, among other things. We will continue to be transparent around our policies and their enforcement. </p> \n<p>The below is a comprehensive analysis of our policy enforcement approach in this case.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-01-08T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Permanent suspension of @realDonaldTrump",
"url": "https://blog.twitter.com/en_us/topics/company/2020/suspension"
},
{
"body": "<p>2020 was the year we were all at home. And the year where we all played video games more than ever before. For the first time ever, there were more than 2 BILLION Tweets about gaming throughout the year. This is up 75% from 2019, with a 49% increase in unique authors. </p> \n<p>SO.MANY.TWEETS.</p> \n<p>Gaming fans around the world came to Twitter to talk about the biggest moments of the year and used Twitter as a place to connect with each other when many couldn’t connect in person. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2021-01-11T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Over 2 Billion Gaming Tweets in 2020!",
"url": "https://blog.twitter.com/en_us/topics/insights/2021/over-2-billion-gaming-tweets-in-2020-"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TwitterSafety.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.interJL.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Policy.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.traylove23.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.josephlrice.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.katyminshall.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Policy.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.KarlRobillard1.html"
},
{
"body": "<p><i>This blog was updated on November 18, 2020, to share additional ways we’re working to keep people safe when using Fleets.</i></p> \n<p>Twitter’s purpose is to serve the public conversation – it’s where you go to see what's happening and talk about it. But some of you tell us that Tweeting is uncomfortable because it feels so public, so permanent, and like there's so much pressure to rack up Retweets and Likes. That’s why, unfortunately, there are so many 🔥 Tweets left in drafts! To help people feel more comfortable, we've been working on a lower pressure way for people to talk about what’s happening. Today, we're launching Fleets so everyone can easily join the conversation in a new way – with their fleeting thoughts.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-11-17T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Fleets: a new way to join the conversation",
"url": "https://blog.twitter.com/en_us/topics/product/2020/introducing-fleets-new-way-to-join-the-conversation"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.joshuacharris.html"
},
{
"body": "<p><i>Updated on December 16, 2020, to share some of our learnings from prompting Quote Tweets and sharing an update that we are re-enabling the standard Retweet behavior.</i></p> \n<p>It’s been just over a week since Election Day in the US and the culmination of an unprecedented voting period that <a href=\"https://apnews.com/article/referendum-on-trump-shatter-voter-record-c5c61a8d280123a1d340a3f633077800\" style=\"background-color: rgb(255,255,255);\">resulted in the highest voter turnout rate in 50 years</a>. While we’re still seeing record levels of election-related conversation on Twitter and our teams continue to actively enforce our rules to protect the integrity of this public conversation, we want to provide an update about this ongoing work.</p> \n<p>We also want to be very clear that we do not see our job as done — our work here continues and our teams are learning and improving how we address these challenges. We’ll be sharing a comprehensive report on the election early next year.<br /> <br /> In the months leading up to Election Day, we <a href=\"https://blog.twitter.com/en_us/topics/company/2020/2020-election-changes.html\" style=\"\">announced</a> a set of <a href=\"https://blog.twitter.com/en_us/topics/company/2020/civic-integrity-policy-update.html\" style=\"\">policy</a>, enforcement and product changes to add context, encourage thoughtful consideration, and reduce the potential for misleading information to spread on Twitter.<br /> <br /> Here’s what we’ve learned about the impact of those changes so far, and how we plan to adapt based on those findings:</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-11-12T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "An update on our work around the 2020 US Elections",
"url": "https://blog.twitter.com/en_us/topics/company/2020/2020-election-update"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.vijaya.html"
},
{
"body": "<h4>Scaling our performance advertising and measurement solutions for advertisers </h4>\n<p>We’re excited to share that the new and improved Twitter Pixel, Conversion API, and App Purchase Optimization are launching globally to all Twitter Advertisers. We’ve been hard at work since our last update, and have now hit an important milestone that creates value on top of the measurement and optimization solutions we <a href=\"#performance-advertising-and-measurement\">launched earlier this year</a>. </p>\n<p>Here’s a closer look at what we’ve been up to: </p>\n<h5>Our new and improved Twitter Pixel</h5>\n<p>The new Twitter Pixel is a new measurement solution that enables conversion tracking. Conversion tracking is the backbone of performance advertising - it enables advertisers to measure their return on ad spend by tracking the actions people take after viewing, clicking or engaging with ads on Twitter. </p>\n<p>What does the new Twitter Pixel do? </p>\n<ul>\n<li><p><b>Improved Web attribution: </b>This new Pixel comes with additional functionality, such as allowing advertisers to measure more actions than before, such as when someone adds an item to their digital shopping cart. </p>\n</li>\n<li><p><b>Easier measurement set-up and troubleshooting:</b> We also simplified our event creation process, which helps advertisers more seamlessly set up their measurement solutions, and introduced updates to our <a href=\"/en/help/campaign-measurement-and-analytics/pixel-helper.html\" target=\"_blank\" title=\"Pixel helper\">Pixel Helper Chrome extension</a>. This will help advertisers better understand the impact of their web campaigns and provide clearer support when checking to see if the Pixel is implemented properly.</p>\n</li>\n</ul>",
"date": null,
"domain": "blog.twitter.com",
"title": "How it started, how it’s going: Performance advertising on Twitter",
"url": "https://blog.twitter.com/en_us/topics/product/2020/How-it-started-how-its-going-Performance-advertising-on-Twitter"
},
{
"body": "<p>This October, we celebrated National Disability Employment Awareness Month (NDEAM). We used this as an opportunity to re-introduce <a title=\"Twitter Able Twitter Account\" href=\"https://twitter.com/TwitterAble\" target=\"_blank\">Twitter Able</a> with a new campaign that represents who we are, what we do, and our intersections: <a href=\"https://twitter.com/hashtag/disabledandable?src=hashtag_click\" target=\"_blank\" title=\"Disabled and Able Hashtag\">#DisabledAndAble</a>. We want it known that people can be both disabled workers and able workers — that disabled employees are not less than, not there to simply accommodate. Disabled employees are equal employees who’s perspectives make Twitter, and the world, better for all. </p> \n<p>Twitter Able began a year ago, as a community of disabled and ally Tweeps working together to raise awareness, provide resources, and prioritize the needs of our community. We’re one of nine global Business Resource Groups (BRGs), working toward making Twitter a more inclusive and accessible company. Our work also includes healthy conversations with the people who use Twitter, as to further understand all that we can do to foster belonging. In a virtual world, there’s no better time to work together, and closer, even while we’re apart.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "National Disability Employment Awareness Month 2020 with Twitter Able",
"url": "https://blog.twitter.com/en_us/topics/company/2020/national-disability-employment-awareness-month-2020"
},
{
"body": "<p>This October, we celebrated National Disability Employment Awareness Month (NDEAM). We used this as an opportunity to re-introduce <a title=\"Twitter Able Twitter Account\" href=\"https://twitter.com/TwitterAble\" target=\"_blank\">Twitter Able</a> with a new campaign that represents who we are, what we do, and our intersections: <a href=\"https://twitter.com/hashtag/disabledandable?src=hashtag_click\" target=\"_blank\" title=\"Disabled and Able Hashtag\">#DisabledAndAble</a>. We want it known that people can be both disabled workers and able workers — that disabled employees are not less than, not there to simply accommodate. Disabled employees are equal employees who’s perspectives make Twitter, and the world, better for all. </p> \n<p>Twitter Able began a year ago, as a community of disabled and ally Tweeps working together to raise awareness, provide resources, and prioritize the needs of our community. We’re one of nine global Business Resource Groups (BRGs), working toward making Twitter a more inclusive and accessible company. Our work also includes healthy conversations with the people who use Twitter, as to further understand all that we can do to foster belonging. In a virtual world, there’s no better time to work together, and closer, even while we’re apart.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "National Disability Employment Awareness Month 2020 with Twitter Able",
"url": "https://blog.twitter.com/en_us/topics/company/2020/national-disability-employment-awareness-month-2020"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.jdecked.html"
},
{
"body": "<p>Whether you’re celebrating <a href=\"https://twitter.com/TwitterGaming/status/1273769889715630081?s=20\">the return of SKATE</a> or you’re coordinating turnip sales with <a href=\"https://twitter.com/i/events/1253403724191391745?s=20\">Elijah Wood</a>, Twitter was home of the public conversation around gaming during the first half of the year. </p> \n<p>With over 1 billion Tweets sent in the first half of 2020, the gaming conversation on Twitter is at an all-time high.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-08-05T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Twitter insights on gaming and esports for the first half of 2020",
"url": "https://blog.twitter.com/en_us/topics/insights/2020/gaming_esports_twitter_insights_first_half_2020"
},
{
"body": "<p>Our mission is to serve the public conversation and an important part of that work is providing people with context so they can make informed decisions about what they see and how they engage on Twitter.</p> \n<p>Twitter provides an unmatched way to connect with, and directly speak to public officials and representatives. This direct line of communication with leaders and officials has helped to democratize political discourse and increase transparency and accountability. We also took steps to protect that discourse because we believe political reach should be earned not bought. In 2019, we banned all <a href=\"https://blog.twitter.com/en_us/topics/company/2019/advertising_policies_on_state_media.html\">state-backed media advertising</a> and <a href=\"https://twitter.com/jack/status/1189634360472829952?lang=en\">political advertising</a> from Twitter. Today we’re expanding the types of political <a href=\"https://blog.twitter.com/en_us/topics/company/2019/helping-identify-2020-us-election-candidates-on-twitter.html\">accounts we label</a>. <br /> </p> \n<p>We will add new labels to the following categories of Twitter accounts:</p> \n<ol> \n <li>Accounts of key government officials, including foreign ministers, institutional entities, ambassadors, official spokespeople, and key diplomatic leaders. At this time, our focus is on senior officials and entities who are the official voice of the state abroad<br /> </li> \n <li>Accounts belonging to state-affiliated media entities, their editors-in-chief, and/or their senior staff <br /> </li> \n</ol>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-08-06T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "New labels for government and state-affiliated media accounts",
"url": "https://blog.twitter.com/en_us/topics/product/2020/new-labels-for-government-and-state-affiliated-media-accounts"
},
{
"body": "<p>Since your Tweet = your space, we've been <a href=\"https://blog.twitter.com/en_us/topics/product/2020/testing-new-conversation-settings.html\">testing new settings</a> to give people more control over the conversations they start. Sometimes people are more comfortable talking about what's happening when they can choose who can reply. We’ve seen people use these settings to have conversations that weren't really possible before. Starting today, everyone will be able to use these settings so unwanted replies don’t get in the way of meaningful conversations.</p> \n<p>Here’s how it works. Before you Tweet, choose who can reply with three options: 1) everyone (standard Twitter, and the default setting), 2) only people you follow, or 3) only people you mention. Tweets with the latter two settings will be labeled and the reply icon will be grayed out for people who can’t reply. People who can’t reply will still be able to view, Retweet, Retweet with Comment, share, and like these Tweets.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-08-11T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "New conversation settings, coming to a Tweet near you",
"url": "https://blog.twitter.com/en_us/topics/product/2020/new-conversation-settings-coming-to-a-tweet-near-you"
},
{
"body": "<p>Transparency is core to the work we do at Twitter. </p> \n<p>The open nature of our service has led to unprecedented challenges around protecting freedom of expression and privacy rights as governments around the world increasingly attempt to intervene in this open exchange of information. We believe that transparency is a key principle in our mission to protect the Open Internet, and advancing the Internet as a global force for good.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-08-19T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Introducing the new Twitter Transparency Center",
"url": "https://blog.twitter.com/en_us/topics/company/2020/new-transparency-center"
},
{
"body": "<p>The UK’s Department for Work and Pensions (DWP) supports families and children in the UK through its Child Maintenance Service which helps parents who are separating to calculate financial support and in some cases even collect those payments. In 2019 the service enabled £1 billion to be paid to over 1 million children, playing a critical role in alleviating child poverty in the UK.</p> \n<p>The DWP depends on annual surveys and 1:1 user interviews to measure client satisfaction and garner feedback on their service. While the interviews in particular yield valuable insights, they do have some limitations. “Interviews are great for informing future initiatives but not particularly helpful for an iterative approach where we have to move fast and get a pulse on the situation,” said Fay Cooper, Lead Product Manager at DWP's Children and Families division. “I needed a way to unlock the voice of the customer at scale and shift the conversation with internal stakeholders from, “I think and I feel” to “I know because the data shows us.”</p> \n<p>Specifically, Cooper and her team were looking for evidence to support their hypothesis that many applicants were finding the DWP’s telephone-based application process stressful and inconvenient. With the help of <a href=\"https://www.wordnerds.ai/\" target=\"_blank\"><u>Wordnerds</u></a>, a UK based software company with pioneering text analysis technology, DWP examined data from the conversation on Twitter to identify the key themes associated with the child support discussion as well as associated emotions and sentiment. The resulting insights confirmed their suspicion about the telephone application process. Clients were expressing frustration with lack of access outside of DWP’s business hours and in some cases, this access limitation even appeared to be exacerbating domestic violence situations. Interestingly, they were also able to capture a better understanding of the male perspective from what has typically been a female-focused process. </p> \n<p>Thanks to these insights, DWP was able to secure investment for a new digital application service that addressed many of their customers’ concerns around ease of access. Within the first three months of the launch, the service moved from 100% telephony to 80% digital, freeing clients from a 45-minute phone application process to just 15 minutes online. And as a result, completion rates are now averaging 95%. This has also allowed DWP to free up resources to focus on other areas of need.</p> \n<h3>And then COVID</h3> \n<p>In late March amid a global pandemic, the UK government issued a stay at home order beginning what would be three months of lockdown for the country. Agencies and departments across the UK Government were forced to adapt to the new measures while continuing to deliver vital services. For the DWP this drove a critical need to understand how the lockdown was impacting its customers and the crucial payments they rely on to support their children.</p> \n<p>The DWP again looked to the conversation on Twitter for a real-time pulse of the situation. Unsurprisingly, they found concerns around missed payments due to parents losing jobs, the reassessing of income and general anxiety about increases in child poverty and suffering.</p> \n<p>The DWP used this information to quickly prioritize service changes, including developing recovery plans to chase missed payments as well as new proactive notifications and faster payment methods. It also inspired the idea of partnering with charities and other volunteer organisations to support single parents in need.</p> \n<h3>Where to next?</h3> \n<p>Reflecting on the results, Cooper commented, “The real-time nature of Twitter was a game-changer for us. We update our services every two weeks and in order to understand the impact of these new features it’s crucial to get real-time feedback, especially in challenging times such as the lockdown period.”</p> \n<p>Looking forward, Cooper says they will continue listening to the conversation on Twitter. “I am really passionate about designing services which make a difference. In child maintenance, it’s powerful to see the difference our products make to children and their parents. Our new insight platform, blending traditional user research with Twitter data, will be an important driver towards our objective of delivering a better user experience while supporting policy change.”</p> \n<p>Interested in learning more about the power of social listening? Get inspired at <a href=\"http://data.twitter.com/\" target=\"_blank\"><u>data.twitter.com</u></a>.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-08-19T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Supporting policy change and service reform through Twitter data",
"url": "https://blog.twitter.com/en_us/topics/insights/2020/Supporting-policy-change-and-service-reform-through-Twitter-data"
},
{
"body": "<p>Twitter has long been the place where people discuss what matters to them, including their opinions on brands, products, and lifestyle changes. But what some might not know is that companies are able to tap this massive amount of data to develop consumer behavior insights.</p> \n<p>Want to know how? Just ask Andy and Landon Swan-- they created <a href=\"https://home.likefolio.com/\" target=\"_blank\"><u>LikeFolio</u></a>, a company that analyzes social media data to identify early shifts in consumer behavior that could help guide investment decisions for companies like TD Ameritrade and their clients. LikeFolio used Twitter as their data source due to easy-to-use APIs and for the natural way Twitter content was suited for mass consumption and analysis.</p> \n<h3>Surfacing Consumer Behavior Insights</h3> \n<p>When covid-19 pandemic shutdowns occurred in March 2020, LikeFolio identified that mentions of dog and cat adoptions rose significantly on Twitter, surging over 68% in one month. LikeFolio’s analysis revealed two trends:</p> \n<p> 1. More pet adoptions meant consumers were buying more pet supplies.</p> \n<p> 2. Consumers were likely to value home delivery during the pandemic shutdown.</p> \n<p>Chewy, an e-commerce pet supply company, became a stock to monitor. As CHWY stock sold off with the broader market to under $23/share, LikeFolio’s data revealed a massive increase in consumer spending with Chewy. LikeFolio clients were made aware of this potential trade idea through LikeFolio’s data insights. One month after the LikeFolio analysis, CHWY stock doubled.</p> \n<p>LikeFolio is just one example of how companies can use Twitter data to provide a robust data set for analysis, product innovation, and, as LikeFolio has discerned, opportunities to provide unique insights to inform better decision making.</p> \n<p>Read LikeFolio’s case study <a href=\"https://developer.twitter.com/en/case-studies/likefolio\" target=\"_blank\"><u>here</u></a>.</p> \n<p>And learn more about how you can <a href=\"https://data.twitter.com/en\" target=\"_blank\"><u>use Twitter Data</u>.</a></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-08-31T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "How LikeFolio Gains Financial Insights for Investors with Twitter Data",
"url": "https://blog.twitter.com/en_us/topics/insights/2020/how-likefolio-gains-unique-financial-insights-for-investors-with-twitter"
},
{
"body": "<p>As more and more people are enjoying opened golf courses right now, we want to share some learnings from the Twitter Data Partner Cup that we hosted last fall. The format was a 'shotgun scramble' golf tournament in Los Angeles, CA meant to celebrate a few of <a href=\"https://partners.twitter.com/en\" target=\"_blank\">Twitter’s Data partners</a> and their customers for a day of fun on the links. If you are unfamiliar with the scramble format, each member of a four-person team tees off and the team repeatedly picks the best shot until the hole is completed. With a 'shotgun' start, there are 18 teams that begin play simultaneously – each starting on a different hole. For example, team 8 starts on hole 8.</p> \n<p>With most non-professional golf tournaments, the team scores are typically not known until the very end when the scorecards are turned in. How cool would it be to get real-time score updates during the game? We saw this as an opportunity to create a tool that would allow for a live scoring system. This system could enable teams to submit their scores from the course as holes are completed, and the compiled scores could be shared via a live leaderboard, helping to fuel the competition.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-09-01T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Building a real-time golf leaderboard",
"url": "https://blog.twitter.com/en_us/topics/insights/2020/building-a-real-time-golf-leaderboard"
},
{
"body": "<p>As more and more people are enjoying opened golf courses right now, we want to share some learnings from the Twitter Data Partner Cup that we hosted last fall. The format was a 'shotgun scramble' golf tournament in Los Angeles, CA meant to celebrate a few of <a href=\"https://partners.twitter.com/en\" target=\"_blank\">Twitter’s Data partners</a> and their customers for a day of fun on the links. If you are unfamiliar with the scramble format, each member of a four-person team tees off and the team repeatedly picks the best shot until the hole is completed. With a 'shotgun' start, there are 18 teams that begin play simultaneously – each starting on a different hole. For example, team 8 starts on hole 8.</p> \n<p>With most non-professional golf tournaments, the team scores are typically not known until the very end when the scorecards are turned in. How cool would it be to get real-time score updates during the game? We saw this as an opportunity to create a tool that would allow for a live scoring system. This system could enable teams to submit their scores from the course as holes are completed, and the compiled scores could be shared via a live leaderboard, helping to fuel the competition.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-09-01T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Building a real-time golf leaderboard",
"url": "https://blog.twitter.com/en_us/topics/insights/2020/building-a-real-time-golf-leaderboard"
},
{
"body": "<p>Trends show what everyone is talking about right now. But too often, we look at one word or phrase trending on Twitter and ask, “why is this trending?” That question was actually Tweeted over half a million times over the last year! It should be easier to understand what’s being said immediately. Throughout Twitter, we've been working to bring people more context on what’s happening with <a href=\"https://help.twitter.com/en/rules-and-policies/notices-on-twitter\">labels</a> on Tweets and accounts as well as curated pages (aka <a href=\"https://help.twitter.com/en/rules-and-policies/twitter-moments-guidelines-and-principles\">Moments</a>) and related articles on trends. To help with this, we’re adding pinned Tweets and descriptions on trends to help explain why something is trending. </p> \n<p>Sometimes the right Tweet can help make sense of a trend. Starting today, some trends will have a representative Tweet pinned to them to give you more insight about a trend right away. A combination of algorithms and our <a href=\"https://help.twitter.com/en/rules-and-policies/twitter-moments-guidelines-and-principles\">curation team</a> determine if a Tweet represents a trend by evaluating if the Tweet is very reflective of the trend and popular. Our algorithms are designed to identify representative Tweets that aren’t potentially abusive, spam, or posted by accounts trying to take advantage of our system. Representative Tweets on trends can be found on Twitter for iOS and Android now. We’re working to bring them to twitter.com soon too.</p> \n<p>In the coming weeks, you should see brief descriptions added to some trends as well to help add context to the trend. Descriptions will provide straightforward, clearly sourced context around why something is trending. Descriptions are developed by our curation team and follow their <a href=\"https://help.twitter.com/en/rules-and-policies/curationstyleguide\">guidelines</a>. Descriptions on trends will be found on twitter.com and Twitter for iOS and Android.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-09-01T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Adding more context to Trends",
"url": "https://blog.twitter.com/en_us/topics/product/2020/adding-more-context-to-trends"
},
{
"body": "<p>Serving the public conversation means continuously taking steps to make Twitter more accessible – from what we build to the internal programs and policies we implement globally – and this must include people with disabilities. </p> \n<p><a href=\"https://twitter.com/TwitterSupport/status/1273794890543935488?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1273794890543935488%7Ctwgr%5E&amp;ref_url=https%3A%2F%2Fwww.wsj.com%2Farticles%2Ftwitters-voice-tweets-upset-users-again-over-accessibility-11593612001\" style=\"\" target=\"_blank\">Testing voice Tweets</a> earlier this summer made us realize how much work we still need to do as a company, and we made a commitment to make Twitter more inclusive for the disabled community – creating a dedicated team to focus on greater accessibility, tooling, and advocacy across all of our products. </p> \n<p><b>So what are we doing to accelerate this necessary change?</b><br /> </p> \n<p>We’re introducing two new teams we’re building to focus on this work: 1) the Accessibility Center of Excellence and 2) the Experience Accessibility Team, which will focus specifically on the features and products on Twitter. </p> \n<ul> \n <li>The Accessibility Center for Excellence will set goals, drive progress, consult and partner with groups across our core business functions to help make aspects of Twitter more accessible. This includes everything from accessibility in our office spaces to our marketing and communications strategies, to legal and policy standards, and more. <br /> </li> \n <li>The Experience Accessibility Team will work within our product org on new and existing features and products, providing resources and tools that promote greater accessibility on the service. They’ll work in tandem with the Accessibility Center for Excellence to ensure we’re held accountable in identifying and filling accessibility gaps throughout the product development lifecycle.<br /> </li> \n</ul> \n<p>Beyond staffing our teams, we’re already working to add automated captions to audio and video by early 2021. This lays the foundation for a longer-term roadmap that invests broadly in media accessibility throughout our service. We’ve partnered with external groups and over the coming months we’ll be gathering feedback from people with disabilities via interviews, surveys, and doing remote usability studies of new prototypes. While this is underway, we’ll continue to test related media features. We know we need to do more to make our service accessible and we will – you can follow along on all of our accessibility product updates at <a href=\"https://twitter.com/twittera11y\" target=\"_blank\" class=\"has-hover-card\">@TwitterA11y</a>.</p> \n<p>While we’ve outlined new initiatives happening across Accessibility @Twitter, we are continuing to engage with our Tweeps, partners, and people on this important topic. Our business resource groups, like <a href=\"https://twitter.com/twitterable\" target=\"_blank\" class=\"has-hover-card\">@TwitterAble</a>, remain key voices in our cultural accessibility and product efforts, and we’ll keep hosting public forums like our “<a href=\"https://twitter.com/TwitterDesign/status/1286368805724098560\" target=\"_blank\">Disability in UX</a>” event led by <a href=\"https://twitter.com/twittera11y\" target=\"_blank\" class=\"has-hover-card\">@TwitterA11y</a>. </p> \n<p>We’re proud of the progress we’ve made to make Twitter more accessible – both as a company and as a service – but we know there’s a lot more work ahead to ensure we’re truly inclusive for people with disabilities. Follow <a href=\"https://twitter.com/twitterable\" target=\"_blank\" class=\"has-hover-card\">@TwitterAble</a>, <a href=\"https://twitter.com/TwitterTogether\" target=\"_blank\" class=\"has-hover-card\">@TwitterTogether</a>, and <a href=\"https://twitter.com/twittera11y\" target=\"_blank\" class=\"has-hover-card\">@TwitterA11y</a> for the latest updates to our progress. We’ll keep going <a href=\"https://twitter.com/hashtag/UntilWeAllBelong\" target=\"_blank\">#UntilWeAllBelong</a>.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-09-02T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Making Twitter more accessible",
"url": "https://blog.twitter.com/en_us/topics/company/2020/making-twitter-more-accessible"
},
{
"body": "<p>Protecting the health of the public conversation is a top priority for our company.</p> \n<p>Many people use Twitter to express unique points of view and talk openly about concerns. As we grapple with the weight and reality of an unprecedented public health crisis, it is our job to ensure that Twitter remains a safe space for anyone interested in mental health tips and resources or opening up about their individual mental health concerns.<br /> </p> \n<p><b>Suicide prevention in extraordinary times</b><br /> </p> \n<p>According to the World Health Organization, almost 800,000 people die due to suicide every year. Further, suicide rates can increase in prolonged crises and experts note that the COVID-19 global pandemic will cause distress and leave many people vulnerable to mental health problems and suicidal behavior. The US Center for Disease Control reports that younger adults, racial/ethnic minorities and essential workers are disproportionately faced with these mental health challenges. </p> \n<p>These statistics emphasize the urgency and importance of elevating the global conversation on suicide prevention and self harm, and we recognize that we have a role and responsibility to help improve access to and raise awareness of suicide prevention and self harm information and services. </p> \n<p><b>Raising awareness and elevating the public conversation</b></p> \n<p>Earlier this summer, we worked with various mental health partners across the globe to raise <a href=\"https://blog.twitter.com/en_us/topics/company/2020/talking-mental-health-awareness-on-twitter.html\" target=\"_blank\" title=\"Twitter Blog\">awareness</a> and encourage honest conversation around the emotional challenges we are experiencing together, amid the unprecedented COVID-19 crisis. Since then, we’ve expanded our work with NGOs to identify, connect, and engage vulnerable people across the world. In particular, we’ve continued to engage suicide prevention organizations and counseling services to ensure that people on Twitter feel safe and have access to support when they need it most.</p> \n<p><b>World Suicide Prevention Day </b></p> \n<p>World Suicide Prevention Day on September 10, 2020 welcomes another opportunity to continue our momentum in spreading awareness and encouraging action to prevent suicide and self harm. </p> \n<p>Twitter is grateful to continue our global World Suicide Prevention Day partnership with the <a href=\"https://www.iasp.info/\" target=\"_blank\" title=\"IASP\">International Association for Suicide Prevention</a> (IASP). Together, for the third year, we are launching a custom emoji in the shape of an orange ribbon - the international symbol for World Suicide Prevention Day. The emoji will appear when people Tweet with the hashtags #WorldSuicidePreventionDay, #WSPD, #WSPD2020 and #SuicidePrevention through September 25 and is activated in 23 languages.</p> \n<p>We are working with over 20 nonprofit partners worldwide to offer Ads for Good grants and amplify their local campaigns on Twitter. These partners are leading suicide prevention and mental health awareness in markets across the Asia Pacific, US, Canada, Latin America, Europe, and Africa.</p> \n<p>We are also amplifying the creative activations of our Trust &amp; Safety Council Suicide Prevention &amp; Mental Health <a href=\"https://about.twitter.com/en_us/safety/trust-and-safety-council.html#mental-health\" target=\"_blank\" title=\"Trust &amp; Safety Council Suicide Prevention &amp; Mental Health\">advisory group partners</a> around World Suicide Prevention Day across the globe, including:</p> \n<ul> \n <li><a href=\"https://twitter.com/icanhelp\" style=\"\" target=\"_blank\">#ICANHELP</a>: Using Twitter to amplify ideas from student leaders on tackling suicide in local communities across the US.</li> \n <li><a href=\"https://twitter.com/mentalhealthph\" style=\"\" target=\"_blank\">#MentalHealthPH</a>: Starting a hashtag campaign, #MayKaramayKa, to encourage people in the Philippines to thank those who helped them in times of need. They’re also hosting a Q&amp;A on September 10th for mental health professionals and psychologists to answer questions in real-time.</li> \n <li><a href=\"https://twitter.com/MentallyAwareNG\" style=\"\" target=\"_blank\">Mentally Aware Nigeria</a>: Launching an animated video series covering a range of topics from identifying suicidal behaviors to supporting those in need. </li> \n <li><a href=\"https://twitter.com/TELLJapan\" style=\"\" target=\"_blank\">TELL</a>: Launching #StepUp, a virtual step challenge encouraging everyone to take one step for each life lost daily from suicide in Japan - between WSPD and World Mental Health Day. </li> \n <li><a href=\"https://twitter.com/beyondblue\" style=\"\" target=\"_blank\">Beyond Blue</a>: Showcasing stories of 8 individuals who experienced suicidal ideation in Australia, empowering individuals in crisis to know that support is available. </li> \n</ul> \n<p><b>#ThereIsHelp</b></p> \n<p>We’ve partnered with local mental health authorities and nonprofits in each market to offer #ThereIsHelp - a notification service that provides valuable mental health information and resources via Twitter and email.<br /> </p> \n<p>When someone searches for terms associated with suicide or self harm, the top search result is a notification encouraging them to reach out for help. This year we expanded the prompts to several new markets in consultation with local mental health partners to ensure that we are sharing the latest and most helpful resources in our #ThereisHelp prompts across the globe.</p> \n<p>#ThereIsHelp is available for people in the US, Australia, Belgium, Brazil, Denmark, Finland, France, Germany, Hong Kong, Indonesia, India, Ireland, Israel, Italy, Japan, Kenya, Malaysia, Mexico, Netherlands, Nigeria, Norway, Philippines, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand and the UK.</p> \n<p>Twitter’s active commitment to improving mental health plays an important role in addressing suicide and self harm, and we look forward to continued collaboration with suicide prevention organizations across the world.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-09-09T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Amplifying #SuicidePrevention resources on Twitter",
"url": "https://blog.twitter.com/en_us/topics/company/2020/amplifying-suicideprevention-resources-on-twitter"
},
{
"body": "<p>The conversation happening on Twitter is never more important than during elections. Twitter is where people come to hear directly from elected officials and candidates for office, it’s where they come to find breaking news, and increasingly, it’s an integral source for information on when and how to vote in elections. As more people seek ways to vote and express their fundamental civil rights safely during the COVID-19 pandemic, the need for this type of information has only grown.</p> \n<p><b>Updating our policies</b></p> \n<p>Our existing Civic Integrity Policy targets the most directly harmful types of content, namely those related to </p> \n<ol> \n <li>Information or false claims on how to participate in civic processes</li> \n <li>Content that could intimidate or suppress participation</li> \n <li>False affiliation</li> \n</ol>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-09-10T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Expanding our policies to further protect the civic conversation",
"url": "https://blog.twitter.com/en_us/topics/company/2020/civic-integrity-policy-update"
},
{
"body": "<p>Twitter wants to empower every eligible person to vote in the 2020 US election, and we’re focused on helping people register, better understand the voting process during COVID-19 including early voting options, and feel informed about the choices on their ballot. While nine in ten daily Twitter users say they plan to vote in the upcoming US elections, over half say they still need more information about the candidates on their ballot and how to vote in 2020.*</p> \n<p>As elections occur around the world, we’ve seen Twitter serve as the centralized hub for real-time political conversation, resources and breaking news. But we also know that at times it can be hard to quickly find the reliable news and accurate information people need in order to meet registration deadlines and participate confidently.</p> \n<p>That’s why we’ve <a href=\"https://twitter.com/jack/status/1189634360472829952?lang=en\">banned</a> political ads, <a href=\"https://blog.twitter.com/en_us/topics/company/2020/civic-integrity-policy-update.html\">expanded</a> our policies around election misinformation, and are adding context to Tweets with <a href=\"https://blog.twitter.com/en_us/topics/company/2019/helping-identify-2020-us-election-candidates-on-twitter.html\">labels</a> for candidates, <a href=\"https://blog.twitter.com/en_us/topics/product/2020/new-labels-for-government-and-state-affiliated-media-accounts.html\">government and state-affiliated media</a> accounts, and notices on Tweets with <a href=\"https://help.twitter.com/rules-and-policies/manipulated-media\">manipulated media</a>. Trends <a href=\"https://twitter.com/TwitterSupport/status/1303423326065487878\">now include</a> additional context, Search results about voter registration <a href=\"https://twitter.com/TwitterGov/status/1300463614382333952\">lead with</a> official sources, and people can <a href=\"https://twitter.com/TwitterSafety/status/1222683427817783297\">report</a> Tweets with deliberately misleading election information. </p> \n<p>With just under 50 days to go until election day and when many Americans are already facing registration deadlines and preparing for early voting, we’re launching our 2020 US election hub to make it simpler for people to find accurate information and resources on Twitter.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-09-15T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Helping you find accurate US Election News and Information",
"url": "https://blog.twitter.com/en_us/topics/company/2020/2020-election-news"
},
{
"body": "<p>The <a href=\"https://twitter.com/search?q=%23NZElection2020\" target=\"_blank\">#NZElection2020</a> has come to a close, delivering a second term for Prime Minister Jacinda Ardern (<a href=\"https://twitter.com/jacindaardern?lang=en\" target=\"_blank\" class=\"has-hover-card\">@jacindaardern</a>) and a landmark win for the New Zealand Labour Party (<a href=\"https://twitter.com/nzlabour\" target=\"_blank\" class=\"has-hover-card\">@nzlabour</a>), which secured its largest mandate in 50 years. During the election, New Zealanders turned to Twitter for breaking news and to have conversations about topics close to their heart, to stay connected with their communities, and interact with candidates and elected leaders.</p> \n<p><b>Here’s a look back at how the election conversation unfolded on Twitter.</b></p> \n<ul> \n <li>Election conversation resulted in 1.5M Tweets (a potential 7B impressions globally) during the campaign period from 18 August - 18 October 2020*</li> \n <li>Conversations spiked on election night with Tweet volume jumping 530% once <a href=\"https://twitter.com/ElectoralCommNZ/status/1316827486928474114\" style=\"background-color: rgb(255,255,255);\" target=\"_blank\">the media silent period</a> lifted</li> \n <li>There was a 200% increase in the number of mentions of Prime Minister Jacinda Ardern on Twitter during this campaign, compared to the 2017 general election when @JacindaArdern accounted for 24% of the mentions in conversations about the election</li> \n</ul> \n<p><b>Twitter lit up during the 24 hours prior to polls closing on Election Day</b></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-10-28T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Serving the public conversation during the 2020 New Zealand Election",
"url": "https://blog.twitter.com/en_us/topics/company/2020/nz-election-2020-wrap-up"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.karahinesley.html"
},
{
"body": "<p>Twitter celebrated Hispanic Heritage Month with #JuntosSomos!</p> \n<p>The Latinx and Hispanic community moves the world forward in small ways that shift moments, and big ways that shift culture. This year, <a title=\"Twitter Alas Account \" href=\"https://twitter.com/TwitterAlas\" target=\"_blank\">Twitter Alas</a> shared our global stories, wins, and experiences so that the world can fully recognize that power. </p> \n<p>From September 15 to October 15, we hosted events, amplified voices on platform, commissioned artists, and celebrated our first-ever virtual Hispanic Heritage Month.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "Hispanic Heritage Month 2020 recap",
"url": "https://blog.twitter.com/en_us/topics/company/2020/hispanic-heritage-month-2020-recap"
},
{
"body": "<p>Twitter celebrated Hispanic Heritage Month with #JuntosSomos!</p> \n<p>The Latinx and Hispanic community moves the world forward in small ways that shift moments, and big ways that shift culture. This year, <a title=\"Twitter Alas Account \" href=\"https://twitter.com/TwitterAlas\" target=\"_blank\">Twitter Alas</a> shared our global stories, wins, and experiences so that the world can fully recognize that power. </p> \n<p>From September 15 to October 15, we hosted events, amplified voices on platform, commissioned artists, and celebrated our first-ever virtual Hispanic Heritage Month.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "Hispanic Heritage Month 2020 recap",
"url": "https://blog.twitter.com/en_us/topics/company/2020/hispanic-heritage-month-2020-recap"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Catalinar34.html"
},
{
"body": "<p>Voters, political candidates, elected officials and journalists rely on Twitter every day to share and find reliable news and information about the election, and we take our responsibility to them seriously. As we learn from the experience of past security incidents and implement changes, we’re also focused on keeping high-profile accounts on Twitter safe and secure during the 2020 US election.</p> \n<p>We’re taking the additional step of proactively implementing account security measures for a designated group of high-profile, election-related Twitter accounts in the US. Starting today, these accounts will be informed via an in-app notification from Twitter of some of the initial account security measures we will be requiring or strongly recommending going forward. <br /> </p> \n<p>While we’re requiring some accounts do this given the unique sensitivities of the election period, everyone on Twitter can <a href=\"https://help.twitter.com/safety-and-security/account-security-tips\" style=\"background-color: rgb(255,255,255);\">take advantage of these security measures</a><span style=\"\">, (and we encourage them to do so!)</span><br /> </p> \n<p><b>What types of accounts are in this designated group?</b><br /> </p> \n<ul> \n <li>US Executive Branch and Congress<br /> </li> \n <li>US Governors and Secretaries of State<br /> </li> \n <li>Presidential campaigns, political parties and candidates with <a href=\"https://help.twitter.com/en/using-twitter/election-labels\" style=\"background-color: rgb(255,255,255);\">Twitter Election Labels</a><span style=\"\"> running for US House, US Senate, or Governor</span><br /> </li> \n <li>Major US news outlets and political journalists<br /> </li> \n</ul> \n<p><b>What account security requirements and recommendations will be communicated today?</b><br /> </p> \n<ul> \n <li>Accounts will be required to <a href=\"https://help.twitter.com/safety-and-security/account-security-tips#:~:text=password%20strength\" style=\"background-color: rgb(255,255,255);\">use a strong password</a><span style=\"\">. Accounts with a weak password will be required to update and use a stronger password the next time they log in.</span><br /> </li> \n <li>Twitter will enable <a href=\"https://help.twitter.com/managing-your-account/forgotten-or-lost-password-reset#:~:text=Requiring%20additional%20information%20to%20request%20a%20password%20reset\" style=\"background-color: rgb(255,255,255);\">Password reset protection</a><span style=\"\"> for accounts by default. This is a setting that helps prevent unauthorized password changes by requiring an account to confirm its email address or phone number to initiate a password reset.</span><br /> </li> \n <li>Accounts will be strongly encouraged to enable <a href=\"https://help.twitter.com/managing-your-account/two-factor-authentication\" style=\"background-color: rgb(255,255,255);\">Two-factor authentication</a><span style=\"\"> (2FA). 2FA provides an additional layer of security to protect accounts from unauthorized logins.</span><br /> </li> \n</ul> \n<p>Here is what the first notification will look like:</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-09-17T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Improved account security during the 2020 US election",
"url": "https://blog.twitter.com/en_us/topics/company/2020/Improved-Account-Security-2020-US-Election"
},
{
"body": "<p>Over the past 10 years, <a href=\"https://twitter.com/twitter\" class=\"has-hover-card\">@Twitter</a> and K-pop have become a true dream team. There’s so much energy on the timeline, from both the artists and the fans.</p> \n<p>When K-pop artists want to reach a global audience, they go on Twitter to connect with their passionate fans who want to be the first to see and talk about what’s happening. These fans -- many who are young and based all over the world -- are flocking to Twitter to join these fun <a href=\"https://twitter.com/search?q=%23KpopTwitter&amp;src=typed_query\">#KpopTwitter</a> conversations to feel connected to a global fan community.</p> \n<p>All we can say is thank you -- it’s been a pleasure to watch and participate in the growth of K-pop over the past 10 years. Through your passion, <a href=\"https://twitter.com/search?q=%23KpopTwitter&amp;src=typed_query\">#KpopTwitter</a> is one of the largest global conversations on Twitter today. K-pop and Twitter have grown side by side over the past decade, and despite the global COVID outbreak, there were 6.1 billion K-pop related Tweets in the past 12 months worldwide. Now with over 300 K-pop Topics (by artists names) that can be followed on Twitter, fans around the world can immediately see the best Tweets and easily join the global conversation about their favorite artists.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-09-21T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Celebrating 10 years of #KpopTwitter",
"url": "https://blog.twitter.com/en_us/topics/insights/2020/Celebrating10yearsofKpopTwitter"
},
{
"body": "<p>As the 2020 US Election approaches, Twitter is taking steps to empower more people to join in the conversation, participate confidently, and make their voices heard. </p> \n<p>In recent weeks, we’ve <a href=\"https://blog.twitter.com/en_us/topics/company/2020/2020-election-news.html\">launched</a> a new US election hub that makes it easy to find reliable news and information, <a href=\"https://blog.twitter.com/en_us/topics/company/2020/civic-integrity-policy-update.html\">expanded</a> our policies around election misinformation, and <a href=\"https://blog.twitter.com/en_us/topics/company/2020/Improved-Account-Security-2020-US-Election.html\">required</a> high profile election-related accounts to increase their security. </p> \n<p>Now, in partnership with <a href=\"https://twitter.com/natlvoterregday\">National Voter Registration Day</a>, Twitter is making its biggest push ever to encourage people to register to vote and confirm their registration status. Today, we’re rolling out new tools and in-app experiences that will put voter registration resources at the public's fingertips and support the essential voter registration efforts happening across the country.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-09-22T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Empowering US voters on National Voter Registration Day",
"url": "https://blog.twitter.com/en_us/topics/company/2020/empowering-US-voters"
},
{
"body": "<p>We’re always striving to work in a way that’s transparent and easy to understand, but we don’t always get this right. Recent conversation around our photo cropping methods brought this to the forefront, and over the past week, we’ve been reviewing the way we test for bias in our systems and discussing ways we can improve how we display images on Twitter. So, while there’s a lot still to do, today we want to share how we’re developing a solution for each of these areas. </p> \n<p><b>How We Tested Our System</b></p> \n<p>We tested the <a href=\"https://blog.twitter.com/engineering/en_us/topics/infrastructure/2018/Smart-Auto-Cropping-of-Images.html\">existing machine learning</a> (ML) system that decides how to crop images before bringing it to Twitter, but we should’ve published how we did it at the same time so the analysis could be externally reproducible. This was an oversight. </p> \n<p>The image cropping system relies on saliency, which predicts where people might look first. For our initial bias analysis, we tested pairwise preference between two demographic groups (White-Black, White-Indian, White-Asian and male-female). In each trial, we combined two faces into the same image, with their order randomized, then computed the saliency map over the combined image. Then, we located the maximum of the saliency map, and recorded which demographic category it landed on. We repeated this 200 times for each pair of demographic categories and evaluated the frequency of preferring one over the other.</p> \n<p>While our analyses to date haven’t shown racial or gender bias, we recognize that the way we automatically crop photos means there is a potential for harm. We should’ve done a better job of anticipating this possibility when we were first designing and building this product. We are currently conducting additional analysis to add further rigor to our testing, are committed to sharing our findings, and are exploring ways to open-source our analysis so that others can help keep us accountable.</p> \n<p><b>Changes to Come</b></p> \n<p>We are prioritizing work to decrease our reliance on ML-based image cropping by giving people more visibility and control over what their images will look like in a Tweet. We’ve started exploring different options to see what will work best across the wide range of images people Tweet every day. We hope that giving people more choices for image cropping and previewing what they’ll look like in the Tweet composer may help reduce the risk of harm. </p> \n<p>Going forward, we are committed to following the “what you see is what you get” principles of design, meaning quite simply: the photo you see in the Tweet composer is what it will look like in the Tweet. There may be some exceptions to this, such as photos that aren’t a standard size or are really long or wide. In those cases, we’ll need to experiment with how we present the photo in a way that doesn’t lose the creator’s intended focal point or take away from the integrity of the photo. </p> \n<p>Bias in ML systems is an industry-wide issue, and one <a href=\"https://blog.twitter.com/en_us/topics/company/2019/ucberkeley-twitter-ml.html\">we’re committed to improving on Twitter</a>. We’re aware of our responsibility, and want to work towards making it easier for everyone to understand how our systems work. While no system can be completely free of bias, we’ll continue to minimize bias through deliberate and thorough analysis, and share updates as we progress in this space.</p> \n<p>There’s lots of work to do, but we’re grateful for everyone who spoke up and shared feedback on this. We’re eager to improve and will share additional updates as we have them.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-10-01T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Transparency around image cropping and changes to come",
"url": "https://blog.twitter.com/en_us/topics/product/2020/transparency-image-cropping"
},
{
"body": "<p>As voters face unprecedented challenges when casting their ballot in the upcoming 2020 US elections, Twitter is doing what we can to ensure that people have access to the reliable information they need in order to exercise their right to vote.</p> \n<p>We strongly <a href=\"https://twitter.com/Policy/status/1260299641372971009\" style=\"\">believe</a> that everyone who is eligible should be empowered to vote, and we know that for many people this year, the safest and most reliable way to do so is to vote early.<br /> </p> \n<p>A recent Ipsos poll* of people in the US who use Twitter daily and found that:</p> \n<ul> \n <li>Nine out of 10 say they are registered and plan to vote in the 2020 elections</li> \n <li>Two thirds have already voted or plan to vote before Election Day</li> \n <li>One-in-three people are still seeking information about where and when to vote</li> \n</ul> \n<p>With this clear need for reliable early voting information in mind, Twitter is making our biggest early voting effort to date.</p> \n<p><b>What you’ll see</b></p> \n<p>Starting today and through the weekend, every person with a Twitter account located within the United States will see:</p> \n<ul> \n <li>A home timeline prompt designed to encourage them to vote early and look up their early voting options via <a href=\"https://www.ballotready.org/\" style=\"\">BallotReady</a> — a nonpartisan voting advocacy organization. People will also be encouraged to Tweet out these resources to help spread the word.</li> \n <li>Interactive features on all Tweets with the hashtags #VoteEarly, #IVoted, #IVotedEarly, #YoVoté including a custom emoji and an animated like button.</li> \n <li>A push alert directing to an on-Twitter Public Service Announcement with additional early voting resources.</li> \n</ul>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-10-22T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "How Twitter is helping people vote early",
"url": "https://blog.twitter.com/en_us/topics/company/2020/vote-early"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.bcoyne.html"
},
{
"body": "<p>We’re in the final countdown for Election Day in New Zealand. On October 17, Kiwis will go to the polls to have their say in the 2020 New Zealand General Election and on two referendums. The campaign period might look a little different this year due to COVID-19, but one thing has remained the same — the election conversation is happening on Twitter. </p> \n<p>Our research indicates that Kiwis use Twitter to stay connected and get informed, with 1 in 3 Twitter users in New Zealand saying it's their main source of news on politics*. During campaigning, Twitter has lit up with conversation about candidates, policies, and the issues that matter the most to New Zealanders. </p> \n<p>Here's everything you need to know about the #NZElection2020 conversation on Twitter: </p> \n<p><b>Special election emoji</b></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-10-13T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "The 2020 New Zealand election is happening on Twitter",
"url": "https://blog.twitter.com/en_us/topics/company/2020/nz-election-2020"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.karahinesley.html"
},
{
"body": "<p><i>This blog has been updated November 2, 2020, to reflect updated information on labeling election results.</i></p> \n<p>Twitter plays a critical role around the globe by empowering democratic conversation, driving civic participation, facilitating meaningful political debate, and enabling people to hold those in power accountable. But we know that this cannot be achieved unless the integrity of this critical dialogue on Twitter is protected from attempts — both foreign and domestic — to undermine it.</p> \n<p>Today, we're announcing additional, significant product and enforcement updates that will increase context and encourage more thoughtful consideration before Tweets are amplified.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-10-09T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Additional steps we&#39;re taking ahead of the 2020 US Election",
"url": "https://blog.twitter.com/en_us/topics/company/2020/2020-election-changes"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.vijaya.html"
},
{
"body": "<p>At Twitter, we’re acutely aware of the role we play in society and we take that responsibility seriously. We have been, and will continue to be, focused on empowering the public conversation. To do this, we must protect the security and privacy of the people who use our service. You can see some of this work on Twitter, such as in the privacy and account security <a href=\"https://help.twitter.com/en/safety-and-security/account-security-tips\" target=\"_blank\">settings and controls </a>we offer you, but a lot of it happens behind the scenes. We want to share more on the work we're doing to protect your account and keep Twitter secure.</p> \n<p><b>1. Improving our access management processes and authentication systems.</b></p> \n<p>As we <a href=\"https://blog.twitter.com/en_us/topics/company/2020/an-update-on-our-security-incident.html\" style=\"\" target=\"_blank\">shared in July</a>, we have teams around the world that need to access customer data to provide account services and keep Twitter running. For example, engineering team members have access to build and operate the features that people rely on every day. Other teams use proprietary tools to help with a variety of support issues including to review content for potential violations of the <a href=\"http://twitter.com/rules\" style=\"\" target=\"_blank\">Twitter Rules</a> and respond to user reports. We are constantly working to balance how we build products and provide support to people who use Twitter while ensuring the security and privacy of people who use our service. That means access is limited and is only granted for valid business reasons (i.e., ensuring an account holder can get support if they are locked out of their account).</p> \n<p>To further secure our internal tools from potential misuse, we have been strengthening the rigorous checks that team members with access must undergo. This also helps reduce the potential for an unauthorized person to get access to our systems. We have strict principles around who is allowed access to which tools and at what time, and require specific justifications for customer data to be accessed.</p> \n<p><b>2. Improving our detection and monitoring capabilities.</b></p> \n<p>Similar to how we proactively detect and alert you of suspicious behavior on your account to help you keep it secure, we have internal detection and monitoring tools that help alert us of unusual behavior or possible unauthorized attempts to access our internal tools. These tools are constantly being improved, even since the July incident, to include things like expanding our detection and response efforts to include suspicious authentication and access activity. </p> \n<p>In addition to the improvements we’ve made on the backend, it’s important for you to have meaningful controls over your account security and privacy on Twitter. We recently <a href=\"https://blog.twitter.com/en_us/topics/company/2020/Improved-Account-Security-2020-US-Election.html\" style=\"\" target=\"_blank\">implemented</a> some of these security measures for a designated group of high-profile, election-related Twitter accounts in the US, and we encourage everyone on Twitter to <a href=\"https://help.twitter.com/en/safety-and-security/account-security-tips\" style=\"\" target=\"_blank\">enable security controls</a> such as <a href=\"https://twitter.com/settings/security\" style=\"\" target=\"_blank\">two-factor authentication</a> and <a href=\"https://twitter.com/settings/security\" style=\"\" target=\"_blank\">password reset protection</a>.</p> \n<p><b>3. Investing in tools and training for our employees and contractors.</b></p> \n<p>In addition to requiring Security and Privacy &amp; Data Protection training for all newly hired Twitter employees, we introduced new courses and increased the frequency and availability of existing courses for all employees. For example, we introduced two new mandatory training sessions for people who have access to non-public information. These trainings make clear the dos and don'ts when accessing this information and ensure employees understand how to protect themselves when they are online so they can better avoid becoming phishing targets for attackers. In addition to existing security training courses, we’ve also enhanced training content on secure coding, threat modeling, privacy impact assessments, and <a href=\"https://blog.twitter.com/en_us/topics/company/2019/privacy_data_protection.html\" style=\"\" target=\"_blank\">privacy by design</a> so privacy is integrated into everything we design and build by default. </p> \n<p>Our teams have also been investing in additional penetration testing and scenario planning to help secure Twitter from a range of possible threats, including in the context of the upcoming 2020 US elections. Specifically, over a five month period from March 1 to August 1, Twitter’s cross-functional elections team conducted tabletop exercises internally on specific election scenarios. Some of the topics included: hacks and other security incidents, leaks of hacked materials, platform manipulation activity, foreign interference, coordinated online voter suppression campaigns, and the post election day period.</p> \n<p>Internally, we’re rolling out phishing-resistant security keys and requiring our team to use them when authenticating to systems around the world. This is work we had already begun but have accelerated in recent weeks. This will help reduce the risk of an unauthorized third-party gaining access to our internal systems using compromised employee credentials. </p> \n<p>Finally, we continue to invest in and scale the processes in place to review products for security and privacy concerns before they launch. If a project could have significant privacy impacts, we conduct a detailed impact assessment to make sure we’re taking appropriate measures before we launch it. We’ve significantly increased the number of privacy reviews and impact assessments the past few years. Specifically, in 2018, we did about 100 privacy reviews; in 2019, we did almost 500 privacy reviews; and in the first 6 months of 2020, we have completed more than 300 privacy reviews.<br /> </p> \n<p><b>So what’s next?</b><br /> </p> \n<p>We are continuing to invest more in the teams, technology, and resources to <a href=\"https://careers.twitter.com/content/careers-twitter/en/jobs.html#q=security\" target=\"_blank\">support this critical work.</a> We also know that we can do more to make it easier for you to find and use the settings and controls we offer, so we’re working on rolling out improvements to the design and navigation of our <a href=\"https://twitter.com/settings/safety\" target=\"_blank\">privacy settings</a>. You’ll see these improvements in Twitter soon. </p> \n<p>We want you to have peace of mind when you come to Twitter that the data you share with us is secure, and that you understand and feel empowered to use the controls we offer you to keep your account secure. This will always be ongoing work for us, but trust that we are committed to acting in the interest of the people who use our service. Where we discover an issue, we will work quickly to fix it, learn from it, and hold ourselves accountable by keeping you informed. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-09-24T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Our continued work to keep Twitter secure",
"url": "https://blog.twitter.com/en_us/topics/company/2020/our-continued-work-to-keep-twitter-secure"
},
{
"body": "<p>Young people make up more than half of the world’s population and they are <a href=\"https://twitter.com/UNYouthEnvoy/status/1289546422510145536\" target=\"_blank\">the largest group of Internet users</a>. On the 24th of September 2018, the UN launched <i><a href=\"https://www.un.org/youthenvoy/youth-un/\" target=\"_blank\">Youth2030: The United Nations Youth Strategy</a>.</i> By partnering with young people, the UN Youth Strategy aims to recognise the resilience of young people around the world, address their needs and empower them to achieve their full potential. </p> \n<p>Two years on from the launch, through Twitter’s open and conversational nature, we’ve seen countless examples on Twitter of young people leading impactful movements around the world on issues like climate change and social justice - empowering them to have a voice on issues that matter most to them. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-09-24T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Celebrating the power of young people through #YouthLead",
"url": "https://blog.twitter.com/en_us/topics/company/2020/celebratingthepowerofyoungpeoplethroughyouthlead"
},
{
"body": "<p><i>In our <a href=\"https://blog.twitter.com/en_us/topics/company/2020/inclusion-and-diversity-report-may-2020.html\" target=\"_blank\" title=\"Inclusion and Diversity Q2 2020 Report\">Q2 Report</a>, we explored the company’s response to the global COVID pandemic. This quarter, we take a closer look at the impact of #BlackLivesMatter for Tweeps in the US and around the world.</i></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-09-30T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Inclusion &amp; Diversity Report September 2020: #BlackLivesMatter",
"url": "https://blog.twitter.com/en_us/topics/company/2020/inclusion-and-diversity-report-blacklivesmatter-september-2020"
},
{
"body": "<p>Today we are disclosing five distinct networks of accounts to our archive of state-linked information operations. The accounts that we have published in <a href=\"https://transparency.twitter.com/en/reports/information-operations.html\" target=\"_blank\">our archive today</a> - the only archive of its kind in the industry - include independent information operations that we have attributed to Iran, Saudi Arabia, Cuba, Thailand and Russia. </p> \n<p>Post-investigation, we permanently suspended all 1,594 accounts associated with the five networks, for various violations of our <a href=\"https://help.twitter.com/en/rules-and-policies/platform-manipulation\" target=\"_blank\">platform manipulation policies.</a> Along with our enforcement, we shared early access to the data we’re releasing today with the <a href=\"https://twitter.com/stanfordio\" target=\"_blank\">Stanford Internet Observatory</a> (SIO) for independent investigation and analysis.</p> \n<p><b>Iran</b></p> \n<p>Based on information shared by industry peers, we identified a network of primarily compromised accounts on Twitter operating from Iran, which artificially amplified conversations on politically sensitive topics, including Black Lives Matter (BLM), the murder of George Floyd, and other issues of racial and social justice in the United States. </p> \n<p>In cases where we identify that an account has been compromised for the purposes of engaging in violative behavior, we aim to restore the account to the original account holder. We were able to do so successfully in most cases here. In all, we suspended a total of 104 accounts connected with this campaign. </p> \n<p>To protect the privacy of people whose accounts were used without permission for this campaign, we are hashing all user-identifiable information connected with this set across all the data we are releasing.</p> \n<p><b>Saudi Arabia </b></p> \n<p>We investigated and removed 33 accounts originating in Saudi Arabia, with ties to the Saudi government. These accounts were created to impersonate key Qatari political figures and to advance narratives about Qatari politics which are geostrategically favorable to the Saudi authorities. <br /> </p> \n<p><b>Cuba </b></p> \n<p>We have permanently suspended 526 fake accounts run by youth organizations with ties to the Cuban government, including Unión de Jóvenes Comunistas (UJC) and Federación Estudiantil Universitaria (FEU).</p> \n<p><b>Thailand</b></p> \n<p>Our investigation uncovered a network of accounts partaking in information operations that we can reliably link to the Royal Thai Army (RTA). These accounts were engaging in amplifying pro-RTA and pro-government content, as well as engaging in behavior targeting prominent political opposition figures.</p> \n<p>We are disclosing 926 accounts today and continue to enforce against small-scale activity associated with this network, as we identify it. </p> \n<p><b>Russia </b></p> \n<p>We communicated proactively about this set of five accounts at the beginning of September 2020. Today, we’re adding them to the archive. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-10-08T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Disclosing networks to our state-linked information operations archive",
"url": "https://blog.twitter.com/en_us/topics/company/2020/disclosing-removed-networks-to-our-archive-of-state-linked-information"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.paraga.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.paraga.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.bcoyne.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TheNolja.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TwitterSafety.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.bcoyne.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TwitterSafety.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.moniqueMeche.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.johnd.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Wanderwonderful.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.SupaSush.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.josephlrice.html"
},
{
"body": "<h2>Embracing modern customer care without upsetting your CFO</h2>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "Embracing modern customer care without upsetting your CFO",
"url": "https://blog.twitter.com/en_us/topics/insights/2020/embracing-modern-customer-care-without-upsetting-your-cfo"
},
{
"body": "<h2>Embracing modern customer care without upsetting your CFO</h2>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "Embracing modern customer care without upsetting your CFO",
"url": "https://blog.twitter.com/en_us/topics/insights/2020/embracing-modern-customer-care-without-upsetting-your-cfo"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.jen_brown_77.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.suzannexie.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.RdotChadha.html"
},
{
"body": "<p><i><b>Last updated on July 30, 2020, at 5:45 PM PT with new sections below on “What we know now” and “What we’re doing to protect our service”. </b></i></p> \n<p>----------------------------------------------------------------------------------------------------------</p> \n<p><b>July 30, 2020</b></p> \n<p>As our investigation continues, we’re sharing an update to answer some of the remaining questions based on what we’ve discovered to date. We will provide a more detailed technical report on what occurred at a later date given the ongoing law enforcement investigation and after we’ve completed work to further safeguard our service. </p> \n<p><b>What we know now</b></p> \n<p>The social engineering that occurred on July 15, 2020, targeted a small number of employees through a phone spear phishing attack. A successful attack required the attackers to obtain access to both our internal network as well as specific employee credentials that granted them access to our internal support tools. Not all of the employees that were initially targeted had permissions to use account management tools, but the attackers used their credentials to access our internal systems and gain information about our processes. This knowledge then enabled them to target additional employees who did have access to our account support tools. Using the credentials of employees with access to these tools, the attackers targeted 130 Twitter accounts, ultimately Tweeting from 45, accessing the DM inbox of 36, and downloading the Twitter Data of 7. </p> \n<p>There has been concern following this incident around our tools and levels of employee access. To run our business, we have teams around the world that help with account support. Our teams use proprietary tools to help with a variety of support issues as well as to review content in line with <a href=\"http://twitter.com/rules\">The Twitter Rules</a> and respond to reports. Access to these tools is strictly limited and is only granted for valid business reasons. We have zero tolerance for misuse of credentials or tools, actively monitor for misuse, regularly audit permissions, and take immediate action if anyone accesses account information without a valid business reason. While these tools, controls, and processes are constantly being updated and improved, we are taking a hard look at how we can make them even more sophisticated.</p> \n<p>This attack relied on a significant and concerted attempt to mislead certain employees and exploit human vulnerabilities to gain access to our internal systems. This was a striking reminder of how important each person on our team is in protecting our service. We take that responsibility seriously and everyone at Twitter is committed to keeping your information safe.</p> \n<p>We’ve communicated directly with the impacted account owners and worked to restore access to any accounts who may have been temporarily locked out during our remediation efforts. Our investigation is ongoing, and we are working with the appropriate authorities to ensure that the people responsible for this attack are identified. </p> \n<p><b>What we’re doing to protect our service</b></p> \n<p>Since the attack, we’ve significantly limited access to our internal tools and systems to ensure ongoing account security while we complete our investigation. As a result, some features (namely, accessing the <a href=\"https://twitter.com/settings/your_twitter_data\">Your Twitter Data</a> download feature) and processes have been impacted. We will be slower to respond to account support needs, reported Tweets, and applications to our developer platform. We’re sorry for any delays this causes, but we believe it’s a necessary precaution as we make durable changes to our processes and tooling as a result of this incident. We will gradually resume our normal response times when we’re confident it’s safe to do so. Thank you for your patience as we work through this. </p> \n<p>We’re always investing in increased security protocols, techniques and mechanisms – it’s how we work to stay ahead of threats as they evolve. Going forward, we’re accelerating several of our pre-existing security workstreams and improvements to our tools. We are also improving our methods for detecting and preventing inappropriate access to our internal systems and prioritizing security work across many of our teams. We will continue to organize ongoing company-wide phishing exercises throughout the year.</p> \n<p>We will continue to share updates and precautionary steps we take so that others can learn from this, too. We recognize the trust you place in us, and are committing to earning it by continued open, honest and timely updates anytime an incident like this happens. </p> \n<p>---------------------------------------------------------------------------------------------------------</p> \n<p><b>July 18, 2020</b></p> \n<p>As we’ve been informing via the <a href=\"https://twitter.com/TwitterSupport/status/1283518038445223936\" class=\"has-hover-card\">@TwitterSupport</a> account, on Wednesday, July 15, 2020, we detected a security incident at Twitter and took immediate action. As we head into the weekend, we want to provide an overview of where we are. </p> \n<p>In this post we summarize the situation as of July 17 at 8:35p Pacific Time. The following information is what we know as of today and may change as our investigation and outside investigations continue. Additionally, as the investigation of this incident is unfolding, there are some details — particularly around remediation — that we are not providing right now to protect the security of the effort. We will provide more details, where possible in the future, so that the community and our peers may learn and benefit from what happened. </p> \n<p><b>What happened </b></p> \n<p>At this time, we believe attackers targeted certain Twitter employees through a social engineering scheme. What does this mean? In this context, social engineering is the intentional manipulation of people into performing certain actions and divulging confidential information. </p> \n<p>The attackers successfully manipulated a small number of employees and used their credentials to access Twitter’s internal systems, including getting through our two-factor protections. As of now, we know that they accessed tools only available to our internal support teams to target 130 Twitter accounts. For 45 of those accounts, the attackers were able to initiate a password reset, login to the account, and send Tweets. We are continuing our forensic review of all of the accounts to confirm all actions that may have been taken. In addition, we believe they may have attempted to sell some of the usernames.</p> \n<p>For up to eight of the Twitter accounts involved, the attackers took the additional step of downloading the account’s information through our “<a href=\"https://help.twitter.com/en/managing-your-account/accessing-your-twitter-data\">Your Twitter Data</a>” tool. This is a tool that is meant to provide an account owner with a summary of their Twitter account details and activity. We are reaching out directly to any account owner where we know this to be true. None of the eight were verified accounts.</p> \n<p><b>Our actions </b></p> \n<p>We became aware of the attackers’ action on Wednesday, and moved quickly to lock down and regain control of the compromised accounts. Our incident response team secured and revoked access to internal systems to prevent the attackers from further accessing our systems or the individual accounts. As mentioned above, we are deliberately limiting the detail we share on our remediation steps at this time to protect their effectiveness and will provide more technical details, where possible, in the future.</p> \n<p>In addition to our efforts behind the scenes, shortly after we became aware of the ongoing situation, we took preemptive measures to restrict functionality for many accounts on Twitter - this included things like preventing them from Tweeting or changing passwords. We did this to prevent the attackers from further spreading their scam as well as to prevent them from being able to take control of any additional accounts while we were investigating. We also locked accounts where a password had been recently changed out of an abundance of caution. Late on Wednesday, we were able to return Tweeting functionality to many accounts, and as of today, have restored most of the accounts that were locked pending password changes for their owners. </p> \n<p>We are continuing our investigation of this incident, working with law enforcement, and determining longer-term actions we should take to improve the security of our systems. We have multiple teams working around the clock focused on this and on keeping the people who use Twitter safe and informed. </p> \n<p><b>What the attackers accessed </b></p> \n<p>The most important question for people who use Twitter is likely — did the attackers see any of my private information? For the vast majority of people, we believe the answer is, no. For the 130 accounts that were targeted, here is what we know as of today.</p> \n<ul> \n <li>Attackers were not able to view previous account passwords, as those are not stored in plain text or available through the tools used in the attack.<br /> </li> \n <li>Attackers were able to view personal information including email addresses and phone numbers, which are displayed to some users of our internal support tools.<br /> </li> \n <li>In cases where an account was taken over by the attacker, they may have been able to view additional information. Our forensic investigation of these activities is still ongoing.<br /> </li> \n</ul> \n<p>We believe that for up to 36 of the 130 targeted accounts, the attackers accessed the DM inbox, including 1 elected official in the Netherlands. To date, we have no indication that any other former or current elected official had their DMs accessed. [Added on July 22, 2020]<br /> </p> \n<p>We are actively working on communicating directly with the account-holders that were impacted.</p> \n<p><b>Our next steps<br /> </b></p> \n<p>As we head into the weekend and next week, we are focused on these core objectives:</p> \n<ol> \n <li>Restoring access for all account owners who may still be locked out as a result of our remediation efforts.<br /> </li> \n <li>Continuing our investigation of the incident and our cooperation with law enforcement. <br /> </li> \n <li>Further securing our systems to prevent future attacks.<br /> </li> \n <li>Rolling out additional company-wide training to guard against social engineering tactics to supplement the training employees receive during onboarding and ongoing phishing exercises throughout the year.<br /> </li> \n</ol> \n<p>Through all of this, we also begin the long work of rebuilding trust with the people who use and depend on Twitter. </p> \n<p>We’re acutely aware of our responsibilities to the people who use our service and to society more generally. We’re embarrassed, we’re disappointed, and more than anything, we’re sorry. We know that we must work to regain your trust, and we will support all efforts to bring the perpetrators to justice. We hope that our openness and transparency throughout this process, and the steps and work we will take to safeguard against other attacks in the future, will be the start of making this right.</p> \n<p>More to come via <a href=\"https://twitter.com/TwitterSupport/status/1283518038445223936\" class=\"has-hover-card\">@TwitterSupport</a> as our investigation continues. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-07-18T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "An update on our security incident",
"url": "https://blog.twitter.com/en_us/topics/company/2020/an-update-on-our-security-incident"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
},
{
"body": "<h2>Using data from the conversation on Twitter to help detect wildfires</h2> \n<p><i>Mayday.ai combines data from the conversation on Twitter with satellite imagery, cameras, and IP911 to help provide real-time or near real-time wildfire disaster and incident management services.</i></p> \n<p>In 2019, in California alone, <a href=\"https://disasterphilanthropy.org/disaster/2019-california-wildfires/\" target=\"_blank\"><u>6,872 fire incidents</u></a> burned more than 253,321 acres, damaged or destroyed 732 structures, and killed three people. When it comes to wildfires, early detection can buy authorities time to warn impacted communities and get the right resources in the right place quickly. Up until now, first responders and disaster response coordinators have lacked easy access to real-time, on-the-ground data. Kian Mirshahi, founder of Mayday.ai, is passionate about democratizing access to disaster information and is working to build a community-level ecosystem for proactive disaster management and resiliency. </p> \n<p>When major events happen, people turn to Twitter to share what they’ve witnessed, document what’s happening in real-time, and to get key information. This wildfire season, Mayday.ai is set to combine <a href=\"https://developer.twitter.com/en/use-cases/analyze\" target=\"_blank\"><u>data from the unfolding conversation on Twitter</u></a> with its proprietary incident detection system, which is based on satellite sensors, an array of 35,000 traffic cameras, and IP911 to power a comprehensive detection and a highly targeted notification tracker. Mayday.ai has developed a comprehensive dispatch platform and a mobile app which will provide first responders and civilians unprecedented access to real-time incident information -- and has so far had much success in detecting wildfires using its proprietary platform and is being used as a template for other disasters in Mayday’s roadmap.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "Using data from the conversation on Twitter to help detect wildfires",
"url": "https://blog.twitter.com/en_us/topics/insights/2020/data-from-the-conversation-on-twitter-to-help-detect-wildfires"
},
{
"body": "<h2>Using data from the conversation on Twitter to help detect wildfires</h2> \n<p><i>Mayday.ai combines data from the conversation on Twitter with satellite imagery, cameras, and IP911 to help provide real-time or near real-time wildfire disaster and incident management services.</i></p> \n<p>In 2019, in California alone, <a href=\"https://disasterphilanthropy.org/disaster/2019-california-wildfires/\" target=\"_blank\"><u>6,872 fire incidents</u></a> burned more than 253,321 acres, damaged or destroyed 732 structures, and killed three people. When it comes to wildfires, early detection can buy authorities time to warn impacted communities and get the right resources in the right place quickly. Up until now, first responders and disaster response coordinators have lacked easy access to real-time, on-the-ground data. Kian Mirshahi, founder of Mayday.ai, is passionate about democratizing access to disaster information and is working to build a community-level ecosystem for proactive disaster management and resiliency. </p> \n<p>When major events happen, people turn to Twitter to share what they’ve witnessed, document what’s happening in real-time, and to get key information. This wildfire season, Mayday.ai is set to combine <a href=\"https://developer.twitter.com/en/use-cases/analyze\" target=\"_blank\"><u>data from the unfolding conversation on Twitter</u></a> with its proprietary incident detection system, which is based on satellite sensors, an array of 35,000 traffic cameras, and IP911 to power a comprehensive detection and a highly targeted notification tracker. Mayday.ai has developed a comprehensive dispatch platform and a mobile app which will provide first responders and civilians unprecedented access to real-time incident information -- and has so far had much success in detecting wildfires using its proprietary platform and is being used as a template for other disasters in Mayday’s roadmap.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "Using data from the conversation on Twitter to help detect wildfires",
"url": "https://blog.twitter.com/en_us/topics/insights/2020/data-from-the-conversation-on-twitter-to-help-detect-wildfires"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.snowman.html"
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{
"body": "<h3>What will social listening and customer care look like this year?</h3> \n<p>2019 was a big year for social media with trends shifting from social management and towards social intelligence as discussed in our recent blog. As we now find ourselves at the start of a whole new year (and a new decade!) who better to set the stage for what's to come than the <a href=\"https://partners.twitter.com/en/about-the-program/data-partners?utm_source=Twitter&utm_medium=Blog&utm_campaign=Lookingahead\">Twitter Official Data Partners</a>?</p> \n<p>From social listening to customer care, we asked senior thought leaders to share what’s in store for the industry in 2020. In response, this group shared their vision on trends, themes, and goals to come for this year.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-02-10T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Looking ahead in 2020: Twitter Data Partners weigh in",
"url": "https://blog.twitter.com/en_us/topics/insights/2020/looking-ahead-to-2020-twitter-data-partners-weigh-in"
},
{
"body": "<p>The first Safer Internet Day was held in 2004 — 2 years before Twitter was born. Now, 16 years on, we are delighted to be working with partners all over the world to mark <a href=\"https://twitter.com/search?q=%23SaferInternetDay2020&amp;src=typeahead_click\" target=\"_blank\">#SaferInternetDay2020</a> and play our part in shaping a better internet for all.</p> \n<p>Over the past 12 months, we have made substantial strides in tackling abusive content on our service globally. There will always be more to do, but we have made meaningful progress. Key highlights include:</p> \n<ul> \n <li><b>More than 1 in 2 of Tweets we take action on for abuse are now proactively surfaced</b> using technology, rather than relying on reports to Twitter - this compares to 1 in 5 tweets in 2018;</li> \n <li>We have seen a <b>105% increase in accounts actioned by Twitter </b>(locked or suspended for violating the Twitter Rules);</li> \n <li>In November 2019, we <a href=\"https://blog.twitter.com/en_us/topics/product/2019/more-control-over-your-conversations-globally.html\" style=\"\" target=\"_blank\">launched</a> the option globally for users to<b> hide replies </b>to their Tweets — now anyone can choose to hide replies to their Tweets;</li> \n <li>In December 2019, we <a href=\"https://blog.twitter.com/en_us/topics/company/2019/strengthening-our-trust-and-safety-council.html\" style=\"\" target=\"_blank\">expanded and diversified</a> our <b>Trust and Safety Council,</b> which brings together experts and organizations from around the world to help advise us as we develop our products, programs and the <a href=\"https://help.twitter.com/en/rules-and-policies/twitter-rules\" style=\"\" target=\"_blank\">Twitter Rules</a>;</li> \n <li>Last Tuesday, we <a href=\"https://blog.twitter.com/en_us/topics/company/2020/new-approach-to-synthetic-and-manipulated-media.html\" style=\"\" target=\"_blank\">announced</a> a new rule to address synthetic &amp; manipulated media. <b>From 5 March, we will start labeling Tweets if we believe that media shared within them have been significantly and deceptively altered or fabricated.</b> Labels will link to a Twitter moment to provide additional context from reputable sources on the content in question.</li> \n</ul>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-02-11T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "#SaferInternetDay 2020: Creating a better internet for all",
"url": "https://blog.twitter.com/en_us/topics/events/2020/safer-internet-day-2020-creating-a-better-internet-for-all"
},
{
"body": "<p>We recently revised our <a href=\"https://blog.twitter.com/en_us/topics/company/2020/keeping-our-employees-and-partners-safe-during-coronavirus.html\">travel policy</a> to ensure we’re playing our part in the global containment efforts relating to coronavirus (Covid-19). In tandem, our entire company is stepping up its internal and external efforts to build partnerships, protect the public conversation, help people find authoritative health information, raise relief funds, and contribute pro bono advertising support to ensure people are getting the right message, from the right source. </p> \n<p>With a critical mass of expert organizations, official government accounts, health professionals, and epidemiologists on our service, our goal is to elevate and amplify authoritative health information as far as possible.</p> \n<p><b>Global expansion of the Covid-19 search prompt <br /> </b>Launched six days before the official designation of the virus <a href=\"https://blog.twitter.com/en_us/topics/company/2020/authoritative-information-about-novel-coronavirus.html\" style=\"\">in January</a>, we continue to expand our dedicated search prompt feature to ensure that when you come to the service for information about Covid-19, you are met with credible, authoritative content at the top of your search experience. We have been consistently monitoring the conversation on the service to make sure keywords — including common misspellings — also generate the search prompt. </p> \n<p>In each country where we have launched the initiative, we have partnered with the national public health agency or the World Health Organization (<a href=\"https://twitter.com/WHO?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" class=\"has-hover-card\">@WHO</a>) directly. The proactive search prompt is in place with official local partnerships in over 70 countries around the world.</p> \n<p>They include: Australia, Austria, Belgium, Brazil, Brunei, Cambodia, Canada, Cyprus, Denmark, Egypt, Estonia, Finland, France, Germany, Hong Kong, Iceland, India, Indonesia, Ireland, Italy, Japan, Jordan, Korea, Laos, Latvia, Lebanon, Malaysia, Mongolia, Myanmar, Netherlands, New Zealand, Norway, Paraguay, Philippines, Poland, Singapore, Spain, Sri Lanka, Sudan, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Kingdom, United States, Uruguay, Vietnam, and Yemen.</p> \n<p><b>Protecting the conversation<br /> </b>The power of a uniquely open service during a public health emergency is clear. The speed and borderless nature of Twitter presents an extraordinary opportunity to get the word out and ensure people have access to the latest information from expert sources around the world.</p> \n<p>To support that mission, our global Trust &amp; Safety team is continuing its zero-tolerance approach to platform manipulation and any other attempts to abuse our service at this critical juncture. At present, we’re not seeing significant coordinated platform manipulation efforts around these issues. However, we will remain vigilant and have invested substantially in our proactive abilities to ensure trends, search, and other common areas of the service are protected from malicious behaviors. As ever, we also welcome constructive and open information sharing from governments and academics to further our work in these areas — we’re in this together. </p> \n<p>We have also ensured the Events feature contains credible information about Covid-19 and is available at the top of the home timeline for everyone in Japan, South Korea, Australia, Argentina, Brazil, Canada, Colombia, Egypt, France, Germany, India, Ireland, Italy, Mexico, New Zealand, Saudi Arabia, Spain, the UAE, the UK and the US.</p> \n<p><b>#AdsForGood support &amp; additional protections<br /> </b>Based on our <a href=\"https://business.twitter.com/en/help/ads-policies/prohibited-content-policies/inappropriate-content.html\" style=\"\">Inappropriate Content Policy</a>, we will halt any attempt by advertisers to opportunistically use the Covid-19 outbreak to target inappropriate ads. Government entities that want to disseminate public health information will be permitted to promote ads on Covid-19. In the case of Covid-19, we have put additional safeguards into place in order to facilitate the sharing of trusted public health information and to reduce potential harm to users. We are currently prohibiting the promotion of all medical masks and alcohol hand sanitizers due to strong correlation to Covid-19 and instances of inflated prices globally.</p> \n<p>In addition, we’re committing Ads for Good credits to nonprofit organizations to ensure they can build campaigns to fact-check and get reputable health information to the widest possible audiences. For example, as part of the International Fact-Checking Network (IFCN/<a href=\"https://twitter.com/factchecknet\" class=\"has-hover-card\">@factchecknet</a>), we have supported the Spanish organization <a href=\"https://twitter.com/maldita_es\" class=\"has-hover-card\">@maldita_es</a> and <a href=\"https://twitter.com/malditobulo\" class=\"has-hover-card\">@malditobulo</a>, which focuses on mitigating the impact of disinformation on public discourse through fact-checking and data journalism techniques. In Asia, we have partnered with the Taiwan Fact Checking Center (<a href=\"https://twitter.com/taiwantfc\" class=\"has-hover-card\">@taiwantfc</a>), which has been using Twitter to connect with IFCN fact checkers around the world via <a href=\"https://twitter.com/taiwantfc/status/1234676742263980032\">#CoronavirusFacts</a>. They are working in real-time to find credible information and debunk rumors in Chinese.</p> \n<p><b>Furthering our partnerships <br /> </b>Our Global Public Policy team has open lines of communication with relevant multinational stakeholders, including the World Health Organization, numerous global government and public health organizations, and officials around the world, to ensure they can troubleshoot account issues, get their experts verified, and seek strategic counsel as they use the power of Twitter to mitigate harm. </p> \n<p>We’re also in close contact with our industry peers and will attend all relevant cross-functional meetings. As a uniquely open service, our data is being used in research every day and our <a href=\"https://developer.twitter.com/en/use-cases/academic-researchers\">researchers hub</a> is publicly available. We welcome applications for the use of Twitter data to support research on Covid-19. We will also explore further <a href=\"https://about.twitter.com/en_us/company/twitter-for-good.html\">#DataForGood</a> partnerships to assess how our data products can enhance academic and NGO understanding of public health emergencies now and into the future. </p> \n<p><b>Playing our part through donation matching <br /> </b>We've set up a dedicated internal Covid-19 campaign page through our employee donation matching program to support humanitarian response and relief efforts around the world. Any Twitter employee can donate to relevant nonprofit organizations, and Twitter will match donations up to $2,000 per employee. </p> \n<p><b>What can you do? <br /> </b>Looking for advice on how best to use Twitter in a time like this? Follow <a href=\"https://twitter.com/WHO?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" style=\"\" class=\"has-hover-card\">@WHO</a> and your local health ministry — seek out the authoritative health information and ignore the noise. See something suspicious or abusive, <a href=\"https://help.twitter.com/en/rules-and-policies/twitter-report-violation\" style=\"\">report it</a> to us immediately. Most importantly, think before you Tweet. Through <a href=\"https://twitter.com/i/moments?lang=en\" style=\"\">Twitter Moments</a>, we have curated longer-form content that helps tell the full story of what’s happening around Covid-19 globally. For educators and parents, consult our media literacy guide, which was built in partnership with <a href=\"https://twitter.com/UNESCO\" class=\"has-hover-card\">@UNESCO</a>, <a href=\"https://blog.twitter.com/en_us/topics/company/2019/twitter-launches-new-media-literacy-handbook-for-schools.html\" style=\"\">here</a>. </p> \n<p>We’re absolutely committed to playing our part and will continue to provide substantive updates as this situation evolves. For more, follow <a href=\"https://twitter.com/TwitterSafety\" target=\"_blank\" class=\"has-hover-card\">@TwitterSafety</a> and <a href=\"https://twitter.com/Policy\" target=\"_blank\" class=\"has-hover-card\">@Policy</a>.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-03-04T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Stepping up our work to protect the public conversation around Covid-19",
"url": "https://blog.twitter.com/en_us/topics/company/2020/stepping-up-our-work-to-protect-the-public-conversation-around-covid-19"
},
{
"body": "<p><i>Updated April 2, 2020</i></p> \n<p><b>To see all of the latest steps Twitter is taking in response to COVID-19, visit <a href=\"https://blog.twitter.com/en_us/topics/company/2020/covid-19.html\" target=\"_blank\" title=\"COVID-19 on Twitter\">covid19.twitter.com</a>.</b></p> \n<p>Since the emergence and subsequent outbreak of COVID-19, there have been millions of Tweets and Retweets about the virus around the globe. We are seeing a COVID-19 related Tweet every 45 milliseconds and #Coronavirus is now the second most used hashtag of 2020. These volumes reflect the huge appetite for seeing and sharing news and information related to this virus as it unfolds. </p> \n<p>There’s no doubt about it, what we are facing is unprecedented. This is global, this is open-ended, and this could affect every brand, every business, and every individual. In times of crisis, people look to leaders and institutions for guidance, reassurance and information. Increasingly, they also look to businesses.</p> \n<p>Let’s be clear. This is not a &quot;marketing opportunity&quot; to capitalise on, and we do not recommend brands opportunistically linking themselves to a health scare. However, we want to recognise that this is a new reality and requires thoughtful navigation, from all of us. </p> \n<p>We also know that Twitter is a platform that plays a significant role in crisis communications, and can be a powerful tool for you to communicate with your customers, employees, and the broader ecosystem at times like this. So while this is not a typical crisis, we’d like to share the advice we give in difficult circumstances.</p> \n<h2>What’s appropriate for my brand right now?</h2>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-03-11T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Brand communications in time of crisis",
"url": "https://blog.twitter.com/en_us/topics/company/2020/Brand-communications-in-time-of-crisis"
},
{
"body": "<p>At Twitter, we’re using the new decade as an opportunity to refresh our approach to our public conversation around inclusion and diversity.</p> \n<p>But first, let’s take a look at highlights from 2019:*</p> \n<ul> \n <li>Total representation of women, Black and Latinx Tweeps increased</li> \n <li>47.1% of new hires were women; up 1.4 percentage points from last year</li> \n <li>15.7% of US new hires were Black or Latinx; up 3.4 percentage points from last year</li> \n <li>1 in 3 Tweeps participate in at least one Business Resource Group</li> \n</ul> \n<p>All of these gains were made during a time of rapid global expansion at Twitter, making progress especially meaningful. </p> \n<p><b>Our sights on the horizon<br /> </b>We kicked off 2020 in Houston at <a href=\"https://twitter.com/search?q=%23oneteam&amp;src=typed_query\" target=\"_blank\">#OneTeam</a>, where we brought our entire company together in one place, with the goal of continuing to build a diverse and global team with a shared vision of serving the public conversation.</p> \n<p>We make this investment in our Tweeps because they are the most important stakeholders in our work. Without Tweeps, there is no Twitter. Like many company all-hands, <a href=\"https://twitter.com/hashtag/OneTeam?src=hashtag_click\" target=\"_blank\">#OneTeam</a> was an opportunity to come together, connect, and align around our strategic priorities. Because we’re Twitter, it was so much more. But don’t take our word for it, check out this thread from a Tweep who was there:</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-03-11T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Inclusion &amp; Diversity Report March 2020",
"url": "https://blog.twitter.com/en_us/topics/company/2020/Inclusion-and-Diversity-Report-March-2020"
},
{
"body": "<div style=\"background-color: rgb(235,238,240);padding: 20.0px;\">\n <p style=\"padding-bottom: 0.0px;\"><i>Effective November 23, 2022, Twitter is no longer enforcing the COVID-19 misleading information policy.</i></p>",
"date": "2020-03-16T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "An update on our continuity strategy during COVID-19",
"url": "https://blog.twitter.com/en_us/topics/company/2020/An-update-on-our-continuity-strategy-during-COVID-19"
},
{
"body": "<h2>The journey to social Intelligence</h2> \n<p>14 years ago (March 21, 2006) Jack Dorsey sent the first Tweet signalling the beginning of a public conversation that has grown to encompass hundreds of millions of people around the world who share their thoughts, experiences and opinions as they happen. Not too long after that first Tweet our first API was launched, giving developers the ability to access and analyze data created from that public conversation. Like Twitter, the impact of social media data analysis has evolved considerably over the years. Today, people are tapping into Twitter data to support a broad array of information needs including measuring content and campaign performance, trend detection, influencer discovery and market research.</p> \n<p>Based on my experience and personal observations working with hundreds of organizations over the years, when it comes to putting this unique data source to work to support better decision-making, most organizations can be categorized within three stages of social intelligence maturity.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-03-18T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "The journey to social intelligence",
"url": "https://blog.twitter.com/en_us/topics/insights/2020/the-journey-to-social-intelligence0"
},
{
"body": "<p><b>To see all of the latest steps Twitter is taking in response to COVID-19, visit <a href=\"https://blog.twitter.com/en_us/topics/company/2020/covid-19.html\" target=\"_blank\" title=\"COVID-19 on Twitter\">covid19.twitter.com</a>.</b></p> \n<p>All around the world, we’ve seen our service connecting people with the authoritative health information they need to protect themselves and their loved ones. That work can only be successful if people have access to the news and information they need. </p> \n<p>Right now, every journalist is a COVID-19 journalist. From the stories of healthcare workers on the frontlines, to analysis of the real human and economic cost of the pandemic, reporters around the world are still writing, still exposing themselves to harm, still giving us the facts. Journalism is core to our service and we have a deep and enduring responsibility to protect that work. This week we’re contributing to two critical organizations that are working tirelessly to uphold the fundamental values of a free press during this pandemic. </p> \n<p>We’re donating <b>one million dollars</b> evenly distributed between the<b> Committee to Protect Journalists</b> and the <b>International Women’s Media Foundation</b>. These funds will be used to ensure these organizations can continue their work in the face of new economic strains and to directly support journalists. Their shared efforts to advocate for the rights of vulnerable reporters and to guarantee an equal share of voice for women in the industry has never been more relevant or important. </p> \n<p>“We are grateful for Twitter’s generous support. Our efforts at CPJ are focused on ensuring that journalists around the world have the information and resources they need to cover the COVID-19 pandemic safely. And we are pushing back against governments that are censoring the news, and restricting the work of the press. We need timely, accurate information flowing within countries and across borders so that political leaders, health policy experts, and the public at large can make informed decisions at this critical moment.” — <b><a href=\"https://twitter.com/Joelcpj?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\">Joel Simon</a>, Executive Director, Committee to Protect Journalists (CPJ)</b>.</p> \n<p>“Right now, there is a great need to support our community of journalists covering, and dealing with, this global pandemic. Based on our decades of work with journalists who operate in dangerous and difficult environments, the IWMF understands the critical role that safety and security plays in the industry. Thanks to the incredible support of Twitter, the IWMF will be able to address the needs of our community of journalists more deeply and robustly. By supporting journalists from diverse communities, together we can support the most representative news possible in this evolving time.” — <b><a href=\"https://twitter.com/elisaleesmunoz\">Elisa Lees Muñoz</a>, Executive Director, International Women’s Media Foundation (IWMF)</b>.</p> \n<p>COVID-19 has been with us for months but the power of the virus is now being felt on all corners of the globe. We’re witnessing real-time public conversation on an issue that connects us all on a core human level and our purpose has never been stronger. We will continue to work with our partners as the crisis evolves and are grateful for their journalistic leadership and commitment to the power of the pen. </p> \n<p>For more, please follow <a href=\"https://twitter.com/TwitterForGood\" class=\"has-hover-card\"><b>@TwitterForGood</b></a>, <a href=\"https://twitter.com/pressfreedom\" class=\"has-hover-card\"><b>@pressfreedom</b></a>, and <a href=\"https://twitter.com/IWMF\" class=\"has-hover-card\"><b>@IWMF</b></a>.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-03-24T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Protecting and supporting journalists during COVID-19",
"url": "https://blog.twitter.com/en_us/topics/company/2020/giving-back-covid-19"
},
{
"body": "<p>Leading up to this 50th anniversary of Earth Day, Twitter has been working closely with the <a href=\"https://twitter.com/EarthDayNetwork?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\">Earth Day Network</a> to help elevate the efforts and conversation around this global initiative.</p> \n<p>Earth Day Network’s mission is to build the world’s largest environmental movement to drive transformative change for people and the planet. They seek to diversify, educate and activate environmentally-conscious people worldwide. At Twitter, we’re dedicated to supporting their work by democratizing access to information on why the environmental movement is critical to the health of our planet and its people.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-04-22T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Commemorating the 50th Earth Day",
"url": "https://blog.twitter.com/en_us/topics/company/2020/earth-day-2020"
},
{
"body": "<p>South Korea held a nation-wide election amidst this COVID-19 global pandemic on April 15, 2020. Despite the challenges, the election recorded a historic 66.2% voter turnout, the highest in three decades for a parliamentary election. Twitter’s role was even more critical as campaigns went virtual and people relied more than ever on online information. As such, Twitter’s mission of serving the public conversation remained core, and we ensured Twitter supported the participatory discussion every step of this election cycle. </p> \n<p><b>Protecting the integrity of the <a href=\"https://twitter.com/search?q=%23KoreanElection2020&amp;src=typed_query\" target=\"_blank\">#KoreanElection2020</a> conversation on Twitter</b></p> \n<p>In preparation, Twitter verified the accounts of 10 different regional election commissions, five political parties, and 94 candidates so that people could check the authenticity of information on the service. Two days prior to the election, <a href=\"https://twitter.com/TwitterKorea\" class=\"has-hover-card\">@TwitterKorea</a> also announced the official Twitter accounts of 140 candidates from eleven political parties and also the nine political party accounts that had also joined the live national conversation. By following these accounts, people were able to receive the latest updates including candidates’ pledges and campaign schedules, or to send a Twitter mention or direct message (DM) to ask questions. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-04-27T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Serving the public conversation during #KoreanElection2020 amid COVID-19",
"url": "https://blog.twitter.com/en_us/topics/company/2020/korean-election-2020"
},
{
"body": "<p>Our goal with Twitter for Good is to bring our company together to be a force for positive change in the communities we serve. While this happens in myriad ways every day at Twitter, we focus on two global days of service annually to harness this energy at scale for maximum impact. </p> \n<p>On May 8, we launched <a href=\"https://twitter.com/TwitterForGood/status/1263557689281372160?s=20\">our first-ever fully remote Twitter for Good Day</a>. It was fun, it was meaningful, and it required a complete shift in thinking as we all continue to battle #COVID19.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-05-11T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "#TwitterForGood Day goes remote",
"url": "https://blog.twitter.com/en_us/topics/company/2020/twitter-for-good-2020"
},
{
"body": "<p><b>To see all of the latest steps Twitter is taking in response to COVID-19, visit</b> <b><a href=\"https://blog.twitter.com/en_us/topics/company/2020/covid-19.html\" title=\"COVID-19 on Twitter\">covid19.twitter.com</a>.</b></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-05-12T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Keeping our employees and partners safe during #coronavirus",
"url": "https://blog.twitter.com/en_us/topics/company/2020/keeping-our-employees-and-partners-safe-during-coronavirus"
},
{
"body": "<p>Going back a few years, there’s been a lot of discussion of “bots” online. Over time, however, it’s become a loaded and often misunderstood term. </p> \n<p>People often refer to bots when describing everything from automated account activity to individuals who would prefer to be anonymous for personal or safety reasons, or avoid a photo because they’ve got strong privacy concerns. The term is used to mischaracterize accounts with numerical usernames that are auto-generated when your preference is taken, and more worryingly, as a tool by those in positions of political power to tarnish the views of people who may disagree with them or online public opinion that’s not favorable. </p> \n<p>There are also many commercial services that purport to offer insights on bots and their activity online, and frequently their focus is entirely on Twitter due to the free data we provide through our public APIs. Unfortunately, this research is rarely peer-reviewed and often does not hold up to scrutiny, further confusing the public's understanding of what’s really happening.</p> \n<p>Let’s break it down and explain the facts. </p> \n<p><b>What’s a bot? </b></p> \n<p>Based on what we’ve described above, there’s a lot of understandable confusion and we need to do a better job of explaining ourselves. In sum, a bot is an automated account — nothing more or less.</p> \n<p>Going back a few years, automated accounts were a problem for us. We focused on it, made the investments, and have seen significant gains in tackling them across all surfaces of Twitter. That doesn’t mean our work is done.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-05-18T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Bot or not? The facts about platform manipulation on Twitter",
"url": "https://blog.twitter.com/en_us/topics/company/2020/bot-or-not"
},
{
"body": "<p>Twitter is where you go to see and talk about what’s happening. But sometimes, unwanted replies make it hard to have meaningful conversations. (Ahem, <a href=\"https://twitter.com/agirlcalledlina/status/1261991391204446210\">reply guys</a>.) Since last year, we’ve been working to give people more control over their conversations starting with <a href=\"https://twitter.com/Twitter/status/1197551185894559744\">the ability to hide replies</a>. We also began trying out new ways to start conversations with casual, <a href=\"https://twitter.com/TwitterBrasil/status/1235248713125285895\">fleeting thoughts</a>. And now, we’re testing new settings that let you choose who can reply to your Tweet and join your conversation.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-05-20T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Testing, testing ... new conversation settings",
"url": "https://blog.twitter.com/en_us/topics/product/2020/testing-new-conversation-settings"
},
{
"body": "<p>As we continue to face the global coronavirus pandemic, one truth that has come to bear over recent weeks and months is that what we are experiencing knows no borders.<br /> </p> \n<p>One of the elemental things powering our shared resolve at this unprecedented moment is the connected nature of our world, connectivity that is driven by the Internet. But, what if the ability to gather and share critical information, access essential products and services, learn and work from home effectively, connect with our loved ones, and speak truth to power, was taken away from us? Unfortunately, this is the reality for many people around the world. </p> \n<p><a href=\"https://www.accessnow.org/cms/assets/uploads/2020/02/KeepItOn-2019-report-1.pdf\" target=\"_blank\">A recent report from Access Now</a> shows an increase in Internet shutdowns globally, with 213 documented shutdowns in 2019 and a concerning trend toward more targeted and prolonged shutdowns. Sometimes known as (Internet) ‘blackouts’ or ‘kill switches’, shutdowns can be highly targeted, focused on specific groups of individuals for the purposes of repressing dissent, to larger shutdowns which can deprive entire communities of essential information and isolate people from their support networks. The deliberate throttling of Internet speeds — increasingly a tool of repression — creates friction and barriers to entry for those who need it most.</p> \n<p>To help raise awareness of this important issue, Twitter is pleased to support the <a href=\"https://www.accessnow.org/keepiton/\" target=\"_blank\">#KeepItOn</a> campaign, with the launch of a special emoji. #KeepItOn is a coalition of more than 200 organisations — ranging from research centers to rights and local advocacy groups, detection networks, and media organizations — located within 75 countries around the world, fighting to end Internet shutdowns globally. </p> \n<p>Twitter's mission is to serve the public conversation. We are committed to protecting freedom of expression, while encouraging healthy and productive public conversations. Having access to the free and open Internet is a right that many have come to see as essential. It is a right that’s increasingly inseparable from free expression, self-determination, and self-actualization. </p> \n<p>Our right to access news, connection, and medical information on the open Internet is more vital than ever during this pandemic. For some, it may be existential. It acts as a distribution channel for the most up-to-date information on how to prevent the spread of the virus; a directory that points us to the services we need to stay healthy; and a place where we can gather with friends and family. And with our economies reliant on digital technologies and connectivity, an open Internet is a foundational pillar on which recovery must be built. </p> \n<p>Shutdowns can only impede this progress, unnecessarily walling off targeted communities and entire populations. We have also seen a worrying trend towards regulatory action that could see instances of shutdowns increase further. Some of this is motivated by an urgent need to tackle COVID-19 in any way possible — some isn’t — but the long-term result could be an Internet that is less open, less free, and less empowering for all. </p> \n<p>Throughout the past weeks and months, we have seen first-hand that the principles of net neutrality and how the open, borderless nature of the Internet has allowed us to stay connected. As we face this pandemic, <a href=\"https://blog.twitter.com/en_us/topics/company/2020/covid-19.html\" target=\"_blank\">Twitter is helping</a> people find reliable information, connect with others, and follow what’s happening in real time. In March,<a href=\"https://blog.twitter.com/en_us/topics/company/2020/giving-back-covid-19.html\" target=\"_blank\"> we announced</a> that we were contributing to two organizations working tirelessly to uphold the fundamental values of a free press during the pandemic. Additionally, a critical function of our service is providing a place where people can openly and publicly respond to their leaders and hold them accountable.</p> \n<p>Working with our partners across the globe, we’ve facilitated conversations and the sharing of authoritative and credible information through our #KnowTheFacts prompt, now available in approximately 80 countries, <a href=\"https://twitter.com/Twitter/status/1247542368514887690\" target=\"_blank\">hosting Q&amp;A</a>s with the World Health Organization on @Twitter, and launching a global campaign to support the <a href=\"https://twitter.com/i/events/1239907497722462208\" target=\"_blank\">#SafeHands campaign</a>.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-05-26T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "#KeepItOn: Making your voice heard to end Internet shutdowns",
"url": "https://blog.twitter.com/en_us/topics/company/2020/keep-it-on-making-your-voice-heard-to-end-internet-shutdowns"
},
{
"body": "<p>As the world emerges from lockdown, the big question on most of our minds is “what’s next?&quot;. Will work from home, learn from home and exercise from home be the new norm? Will bikes and walking begin to displace cars and crowded transit? Is business travel as we knew it finished? These questions and more are being asked by organizations trying to make sense of the past three months and the long term implications. Many will look to market research to try and understand what’s happening and predict the future. But after such an unprecedented event, can people clearly articulate how it has impacted their lives? This question hits at a much bigger challenge of market research and traditional methods such as surveys and focus groups: people aren’t very good at articulating what they think about certain topics or what they may do in the future. </p> \n<p>Traditional market research often asks consumers to share their feelings about products, services and experiences, but this approach is inevitably biased by virtue of the very questions presented and the specific words used. For example, 'How did you find your stay?' will elicit a different response than, 'Did you enjoy your stay?' This framing, as it is known, guides participants down specific paths, encouraging filtered, rational and retrospective responses. But, unfortunately, that’s not how we as humans make decisions.</p> \n<p>Previously, I wrote <a href=\"https://blog.twitter.com/en_us/topics/insights/2019/but-how-do-you-really-feel.html\" target=\"_blank\"><u>about</u></a> how our emotions extend to decision-making and how numerous studies reveal that our behaviours are often guided by non-conscious drivers. Put another way, we are often unreliable witnesses to our own actions and beliefs. So how do we infer what people really feel on a subject? The key is to capture unprompted reactions in the moment when they are actually happening. These ‘non-framed’ thoughts tend to be more accurate and more authentic because they represent true emotion and are without bias.</p> \n<p>One place you can find a vast amount of unprompted reactions on a host of topics is social data. Twitter, in particular, sees hundreds of millions of thoughts, experiences and opinions shared on the platform every day. These tweets provide unique qualitative insights, shedding light on underlying motivations, emerging behaviours and new norms. </p> \n<p>Twitter has always been a great place to see these trends emerge, allowing you to develop hypotheses which can then be tested and further refined with qualitative and quantitative research methods. It’s this combining of stated preferences with revealed behaviours that provides a more complete, nuanced perspective on a given topic. Twitter is also proving a useful proxy for brand tracking and benchmarking studies. These well-established longitudinal studies typically rely on surveys and are generally performed only once a year. However, leveraging consumer feedback from Twitter makes continuous brand tracking possible and cost-effective.<br /> </p> \n<p>As to “what’s next?”, a YouGov poll from mid-April found that only <a href=\"https://twitter.com/FFC_Commission/status/1252989110240907271\" target=\"_blank\"><u>9% of Britons</u></a> want life to return to 'normal' once lockdown is over. But can they be believed? To quote the American poet Ralph Waldo Emerson, “What you do speaks so loudly that I cannot hear what you say.”<br /> </p> \n<p>Interested in obtaining better insights on topics important to you? Watch this episode of #TwitterTalk: <u><a href=\"https://data.twitter.com/en/resources/twitter-talk-webinar\">Attitudes, emotions and behaviours: using social data to drive qualitative insight</a>.</u></p> \n<p>You can also get inspired at <a href=\"https://data.twitter.com/en\" target=\"_blank\"><u>data.twitter.com</u></a> with case studies that illustrate the value of Twitter data.<br /> </p> \n<p> </p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-06-23T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Lockdown 2020 - what social data can tell us about what’s next",
"url": "https://blog.twitter.com/en_us/topics/insights/2020/lockdown-2020-what-social-data-can-tell-us-about-what-s-next"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.josephlrice.html"
},
{
"body": "<p>Twitter is where you go to talk about what’s happening. Over the years, photos, videos, gifs, and extra characters have allowed you to add your own flair and personality to your conversations. But sometimes 280 characters aren’t enough and some conversational nuances are lost in translation. So starting today, we’re testing a new feature that will add a more human touch to the way we use Twitter – your very own voice.</p> \n<p>Tweeting with your voice is not too different from Tweeting with text. To start, open the Tweet composer and tap the new icon with wavelengths. You’ll see your profile photo with the record button at the bottom – tap this to record your voice. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-06-17T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Your Tweet, your voice",
"url": "https://blog.twitter.com/en_us/topics/product/2020/your-tweet-your-voice"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.mayagpatterson.html"
},
{
"body": "<p>The open nature of Twitter can spark conversations among people facing similar struggles worldwide. As we experience the unprecedented COVID-19 pandemic, talking openly about our mental health concerns can build empathy and respect. <br /> </p> \n<p>Throughout the month of May, we worked with over 60 of our mental health partners around the world to raise awareness and help break the stigma associated with mental health.</p> \n<p>Utilizing the hashtags <a href=\"https://twitter.com/search?q=%23LetsTalk&amp;src=typeahead_click\">#LetsTalk</a> and <a href=\"https://twitter.com/search?q=%23TogetherWeCan&amp;src=typeahead_click\">#TogetherWeCan</a>, our partners inspired a series of honest, global mental health conversations around the anxiety and stress that we — our families, peers, educators, students, and vulnerable groups — are experiencing together. </p> \n<p>The hashtags and bespoke emoji was translated into over <b>30 languages </b>and activated in over 30 different countries during the month of May.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-06-15T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Talking #MentalHealthAwareness on Twitter with our global partners",
"url": "https://blog.twitter.com/en_us/topics/company/2020/talking-mental-health-awareness-on-twitter"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Policy.html"
},
{
"body": "<p>Today we are disclosing 32,242 accounts to our archive of state-linked information operations — the only one of its kind in the industry. The account sets <a href=\"https://transparency.twitter.com/en/information-operations.html\">we’re publishing to the archive today</a> include three distinct operations that we have attributed to the People's Republic of China (PRC), Russia, and Turkey respectively. Every account and piece of content associated with these operations has been permanently removed from the service. In addition, we have shared relevant data from this disclosure with two leading research partners: <a href=\"https://twitter.com/ASPI_ICPC\">Australian Strategic Policy Institute</a> (ASPI) and <a href=\"https://twitter.com/stanfordio\">Stanford Internet Observatory</a> (SIO).</p> \n<p>In all instances, accounts were suspended for various violations of our <a href=\"https://help.twitter.com/en/rules-and-policies/platform-manipulation\">platform manipulation</a> policies. </p> \n<p><b>People’s Republic of China (PRC)</b></p> \n<p>While this network is new, the technical links we used to identify the activity and attribute it to the PRC remain consistent with activity we initially identified and disclosed in <a href=\"https://blog.twitter.com/en_us/topics/company/2019/information_operations_directed_at_Hong_Kong.html\">August 2019</a>. Our proactive removal of this network from Twitter is a direct result of the technical efforts we instituted after thoroughly studying and investigating past coordinated information operations from the PRC.</p> \n<p>Today’s PRC disclosure relates to two interconnected sets of accounts:</p> \n<ol> \n <li>23,750 accounts that comprise the core of the network, e.g. the highly engaged core network.</li> \n <li>Approximately 150,000 accounts that were designed to boost this content, e.g. the amplifiers. Based on feedback from researchers on our prior disclosures that we need to better refine the disclosure process to enable efficient investigation of the core activity, we have not included the 150,000 amplifier accounts in the public archive.</li> \n</ol> \n<p>Despite the volume, the core 23,750 accounts we are publishing to the archive were largely caught early and failed to achieve considerable traction on the service, typically holding low follower accounts and low engagement. Of the approximately 150,000 amplifier accounts, the majority had little to no follower counts either and were strategically designed to artificially inflate impression metrics and engage with the core accounts. </p> \n<p>In general, this entire network was involved in a range of manipulative and coordinated activities. They were Tweeting predominantly in Chinese languages and spreading geopolitical narratives favorable to the Communist Party of China (CCP), while continuing to push deceptive narratives about the political dynamics in Hong Kong. </p> \n<p><b>Russia </b></p> \n<p>Aided in part by useful information sharing from external researchers and our peer companies, we investigated accounts associated with Current Policy, a media website engaging in state-backed political propaganda within Russia. A network of accounts related to this media operation was suspended for violations of our platform manipulation policy, specifically cross-posting and amplifying content in an inauthentic, coordinated manner for political ends. Activities included promoting the United Russia party and attacking political dissidents. We’re disclosing all 1,152 accounts and associated media to our public archive today. </p> \n<p><b>Turkey</b></p> \n<p>Detected in early 2020, this network of accounts was employing coordinated inauthentic activity, which was primarily targeted at domestic audiences within Turkey. Based on our analysis of the network’s technical indicators and account behaviors, the collection of fake and compromised accounts was being used to amplify political narratives favorable to the AK Parti, and demonstrated strong support for President Erdogan. We’re disclosing 7,340 accounts to the archive today.</p> \n<p>Technical signals point to the network being associated with the youth wing of the party and a centralized network that maintained a significant number of compromised accounts. As a result, the network we’re disclosing today includes several compromised accounts associated with organizations critical of President Erdogan and the Turkish Government. These compromised accounts have been repeated targets of account hacking and takeover efforts by the state actors identified above. The broader network was also used for commercial activities, such as cryptocurrency-related spam. </p> \n<p><b>Next steps for this work</b></p> \n<p>Ultimately our goal is to serve the public conversation, remove bad faith actors, and to advance public understanding of these critical topics. In the future we’re going to:</p> \n<ol> \n <li>Offer more clarity in the public archive around impression counts and attempt to further measure the tangible impact of information operations on the public conversation.</li> \n <li>Continue to formalize our academic partnerships to ensure they’re globally diverse and advancing public understanding of these issues.</li> \n <li>Host an online conference later in the summer to bring experts, industry, and government together to discuss opportunities for further collaboration.</li> \n</ol> \n<p>Our Site Integrity efforts represent some of the most critical work we do at Twitter to protect the public conversation. For a detailed breakdown of how we conduct these investigations, the operational principles that inform them, and our approach to transparency, see <a href=\"https://blog.twitter.com/en_us/topics/company/2019/information-ops-on-twitter.html\">here</a>.</p> \n<p>Keep on top of regular updates from us over at <a href=\"https://twitter.com/TwitterSafety\" class=\"has-hover-card\">@TwitterSafety</a>.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-06-12T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Disclosing networks of state-linked information operations we’ve removed",
"url": "https://blog.twitter.com/en_us/topics/company/2020/information-operations-june-2020"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TwitterSafety.html"
},
{
"body": "<p>COVID-19 may not discriminate, but systemic inequalities have exacerbated its <a href=\"https://www.hopkinsmedicine.org/health/conditions-and-diseases/coronavirus/covid19-racial-disparities\">disproportionate impact on Black and Brown communities</a>. Amid the already growing fear and uncertainty around the pandemic, last week again brought attention to something perhaps more pervasive: the long-standing racism and injustices faced by Black and Brown people on a daily basis.</p> \n<p>The recent killings of Ahmaud Arbery, Breonna Taylor, Tony McDade and George Floyd, and the victimization of Christian Cooper have left many of us angry, and with a deep sense of grief. But that grief doesn’t compare to what Black people face every day. #SayTheirNames</p> \n<p>Now is a time to take care –– and take action. Now is a time for #Allyship.<br /> At Twitter, our principles of allyship are simple: Learn, Ask, Show up, and Speak up.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-06-04T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Allyship right now: #BlackLivesMatter",
"url": "https://blog.twitter.com/en_us/topics/company/2020/allyship-right-now-black-lives-matter"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.mariumwebster.html"
},
{
"body": "<p>Although the world doesn’t look the same since our last post, our commitment to Inclusion &amp; Diversity at Twitter has never been stronger. Since our last update, we transitioned more than 5,000 Tweeps to a fully virtual workforce, introduced new programs and benefits, and doubled down on inclusion in the age of COVID-19. We’ve accomplished a lot –– and learned some important lessons along the way. </p> \n<p>Here are the four key principles that have guided our Inclusion &amp; Diversity response at Twitter:</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-05-27T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Inclusion &amp; Diversity Report May 2020: Principles during a pandemic",
"url": "https://blog.twitter.com/en_us/topics/company/2020/inclusion-and-diversity-report-may-2020"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.moniqueMeche.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.suzannexie.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.yoyoel.html"
},
{
"body": "<h2>With social data, brands have a clearer picture of what customers expect and need in the time of COVID-19.</h2> \n<p>Listening to and understanding the conversations on Twitter can provide brands insights into how to communicate with customers during these times. </p> \n<p>We spoke with three Twitter data partners to get their thoughts on how much the conversation has changed and what this means for marketers. <br /> </p> \n<h2><a href=\"https://partners.twitter.com/en/partners/brandwatch?utm_source=Twitter&amp;utm_medium=blog&amp;utm_campaign=MTC\">Brandwatch</a><br /> </h2> \n<p>As people took to their homes to practice social distancing, the conversation changed literally overnight, to stockpiling and toilet paper shortages, their jobs, their loved ones and their own personal health. </p> \n<p>“What’s interesting about the conversation we’re seeing on Twitter is that it gives us insight into how people are feeling and what they are doing to cope,” says Victoria Miller, VP of Global Communications at Brandwatch, a digital consumer intelligence company that specializes in social media monitoring, social listening, consumer, and market insights. </p> \n<p>Conversation around good deeds increased 170% from March 1 to May 14, up from January and February. People in America donated food (18k mentions), made masks for medical personnel (12k mentions), and promoted the message of shopping local (8.1k mentions.) In Canada, volunteering to help the vulnerable and elderly was the most popular act, followed by donations of money, food, blood and PPE. India (English mentions) was also a huge driver of conversation. Their donations were also the most popular charitable act, with 78k mentions. </p> \n<p>“People are dealing with a high level of change and they’re adapting to new circumstances and taking on new activities. It’s been incredible to watch this evolve through social listening,” says Miller. </p> \n<p>“These insights and the ever changing conversation has helped our customers rethink how they engage and support consumers”, says Miller.</p> \n<p>“A lot of our clients are really keen to broadly understand how people are feeling, because striking the right tone with their content, the campaigns and products is so key at the moment,” says Miller. “I suspect that a lot of brands are making changes now that they’ll keep in place permanently.” </p> \n<h2><a href=\"https://partners.twitter.com/en/partners/sprinklr?utm_source=Twitter&amp;utm_medium=blog&amp;utm_campaign=MTC\">Sprinklr</a><br /> </h2> \n<p>By March, when COVID-19 was declared a global pandemic, Sprinklr, the NYC-based Customer Experience Management (CXM) platform for large organizations, used its AI capabilities to analyze over 600 million Tweets to learn more about the conversation on Twitter. <br /> </p> \n<p>“Twitter gives organizations the opportunity to understand the past context of the conversation and insights to help them anticipate how it might evolve,” says Paul Herman, Sprinklr VP of Product Marketing. <br /> </p> \n<p>Sprinklr discovered that many of the new and unreported symptoms of COVID-19, like the loss of taste and smell, were initially popping up on Twitter. Many healthcare workers were taking to Twitter to share their frustrations on the lack of PPE, which for government officials, helps them identify which areas are in need of essential resources. <br /> </p> \n<p>“It highlighted for companies an urgency to move towards a more holistic approach to customer experience management,” says Herman. “Research is one thing, but research combined with customer care combined with marketing as a holistic function is another.” <br /> </p> \n<p>People now expect brands and government agencies to be there for them when the situation improves. To Herman, this means brands and governments need to be where these people are, they have to speak to them in a human way and they have to build trust with them. <br /> </p> \n<h2><a href=\"https://partners.twitter.com/en/partners/sprout-social?utm_source=Twitter&amp;utm_medium=blog&amp;utm_campaign=MTC\">Sprout Social</a><br /> </h2> \n<p>To Patrick Cuttica, the sheer volume of the COVID-19 conversation and the data it generates represents an incredible moment in the history of social listening. <br /> </p> \n<p>“Very few events impact every single industry, every single country and every person on this planet, and so I think what’s really unique is the scale of what these conversations look like and the far-reaching impact it has,” says Patrick Cuttica, Director of Product Marketing at Sprout Social, a company that specializes in deep social media listening and analytics for more than 20,000 brands and agencies. <br /> </p> \n<p>While the pandemic has put a pause on live events like golf tournaments and basketball playoffs, networks are filling the sports void with other types of entertainment. <br /> </p> \n<p>For instance, Netflix and ESPN’s “The Last Dance,” the documentary series on Michael Jordan and the Chicago Bulls, was the most eagerly awaited cultural moment of the summer. But with the NBA season put on hold, basketball fans went on Twitter to plead with ESPN for an earlier release date. It worked, thanks in part to the conversation on social media. “The Last Dance” has now become a cultural event in its own right.<br /> </p> \n<p>“In the absence of live sports, professional sports teams and events have had to completely shift their overall content strategies on social and beyond during this time. Twitter has played a significant role in that shift, both in the way Twitter data can help inform new strategies and in the way content is distributed and discussed on Twitter,” said Cuttica. <br /> </p> \n<p>These current times have also changed how healthcare companies engage with patient communities on Twitter. Sprout Social recently introduced a new product offering within their social listening suite, the “<a href=\"https://sproutsocial.com/insights/covid-19-listening-topic/\" target=\"_blank\"><u>COVID-19 Featured Topic</u></a>”. This tool gives Sprout customers the ability to “dimension the overall social conversation data set around COVID-19 to understand how it’s impacting their brand,” said Cuttica. For instance, by using this tool, healthcare customers can define potential trends in the use of associated words and phrases like “elective surgery,” “hospital access” or “pregnancy.”<br /> </p> \n<p>“This would indicate that there was growing uncertainty or concern among patients around the topics,” says Cuttica, “and hospital systems could get ahead of this uncertainty by proactively clarifying via social content.”<br /> </p> \n<p>Looking ahead, brands should use their Twitter data to help shape their marketing content and stay up to date on the pulse of the conversation. <br /> </p> \n<p>“Twitter is an amazing platform for showcasing these stories and driving the global conversation,” says Cuttica. “It could be political moments, cultural events, or it could be something like the COVID-19 pandemic where the entire world’s online behavior changes almost overnight. People come to Twitter to find information, share opinions and create connections during these times, and this makes Twitter data invaluable for brands.”</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "Why social data is key for brands in COVID-19",
"url": "https://blog.twitter.com/en_us/topics/insights/2020/why-social-data-is-key-for-brands-in-COVID-19"
},
{
"body": "<h2>With social data, brands have a clearer picture of what customers expect and need in the time of COVID-19.</h2> \n<p>Listening to and understanding the conversations on Twitter can provide brands insights into how to communicate with customers during these times. </p> \n<p>We spoke with three Twitter data partners to get their thoughts on how much the conversation has changed and what this means for marketers. <br /> </p> \n<h2><a href=\"https://partners.twitter.com/en/partners/brandwatch?utm_source=Twitter&amp;utm_medium=blog&amp;utm_campaign=MTC\">Brandwatch</a><br /> </h2> \n<p>As people took to their homes to practice social distancing, the conversation changed literally overnight, to stockpiling and toilet paper shortages, their jobs, their loved ones and their own personal health. </p> \n<p>“What’s interesting about the conversation we’re seeing on Twitter is that it gives us insight into how people are feeling and what they are doing to cope,” says Victoria Miller, VP of Global Communications at Brandwatch, a digital consumer intelligence company that specializes in social media monitoring, social listening, consumer, and market insights. </p> \n<p>Conversation around good deeds increased 170% from March 1 to May 14, up from January and February. People in America donated food (18k mentions), made masks for medical personnel (12k mentions), and promoted the message of shopping local (8.1k mentions.) In Canada, volunteering to help the vulnerable and elderly was the most popular act, followed by donations of money, food, blood and PPE. India (English mentions) was also a huge driver of conversation. Their donations were also the most popular charitable act, with 78k mentions. </p> \n<p>“People are dealing with a high level of change and they’re adapting to new circumstances and taking on new activities. It’s been incredible to watch this evolve through social listening,” says Miller. </p> \n<p>“These insights and the ever changing conversation has helped our customers rethink how they engage and support consumers”, says Miller.</p> \n<p>“A lot of our clients are really keen to broadly understand how people are feeling, because striking the right tone with their content, the campaigns and products is so key at the moment,” says Miller. “I suspect that a lot of brands are making changes now that they’ll keep in place permanently.” </p> \n<h2><a href=\"https://partners.twitter.com/en/partners/sprinklr?utm_source=Twitter&amp;utm_medium=blog&amp;utm_campaign=MTC\">Sprinklr</a><br /> </h2> \n<p>By March, when COVID-19 was declared a global pandemic, Sprinklr, the NYC-based Customer Experience Management (CXM) platform for large organizations, used its AI capabilities to analyze over 600 million Tweets to learn more about the conversation on Twitter. <br /> </p> \n<p>“Twitter gives organizations the opportunity to understand the past context of the conversation and insights to help them anticipate how it might evolve,” says Paul Herman, Sprinklr VP of Product Marketing. <br /> </p> \n<p>Sprinklr discovered that many of the new and unreported symptoms of COVID-19, like the loss of taste and smell, were initially popping up on Twitter. Many healthcare workers were taking to Twitter to share their frustrations on the lack of PPE, which for government officials, helps them identify which areas are in need of essential resources. <br /> </p> \n<p>“It highlighted for companies an urgency to move towards a more holistic approach to customer experience management,” says Herman. “Research is one thing, but research combined with customer care combined with marketing as a holistic function is another.” <br /> </p> \n<p>People now expect brands and government agencies to be there for them when the situation improves. To Herman, this means brands and governments need to be where these people are, they have to speak to them in a human way and they have to build trust with them. <br /> </p> \n<h2><a href=\"https://partners.twitter.com/en/partners/sprout-social?utm_source=Twitter&amp;utm_medium=blog&amp;utm_campaign=MTC\">Sprout Social</a><br /> </h2> \n<p>To Patrick Cuttica, the sheer volume of the COVID-19 conversation and the data it generates represents an incredible moment in the history of social listening. <br /> </p> \n<p>“Very few events impact every single industry, every single country and every person on this planet, and so I think what’s really unique is the scale of what these conversations look like and the far-reaching impact it has,” says Patrick Cuttica, Director of Product Marketing at Sprout Social, a company that specializes in deep social media listening and analytics for more than 20,000 brands and agencies. <br /> </p> \n<p>While the pandemic has put a pause on live events like golf tournaments and basketball playoffs, networks are filling the sports void with other types of entertainment. <br /> </p> \n<p>For instance, Netflix and ESPN’s “The Last Dance,” the documentary series on Michael Jordan and the Chicago Bulls, was the most eagerly awaited cultural moment of the summer. But with the NBA season put on hold, basketball fans went on Twitter to plead with ESPN for an earlier release date. It worked, thanks in part to the conversation on social media. “The Last Dance” has now become a cultural event in its own right.<br /> </p> \n<p>“In the absence of live sports, professional sports teams and events have had to completely shift their overall content strategies on social and beyond during this time. Twitter has played a significant role in that shift, both in the way Twitter data can help inform new strategies and in the way content is distributed and discussed on Twitter,” said Cuttica. <br /> </p> \n<p>These current times have also changed how healthcare companies engage with patient communities on Twitter. Sprout Social recently introduced a new product offering within their social listening suite, the “<a href=\"https://sproutsocial.com/insights/covid-19-listening-topic/\" target=\"_blank\"><u>COVID-19 Featured Topic</u></a>”. This tool gives Sprout customers the ability to “dimension the overall social conversation data set around COVID-19 to understand how it’s impacting their brand,” said Cuttica. For instance, by using this tool, healthcare customers can define potential trends in the use of associated words and phrases like “elective surgery,” “hospital access” or “pregnancy.”<br /> </p> \n<p>“This would indicate that there was growing uncertainty or concern among patients around the topics,” says Cuttica, “and hospital systems could get ahead of this uncertainty by proactively clarifying via social content.”<br /> </p> \n<p>Looking ahead, brands should use their Twitter data to help shape their marketing content and stay up to date on the pulse of the conversation. <br /> </p> \n<p>“Twitter is an amazing platform for showcasing these stories and driving the global conversation,” says Cuttica. “It could be political moments, cultural events, or it could be something like the COVID-19 pandemic where the entire world’s online behavior changes almost overnight. People come to Twitter to find information, share opinions and create connections during these times, and this makes Twitter data invaluable for brands.”</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "Why social data is key for brands in COVID-19",
"url": "https://blog.twitter.com/en_us/topics/insights/2020/why-social-data-is-key-for-brands-in-COVID-19"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.kimwu.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.jenchristiehr.html"
},
{
"body": "<div style=\"background-color: rgb(235,238,240);padding: 20.0px;\">\n <p style=\"padding-bottom: 0.0px;\"><i>Effective November 23, 2022, Twitter is no longer enforcing the COVID-19 misleading information policy.</i></p>",
"date": "2020-05-11T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Updating our approach to misleading information",
"url": "https://blog.twitter.com/en_us/topics/product/2020/updating-our-approach-to-misleading-information"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.yoyoel.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.ChenieYoon.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.vijaya.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.josephlrice.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.vijaya.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.ajos.html"
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{
"body": "<p>At Twitter, our purpose is to serve public conversation around the world. With world leaders, advocates, journalists, academics, and nonprofits on the service, we seek to empower conversations that are influential and leave a lasting impact on society. It is a company priority to increase the health, openness, and civility of this uniquely open conversation.</p> \n<p>In a New Zealand first through our <a href=\"https://about.twitter.com/en_us/company/twitter-for-good.html\" target=\"_blank\">#DataforGood</a> program, we’re announcing a partnership with the University of Otago’s National Centre for Peace and Conflict Studies (<a href=\"https://twitter.com/NCPACS\" target=\"_blank\" class=\"has-hover-card\">@NCPACS</a>). Our shared goal is to use Twitter data to study the ways online conversations can be used to promote tolerance and inclusion instead of division and exclusion. The initiative will be led by Emeritus Professor Kevin Clements (<a href=\"https://twitter.com/kpclements\" target=\"_blank\" class=\"has-hover-card\">@kpclements</a>) and lead researcher Sanjana Hattotuwa (<a href=\"https://twitter.com/sanjanah\" target=\"_blank\" class=\"has-hover-card\">@sanjanah</a>).</p> \n<p>NCPACS was established in 2009 as New Zealand’s first Centre to combine global interdisciplinary expertise on the issues of development, peace-building, and conflict transformation. Located within the University of Otago’s (<a href=\"https://twitter.com/otago\" target=\"_blank\" class=\"has-hover-card\">@otago</a>) Division of Humanities, it has since made significant contributions to emergent research areas and holds regular conferences promoting research and intercommunity dialogue.</p> \n<p>In the aftermath of the horrific Christchurch terror attacks on 15 March 2019, Twitter and NCPACS embarked on a joint research project aimed at analysing the ways in which Twitter and social media more broadly was used for both positive and negative purposes. </p> \n<p>“The project is a wonderful example of the way in which Twitter is working with governments, other companies and organisations, to ensure that its service is not abused by those promoting polarisation, hate language, and violence,” said Emeritus Professor Kevin Clements, former Foundation Chair of Peace and Conflict Studies, Founding Director of the NCPACS, and Secretary General of the International Peace Research Association.</p> \n<p>“While the initial prompt for this joint research project came from the 15 March 2019 Christchurch massacre, there have been numerous examples of digitally amplified polarisation around the world. The challenge is how to understand the ways in which social media can be used to promote tolerance and inclusion instead of division and exclusion.</p> \n<p>“Under the aegis of Twitter’s global #DataforGood initiative, NCPACS received a data grant that enables our Centre and our dedicated researchers to explore in depth the events, conversations, and topics on Twitter with the hope and expectation that our work may inform strong policy outcomes, inspire others who are tackling similar issues around the world, and promote the place and role for new partnerships as we work together to solve the rapidly evolving challenges of polarised communities and identities offline and online.”</p> \n<p>Lead researcher and Ph.D. candidate at the NCPACS, Sanjana Hattotuwa, has extensive experience living in and responding to violent conflict and has made significant studies of social media to determine how online communications activate positive and negative responses from a wider public. He has done this work in Sri Lanka, Myanmar, and after the Christchurch massacre in 2019, in New Zealand.</p> \n<p>“This research is extremely important in helping us understand the ways in which narratives are produced, promoted and engaged with to generate or stymie altruistic behaviour,” Mr Hattotuwa explained. </p> \n<p>Mr. Hattotuwa conducted <a href=\"https://www.scoop.co.nz/stories/HL1903/S00124/pulse-points.htm\" target=\"_blank\">preliminary research</a> just a week after the Christchurch massacre. By using data generated from tens of thousands of public Tweets anchored to the violence, he discovered a local and global outpouring of support for victims, solidarity with the citizens of New Zealand, the affirmation of democratic ideals, pushback against terrorism, and unequivocal condemnation of the perpetrator. </p> \n<p>“I was surprised by the volume of Tweets with just five hashtags (#christchurchmosqueshooting, #christchurchshooting, #christchurchterroristattack, #newzealandterroristattack and #christchurch) generating around 85,000 Tweets in the immediate 24-hour period after the attack. Another two hashtags pegged to the number of victims at the time (#49lives) and a message of solidarity (#theyareus) emerged the day after, generating 37,000 more Tweets. </p> \n<p>“In Urdu and Hindi, from Pakistan to India, as well as the New Zealand Prime Minister’s own responses on Twitter in English, the most viral Tweets at the time featured content and conversations condemning the massacre” noted Mr. Hattotuwa. “A Tweet by Prime Minister Jacinda Arden (<a href=\"https://twitter.com/jacindaardern\" target=\"_blank\" class=\"has-hover-card\">@jacindaardern</a>) was liked over 135,000 times and Retweeted over 38,000 times just five days after the massacre.”</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-03-11T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Our #DataForGood partnership with New Zealand&#39;s NCPACS",
"url": "https://blog.twitter.com/en_us/topics/company/2020/christchurch-otago-nspacs"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.karahinesley.html"
},
{
"body": "<p>To celebrate Women’s History Month, we sat down with five powerful women leaders from the <a href=\"https://partners.twitter.com/en/about-the-program/data-partners?utm_source=Twitter&amp;utm_medium=Blog&amp;utm_campaign=Powerful%20Women%20target=\" target=\"_blank\">Twitter Official Partner Program (TOPP) </a>to hear their stories and perspectives on data marketing for tech companies and why female voices are critical for success.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "Five powerful women in data MarTech",
"url": "https://blog.twitter.com/en_us/topics/insights/2020/five-powerful-women-in-data-martech"
},
{
"body": "<p>To celebrate Women’s History Month, we sat down with five powerful women leaders from the <a href=\"https://partners.twitter.com/en/about-the-program/data-partners?utm_source=Twitter&amp;utm_medium=Blog&amp;utm_campaign=Powerful%20Women%20target=\" target=\"_blank\">Twitter Official Partner Program (TOPP) </a>to hear their stories and perspectives on data marketing for tech companies and why female voices are critical for success.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "Five powerful women in data MarTech",
"url": "https://blog.twitter.com/en_us/topics/insights/2020/five-powerful-women-in-data-martech"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.kimwu.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Policy.html"
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{
"body": "<h2>Why business IQ is not enough in the era of the relationship economy</h2> \n<p>Originally coined in the 1960’s, the term “emotional intelligence” (EQ) hit the mainstream when it became the topic (and title) of a 1995 <a href=\"https://www.penguinrandomhouse.com/books/69105/emotional-intelligence-by-daniel-goleman/9780553804911/readers-guide/\" target=\"_blank\">best selling book</a> by author and science journalist David Goleman. Goleman’s in-depth review of research on the human brain and human behavior led him to the conclusion that cognitive intelligence alone is not a reliable predictor of future success in life and business. Rather it is emotional intelligence that plays a major role in determining success in life.<span class=\"footnote\">1</span> This (at the time) relatively new way of looking at people and success has since gained wide acceptance and EQ has become highly valued within the workplace and beyond.</p> \n<p>Twenty-five years later, it’s hard not to draw parallels with a shift happening in the business world. Thanks to technology and global connectivity, cultural, language and geographic barriers to information flow and communication have all but disappeared. That’s great news for consumers as it means more choice than ever before. But for businesses it means competition is at an all-time high and relying on status quo business IQ – price, product and distribution - is no longer enough. </p> \n<h2>Welcome to the Relationship Economy</h2> \n<p>Welcome to the relationship economy - where customer experiences and brand loyalty (business EQ) reign supreme. As Forrester puts it, “Competitive strategy can no longer rely on strength of manufacturing, distribution, or information. It’s the Age of Customer and Forrester’s data proves that the right Customer Experience is the only way to significantly differentiate”.<span class=\"footnote\">2</span></p> \n<h3>Emotional Intelligence and Business</h3> \n<p>So, what does EQ mean when it comes to business? Much like the original ideas espoused by Goleman, businesses would do well to better understand the feelings, motivations and emotions of their customers and then use that insight to guide their actions. </p> \n<p>For their part, customers want more than a transaction. They are looking for everything you would expect from a relationship - alignment of values, trust, personalization, exceptional service and open dialogue. And, for better or worse, consumers today are less loyal and quick to switch should the relationship sour. According to the <a href=\"https://about.americanexpress.com/press-release/wellactually-americans-say-customer-service-better-ever\" target=\"_blank\">American Express 2017 Customer Service Barometer</a>, more than half of Americans have scrapped a planned purchase or transaction because of bad service, and 33 percent say they’ll consider switching companies after just a single instance of poor service.</p> \n<p>If business EQ is the secret ingredient of meaningful, lasting and mutually beneficial relationships, it’s critical that businesses be attuned to their customers by gathering emotional intelligence in real-time, continuously. They need to be able to pick up signals before things turn bad or identify things that work well and do more of them. There is one place where consumers are freely sharing their emotions, unprompted, in the moment. Every minute of every day, people around the world are <a href=\"https://data.twitter.com/en/solutions/social-mention-twitter-monitoring\" target=\"_blank\">sharing their thoughts</a>, experiences and opinions as they happen on Twitter. Social listening helps tap into <a href=\"https://data.twitter.com/en/solutions/customer-sentiment-analysis-social-listening\" target=\"_blank\">these insights</a>, allowing businesses to sharpen their customer EQ and act in the best interest of the relationship. </p> \n<p>Ready to improve your business’s emotional intelligence? Get inspired at <a href=\"http://data.twitter.com\" target=\"_blank\">data.twitter.com</a>.</p> \n<p><i style=\"\"><span class=\"footnote\">1 Daniel Goleman, Emotional Intelligence: Why it can matter more than IQ, 1995, Bantam Books</span><br /> </i><i style=\"\"><span class=\"footnote\">2 Forrester. (2017). Why and how to lead a CX transformation. Available at: https://www.forrester.com/report/Why+And+How+To+Lead+A+CX+Transformation/-/E-RES137883</span></i></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "Why business IQ is not enough in the era of the relationship economy",
"url": "https://blog.twitter.com/en_us/topics/insights/2020/why-business-iq-is-not-enough-in-the-era-of-the-relationship-economy"
},
{
"body": "<h2>Why business IQ is not enough in the era of the relationship economy</h2> \n<p>Originally coined in the 1960’s, the term “emotional intelligence” (EQ) hit the mainstream when it became the topic (and title) of a 1995 <a href=\"https://www.penguinrandomhouse.com/books/69105/emotional-intelligence-by-daniel-goleman/9780553804911/readers-guide/\" target=\"_blank\">best selling book</a> by author and science journalist David Goleman. Goleman’s in-depth review of research on the human brain and human behavior led him to the conclusion that cognitive intelligence alone is not a reliable predictor of future success in life and business. Rather it is emotional intelligence that plays a major role in determining success in life.<span class=\"footnote\">1</span> This (at the time) relatively new way of looking at people and success has since gained wide acceptance and EQ has become highly valued within the workplace and beyond.</p> \n<p>Twenty-five years later, it’s hard not to draw parallels with a shift happening in the business world. Thanks to technology and global connectivity, cultural, language and geographic barriers to information flow and communication have all but disappeared. That’s great news for consumers as it means more choice than ever before. But for businesses it means competition is at an all-time high and relying on status quo business IQ – price, product and distribution - is no longer enough. </p> \n<h2>Welcome to the Relationship Economy</h2> \n<p>Welcome to the relationship economy - where customer experiences and brand loyalty (business EQ) reign supreme. As Forrester puts it, “Competitive strategy can no longer rely on strength of manufacturing, distribution, or information. It’s the Age of Customer and Forrester’s data proves that the right Customer Experience is the only way to significantly differentiate”.<span class=\"footnote\">2</span></p> \n<h3>Emotional Intelligence and Business</h3> \n<p>So, what does EQ mean when it comes to business? Much like the original ideas espoused by Goleman, businesses would do well to better understand the feelings, motivations and emotions of their customers and then use that insight to guide their actions. </p> \n<p>For their part, customers want more than a transaction. They are looking for everything you would expect from a relationship - alignment of values, trust, personalization, exceptional service and open dialogue. And, for better or worse, consumers today are less loyal and quick to switch should the relationship sour. According to the <a href=\"https://about.americanexpress.com/press-release/wellactually-americans-say-customer-service-better-ever\" target=\"_blank\">American Express 2017 Customer Service Barometer</a>, more than half of Americans have scrapped a planned purchase or transaction because of bad service, and 33 percent say they’ll consider switching companies after just a single instance of poor service.</p> \n<p>If business EQ is the secret ingredient of meaningful, lasting and mutually beneficial relationships, it’s critical that businesses be attuned to their customers by gathering emotional intelligence in real-time, continuously. They need to be able to pick up signals before things turn bad or identify things that work well and do more of them. There is one place where consumers are freely sharing their emotions, unprompted, in the moment. Every minute of every day, people around the world are <a href=\"https://data.twitter.com/en/solutions/social-mention-twitter-monitoring\" target=\"_blank\">sharing their thoughts</a>, experiences and opinions as they happen on Twitter. Social listening helps tap into <a href=\"https://data.twitter.com/en/solutions/customer-sentiment-analysis-social-listening\" target=\"_blank\">these insights</a>, allowing businesses to sharpen their customer EQ and act in the best interest of the relationship. </p> \n<p>Ready to improve your business’s emotional intelligence? Get inspired at <a href=\"http://data.twitter.com\" target=\"_blank\">data.twitter.com</a>.</p> \n<p><i style=\"\"><span class=\"footnote\">1 Daniel Goleman, Emotional Intelligence: Why it can matter more than IQ, 1995, Bantam Books</span><br /> </i><i style=\"\"><span class=\"footnote\">2 Forrester. (2017). Why and how to lead a CX transformation. Available at: https://www.forrester.com/report/Why+And+How+To+Lead+A+CX+Transformation/-/E-RES137883</span></i></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "Why business IQ is not enough in the era of the relationship economy",
"url": "https://blog.twitter.com/en_us/topics/insights/2020/why-business-iq-is-not-enough-in-the-era-of-the-relationship-economy"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.josephlrice.html"
},
{
"body": "<p>Ensuring the public can find information from authoritative sources is a key aspect of our commitment to serve the public conversation on Twitter. This year, the <a href=\"https://twitter.com/uscensusbureau\">United States Census Bureau</a> will conduct its decennial Census, deploying resources across the country to ensure an accurate count of people living in the US. Statistics gathered by the Census are used to determine the number of seats each state holds in the U.S. House of Representatives and inform how state, local, and federal lawmakers will allocate billions of dollars in funds to local communities each year for the next decade.</p> \n<p><b>Direct engagement with the Census Bureau and key stakeholders<br /> </b>Our outreach and close partnership with Census officials has driven our approach to keeping the conversation healthy. We partnered with the US Census Bureau in November 2019 to host a training at <a href=\"https://twitter.com/TwitterDC\" style=\"\">TwitterDC</a> with more than 30 civil society partners in attendance that learned about Twitter's civic integrity policies and best practice content tactics. We’ve hosted a multitude of similar trainings and educational sessions for nonprofit organizations that will deploy resources to support the Census.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-02-11T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "US Census search prompt launch &amp; efforts to support Census conversations",
"url": "https://blog.twitter.com/en_us/topics/company/2020/us-census-search-prompt"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.katyminshall.html"
},
{
"body": "<p>It’s our responsibility to create rules on Twitter that are fair and set clear expectations for everyone on our service. That’s why we <a href=\"https://twitter.com/TwitterSafety/status/1186403736995807232\">announced our plan</a> last fall to once again seek input from around the globe on how we will address synthetic and manipulated media. Today, we’re sharing what we learned and how it shaped the update to <a href=\"http://twitter.com/rules\">The Twitter Rules</a>, how we’ll treat this content when we identify it, as well as something new you’ll see in Twitter as part of this change.</p> \n<p><b>What did we learn?<br /> </b>Through a survey <a href=\"https://blog.twitter.com/en_us/topics/company/2019/synthetic_manipulated_media_policy_feedback.html\" style=\"\">on our initial draft of this rule</a>, as well as Tweets that included the hashtag #TwitterPolicyFeedback, we gathered more than 6,500 responses from people around the world. We also consulted with a diverse, global group of civil society and academic experts on our draft approach. Overall, people recognize the threat that misleading altered media poses and want Twitter to do something about it. Here are some of the top-line findings:</p> \n<ul> \n <li><i>Twitter should give me more information:</i> Globally, more than 70 percent of people who use Twitter said “taking no action” on misleading altered media would be unacceptable. Respondents were nearly unanimous in their support for Twitter providing additional information or context on Tweets that have this type of media.</li> \n <li><i>This type of content should be labeled:</i> Nearly 9 out of 10 individuals said placing warning labels next to significantly altered content would be acceptable. That is about as many who said it would be acceptable to alert people before they Tweet misleading altered media.<br /> <br /> Compared to placing warning labels, respondents were somewhat less supportive of removing or hiding Tweets that contained misleading altered media. For example, 55 percent of those surveyed in the US said it would be acceptable to remove all of such media. When asked to give their open-ended thoughts about the proposed rule, people who opposed removal of all altered media talked about the impact on free expression and censorship.</li> \n <li><i>If it is likely to cause harm, it should be removed:</i> More than 90 percent of people who shared feedback support Twitter removing this content when it’s clear that it is intended to cause certain types of harm.</li> \n <li><i>There should be enforcement action when sharing this content: </i>More than 75 percent of people believe accounts that share misleading altered media should face enforcement action. Enforcement actions could include people on Twitter having to delete their Tweet or having their account suspended.</li> \n</ul>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-02-04T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Building rules in public: Our approach to synthetic &amp; manipulated media",
"url": "https://blog.twitter.com/en_us/topics/company/2020/new-approach-to-synthetic-and-manipulated-media"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.yoyoel.html"
},
{
"body": "<p><i>From “Ethical Self” to “DIY Spirituality,” Twitter reveals the fastest-growing conversations going into 2020</i></p> \n<p>Knowing that consumers expect <a href=\"https://marketing.twitter.com/na/en/insights/brands-plus-culture-plus-twitter-equals-impact\" target=\"_blank\">brands to be culturally relevant</a>, we’ve always encouraged marketers to find authentic ways to connect with culture. </p> \n<p>Today, we’re releasing hundreds of cultural insights from the conversation on Twitter, to inspire and empower brands to develop campaigns on the leading edge of shifts in consumer behavior and beliefs.</p> \n<p>We tapped into the largest catalog of human thought and conversation – Twitter – to analyze billions of Tweets over the past three years. Using machine learning to remove commonplace topics and fads, we’ve uncovered hundreds of insights, 18 of the fastest-evolving trends and 6 overarching themes. These reflect fundamental shifts in U.S. culture and provide a window into what’s starting to matter more and more to consumers as we enter a new decade.</p> \n<p>We’ve packaged all of these cultural insights into <a href=\"https://marketing.twitter.com/na/en/culture-and-conversations#/\" target=\"_blank\">an immersive website</a>, which we are unveiling today, and created a dedicated “Trend Pack” for each of the 18 trends that dives deep into conversation growth, key drivers, related hashtags, emoji sentiment...and of course, Tweets.</p> \n<p>And this is only the beginning: We’ll refresh these insights annually and will expand to additional markets in 2020.</p> \n<p><b>The Big 6</b></p> \n<p>Well-being: The human desire to live a happy, healthy life continues to be a cultural priority, but the focus has shifted from the outside in. Where body image, diet, and physical appearance once dominated the conversation, a healthy mind and whole-body wellness are starting to take center stage. Trends in this theme: <a href=\"https://marketing.twitter.com/na/en/culture-and-conversations#/wellbeing/data-driven-bodies\" target=\"_blank\">Data-Driven Bodies</a> | <a href=\"https://marketing.twitter.com/na/en/culture-and-conversations#/wellbeing/holistic-health\" target=\"_blank\">Holistic Health</a> | <a href=\"https://marketing.twitter.com/na/en/culture-and-conversations#/wellbeing/being-well-together\" target=\"_blank\">Being Well Together</a></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-11-04T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "18 trends that highlight fundamental shifts in culture",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/18-trends-that-highlight-fundamental-shifts-in-culture"
},
{
"body": "<p>Everyone should feel safe and comfortable while talking on Twitter. To make this happen, we need to change how conversations work on our service. Currently, repliers can shift the topic or tone of a discussion and derail what you and your audience want to talk about. To give you more control over the conversations you start, <a href=\"https://blog.twitter.com/en_us/topics/product/2019/controlexpansion.html\">we tested</a> the option for you to hide replies to your Tweets. We learned that the feature is a useful new way to manage your conversations. Today, we’re making this available to everyone globally. </p> \n<p>Here’s how it works. Anyone can choose to hide replies to their Tweets. Everyone can see and engage with hidden replies by tapping the grey icon that will appear on the Tweets. This way, you have more control over the conversations you start, but people can still see the entire conversation.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-11-21T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "More control over your conversations: now available globally",
"url": "https://blog.twitter.com/en_us/topics/product/2019/more-control-over-your-conversations-globally"
},
{
"body": "<p><b><i>Updated May 13th, 2020</i></b></p> \n<p>Whether you’re launching a new campaign or a new product, or want to build cultural relevance among your audience, chances are you are looking to drive marketing objectives such as brand lift. In some instances, marketers may not be able to measure their campaigns’ branding impact as they are bounded by survey study minimums -- but what good is a campaign if we don’t understand how it moves awareness, consideration, intent, or other key branding goals? <br /> </p> \n<p>To help marketers measure how their campaigns are driving brand lift, we are making Twitter Brand Surveys available for managed accounts in North America, South America, Asia Pacific, Europe and Middle East. We developed Twitter Brand Surveys while keeping accessibility and actionability in mind -- we wanted campaigns, big or small, to have access to survey studies and for brands to understand which specific Tweets drove the highest lift.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-12-03T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Measure your launch and connect campaigns using Twitter Brand Surveys",
"url": "https://blog.twitter.com/en_us/topics/product/2019/Measure-your-launch-and-connect-campaigns-using-Twitter-Brand-Surveys"
},
{
"body": "<p>#SuperBowlLIV was one for the ages. The conversation amongst football fans, analysts, writers, teams, athletes, celebrities, and more around the @Chiefs Super Bowl victory over the @49ers unfolded on Twitter. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-02-03T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "How the @Chiefs #SuperBowl victory played out on Twitter",
"url": "https://blog.twitter.com/en_us/topics/events/2020/How-the-Chiefs-SuperBowl-victory-played-out-on-Twitter"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TJay.html"
},
{
"body": "<p>Three months ago, we <a href=\"https://blog.twitter.com/en_us/topics/product/2019/introducing-topics.html\">launched Topics</a> to make it easier to find the most interesting conversations happening on Twitter about the things you love. </p> \n<p>Since then, people have asked to learn more about how Topics work. So, we want to provide some background on how specific Topics are selected, the process to find the best Tweets for you about these Topics, and how we seek to highlight healthy conversations. </p> \n<p><b>How Topics are chosen</b></p> \n<p>Right now, there are roughly 1,000 Topics you can follow via the <a href=\"https://twitter.com/i/flow/topics_selector\">Topic</a> browser, which will then show you Tweets about those Topics in your Home timeline. And we’re adding new Topics almost every week. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-01-30T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Topics: Behind the Tweets",
"url": "https://blog.twitter.com/en_us/topics/product/2020/topics-behind-the-tweets"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.sbadalich.html"
},
{
"body": "<p>At Twitter, we have always championed the free flow of information and people’s right to free expression online. These complementary commitments intersect when we discuss media and information literacy.</p> \n<p>We want to empower the people who use our service to critically engage with the content they see. That’s why today, to mark the beginning of @UNESCO’s <a href=\"https://en.unesco.org/events/global-media-and-information-literacy-week-2019\" style=\"background-color: rgb(255,255,255);\" target=\"_blank\">Global Media and Information Literacy Week 2019,</a> we are launching a new handbook for educators, entitled <a href=\"https://about.twitter.com/content/dam/about-twitter/values/twitter-for-good/en/teaching-learning-with-twitter-unesco.pdf\" style=\"background-color: rgb(255,255,255);\" target=\"_blank\">Teaching and Learning with Twitter</a>.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-10-24T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Twitter builds partnership with UNESCO on media and information literacy",
"url": "https://blog.twitter.com/en_us/topics/company/2019/twitter-launches-new-media-literacy-handbook-for-schools"
},
{
"body": "<p>After each episode aired for the final season of Game of Thrones, people turned to Twitter to start a conversation. Learn who were fan favorites, the most-discussed episodes, and more.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-10-30T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "#GameofThrones phenomena",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/game-of-thrones-phenomenons"
},
{
"body": "<p>On April 6, 2008, when Twitter was barely 2 years old, Frank Eliasin, a manager with Comcast’s customer support team launched Twitter’s first-ever dedicated customer support handle, @ComcastCares. A somewhat radical strategy at the time, Comcast’s move to social proved to be the first step in a journey towards embedding social into their customer experience. </p> \n<p>Today, millions of people come to Twitter to express their thoughts, experiences and opinions - making Twitter one of the <a href=\"https://data.twitter.com/en/solutions/social-care-customer-service\" target=\"_blank\">top channels where customers engage with brands</a>, including airing their customer service woes. Offering some level of social customer service just makes good business sense. </p> \n<p>In my work, I spend a lot of time talking to and educating companies on the potential of Twitter data. When it comes to social customer service I’ve observed that most companies fall into three stages of maturity.</p> \n<h2>Stage 1 - Emerging</h2> \n<p>Many companies begin providing social customer service almost accidentally, as a result of their social media marketing efforts. Customers find their social marketing channels and concerns flow in. Conscientious marketers do their best to direct these incoming service issues to the right people so they can close the loop with a response. But a lack of clear ownership means messages occasionally fall through the cracks, and there is very little performance tracking on customer service interactions let alone service-level agreements (SLAs). The focus tends to be on “best-effort” and it’s common practice to deflect the incoming customer service enquiries to other support channels such as phone or email. </p> \n<p>Companies at this emerging stage of maturity would benefit most from clear guidelines accompanied by staff training for interacting with customers on social media. In addition, a good social media management tool would go a long way in preventing things from falling through the cracks; improving social media response times while also facilitating better cross-team collaboration.</p> \n<h2>Stage 2 - Established</h2> \n<p>At this stage of their social care journey, businesses have fully adopted social customer service as an equal to established channels such as phone, email or chat. With clear guidelines in place, one or more trained agents are dedicated to resolving social enquiries on the originating platform (versus diverting to phone or email). SLAs such as First Response Time and Time to Resolution are in place and monitored. A social care tool is in use and with it, defined routing and approval workflows.</p> \n<p>Many businesses stay at this stage and feel satisfied that they are getting the job of social customer care done. They are responsive and their customers are appreciative. Why change anything? But, by not looking to further innovate and mature their program, they may be missing out on an opportunity to create deeper value for both their customers and their business. </p> \n<h2>Stage 3 - Innovator</h2> \n<p>In the third and most advanced stage of social care maturity, businesses shift from social adoption to social innovation. They are <a href=\"https://data.twitter.com/en/solutions/awareness-engagement-twitter-campaigns\" target=\"_blank\">proactively promoting social</a> (including messaging) as a channel where customers can receive expedited customer service. Customer experience delivery is driven by ‘social engagement centers’. Part marketing and part care, these “centers” are designed to not only resolve customer issues but to also proactively engage with the public on topics and events of relevance to the business. They blend human interaction and automation (such as bots) into a unified service experience and are able to collect real-time Net Promoter Score (NPS) and Customer Satisfaction (CSAT) feedback. Their social media suite is integrated with other critical systems allowing for more holistic customer visibility to enable personalization. They know who their customers are, the issues they’ve had in the past and how they’d like to be treated.</p> \n<p>Businesses in this stage see their approach to social as a true differentiator and source of competitive differentiation. They have adopted an innovation mindset and are quick to adopt best practices and benchmark themselves against their peers. Crucially, they have senior leadership buy-in who practice what they preach, actively engaging with customers.</p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-10-30T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Social customer service: the three stages of maturity",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/social-customer-service-the-three-stages-of-maturity"
},
{
"body": "<p>When you come to Twitter to see what’s happening in the world, we want you to have context about the content you’re seeing and engaging with. Deliberate attempts to mislead or confuse people through manipulated media undermine the integrity of the conversation.<br /> <br /> That’s why <a href=\"https://twitter.com/TwitterSafety/status/1186403736995807232\" style=\"\">we recently announced</a> our plan to seek public input on a new rule to address synthetic and manipulated media. We’ve <a href=\"https://blog.twitter.com/en_us/topics/company/2019/hatefulconductupdate.html\" style=\"\">called for public feedback previously</a> because we want to ensure that — as an open service — our rules reflect the voice of the people who use Twitter. We think it’s critical to consider global perspectives, as well as make our content moderation decisions easier to understand.<br /> <br /> <b>What is synthetic and manipulated media? </b><br /> The Twitter Rules, the service, and its features are always evolving, based on new behavior we see online. We routinely consult with experts and researchers to help us understand new issues like synthetic and manipulated media. Based on these conversations, we propose defining synthetic and manipulated media as any photo, audio, or video that has been significantly altered or fabricated in a way that intends to mislead people or changes its original meaning. These are sometimes referred to as deepfakes or shallowfakes.<br /> <br /> Here’s a draft of what we’ll do when we see synthetic and manipulated media that purposely tries to mislead or confuse people:<br /> <br /> <i>Twitter may:</i></p> \n<ul> \n <li><i>place a notice next to Tweets that share synthetic or manipulated media;</i></li> \n <li><i>warn people before they share or like Tweets with synthetic or manipulated media; or</i></li> \n <li><i>add a link – for example, to a news article or Twitter Moment – so that people can read more about why various sources believe the media is synthetic or manipulated.</i></li> \n</ul> \n<p>In addition, if a Tweet including synthetic or manipulated media is misleading and could threaten someone's physical safety or lead to other serious harm, we may remove it.<br /> <br /> <b>We want to hear from you</b><br /> You’ll find <a href=\"https://survey.twitterfeedback.com/survey/selfserve/53b/191016?list=3&amp;co=BLOG#?\" style=\"\">here a brief survey</a>, which is available in English, Hindi, Arabic, Spanish, Portuguese, and Japanese. For languages not represented here, our team is working closely with local non-governmental organizations and policymakers to ensure their perspectives are represented.<br /> <br /> If you prefer to Tweet your feedback, we'll be listening there, too. Use the hashtag #TwitterPolicyFeedback.<br /> <br /> Additionally, if you’d like to partner with us to develop solutions to detect synthetic and manipulated media, fill out this <a href=\"https://docs.google.com/forms/d/e/1FAIpQLSdfulxKBUmYfgLqK5p2BgtH01tBaSRD870YwfLeABMZW7deww/viewform\" style=\"\">form</a>.<br /> <br /> The feedback period will close on Wednesday, Nov. 27 at 11:59 p.m. GMT. At that point, we’ll review the input we’ve received, make adjustments, and begin the process of incorporating the policy into the Twitter Rules, as well as train our enforcement teams on how to handle this content. We will make another announcement at least 30 days before the policy goes into effect.<br /> <br /> We’re committed to serving the public conversation on Twitter and doing our work in an open and transparent manner. Thank you for taking the time to be part of this process — we look forward to hearing what you think.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-11-11T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Help us shape our approach to synthetic and manipulated media",
"url": "https://blog.twitter.com/en_us/topics/company/2019/synthetic_manipulated_media_policy_feedback"
},
{
"body": "<p>It’s so common to hear tech companies say: “Privacy is not a privilege; it is a fundamental right” that those words have become a cliche. People have become desensitized to hearing companies say, “we value your privacy,” and are worn out from being asked to accept privacy policies that they rarely, if ever, even read. Many companies make these declarations without even showing people what actions they are taking to protect their privacy. And let's be honest, we have room for improvement too. </p> \n<p>We believe companies should be accountable to the people that trust them with their personal information, and responsible not only to protect that information but to explain how they do it. </p> \n<p>That’s why we’re launching the <a href=\"http://privacy.twitter.com\">Twitter Privacy Center</a> to provide more clarity around what we’re doing to protect the information people share with us. It is the central place that host’s everything that’s part of our privacy and data protection work: related initiatives, announcements, new privacy products, and communication about security incidents. It should be easier to find and learn more about the work we’re doing to keep your data secure, including what data we collect, how we use it, and the controls you have.</p> \n<p><b>How we think about Privacy and Data Protection at Twitter</b></p> \n<p>People’s right to privacy and data protection is something we have<a href=\"https://transparency.twitter.com/\"> fought to protect </a>since Twitter was created in 2006. From the beginning, we have offered a range of ways for people to be part of the conversation on Twitter on their terms – from creating pseudonymous accounts to protect their identity to letting people control who sees their Tweets. But what people see externally is not the sum of our work. Behind the scenes, teams across the company are constantly working to protect your privacy and data. This work has three areas of focus:</p> \n<ol> \n <li><b>Fix technical debt.</b> Twitter has changed a lot since the first Tweet was sent almost 14 years ago. As was, and still is, common in fast-growing tech companies, we built new features and services on top of older systems. In some cases, the older systems were never made to support their current uses — that’s technical debt. Tackling technical debt is an ongoing challenge for every company, and we’ve been doing it for years. This work isn't just good for the privacy and safety of people who use Twitter, it's also good for business. It will help us get better products and services to you faster. Also, you may have noticed that we have been communicating more data and security related disclosures over the last two years. Many of those are the direct result of these efforts. We have been working to make sure our systems meet your expectations, and when they don’t or when we have found issues that may require your attention to keep you safe and secure, we have told you about them. We'll continue to do this when something requires your attention. </li> \n <li><b>Build privacy into the products we launch. </b>Privacy by design is a priority with every product we build. To achieve this, we continue to build out our processes to review the products we launch. This process involves our Information Security, Product and Privacy Counsel teams, and our independent Office of Data Protection. This is critical work that we’re continuing to invest in. Every new employee goes through data privacy, security, and management training. We launched an internal group called Twitter Doves, which is designed to cultivate the best data privacy, security and management practices for everyone at the company. The Doves’ motto, &quot;trust is earned, not given,&quot; guides best practices we adhere to across Twitter. Finally, we're speaking with people around the world to better understand how different cultures and groups think about privacy and what they expect when they share their information with a company like ours. For example, through the initial findings from this research, we’ve learned that “meaningful controls” have different connotations depending on where you’re from. This kind of feedback is critical to us as we build the privacy and data controls people want when they use Twitter.</li> \n <li><b>Keep ourselves accountable to the people that trust us with their data. </b>We know that there is no silver bullet that will make people trust us with their data. However, we also know that to keep your trust we have to show you we’re accountable. We have already taken a variety of steps to weave accountability into how we operate. Our Data Protection Officer, Damien Kieran, provides an independent assessment of all privacy and data protection-related work to our board of directors on a quarterly basis to make sure we’re appropriately discussing any issues and concerns we have and to drive alignment on what matters from a data protection perspective. We are continuing to invest in our Data Management Organization so that we can always account for the data we have, how it is used, and when it is shared. To make sure everyone at Twitter is accountable, privacy and data protection is the heart of our 2020 company-wide priority to build products that earn the trust of people who use them. Also, launching the <a href=\"http://privacy.twitter.com\" style=\"background-color: rgb(255,255,255);\">Twitter Privacy Center</a> provides a central place to keep you updated on our privacy and data protection work and aid us in being accountable to you through transparency. </li> \n</ol> \n<p>Twitter is not perfect at privacy and data protection. But we want you to know our statements are not a cliche but backed by an evolving privacy and data protection program intended to keep your data secure and us accountable. </p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-12-02T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "What we have been doing to protect your privacy and data",
"url": "https://blog.twitter.com/en_us/topics/company/2019/privacy_data_protection"
},
{
"body": "<p>At Twitter, we care deeply about improving the communities we work and live in. That’s why twice a year, thousands of our employees participate in various charity, philanthropic, and community-based projects as part of our #TwitterForGood global initiatives. </p> \n<p>Our latest #TwitterForGood Day took place in November and saw 1,600 Twitter employees commit more than 4,740 hours of service in 22 cities around the world. From Dubai to Dublin and Sydney to Sao Paulo, volunteers served meals, taught STEM skills to school children, cleaned parks, and much more!</p> \n<p>Check out how Twitter employees around the world spent the day by scrolling down for updates!</p> \n<h2>APAC</h2> \n<p><b>Sydney</b></p> \n<p>Twitter Australia (<a href=\"https://twitter.com/TwitterAU\" target=\"_blank\" class=\"has-hover-card\">@TwitterAU</a>) prepared meals in partnership with Our Big Kitchen (<a href=\"https://twitter.com/OurBigKitchen\" target=\"_blank\" class=\"has-hover-card\">@OurBigKitchen</a>), a community-run, industrial kitchen in the heart of Sydney. Through food rescue programs like SecondBite and Foodbank, OBK minimises food waste by turning fresh produce into a home cooked meal. By providing a place where people from all walks of life can connect through doing good, volunteers spent the afternoon with the OBK team to prepare and cook meals for distribution to shelters across the state, which support families in need.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-12-05T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Giving a helping hand to communities on #TwitterForGood Day - Fall 2019",
"url": "https://blog.twitter.com/en_us/topics/events/2019/giving-a-helping-hand-to-communities-on-twitter-for-good-day-fall-2019"
},
{
"body": "<p>What were this year’s most 🔥 Tweets? Who reigns supreme? Drumroll please... it’s our annual Year on Twitter global report.</p> \n<p>New global memes, <a href=\"https://twitter.com/search?q=%23GameofThrones&amp;src=typed_query\" target=\"_blank\">#GameOfThrones</a> fever, and a terrifying baby 🦆– <a href=\"https://twitter.com/search?q=%23ThisHappened&amp;src=typed_query\" target=\"_blank\">#ThisHappened</a> in 2019…</p> \n<p>This year we added a new list to the mix: 19 Tweets that became some of 2019’s most memorable moments. <a href=\"https://twitter.com/search?q=%23ThisHappened&amp;src=typed_query\" target=\"_blank\">#ThisHappened</a></p> \n<p><b>Most Retweeted Tweets worldwide:</b></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-12-09T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "#ThisHappened in 2019",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/ThisHappened-in-2019"
},
{
"body": "<p>In 2016, <a href=\"https://blog.twitter.com/en_us/a/2016/announcing-the-twitter-trust-safety-council.html\">we established</a> the Twitter Trust and Safety Council, which brings together more than 40 experts and organizations to help advise us as we develop our products, programs and <a href=\"http://twitter.com/rules\">the Twitter Rules</a>. We’ve been discussing internally and with the current members how we can make sure the Council best serves the people who use Twitter, and heard feedback that we needed to broaden membership to include a more diverse range of voices and organize members to have deeper conversations. </p> \n<p>Going forward, the Council will be made up of several groups, each focused on advising us on important issues that contribute to real-world harm. These are difficult areas to discuss, so it’s even more important to ensure these topics have dedicated time and are understood as unique challenges in their own right. In 2020, we will initially set up groups focused on:</p> \n<ul> \n <li>Safety and online harassment</li> \n <li>Human and digital rights</li> \n <li>Child sexual exploitation</li> \n <li>Suicide prevention and mental health</li> \n</ul> \n<p>These four groups cover topics that are critical to ensuring people feel safe, and will be a crucial part in helping us learn how we can move faster to address emerging trends and risks. Focusing on these issues will help us more quickly adapt and address new trends and risks to consider. By bringing together a wider and more diverse range of perspectives, we hope to engage in more substantial discussion of these issues. </p> \n<p>We’ll also set up temporary working groups on other topics that will be better addressed in conversation with organisations that have related expertise, including those who may not already be members of the Council. One such group will work on the issues we face as we broaden our interpretation of <a href=\"https://blog.twitter.com/en_us/topics/company/2019/hatefulconductupdate.html\">dehumanization</a>. </p> \n<p><b>What’s Coming Next </b></p> \n<p>We’ll share more on how we’ll expand the Council to include experts from more countries and perspectives not yet represented as well as other ways we’ll gather feedback from people, including details of which groups will be participating in the working groups. We are currently talking to existing members and potential new members about this. </p> \n<p>A lot of what we currently do, such as ongoing meetings with NGOs, activists and other organizations is always part of our process, but we haven’t done enough to share that externally. The feedback and advice we receive from them makes Twitter better and safer. Expect us to communicate more of our thinking moving forward. </p> \n<p>We’re grateful for the continued support and engagement from our partners around the world and look forward to collaborating with even more groups in the future. </p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-12-13T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Strengthening our Trust and Safety Council",
"url": "https://blog.twitter.com/en_us/topics/company/2019/strengthening-our-trust-and-safety-council"
},
{
"body": "<p>As the global conversation continues around the spread of novel #coronavirus, we want to share the work we’re doing to surface the right information, to promote constructive engagement, and to highlight credible information on this emerging issue. We’ve seen over 15 million Tweets on this topic in the past four weeks and that trend looks set to continue. <br /> </p> \n<p><b>Preventing platform manipulation</b></p> \n<p>At present, we’re not seeing significant coordinated attempts to spread disinformation at scale about this issue. However, we will remain vigilant and have invested significantly in our proactive abilities to ensure trends, search, and other common areas of the service are protected from malicious behaviors. As ever, those who engage in these practices will be removed from our service. We do not permit platform manipulation and we encourage people to think before sharing or engaging in deliberate attempts to undermine the public conversation. </p> \n<p><b>Expanding search prompt</b></p> \n<p>Given the rapidly evolving nature of the issue and the growing international response, we’ve launched a new dedicated search prompt to ensure that when you come to the service for information about the #coronavirus, you’re met with credible, authoritative information first. In addition, we’re halting any auto-suggest results that are likely to direct individuals to non-credible content on Twitter. This is an expansion of our <a href=\"https://blog.twitter.com/en_us/topics/company/2019/helping-you-find-reliable-public-health-information-on-twitter.html\">#KnowTheFacts</a> prompt, which we specifically put in place for the public to find clear, credible information on immunization and vaccination health. </p> \n<p>Our official #coronavirus partnerships are now in place in Australia, Austria, Belgium, Brazil, Brunei, Cambodia, Canada, Cyprus, Denmark, Egypt, Estonia, Finland, France, Germany, Hong Kong, Iceland, India, Indonesia, Ireland, Italy, Japan, Jordan, Korea, Laos, Latvia, Lebanon, Malaysia, Mongolia, Myanmar, Netherlands, New Zealand, Norway, Paraguay, Philippines, Poland, Singapore, Spain, Sri Lanka, Sudan, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Kingdom, United States, Uruguay, Vietnam, and Yemen.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-01-29T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Helping the world find credible information about novel #coronavirus",
"url": "https://blog.twitter.com/en_us/topics/company/2020/authoritative-information-about-novel-coronavirus"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.yikwanchu.html"
},
{
"body": "<p>2019 was a huge year for <a href=\"https://twitter.com/hashtag/kpoptwitter?lang=en\" target=\"_blank\">#KpopTwitter</a>, as Kpop remains an undisputable force that continues to make waves across the world. With an amazing record of 6.1 billion Tweets in 2019, which was 15% higher than 2018; Twitter shows that it is the best place to find out what’s happening with all things Kpop, and to join in the conversations with like-minded Kpop fans around the world!</p> \n<p>While Kpop gained popularity in South Korea 25 years ago, it is only in recent times through the power of millennial fans worldwide that Kpop-related conversations have gained traction across the world on Twitter. Here are the top 10 countries that Tweeted the most about Kpop in 2019:<br /> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-01-17T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "#KpopTwitter rises to the top with 6.1 billion global Tweets in 2019",
"url": "https://blog.twitter.com/en_us/topics/events/2020/KpopTwitter-rises-to-the-top-with-6-1-billion-global-tweets-in-2019"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TheNolja.html"
},
{
"body": "<p>Prediction as a practice may have famously got its start in the 7th Century BC, when the <a href=\"https://www.historyanswers.co.uk/ancient/oracle-of-delphi/\" target=\"_blank\">oracle of Delphi</a>, in consultation with the Greek god Apollo, would look to the future to provide guidance ranging from when to plant crops to whether or not to wage war.</p> \n<p>Today, the practice of predicting the future has come a long way from ancient Greece. Magic and spiritual consultation has been replaced with statistical models and data. Mathematicians and data experts are applying methods such as regression analysis, decision trees and neural networks to calculate probable future events and behaviour across consumer, social and scientific spheres. Given the amount of interest and investment being put into prediction, our hunger to know the future clearly hasn’t waned.</p> \n<h3>Using Social Prediction for Consumer Trend Forecasting </h3> \n<p>With respect to business, our obsession with prediction makes sense. In today’s constantly accelerating hyper-competitive environment it’s never been more crucial to be the first mover. Consider the competitive world of consumer products. <a href=\"https://www.bcg.com/en-gb/publications/2019/cpg-leaders-using-m-and-a-bolster-growth.aspx\" target=\"_blank\">Between 2013 and 2018, $20B in sales was lost by large and midsize U.S. CPGs to small and private-label brands.</a> These small, nimble challengers proved adept at identifying and capitalizing on new and emerging consumer trends and being first to market with innovative new products.</p> \n<p>Put simply, in the business world those who can best predict the future will win. But where to start? Social data and social prediction may hold the key.</p> \n<h3>Predicting Trends Using Twitter Data</h3> \n<p>Twitter is often thought of as the place where news breaks first, where the news gets its news. And while that’s absolutely correct, what is less appreciated about Twitter is that it’s also the place to see and understand the trends that are shaping society. We’ve always thought of it as <a href=\"https://data.twitter.com/en\" target=\"_blank\">the world’s largest focus group</a>, where people share their experiences on anything and everything. And while some of these insights might be quite mundane, in the aggregate they allow us to understand human behaviours, moods and mindsets. They reveal taste preferences, friction and frustration with products or services and desires for unarticulated needs.</p> \n<p>And when you combine 14 years of these insights (Twitter’s age) with predictive modelling techniques, you can turn trendspotting from an ad-hoc and subjective art form into a more systematic, data-driven capability. Used and applied correctly it changes your company’s consumer intelligence competency from a focus on what’s happened, to what’s going to happen and how do we take advantage?</p> \n<h3>Predictive Social Analytics Reveals Consumer Food Trends</h3> \n<p>This is an emerging space to be sure, but we’re already seeing some impressive results. Take <a href=\"https://www.blackswan.com/\" target=\"_blank\">Black Swan</a>, for example, a data science and technology company specializing in social prediction. Using Natural Language Processing technology, they’ve built data sets based on <a href=\"https://data.twitter.com/en/solutions/customer-sentiment-analysis-social-listening\" target=\"_blank\">social media conversations</a> surrounding specific product categories. These datasets allow them to identify, size and forecast the future importance of every topic of conversation that’s being talked about by consumers; from macro-level drivers like sustainability to specific trend manifestations like a trending ingredient. For example, Black Swan says they can predict how popular Bakuchiol – the plant-based vegan alternative to retinol – will be in 6,12, or 18 months’ time versus other trendy ingredients in the skincare category.</p> \n<p>According to Black Swan, their clients such as PepsiCo and other global brands are using these trend predictions to improve the velocity and throughput of their innovation programs, accelerating time to market while also helping to prioritize their corporate development and acquisition efforts. A great example is PepsiCo’s Global Insights team, who have been using Black Swan’s social prediction software to fast-track their new product ideation process. As new concepts and ideas are conceived in a workshop environment they are instantly validated against the latest trend data and predictions in an iterative process. The result: several new product concepts for their snacking portfolio were optimised and validated in just four hours, a process that traditionally took them at least four weeks!</p> \n<p>When it comes to tapping into emerging trends and accelerating innovation, it’s easy to see how prediction can be a game-changer. </p> \n<p>Need a resolution for 2020? Why not put aside oracles and crystal balls for good and look to Twitter for <a href=\"https://data.twitter.com/en\" target=\"_blank\">inspiration</a>? I predict it will be the best decision you make all year.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "Is 2020 the year of prediction?",
"url": "https://blog.twitter.com/en_us/topics/insights/2020/is-2020-the-year-of-prediction"
},
{
"body": "<p>Prediction as a practice may have famously got its start in the 7th Century BC, when the <a href=\"https://www.historyanswers.co.uk/ancient/oracle-of-delphi/\" target=\"_blank\">oracle of Delphi</a>, in consultation with the Greek god Apollo, would look to the future to provide guidance ranging from when to plant crops to whether or not to wage war.</p> \n<p>Today, the practice of predicting the future has come a long way from ancient Greece. Magic and spiritual consultation has been replaced with statistical models and data. Mathematicians and data experts are applying methods such as regression analysis, decision trees and neural networks to calculate probable future events and behaviour across consumer, social and scientific spheres. Given the amount of interest and investment being put into prediction, our hunger to know the future clearly hasn’t waned.</p> \n<h3>Using Social Prediction for Consumer Trend Forecasting </h3> \n<p>With respect to business, our obsession with prediction makes sense. In today’s constantly accelerating hyper-competitive environment it’s never been more crucial to be the first mover. Consider the competitive world of consumer products. <a href=\"https://www.bcg.com/en-gb/publications/2019/cpg-leaders-using-m-and-a-bolster-growth.aspx\" target=\"_blank\">Between 2013 and 2018, $20B in sales was lost by large and midsize U.S. CPGs to small and private-label brands.</a> These small, nimble challengers proved adept at identifying and capitalizing on new and emerging consumer trends and being first to market with innovative new products.</p> \n<p>Put simply, in the business world those who can best predict the future will win. But where to start? Social data and social prediction may hold the key.</p> \n<h3>Predicting Trends Using Twitter Data</h3> \n<p>Twitter is often thought of as the place where news breaks first, where the news gets its news. And while that’s absolutely correct, what is less appreciated about Twitter is that it’s also the place to see and understand the trends that are shaping society. We’ve always thought of it as <a href=\"https://data.twitter.com/en\" target=\"_blank\">the world’s largest focus group</a>, where people share their experiences on anything and everything. And while some of these insights might be quite mundane, in the aggregate they allow us to understand human behaviours, moods and mindsets. They reveal taste preferences, friction and frustration with products or services and desires for unarticulated needs.</p> \n<p>And when you combine 14 years of these insights (Twitter’s age) with predictive modelling techniques, you can turn trendspotting from an ad-hoc and subjective art form into a more systematic, data-driven capability. Used and applied correctly it changes your company’s consumer intelligence competency from a focus on what’s happened, to what’s going to happen and how do we take advantage?</p> \n<h3>Predictive Social Analytics Reveals Consumer Food Trends</h3> \n<p>This is an emerging space to be sure, but we’re already seeing some impressive results. Take <a href=\"https://www.blackswan.com/\" target=\"_blank\">Black Swan</a>, for example, a data science and technology company specializing in social prediction. Using Natural Language Processing technology, they’ve built data sets based on <a href=\"https://data.twitter.com/en/solutions/customer-sentiment-analysis-social-listening\" target=\"_blank\">social media conversations</a> surrounding specific product categories. These datasets allow them to identify, size and forecast the future importance of every topic of conversation that’s being talked about by consumers; from macro-level drivers like sustainability to specific trend manifestations like a trending ingredient. For example, Black Swan says they can predict how popular Bakuchiol – the plant-based vegan alternative to retinol – will be in 6,12, or 18 months’ time versus other trendy ingredients in the skincare category.</p> \n<p>According to Black Swan, their clients such as PepsiCo and other global brands are using these trend predictions to improve the velocity and throughput of their innovation programs, accelerating time to market while also helping to prioritize their corporate development and acquisition efforts. A great example is PepsiCo’s Global Insights team, who have been using Black Swan’s social prediction software to fast-track their new product ideation process. As new concepts and ideas are conceived in a workshop environment they are instantly validated against the latest trend data and predictions in an iterative process. The result: several new product concepts for their snacking portfolio were optimised and validated in just four hours, a process that traditionally took them at least four weeks!</p> \n<p>When it comes to tapping into emerging trends and accelerating innovation, it’s easy to see how prediction can be a game-changer. </p> \n<p>Need a resolution for 2020? Why not put aside oracles and crystal balls for good and look to Twitter for <a href=\"https://data.twitter.com/en\" target=\"_blank\">inspiration</a>? I predict it will be the best decision you make all year.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "Is 2020 the year of prediction?",
"url": "https://blog.twitter.com/en_us/topics/insights/2020/is-2020-the-year-of-prediction"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.josephlrice.html"
},
{
"body": "<p>Twitter is the place for gaming conversation and connections and 2019 was bigger than ever. In 2019 there were more than 1.2 BILLION Tweets about gaming, up nearly 20% year over year. That’s A LOT of Tweets. </p> \n<p>Gaming fans around the world came to Twitter to talk about the biggest moments of the year - the game drops, the fandom, and more, all year long. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-01-07T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "2019 Gaming on Twitter",
"url": "https://blog.twitter.com/en_us/topics/events/2019/2019-gaming-on-twitter"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.RdotChadha.html"
},
{
"body": "<h2>Put your brand at the center of conversation where the power of video meets the premium real estate of the Explore tab: Introducing Promoted Trend Spotlight</h2> \n<p>Today, we’re announcing the launch of the newest takeover ad product on Twitter, Promoted Trend Spotlight. This takeover ad placement pairs the undeniable stopping power of video with the premium real estate of Twitter’s Explore tab. The Explore tab, Twitter’s collection of trending topics and hashtags, is where people go to see what’s happening, making it a prime location for advertisers to connect with people and conversation. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-01-06T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Twitter announces Promoted Trend Spotlight goes global",
"url": "https://blog.twitter.com/en_us/topics/product/2020/twitter-announces-promoted-trend-spotlight-goes-global"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.austinjevers.html"
},
{
"body": "<p>Twitter serves <a href=\"https://twitter.com/jack/status/969234275420655616\" target=\"_blank\">the global, public conversation</a>, and protecting the integrity of the conversation around elections is an essential part of our mission. </p> \n<p>As we lead into the <a href=\"https://twitter.com/hashtag/TaiwanElection\" target=\"_blank\">#TaiwanElection</a>, we'd like to take this opportunity to share some updates on the work we've been doing to protect and enhance the health of the public conversation at this pivotal cultural and political moment.<br /> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2020-01-06T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "An update of our work around #Taiwan2020",
"url": "https://blog.twitter.com/en_us/topics/company/2020/An-update-of-our-work-around-Taiwan2020"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
},
{
"body": "<p>When voters look for the latest breaking news and political commentary during an election, they turn to Twitter to find it directly from the source. That can range from a journalist reporting from the campaign trail, a government office providing voting resources, or a politician sharing their stance on an issue.</p> \n<p>With just under a year until US Election Day and two months until the first votes are cast in the Iowa caucus, we’re launching two initiatives that will help people find original sources of information on Twitter by clearly identifying political candidates.</p> \n<p>First, we’re bringing back Election Labels, which we first <a href=\"https://blog.twitter.com/en_us/topics/company/2018/introducing-us-election-labels-for-midterm-candidates.html\" target=\"_blank\">launched</a> during the 2018 US midterm election. These labels received overwhelmingly positive feedback from voters and candidates, and they played a prominent role in election conversation: In the week before Election Day, people on Twitter saw Labeled accounts approximately 100 million times each day, and 13% of US election conversation on Twitter included a Tweet with an Election Label. </p> \n<p>Second, starting this week, we’ll start identifying candidates who qualify for the primary ballot for US House, US Senate, and Gubernatorial races with a verified badge.</p> \n<p>For both primary candidate verification and Election Labels, we are partnering with <a href=\"https://ballotpedia.org/Main_Page\" target=\"_blank\">Ballotpedia</a>, as we did in 2018, to utilize their expertise in identifying the official campaign Twitter accounts of candidates.</p> \n<p>What are Election Labels?</p> \n<p>Election Labels provide information about political candidates, like the office they are running for, their state and district number, and contain a small ballot box icon. The Label will appear on the profile page of a candidate’s Twitter account and on every Tweet sent and Retweeted by the candidate’s account, even when embedded on sites off of Twitter. See below how the labels will look:</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-12-12T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Helping identify 2020 US election candidates on Twitter",
"url": "https://blog.twitter.com/en_us/topics/company/2019/helping-identify-2020-us-election-candidates-on-twitter"
},
{
"body": "<p>What makes a memorable marketing campaign? Often, it’s a superstar or a jingle that catches your attention. But this year, the brands who are breaking through the noise are communicating heartfelt messages. <a href=\"https://www.sprinklr.com/\" target=\"_blank\">Sprinklr</a> analyzed brands who received a significant amount of buzz for their marketing this year to find the top 10 campaigns with the happiest reactions on Twitter. </p> \n<p><b>Why is this study important? Because emotions drive sales.</b> <a href=\"https://www.psychologytoday.com/us/blog/inside-the-consumer-mind/201302/how-emotions-influence-what-we-buy\" target=\"_blank\" style=\"background-color: rgb(255,255,255);\">Research shows</a> that positive emotions toward a brand have a far greater influence on consumer loyalty than trust and other judgments, which are based on a brand’s attributes. The most successful brands listen to their customers on Twitter, learn from them and take these insights to create successful marketing campaigns that elicit a positive emotional response. <br /> </p> \n<p><b>Sprinklr’s Twitter insights from the top 10 brands that make people happier: </b><br /> </p> \n<p><b>1. Disney - <a href=\"https://twitter.com/search?q=%23galaxysedge&amp;src=typed_query\" target=\"_blank\" style=\"background-color: rgb(255,255,255);\">#GalaxysEdge</a></b><br /> </p> \n<p>The massive anticipation for Star Wars: Galaxy’s Edge themed lands at Disneyland Park and Disney World created positive online buzz with Star Wars fans discussing what to expect when exploring the new galaxy far, far away. So far, mentions of #GalaxysEdge on Twitter are eighty-eight percent positive. </p> \n<p>The biggest spike in conversation on Twitter happened on May 31st, 2019 with more than 60 thousand people discussing opening day of the Galaxy’s Edge at Disneyland in Anaheim. The next biggest spike was on August 29th with more than 19 thousand people talking about opening day at Disney World on Twitter. The most prevalent positive emotion is celebration - with 34 percent of people posting about celebrating the launch of the #GalaxysEdge. <br /> </p> \n<p><b>2. NASA - <a href=\"https://www.nasa.gov/press-release/nasa-celebrates-50th-anniversary-of-historic-moon-landing-with-live-tv-broadcast/\" target=\"_blank\" style=\"background-color: rgb(255,255,255);\">50th anniversary of the Apollo 11 Moon landing</a></b><br /> </p> \n<p>NASA celebrated the 50th anniversary of the historic Apollo 11 Moon mission in July with a live television <a href=\"https://twitter.com/NASA/status/1152669692030521344\" target=\"_blank\">and Twitter </a>broadcast, events and a major digital campaign. They also <a href=\"https://twitter.com/NASA/status/1152601622326984705\" target=\"_blank\">launched 3 crew members</a> to the International Space Station on the same day as the anniversary. On Twitter, more than 123,000 people have mentioned #Apollo50th and NASA 50th anniversary of the Apollo 11, and 93 percent of these mentions are positive. NASA’s Twitter account posted <a href=\"https://twitter.com/NASA/status/1151478910434938885\" target=\"_blank\">one of the most popular tweets</a> on July 17th for world emoji day, which received an overwhelmingly positive response at 78,000 likes.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-12-13T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "The top 10 brands that make people happier on Twitter",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/the-top-10-brands-that-make-people-happier-on-twitter"
},
{
"body": "<p>Transparency is at the heart of everything we do at Twitter. That’s why we routinely disclose datasets of information operations we can reliably link to state actors. <br /> </p> \n<p>These datasets live in our <a href=\"https://transparency.twitter.com/en/information-operations.html\" target=\"_blank\">public archive</a> of state-backed information operations – the largest of its kind in the industry. First launched in <a href=\"https://blog.twitter.com/en_us/topics/company/2018/enabling-further-research-of-information-operations-on-twitter.html\" target=\"_blank\">October 2018</a>, the archive has been accessed by thousands of researchers from around the world, who in turn have conducted independent, third-party investigations of their own.</p> \n<p><b>State-backed information operations originating in Saudi Arabia</b></p> \n<p>Today, we are <a href=\"https://transparency.twitter.com/en/information-operations.html\" target=\"_blank\">sharing</a> comprehensive data about 5,929 accounts which we have removed for violating our platform manipulation policies. Rigorous investigations by our Site Integrity team have allowed us to attribute these accounts to a significant state-backed information operation on Twitter originating in Saudi Arabia. </p> \n<p>These accounts represent the core portion of a larger network of more than 88,000 accounts engaged in spammy behaviour across a wide range of topics. We have permanently suspended all of these accounts from the service. In order to protect the privacy of potentially compromised accounts repurposed to engage in platform manipulation, and in response to researcher feedback requesting that we pre-filter unrelated spam, we have not disclosed data for all 88,000 accounts. In the interest of offering meaningful transparency, the dataset we are disclosing includes a representative, random sample of the fake and spammy accounts associated with this broader network. </p> \n<p>We have also shared information about this activity with our peer companies to enable investigations of related activity on their services, and the relevant law enforcement entities. </p> \n<p>Here are some additional distinct features of the accounts we’re disclosing today:</p> \n<ul> \n <li>Our internal analysis shows the network was involved in various forms of <a href=\"https://help.twitter.com/en/rules-and-policies/platform-manipulation\" style=\"\" target=\"_blank\">platform manipulation</a>, targeting discussions related to Saudi Arabia and advancing their geopolitical interests on the world stage. Primarily, accounts were amplifying messages favourable to Saudi authorities, mainly through inauthentic engagement tactics such as aggressive liking, Retweeting and replying. While the majority of the content from this network was in Arabic, a portion of it related to events relevant to Western audiences, including amplification of discussion around sanctions in Iran and appearances by Saudi government officials in Western media. </li> \n <li>Our investigations have traced the source of the coordinated activity to Smaat, a social media marketing and management company based in Saudi Arabia. Our in-house technical indicators show that Smaat appears to have created, purchased, and/or managed these accounts on behalf of — but not necessarily with the knowledge of — their clients. We have permanently suspended Smaat’s access to our service as a result, as well as the Twitter accounts of Smaat’s senior executives. Smaat managed a range of Twitter accounts for high-profile individuals, as well as many government departments in Saudi Arabia. </li> \n <li>Many of the accounts involved in the overall network employed third-party automated tools in order to amplify non-political content at high volumes. As a general matter, the use of automation to Tweet helpful content — like crisis response info or weather updates — is not a violation of our rules. However, this behaviour was, in part, strategically employed in an attempt to mask the overall platform manipulation originating from these accounts. These tactics made it more difficult for observers to identify political Tweets in the timelines of accounts, which mostly shared automated, non-political content. </li> \n</ul> \n<p><br /> <b>What’s next</b><br /> </p> \n<p>We exist to serve the public conversation around the world. To this end, we’ll continue to take strong enforcement action against any state-backed information campaigns which undermine our company’s mission, principles, and policies. </p> \n<p>For more information on the processes and principles behind this work, see <a href=\"https://blog.twitter.com/en_us/topics/company/2019/information-ops-on-twitter.html\" style=\"\" target=\"_blank\">here</a>. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-12-20T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "New disclosures to our archive of state-backed information operations",
"url": "https://blog.twitter.com/en_us/topics/company/2019/new-disclosures-to-our-archive-of-state-backed-information-operations"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TwitterSafety.html"
},
{
"body": "<p>Chances are, your company or organization is already successfully tapping into social media to monitor your brand, run marketing campaigns and even manage customer service. But it’s when you start putting that social data to work to make better decisions, that you know that you have moved from social media management to social intelligence. That transition has been the focus of many conversations I’ve had with businesses during the past year, including a couple of social listening roundtables we’ve hosted here at Twitter. Here’s my summary of what those businesses are telling me:</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "The state of social intelligence: 2019 year in review",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/the-state-of-social-intelligence-2019-year-in-review"
},
{
"body": "<p>Chances are, your company or organization is already successfully tapping into social media to monitor your brand, run marketing campaigns and even manage customer service. But it’s when you start putting that social data to work to make better decisions, that you know that you have moved from social media management to social intelligence. That transition has been the focus of many conversations I’ve had with businesses during the past year, including a couple of social listening roundtables we’ve hosted here at Twitter. Here’s my summary of what those businesses are telling me:</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "The state of social intelligence: 2019 year in review",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/the-state-of-social-intelligence-2019-year-in-review"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.josephlrice.html"
},
{
"body": "<p>As 2019 winds down, we’re providing an end-of-year update on our journey to build a more diverse and inclusive Twitter:</p> \n<p>We’ve made good progress in the past two years. We exceeded some targets for workforce representation, but fell short of others and need to do better.<br /> </p> \n<p>The momentum we’ve gained recruiting diverse technical talent is encouraging — we must now extend that progress to senior roles, where more focus is needed.</p> \n<p>As we approach a new decade, we’re excited to take a new approach to how we measure the diversity of our global workforce, set bold targets, and share our progress. </p> \n<p>In the meantime, we presented this report to our Board on December 12, 2019, and because we’re committed to working in the open, we’re sharing it with you here.<br /> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-12-17T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Inclusion &amp; Diversity Report December 2019",
"url": "https://blog.twitter.com/en_us/topics/company/2019/inclusion-and-diversity-report-december-2019"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.bcoyne.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.ElaineF.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.ColinCrowell.html"
},
{
"body": "<p><a href=\"https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/how-we-help-clients/growth-and-innovation\" target=\"_blank\">According to McKinsey</a>, 80% of executives think their current business models are at risk to be disrupted in the near future. In addition, 84% of executives say that innovation is important to their growth strategy. In a one week period, Twitter <a href=\"https://data.twitter.com/en/solutions/real-time-marketing-performance-measurement\" target=\"_blank\">logged over 100K appearances</a> of #innovation. It feels like literally EVERYONE is talking about innovation. Electronics companies, fast food chains, insurance providers, airlines - I could go on - they all see innovation as a path forward into the future - whether that future be one of improved customer experiences, greater efficiency, increased profits, continuing relevance or all four. </p> \n<p>Yet, according to Harvard professor and best-selling author Clayton Christensen, <a href=\"https://hbswk.hbs.edu/item/clay-christensens-milkshake-marketing\" target=\"_blank\">95% of all product innovations</a> fail. Those are daunting odds. </p> \n<p>So, what’s a business to do? Many experts assert that the answer partially lies with the customer. Specifically, businesses need to identify the “why” behind customer actions and choices - what need are they trying to meet when they purchase a product or service? What is the context surrounding that decision? That deeper understanding of the customer will surface opportunities to innovate.</p> \n<p>If you’re a customer experience (CX) professional, this should be great news. Isn’t your whole “raison d’ètre” all about understanding the customer? The question is, how well do you really know your customers? And, to build on that, is your current customer program generating the types of insights that uncover the context critical to discovering opportunities to innovate?</p> \n<h2>Using social media data with traditional survey data for deeper consumer insights</h2> \n<p>Uncovering context is tough. Certainly, traditional voice of the customer (VoC) surveys have served CX professionals well by providing a high-level measurement of their customer’s overall satisfaction as well as identifying ongoing concerns and/or gaps in customer experience. But, because surveys are by their very nature directive, i.e. the company determines the questions and the timing, not to mention they are usually completed after the customer experience in a sterile format, they’re unlikely to be very good at revealing the circumstances and emotions surrounding a customer interaction.</p> \n<p>On Twitter, people share hundreds of millions of Tweets every day. And, at every stage of the customer journey, through their Tweets, they are signalling satisfaction, concerns, frictions, and yes, context. They are not only expressing how they feel but why they feel that way. And, thanks to <a href=\"https://data.twitter.com/en/solutions/customer-sentiment-analysis-social-listening\">social listening tools,</a> you can easily tap into these conversations, <a href=\"https://data.twitter.com/en/solutions/social-mention-twitter-monitoring\">uncovering insights in real-time</a> as well as historical patterns. When combined with other more traditional data from sources like surveys or focus groups, that additional context provides a fuller picture of your customers, allowing your business to know them on a deeper level, uncovering hidden opportunities to innovate.</p> \n<p>Of the six key success factors identified in PWC’s <a href=\"https://www.strategy-business.com/feature/What-the-Top-Innovators-Get-Right?gko=e7cf9\">2018 Global Innovation 1000</a> study, coming in at number four is “base innovation on direct insights from end-users”. Of course, there are many factors that feed into innovation success, but identifying innovation opportunities that will resonate with your customers is a critical first step.</p> \n<p>Your customers are talking right now, providing you with the clues and context to identify your next big innovation. Are you ready to start listening? Get inspired at <a href=\"https://data.twitter.com/en\">data.twitter.com</a> with case studies that illustrate the power of social listening.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "The path to innovation starts with the customer",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/the-path-to-innovation-starts-with-the-customer"
},
{
"body": "<p><a href=\"https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/how-we-help-clients/growth-and-innovation\" target=\"_blank\">According to McKinsey</a>, 80% of executives think their current business models are at risk to be disrupted in the near future. In addition, 84% of executives say that innovation is important to their growth strategy. In a one week period, Twitter <a href=\"https://data.twitter.com/en/solutions/real-time-marketing-performance-measurement\" target=\"_blank\">logged over 100K appearances</a> of #innovation. It feels like literally EVERYONE is talking about innovation. Electronics companies, fast food chains, insurance providers, airlines - I could go on - they all see innovation as a path forward into the future - whether that future be one of improved customer experiences, greater efficiency, increased profits, continuing relevance or all four. </p> \n<p>Yet, according to Harvard professor and best-selling author Clayton Christensen, <a href=\"https://hbswk.hbs.edu/item/clay-christensens-milkshake-marketing\" target=\"_blank\">95% of all product innovations</a> fail. Those are daunting odds. </p> \n<p>So, what’s a business to do? Many experts assert that the answer partially lies with the customer. Specifically, businesses need to identify the “why” behind customer actions and choices - what need are they trying to meet when they purchase a product or service? What is the context surrounding that decision? That deeper understanding of the customer will surface opportunities to innovate.</p> \n<p>If you’re a customer experience (CX) professional, this should be great news. Isn’t your whole “raison d’ètre” all about understanding the customer? The question is, how well do you really know your customers? And, to build on that, is your current customer program generating the types of insights that uncover the context critical to discovering opportunities to innovate?</p> \n<h2>Using social media data with traditional survey data for deeper consumer insights</h2> \n<p>Uncovering context is tough. Certainly, traditional voice of the customer (VoC) surveys have served CX professionals well by providing a high-level measurement of their customer’s overall satisfaction as well as identifying ongoing concerns and/or gaps in customer experience. But, because surveys are by their very nature directive, i.e. the company determines the questions and the timing, not to mention they are usually completed after the customer experience in a sterile format, they’re unlikely to be very good at revealing the circumstances and emotions surrounding a customer interaction.</p> \n<p>On Twitter, people share hundreds of millions of Tweets every day. And, at every stage of the customer journey, through their Tweets, they are signalling satisfaction, concerns, frictions, and yes, context. They are not only expressing how they feel but why they feel that way. And, thanks to <a href=\"https://data.twitter.com/en/solutions/customer-sentiment-analysis-social-listening\">social listening tools,</a> you can easily tap into these conversations, <a href=\"https://data.twitter.com/en/solutions/social-mention-twitter-monitoring\">uncovering insights in real-time</a> as well as historical patterns. When combined with other more traditional data from sources like surveys or focus groups, that additional context provides a fuller picture of your customers, allowing your business to know them on a deeper level, uncovering hidden opportunities to innovate.</p> \n<p>Of the six key success factors identified in PWC’s <a href=\"https://www.strategy-business.com/feature/What-the-Top-Innovators-Get-Right?gko=e7cf9\">2018 Global Innovation 1000</a> study, coming in at number four is “base innovation on direct insights from end-users”. Of course, there are many factors that feed into innovation success, but identifying innovation opportunities that will resonate with your customers is a critical first step.</p> \n<p>Your customers are talking right now, providing you with the clues and context to identify your next big innovation. Are you ready to start listening? Get inspired at <a href=\"https://data.twitter.com/en\">data.twitter.com</a> with case studies that illustrate the power of social listening.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "The path to innovation starts with the customer",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/the-path-to-innovation-starts-with-the-customer"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.josephlrice.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.dfrancisco910.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Damokieran.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.suzannexie.html"
},
{
"body": "<h2>Introducing Topics</h2> \n<p>Twitter is what’s happening and what the world is talking about. And together, we talk about a lot. It can be overwhelming to discover new and interesting conversations about what you like because there are so many taking place at once. Often, you just want to see the best Tweets about what’s happening on the things that matter to you. Starting today, we’re making it even easier to follow the best conversations on Twitter.</p> \n<p>In the coming months, you’ll be able to follow conversations about a topic similar to how you’d follow an account with one single tap. Topic suggestions will appear in your timeline and in search based on what you tend to look for and already follow on Twitter. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "Introducing Topics",
"url": "https://blog.twitter.com/en_us/topics/product/2019/introducing-topics"
},
{
"body": "<h2>Introducing Topics</h2> \n<p>Twitter is what’s happening and what the world is talking about. And together, we talk about a lot. It can be overwhelming to discover new and interesting conversations about what you like because there are so many taking place at once. Often, you just want to see the best Tweets about what’s happening on the things that matter to you. Starting today, we’re making it even easier to follow the best conversations on Twitter.</p> \n<p>In the coming months, you’ll be able to follow conversations about a topic similar to how you’d follow an account with one single tap. Topic suggestions will appear in your timeline and in search based on what you tend to look for and already follow on Twitter. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "Introducing Topics",
"url": "https://blog.twitter.com/en_us/topics/product/2019/introducing-topics"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
},
{
"body": "<p><i><b>Emotion - the holy grail of customer insight</b></i></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-11-06T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "But, how do you really feel?",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/but-how-do-you-really-feel"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.josephlrice.html"
},
{
"body": "<p>We’re continually striving to be more proactive and open in the work we do to serve the public conversation on Twitter. Part of that effort is our biannual <a href=\"https://transparency.twitter.com/en.html\" target=\"_blank\">Twitter Transparency Report</a>, which we’ve produced since July 2012 to share global trends across a number of areas of our enforcement on Twitter, including the Twitter Rules and legal requests we receive. </p> \n<p>The report is ever-evolving. For the first time, we’re incorporating data and insights regarding <a href=\"https://help.twitter.com/en/rules-and-policies/twitter-impersonation-policy\" target=\"_blank\">impersonation</a> policy enforcement, as well as <a href=\"https://transparency.twitter.com/en/information-operations.html\" target=\"_blank\">state-backed information operations</a> datasets that were previously released to the public to empower research and awareness of these campaigns. </p> \n<p>Since the last Twitter Transparency Report, we’ve continued to further invest in proactive technology to positively and directly impact people’s conversations on the service. </p> \n<p>Here are key highlights from that work, which relate to the latest reporting period <b>(January 1 to June 30, 2019)</b>*:</p> \n<ul> \n <li>More than <a href=\"https://s22.q4cdn.com/826641620/files/doc_financials/2019/q3/Q3-2019-Shareholder-Letter.pdf\" style=\"\" target=\"_blank\">50% of Tweets we take action on for abuse</a> are now proactively surfaced using technology, rather than relying on reports to Twitter;</li> \n <li>105% increase in accounts actioned by Twitter (locked or suspended for violating the Twitter Rules);</li> \n <li>Continuing a year-on-year trend, a 30% decrease in accounts suspended for the promotion of terrorism; and</li> \n <li>67% more global legal demands, originating from 49 different countries. </li> \n</ul> \n<p><i><b>*All figures compared to the last reporting period. </b></i></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-10-31T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "15th Transparency Report: Increase in proactive enforcement on accounts",
"url": "https://blog.twitter.com/en_us/topics/company/2019/twitter-transparency-report-2019"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.ArrowMaker5.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.josephlrice.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.ronan_costello.html"
},
{
"body": "<p>If it seems like everyone is talking about digital transformation these days, it’s with good reason. We are smack in the middle of an era like no other, characterized by exciting emerging and evolving technologies like cloud computing, mobile devices, artificial intelligence and the internet of things, all fueled by accelerating connectivity speeds. And, by taking advantage of technology to transform your business, you are motivated by outcomes like increased efficiency, greater profits and in some cases, new market opportunities. </p> \n<p>In parallel with this is another emerging phenomenon - the empowered consumer. People’s expectations for companies they do business with have changed. Concerns around issues like security, privacy, transparency, corporate social responsibility, immediacy, and personalization are finding a voice and informing people’s decisions about whether or not to do business with a company. And what’s more, they’re sharing those opinions well beyond their traditional social circles at home and at the office.</p> \n<p>Empowered and influential consumers can make or break your business. With the stakes so high, doesn’t it make sense that you put the customer at the center of your digital transformation strategy? </p> \n<h2>Read your customers’ minds with social listening</h2> \n<p>Fortunately, it’s not that hard to <a href=\"https://data.twitter.com/en/solutions/customer-sentiment-analysis-social-listening\" target=\"_blank\">find out what’s on customers’ minds</a>. Technology and tools have empowered customers to communicate more easily and frequently than ever before. Well over half of the world is online where they’re spending an average of almost 7 hours every day. A portion of that time is spent communicating feedback (both prompted and unprompted) on the brands they encounter and care about, whether through writing reviews, completing surveys, or sharing opinions and experiences on social media platforms like Twitter. </p> \n<p>On Twitter, people share hundreds of millions of Tweets every day. And, at every stage of the customer journey, they are signalling satisfaction, concerns, frictions, and conflicts through their posts. They are not only expressing how they feel but why they feel that way. And, thanks to social listening tools, you can easily tap into these conversations, uncovering insights in real-time as well as historical patterns. When combined with other more traditional data from sources like surveys, focus groups or research, you can come closer than ever to knowing your customers on a deeper level and understanding their wants, needs and concerns. </p> \n<h2>Examples of digital transformation with unintended consequences</h2> \n<p>Consider some of the unintended consequences of digital transformation. <a href=\"http://www.grubstreet.com/2018/05/shake-shack-abandons-plans-for-completely-cashless-stores.html?utm_medium=s1&amp;utm_campaign=grub-street&amp;utm_source=tw\" target=\"_blank\">In the case of US restaurant chain Shake Shack,</a> they piloted a cashier-less, cash-free location. The self-serve kiosks promised to streamline customer service while reducing operating expenses. Unfortunately, the initiative was abandoned after 6 months. Why? It turns out Shake Shack customers like to customize their orders and the new human-free system didn’t permit this flexibility. And, believe it or not, many people still want to pay with cash. Could a deeper understanding of their customers have better set up this digital transformation initiative for success? </p> \n<p>Digital transformation in banking is another interesting example. Most of us have embraced the flexibility of online banking yet this transformation is still fraught with challenges. According to recent <a href=\"https://www.jdpower.com/business/press-releases/jd-power-2018-us-retail-banking-satisfaction-study\" target=\"_blank\" style=\"background-color: rgb(255,255,255);\">research</a> from J.D. Power, 28% of US retail bank customers are now digital-only, but they are the least satisfied among all customer segments examined in the study. Digital-only experiences are not living up to customer expectations in the areas of communication and advice; products and fees; and new account opening. Could banks be better equipped to tackle these challenges with a deeper understanding of their digital customers?</p> \n<h2>Digital transformation strategy development: customers are key</h2> \n<p>Whether it’s introducing automation or AI, shifting from bricks and mortar to digital, moving to the cloud or changing backend infrastructure, companies need to put customers at the center of their digital transformation strategy. Get it right and you will be the beneficiary of everything promised by digital transformation, including happier customers and lasting brand loyalty. Get it wrong and you risk the wrath of the empowered customer.</p> \n<p>Your customers are talking. Are you ready to start listening? Get inspired at <a href=\"https://data.twitter.com/en\" target=\"_blank\">data.twitter.com</a> with case studies that illustrate the power of social media listening and check out a list of Twitter Official Partners.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "When it comes to digital transformation, start with the customer",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/when-it-comes-to-digital-transformation-start-with-the-customer"
},
{
"body": "<p>If it seems like everyone is talking about digital transformation these days, it’s with good reason. We are smack in the middle of an era like no other, characterized by exciting emerging and evolving technologies like cloud computing, mobile devices, artificial intelligence and the internet of things, all fueled by accelerating connectivity speeds. And, by taking advantage of technology to transform your business, you are motivated by outcomes like increased efficiency, greater profits and in some cases, new market opportunities. </p> \n<p>In parallel with this is another emerging phenomenon - the empowered consumer. People’s expectations for companies they do business with have changed. Concerns around issues like security, privacy, transparency, corporate social responsibility, immediacy, and personalization are finding a voice and informing people’s decisions about whether or not to do business with a company. And what’s more, they’re sharing those opinions well beyond their traditional social circles at home and at the office.</p> \n<p>Empowered and influential consumers can make or break your business. With the stakes so high, doesn’t it make sense that you put the customer at the center of your digital transformation strategy? </p> \n<h2>Read your customers’ minds with social listening</h2> \n<p>Fortunately, it’s not that hard to <a href=\"https://data.twitter.com/en/solutions/customer-sentiment-analysis-social-listening\" target=\"_blank\">find out what’s on customers’ minds</a>. Technology and tools have empowered customers to communicate more easily and frequently than ever before. Well over half of the world is online where they’re spending an average of almost 7 hours every day. A portion of that time is spent communicating feedback (both prompted and unprompted) on the brands they encounter and care about, whether through writing reviews, completing surveys, or sharing opinions and experiences on social media platforms like Twitter. </p> \n<p>On Twitter, people share hundreds of millions of Tweets every day. And, at every stage of the customer journey, they are signalling satisfaction, concerns, frictions, and conflicts through their posts. They are not only expressing how they feel but why they feel that way. And, thanks to social listening tools, you can easily tap into these conversations, uncovering insights in real-time as well as historical patterns. When combined with other more traditional data from sources like surveys, focus groups or research, you can come closer than ever to knowing your customers on a deeper level and understanding their wants, needs and concerns. </p> \n<h2>Examples of digital transformation with unintended consequences</h2> \n<p>Consider some of the unintended consequences of digital transformation. <a href=\"http://www.grubstreet.com/2018/05/shake-shack-abandons-plans-for-completely-cashless-stores.html?utm_medium=s1&amp;utm_campaign=grub-street&amp;utm_source=tw\" target=\"_blank\">In the case of US restaurant chain Shake Shack,</a> they piloted a cashier-less, cash-free location. The self-serve kiosks promised to streamline customer service while reducing operating expenses. Unfortunately, the initiative was abandoned after 6 months. Why? It turns out Shake Shack customers like to customize their orders and the new human-free system didn’t permit this flexibility. And, believe it or not, many people still want to pay with cash. Could a deeper understanding of their customers have better set up this digital transformation initiative for success? </p> \n<p>Digital transformation in banking is another interesting example. Most of us have embraced the flexibility of online banking yet this transformation is still fraught with challenges. According to recent <a href=\"https://www.jdpower.com/business/press-releases/jd-power-2018-us-retail-banking-satisfaction-study\" target=\"_blank\" style=\"background-color: rgb(255,255,255);\">research</a> from J.D. Power, 28% of US retail bank customers are now digital-only, but they are the least satisfied among all customer segments examined in the study. Digital-only experiences are not living up to customer expectations in the areas of communication and advice; products and fees; and new account opening. Could banks be better equipped to tackle these challenges with a deeper understanding of their digital customers?</p> \n<h2>Digital transformation strategy development: customers are key</h2> \n<p>Whether it’s introducing automation or AI, shifting from bricks and mortar to digital, moving to the cloud or changing backend infrastructure, companies need to put customers at the center of their digital transformation strategy. Get it right and you will be the beneficiary of everything promised by digital transformation, including happier customers and lasting brand loyalty. Get it wrong and you risk the wrath of the empowered customer.</p> \n<p>Your customers are talking. Are you ready to start listening? Get inspired at <a href=\"https://data.twitter.com/en\" target=\"_blank\">data.twitter.com</a> with case studies that illustrate the power of social media listening and check out a list of Twitter Official Partners.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "When it comes to digital transformation, start with the customer",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/when-it-comes-to-digital-transformation-start-with-the-customer"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.josephlrice.html"
},
{
"body": "<p>Our highest priority is to protect the health of the public conversation on Twitter, and an important part of that is ensuring our rules and how we enforce them are easy to understand. In the past, we’ve allowed certain Tweets that violated our rules to remain on Twitter because they were in the public’s interest, but it wasn’t clear when and how we made those determinations. To fix that, we’re introducing a <a href=\"https://help.twitter.com/en/rules-and-policies/notices-on-twitter\">new notice</a> that will provide additional clarity in these situations, and sharing more on when and why we’ll use it.</p> \n<p>Serving the public conversation includes providing the ability for anyone to talk about what matters to them; this can be especially important when engaging with government officials and political figures. By nature of their positions these leaders have outsized influence and sometimes say things that could be considered controversial or invite debate and discussion. A critical function of our service is providing a place where people can openly and publicly respond to their leaders and hold them accountable.</p> \n<p>With this in mind, there are certain cases where it may be in the public’s interest to have access to certain Tweets, even if they would otherwise be in violation of our rules. On the rare occasions when this happens, we'll place a notice – a screen you have to click or tap through before you see the Tweet – to provide additional context and clarity. We’ll also take steps to make sure the Tweet is not algorithmically elevated on our service, to strike the right balance between enabling free expression, fostering accountability, and reducing the potential harm caused by these Tweets. </p> \n<p><b>Who does this apply to?</b></p> \n<p>We will only consider applying this notice on Tweets from accounts that meet the following criteria. The account must:</p> \n<ul> \n <li>Be or represent a government/elected official, be running for public office, or be considered for a government position (i.e., next in line, awaiting confirmation, named successor to an appointed position);</li> \n <li>Have more than 100,000 followers; and</li> \n <li>Be verified.</li> \n</ul> \n<p>That said, there are cases, such as direct threats of violence or calls to commit violence against an individual, that are unlikely to be considered in the public interest.</p> \n<p><b>What will the notice look like? </b></p> \n<p>The notice will be immediately visible in your home timeline and across other areas like search.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-06-27T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Defining public interest on Twitter",
"url": "https://blog.twitter.com/en_us/topics/company/2019/publicinterest"
},
{
"body": "<p>We partnered with UNHCR, The UN Refugee Agency and Kniterate to launch a global campaign to proactively and collectively shed light on an important issue facing Syrian and Iraqi internally displaced persons (IDPs) and refugees in the Middle East North Africa region as winter approaches. </p> \n<p>Currently around 14 million Syrians and Iraqis are displaced in the region: The needs in the region remain significant. Last year, UNHCR was able to reach 3.6 million Syrian and Iraqi IDPs and refugees with winterization assistance. But urgent funding is needed to ensure that life-saving winterization assistance is in place before freezing temperatures grip the region, exposing tens of thousands of families. For many, this will be the ninth consecutive winter in displacement.</p> \n<p>UNHCR’s Twitter campaign aims to generate awareness through the power of the service and share a strong call to action by encouraging people to act and make a difference through donations in advance of the winter season. Through a partnership with London-based Kniterate (<a href=\"https://twitter.com/Kniterate\" class=\"has-hover-card\">@Kniterate</a>) the innovative campaign will demonstrate the power of Tweets, as a compact digital knitting machine begins to knit a scarf featuring participating Twitter accounts. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-07-01T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Our partnership with UNHCR to launch #KnitForRefugees",
"url": "https://blog.twitter.com/en_us/topics/company/2019/our-partnership-with-unhcr"
},
{
"body": "<p>Twitter’s communities don’t just reflect the most important topics of the day, they shape the global discourse through real-time conversations and debates. People on Twitter aren’t observing passively; they’re generating significant cultural movements in real-time.</p> \n<p>This is why it’s so important for brands to listen to what people are talking about on the platform. Now, more than ever, businesses must track relevant conversations, influencers, competitors, customer feedback, social engagement, and crisis management.</p> \n<p>Two brands at the forefront of building relationships on Twitter are NASA and Nationwide. They use Twitter in unique ways to better understand what their fans are interested in, and use that information to generate tailored content that strengthens their brand voice. Through Twitter, the two organizations talking directly to passionate fans – and build authentic connections in the process.</p> \n<h2>NASA’s mission to go above and beyond</h2> \n<p><a href=\"https://twitter.com/NASA\" class=\"has-hover-card\">@NASA</a> has over 30 million followers on Twitter, but the organization has also galvanized its audience by sharing content across 500 social accounts aimed at niche communities, including the <a href=\"https://twitter.com/NASA_Astronauts\" class=\"has-hover-card\">@NASA_Astronauts </a>handle which accounts for individual astronauts, space stations, and missions.</p> \n<p>These niche accounts offer behind-the-scenes looks at agency initiatives and streamline content to the followers who are most receptive to it.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-07-08T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "How Twitter bridges the gap between brands and their audiences",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/startwiththem"
},
{
"body": "<p>This summer’s FIFA Women’s World Cup captured the hearts and attention of the globe, and as ever the conversation flowed on Twitter throughout. </p> \n<p>Whether it was VAR, goal celebrations or notable omissions from the line-up, Twitter was the place where football fans came together to follow the agony, ecstasy and heartbreak of the tournament.</p> \n<p>After 52 matches that got the planet’s pulses racing, including the epic FIFA Women’s World Cup Final between USA (@USWNT) and The Netherlands (@oranjevrouwen) we’ve compiled the moments that illustrate the massive role Twitter played for fans since the event began on June 7.</p> \n<p>Wonderstrikes, two-footed tackles, or the managers’ tactical acumen all drove Twitter to discuss all things related to the #FIFAWWC.</p> \n<p> </p> \n<p><b>Fans Tweeted the most during the USA v Netherlands final</b></p> \n<p>We saw the bulk of the conversation during the live matches, including the final match between the USA and The Netherlands which was the most tweeted about game of the <a href=\"https://twitter.com/hashtag/FIFAWWC?src=hashtag_click\">#FIFAWWC</a>. </p> \n<p>Here are the five most-Tweeted matches:</p> \n<ol> \n <li>Final: USA vs NED</li> \n <li>England vs USA</li> \n <li>France vs USA</li> \n <li>France vs Brazil</li> \n <li>USA vs Thailand</li> \n</ol> \n<p> </p> \n<p><b>Fans sent more Tweets when USA won the World Cup than at any other point during the tournament.</b></p> \n<p>Here are the top five moments that generated the biggest peaks of Twitter conversation, measured in Tweets per minute (TPM), during the entire tournament:</p> \n<ol> \n <li>July 7th, Final: USA wins World Cup over NED</li> \n <li>July 7th, Final: Rose Lavelle’s goal in minute 69, giving USA a 2-0 lead over NED</li> \n <li>July 7th, Final: Megan Rapinoe’s penalty kick goal in minute 62 breaking the tie to give USA a 1-0 lead over NED</li> \n <li>July 2nd, USA vs ENG: USA beat ENG to advance to final</li> \n <li>July 2nd, USA vs ENG: Alex Morgan scored for USA giving them 2-0 lead and “sipped tea&quot; as a celebration</li> \n</ol> \n<p> </p> \n<p><b>#EqualPay</b></p> \n<p>At the same time equal pay was being chanted at the stadium in Lyon following the USWNT’s win, there was a 5x increase in Tweets about &quot;pay.&quot;</p> \n<p> </p> \n<p><b>The US sent more Tweets than any other nation during the <a href=\"https://twitter.com/hashtag/FIFAWWC?src=hashtag_click\">#FIFAWWC</a>.</b></p> \n<p>Football fans around the globe came to Twitter to talk about the event. Fans in the US sent more Tweets about the tournament than any other country.</p> \n<p>Here’s a ranking of the countries who Tweeted the most:</p> \n<ol> \n <li>US</li> \n <li>Brazil</li> \n <li>England</li> \n <li>France</li> \n <li>Spain</li> \n</ol> \n<p> </p> \n<p><b>Megan Rapinoe was the most-mentioned player of the tournament.</b></p> \n<p>These were the most mentioned players of the <a href=\"https://twitter.com/hashtag/FIFAWWC?src=hashtag_click\">#FIFAWWC</a>:</p> \n<ol> \n <li>Megan Rapinoe (USA)<br /> </li> \n <li>Alex Morgan (USA)</li> \n <li>Marta (BRA)</li> \n <li>Cristiane (BRA)</li> \n <li>Ali Krieger (USA)</li> \n</ol> \n<p> </p> \n<p><b>USA was the most-mentioned team of the <a href=\"https://twitter.com/hashtag/FIFAWWC?src=hashtag_click\">#FIFAWWC</a></b><b style=\"\">.</b></p> \n<p>Here are the most Tweeted about teams of the tournament:</p> \n<ol> \n <li>USA</li> \n <li>Brazil</li> \n <li>England</li> \n</ol> \n<p> </p> \n<p><b>Nike was the most-discussed brand on Twitter</b></p> \n<p>Football fans weren’t the only people following the <a href=\"https://twitter.com/hashtag/FIFAWWC?src=hashtag_click\">#FIFAWWC</a>. Several brands joined the conversation as the action on the pitch unfolded. These were the most globally mentioned brands of the tournament:</p> \n<ol> \n <li>Nike</li> \n <li>Budweiser</li> \n <li>Visa</li> \n</ol> \n<p> </p> \n<p> </p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-07-08T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Insights into the 2019 #FIFAWWC conversation on Twitter",
"url": "https://blog.twitter.com/en_us/topics/events/2019/insights-into-the-2019-fifawwc-conversation-on-twitter"
},
{
"body": "<p>From pop culture and celebrities to sporting events and live entertainment, the world’s biggest and most devoted fans are on Twitter generating billions of conversations. Fandom audiences are extreme: they know what they love and aren’t afraid to share how they feel with the world. But if you are not part of the group, you might not understand what they are saying. We'll dive into the unique vernacular of some of the most prolific fandoms on Twitter to understand how they communicate and how brands can authentically participate to drive deeper levels of connection.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-07-09T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "The secret language of fans",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/the-secret-language-of-fans"
},
{
"body": "<p>Culture is happening on Twitter. With hundreds of millions of global users, Twitter is the perfect place for brands to listen to their customers, learn from them and show them some love. As a recent <a href=\"https://www.vulture.com/2019/06/brand-twitter-jokes-history.html?utm_source=steve-aoki-panteneoppa-explained\" target=\"_blank\">Vulture article</a> says, “Advertising has always been integrated with culture — mascots brought brands to life, influencers became human billboards — but Twitter has facilitated a new sort of intimacy for brands, one in which they can blend in with people and develop their own personas.”</p> \n<p>Hashtags are one of the main ways that brands use Twitter to connect with customers. But, how do hashtags become popular? And, how do brands take advantage of viral hashtags? </p> \n<p>This is the story of #PanteneOppa – a random hashtag from a local radio station that turned Steve Aoki into a brand ambassador for Pantene. It’s a great example of a brand seizing an opportunity to launch an organic marketing campaign, created and driven by the conversation on Twitter.</p> \n<h3>How #PanteneOppa Went Viral </h3> \n<p>On October 25th 2018, DJ Steve Aoki released “Waste it on Me,” a song featuring the world renowned South Korean boy band BTS. In addition to holding records for best-selling albums, BTS also holds a <a href=\"https://www.guinnessworldrecords.com/amp/news/2019/6/bts-smash-yet-another-record-in-their-home-country-of-south-korea-580607?utm_source=steve-aoki-panteneoppa-explained\" target=\"_blank\">host of social media records</a> such as most Twitter engagements (average retweets) for a music group, thanks to their huge fan base the <a href=\"https://twitter.com/BTS_ARMY?utm_source=steve-aoki-panteneoppa-explained\" target=\"_blank\">BTS Army</a>. In 2018, BTS was ranked as the #1 most Tweeted about account for 2018 worldwide.</p> \n<p>Only three days later on October 29th, #PanteneOPPA hashtag was born. A local radio station in Tennessee, 103.7 KISS FM, <a href=\"https://twitter.com/KissChattanooga/status/1056646062109327364?utm_source=steve-aoki-panteneoppa-explained\" target=\"_blank\">tagged Pantene in a Tweet with a gif of</a> Steve Aoki jumping, saying “Hey @Pantene we have your new spokesperson! Look at that hair bounce 👏🏾 #PanteneOppa.” In Korean, oppa literally means “older brother of a female person,” but the meaning of oppa has changed over time and now commonly refers to a close friend or romantic interest.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-07-09T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Guest post: #panteneOppa: Learning from Steve Aoki&#39;s viral moment",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/steve-aoki-panteneoppa-explained"
},
{
"body": "<p>What does the hashtag #PanteneOppa mean? Learn how one Tweet started a movement on Twitter that lead to the crowning of Steve Aoki as the Pantene Oppa. </p> \n<p>To read the full story, check out our blog post <a href=\"https://blog.twitter.com/en_us/topics/insights/2019/steve-aoki-panteneoppa-explained.html?utm_source=crowning-panteneoppa\" target=\"_blank\">#PanteneOppa: Learning From Steve Aoki's Viral Moment.</a></p> \n<p>Want even more? Watch Steve Aoki, VP of Hair Care at Pantene Ilaria Resta, and VP of Sprinklr Marketing Yoli Chisholm on a panel at Twitter Beach at Cannes Lions. <a href=\"https://blog.twitter.com/en_us/topics/insights/2019/the-secret-language-of-fans.html?utm_source=crowning-panteneoppa\" target=\"_blank\">The Secret Language of Fans: How Brands Tap #Fandom Culture on Twitter.</a></p> \n<p>To learn more about <a href=\"https://partners.twitter.com/en/partners/sprinklr.html?utm_source=Twitter%20blog&amp;utm_medium=Link&amp;utm_content=panteneoppa\">Sprinklr</a>, head to partners.twitter.com.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-07-09T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "The crowning of the #PanteneOppa",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/panteneoppa-explanation-video"
},
{
"body": "<p><i>Editorial note:</i> <i>This blog was first posted on July 9, 2019, and last updated December 13, 2021, to reflect additional changes made to our rules against hateful conduct.</i></p> \n<p>We create our rules to keep people safe on Twitter, and they continuously evolve to reflect the realities of the world we operate within. Our primary focus is on addressing the risks of offline harm, and research* shows that dehumanizing language increases that risk.</p> \n<p>As we develop the Twitter Rules in response to changing behaviors and challenges with serving the public conversation, we understand the importance of considering a global perspective and thinking about how policies may impact different communities and cultures. Since 2019, we’ve prioritized <a href=\"https://blog.twitter.com/en_us/topics/company/2018/Creating-new-policies-together.html\" target=\"_blank\">feedback</a> from the public, external experts, and our own teams to inform the continued development of our hateful conduct policy.</p> \n<p><b>Expanding our hateful conduct policy </b></p> \n<p>While we encourage people to express themselves freely on Twitter, abuse, harassment and hateful conduct continue to have no place on our service. As part of our work to make Twitter safe, our <a href=\"https://help.twitter.com/en/rules-and-policies/hateful-conduct-policy\" target=\"_blank\">hateful conduct policy</a> covers all protected categories. This means that we prohibit language that dehumanizes others on the basis of religion, caste, age, disability, disease, race, ethnicity, national origin, gender, gender identity, or sexual orientation. </p> \n<p>We will require Tweets like those below to be removed from Twitter when they are reported to us. We will also continue to surface potentially violative content through proactive detection and automation. If an account repeatedly breaks the Twitter Rules, we may temporarily lock or suspend the account; more on our range of enforcement options <a href=\"https://help.twitter.com/en/rules-and-policies/enforcement-options\" target=\"_blank\">here</a>.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-07-09T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Updating our rules against hateful conduct",
"url": "https://blog.twitter.com/en_us/topics/company/2019/hatefulconductupdate"
},
{
"body": "<p>The age of the purpose-driven brand has arrived, for (mostly) better and (a little) worse. Marketing blogs are packed to the gills with stories of high-profile brands taking stands on controversial social and cultural issues. While some brands come out on the other side triumphant, with elevated sales and glorious brand alignment, others hope the world will soon forget how they offended the masses with distasteful missteps. The few that succeed can likely thank a healthy mix of luck and calculated risk.</p> \n<p>Trying to insert your brand into a culture moment while being sensitive to polarizing points of view is no easy task. But by taking purpose-driven stances, brands can offer strength and steadiness during tumultuous times.</p> \n<p>“In a time of immense turmoil, people are turning to brands as islands of stability.” – Richard Edelman, Chairman, Edelman</p> \n<p>Consumers want brands that stand for something by taking a position on an issue and having a strong point of view, but that’s not all. Today’s consumers also expect brands to contribute to their quality of life. That’s why successful, purpose-driven brand platforms require more than just good timing. To stand out, brands must identify a purpose and turn to data, insights and social listening to engage in relevant, genuine, open and empathetic conversations.</p> \n<p>According to a <a href=\"http://bit.ly/2KnjjSQ?utm_source=the%20power%20of%20purpose%20driven%20stances\" target=\"_blank\">2019 Sprout Social report</a>, 72% of consumers expect brands to be positive contributors to society and almost half expect brands to act as leaders. An additional 45% of consumers say brands can strengthen their connection with customers by supporting a cause that is personally relevant to them. </p> \n<p>Major brands like Patagonia, Nike, and Axe have all taken purpose driven stances on widespread cultural concerns, and the role that they play is unique and powerful. Because they each prioritized brand authenticity in the cultural moments they chose to enter, that elusive balance of luck and calculated risk has allowed them to operate as the beacons of strength and steadiness consumers say they want in the brands they trust.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-07-10T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Guest post: Taking the high road: The power of purpose-driven stances",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/the-power-of-purpose-driven-stances"
},
{
"body": "<p>In our <a href=\"https://blog.twitter.com/en_us/topics/company/2019/Board-Update-Inclusion-Diversity-Report-May2019.html\">Inclusion &amp; Diversity quarterly report</a>, we announced that we were looking to generate a stronger pipeline for diverse talent. As we look to make our company reflect the diverse voices that come to Twitter every day, we are excited to announce the launch of the Twitter Engineering Apprenticeship Program. </p> \n<p>Through this program, we hope to grow our technical workforce of next-generation leaders from nontraditional backgrounds (coding bootcamps, self-taught coders, veterans, caregivers returning to the workforce, etc.) and those underrepresented in tech (women, black, Latinx, Native American). Through our new apprenticeship program, participants will go through a one-year rotation program with full-time employment benefits. Upon completion of the program, they will graduate and join one of our engineering teams.</p> \n<p>We are working to significantly grow our company and our technical workforce in the next year. This program will help us bring up-and-coming talent into our engineering and data science teams across our San Francisco, Boulder, and New York offices. </p> \n<p>We know that great talent exists outside the traditional sourcing structures, and we need to do a better job of creating and fostering a sustainable pipeline of diverse talent. This is one step we’re taking to do our part. </p> \n<p>Do you see yourself in this program? Come help us build the best Twitter for people around the world. Over the course of 12 months, you’ll participate in a rotation program within Twitter Engineering, helping build Twitter for Android, iOS, or web, working on our backend systems, or on our Data Science team. The program is designed for applicants with at least two years of any work experience and will provide hands-on experience, while pairing applicants with dedicated coaches and mentors to set you up for a successful career in engineering. </p> \n<p>Applications are now open, and will close on July 31, 2019. You can apply <a href=\"https://t.co/apprentice\">here</a>. We can’t wait to have you join the flock!</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-07-10T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Introducing the Twitter Engineering Apprenticeship Program",
"url": "https://blog.twitter.com/en_us/topics/company/2019/engapprenticeshipprogram"
},
{
"body": "<p>According to Nielsen, <a href=\"https://www.nielsen.com/us/en/insights/article/2017/when-it-comes-to-advertising-effectiveness-what-is-key/\">advertising creative is the top factor</a> in driving sales*, so brands need to create content that drives brand love and business impact. That’s why today, we’re bringing together the combined power of our Creator management, video editing, and live broadcasting offerings under one roof: Twitter ArtHouse.</p> \n<p>Twitter ArtHouse connects brands with the creative capital and talent of Influencers, Artists and Editors who can add a new dimension of relevance to their content. The global team brings together content strategists, digital producers and influencer marketing specialists to help brands launch new products and connect to what’s happening in culture.</p> \n<p>Our mission is simple: to help brands design Twitter first content that moves people. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-07-10T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Introducing Twitter ArtHouse, helping brands create and optimize content",
"url": "https://blog.twitter.com/en_us/topics/product/2019/Introducing-Twitter-ArtHouse"
},
{
"body": "<p>Everyday, people start important conversations on Twitter, from #MeToo and #BlackLivesMatter, to discussions around #NBAFinals or their favorite television shows. These conversations bring people together to debate, learn, and laugh. That said we know that distracting, irrelevant, and offensive replies can derail the discussions that people want to have. We believe people should have some control over the conversations they start. So we’re going to test a new feature that gives people the option to hide replies to their Tweets. </p> \n<p>Starting next week, people in Canada will have the option to hide replies to their Tweets. Anyone around the world will be able to see and engage with hidden replies by tapping the grey icon that will appear. We want to be clear and transparent when someone has made the decision to hide a reply, and will be looking at how this feature gives more control to authors while not compromising the transparency and openness that is central to what makes Twitter so powerful. </p> \n<p>By testing in one country we want to get feedback and better understand how this tool can improve before it’s available globally. </p> \n<p>Here’s what it will look like:</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-07-11T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Giving you more control over your conversations",
"url": "https://blog.twitter.com/en_us/topics/product/2019/morecontrolofconversation"
},
{
"body": "<p>Today, we are starting to roll out a new <a href=\"https://twitter.com/\">Twitter.com</a> – a refreshed and updated website that is faster, easier to navigate and more personalized. The site has an updated look and feel that is more consistent with the Twitter you see on other devices, making it easier to access some of your favorite features, and with more options to make it your own. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-07-15T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Introducing a new Twitter.com",
"url": "https://blog.twitter.com/en_us/topics/product/2019/introducing-a-new-Twitter-dot-com"
},
{
"body": "<p data-emptytext=\"Text\"></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-07-16T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Twitter reveals first ever Women’s World Cup #GoldenTweet award winners",
"url": "https://blog.twitter.com/en_us/topics/events/2019/Twitter-Reveals-First-Ever-Womens-WorldCup-GoldenTweet-Award-Winners"
},
{
"body": "<p>In our data-driven world, marketers need to think more about the nature of social conversations and not just look at raw social data. You would probably agree: It’s a lot harder to get value from social insights if you don’t have a clear sense of the conversations your customers are having with each other, as well as with you and other brands on social.</p> \n<p>We live in a time where people are generating and accessing an extraordinary amount of data, both real-time and historical. What makes Twitter’s social data so unique is that it reflects the public conversations happening in real-time. And what makes Twitter audiences so unique is that they’re made up of influencers who drive public conversation. They are receptive, relevant and looking for new experiences with a <i>discovery</i> mindset—not just a lean-back-and-entertain-me mindset. That’s why Twitter is investing in new ways of understanding behind conversations and delivering meaningful data about the hundreds of millions of Tweets shared on Twitter every day.</p> \n<p>When you think about the size and breadth of the conversation on Twitter, it’s essentially the world’s largest focus group-- of present and historical data. Research shows 79% of Twitter users follow brands and 53% recommend products and services to friends and family. Listening to what consumers are saying can surface unique opportunities that extend beyond marketing, into customer service, sales and even product innovation. And for a brand, this allows them to provide a better customer experience, avert issues that could have a negative impact, and get valuable insights to help deliver products and services that better meet consumer needs.</p> \n<p>Diana Helander, head of marketing for the Twitter Developer Platform, chatted with<a href=\"https://podcasts.apple.com/us/podcast/marketing-disrupted/id1468289396?utm_source=twitter-blog-are-marketers-missing-customer-signals\" target=\"_blank\"> Marketing Disrupted</a> podcast hosts Brent Chaters and Amber Mac about the importance of social listening, and the role of Twitter Data in helping marketers solve problems. </p> \n<p>“It’s important for brands to start listening,” Helander says in the Marketing Disrupted podcast episode<a href=\"https://podcasts.apple.com/us/podcast/brands-on-line-marketing-tech-and-social-media/id1468289396?i=1000441772280&amp;utm_source=twitter-blog-are-marketers-missing-customer-signals&amp;utm_source=are-marketers-missing-customer-signals\" target=\"_blank\"> Brands On-Line: Marketing, Tech and Social Media</a>. “Brands can help identify something newsworthy, or if needed, remediate an issue. But that’s just a first step. Following on from that is active engagement with those audiences, whether it’s for brand voice, marketing campaigns or customer service—engaging in that conversation and doing so in an authentic way.”</p> \n<p>By listening first, brands can then analyze conversations and social mentions. This can provide a better understanding of what consumers are talking about, doing or buying, which is where solutions like trend analysis come into play.</p> \n<p>In the podcast, Helander shares some case-study examples of how <a href=\"https://partners.twitter.com/en/about-the-program/data-partners.html?utm_source=twitter-blog-are-marketers-missing-customer-signals?utm_source=are-marketers-missing-customer-signals\" style=\"background-color: rgb(255,255,255);\" target=\"_blank\">Twitter Official Partners</a> have used social listening to drive big results and how they’ve used social insights to find fun ways to engage their audiences. For example, she discusses how Sprinklr, a Twitter Official Partner, helped <a href=\"https://venturebeat.com/2019/05/23/chick-fil-as-ai-can-spot-signs-of-foodborne-illness-from-social-media-posts-with-78-accuracy/?utm_source=twitter-blog-are-marketers-missing-customer-signals?utm_source=are-marketers-missing-customer-signals\" style=\"background-color: rgb(255,255,255);\" target=\"_blank\">Chick-fil-A</a> use artificial intelligence to spot signs of food-borne illness from social media posts with 78% accuracy, and how social listening helped <a href=\"https://partners.twitter.com/en/success-stories/nasa-uses-twitter-audience-insights-to-take-fans-to-new-frontier.html?utm_source=twitter-blog-are-marketers-missing-customer-signals?utm_source=are-marketers-missing-customer-signals\" style=\"background-color: rgb(255,255,255);\" target=\"_blank\">NASA</a> spot a gap in its content strategy and successfully engage new audiences.</p> \n<p>Check out Diana Helander’s full interview about Twitter Data’s role in marketing on the<a href=\"https://podcasts.apple.com/us/podcast/marketing-disrupted/id1468289396?utm_source=twitter-blog-are-marketers-missing-customer-signals?utm_source=are-marketers-missing-customer-signals\" target=\"_blank\"> Marketing Disrupted</a> podcast, episode 3: &quot;<a href=\"https://podcasts.apple.com/us/podcast/brands-on-line-marketing-tech-and-social-media/id1468289396?i=1000441772280&amp;utm_source=twitter-blog-are-marketers-missing-customer-signals&amp;utm_source=are-marketers-missing-customer-signals\" target=\"_blank\">Brands On-Line: Marketing, Tech and Social Media</a>.” Helander’s portion starts at the 29:09 mark, just after McDonald's Canada VP and CTO Lara Skripitsky.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-07-19T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Are marketers missing customer signals on social?",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/are-marketers-missing-customer-signals"
},
{
"body": "<p>Forbes, a global publisher with a focus on business news, is constantly reinventing itself to meet the demands of modern media. Amid talks of declining news readership, Forbes <a href=\"https://digiday.com/media/with-revenue-rising-forbes-is-looking-to-invest-in-or-buy-media-and-tech-companies/?utm_source=twitter-blog-guest-post-forbes-data-driven-strategy\" target=\"_blank\">had its most profitable year</a> in 2018 since it became Forbes Media in 2006. Playing a major role in Forbes’ success story is their focus on social-first content and personalized engagements with <a href=\"https://twitter.com/Forbes?utm_source=twitter-blog-guest-post-forbes-data-driven-strategy\" target=\"_blank\">millions of followers</a> across its social channels – particularly on Twitter. </p> \n<p>I spoke with Emily Drewry, Senior Manager of Social Content at Forbes, for an inside look at Forbes’ approach to creating engaging content and developing a global Twitter strategy. According to Emily, “Twitter for us is like nowhere else.” Check out the full interview below to learn more about how Forbes is creating relevant content for its Twitter audience.</p> \n<p><b>Rachel:</b> How many handles does Forbes have, and how do you manage them?</p> \n<p><b>Emily:</b> Forbes has more than 30 social media accounts so we really use the calendar in Sprinklr to see what’s coming up and this enables the social team across the world to stay on the same page. The calendar has turned into a communication tool for us, to help us collaborate. </p> \n<p>My team spends an average of 6 hours per day using Sprinklr, and we estimate our jobs would take an average 5 hours additional per day without the platform.</p> \n<p><b>Rachel:</b> What’s your Twitter strategy? </p> \n<p>Emily: Forbes has many different types of coverage. We are known for longer, in-depth features but we also have a trending news initiative. For breaking news reporters, it’s essential we get their stories out on Twitter as soon as possible. That allows them to be part of the real-time news conversation and reach a crucial, broad audience. Twitter for us is like nowhere else. If you’re not on Twitter when a conversation is happening, it’s a huge opportunity missed. </p> \n<p>Our editor is scheduling posts throughout the day, 24 hours a day, 7 days a week. We post probably 100 posts a day on Twitter, focusing on the most timely content that comes from Forbes.com. </p> \n<p>With Sprinklr publishing, we schedule content on Twitter ahead of time for nights and weekends so we can still go home and be normal people. If we need to quickly change the time of the scheduled post or edit the text within it, we don’t have to redo the post in Sprinklr which is a productivity savings— we can just drag and drop the post to the new time and make edits within the platform. News stories are coming in quickly all the time so we often have to reschedule things, and I can’t imagine what it would be like to manually change scheduled Twitter posts every time we wanted to make an edit. Definitely saves us a number of hours a week.</p> \n<p><b>Rachel:</b> Can you talk about your video series the <a href=\"https://twitter.com/Forbes/status/1139533030027137026?utm_source=twitter-blog-guest-post-forbes-data-driven-strategy\" target=\"_blank\">#ForbesFlash</a>? </p> \n<p><b>Emily:</b> <a href=\"https://twitter.com/Forbes/status/1144606377001701383?utm_source=twitter-blog-guest-post-forbes-data-driven-strategy\" target=\"_blank\">#ForbesFlash</a> started in July 2017, and it’s a regular recap of the biggest stories of the week. What’s important and valuable about it is that I’m not reiterating the stories that everyone has already read. We’re focused on the quality journalism that our reporters have put out for the week. </p> \n<p>Twitter was the home initially for the <a href=\"https://twitter.com/Forbes/status/1091353027850747906?utm_source=twitter-blog-guest-post-forbes-data-driven-strategy\" target=\"_blank\">#ForbesFlash</a> because I found that our audience didn’t have a visual opportunity to catch up on the most important news of the week. Because of Sprinklr reporting, I know which stories were the most popular for the week so it helps me curate the script for these videos. </p> \n<p><b>Rachel:</b> How have you increased the engagement of the content you’re putting out for Forbes across social? </p> \n<p><b>Emily:</b> Based on the ability to look at all of our social content comprehensively in Sprinklr, we’ve been able to optimize our social content across platforms for specifically what our audience is interested in seeing. I can use Sprinklr to filter by channels and easily understand that the content that performs best on Twitter might not be what performs best on Facebook or LinkedIn. So we’re using the real-time engagement metrics and click-through rates to help us continuously improve the effectiveness of our content. </p> \n<p><b>Rachel:</b> Final thoughts? </p> \n<p><b>Emily:</b> Twitter is the platform we publish on the most because it’s great for real-time, breaking news and it’s where our audience spends their time. Twitter is a news aggregator for many people, so it’s important for us to join in as a voice for our readers.</p> \n<p>To learn more about <a href=\"https://partners.twitter.com/en/partners/sprinklr.html?utm_source=twitter-blog-guest-post-forbes-data-driven-strategy\" target=\"_blank\">Sprinklr</a>, head to partners.twitter.com.</p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-08-05T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Guest Post: Emily Drewry discusses Forbes’ data-driven Twitter strategy",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/guest-post-forbes-data-driven-twitter-strategy"
},
{
"body": "<p>Our singular mission is to serve the public conversation. This mission applies to every part of our service, including our <a href=\"https://business.twitter.com/en/help/ads-policies/introduction-to-twitter-ads/twitter-ads-policies.html\">advertising and promotional products</a>.<br /> <br /> Today, we are updating our advertising policies with respect to state media. Going forward, we will not accept advertising from state-controlled news media entities. Any affected accounts will be free to continue to use Twitter to engage in public conversation, just not our advertising products.<br /> <br /> This is a global approach and will be enforced across our entire business.<br /> <br /> <b>Why are we doing this? </b><br /> We want to protect healthy discourse and open conversation. To that end, we believe that there is a difference between engaging in conversation with accounts you choose to follow and the content you see from advertisers in your Twitter experience which may be from accounts you're not currently following. We have policies for both but we have higher standards for our advertisers.<br /> <br /> This policy will not apply to taxpayer-funded entities, including independent public broadcasters.<br /> <br /> <b>How will we define state-controlled media in this context?</b><br /> This policy will apply to news media entities that are either financially or editorially controlled by the state. It has been informed by established academic and civil society leaders in this space. Sources include Reporters Without Borders Press Freedom Index, Freedom House, the Economist Intelligence Unit Democracy Index, the European Journalism Centre’s Media Landscapes Report, the Committee to Protect Journalists, and UNESCO's framework to assess media development and independence.<br /> <br /> We will be making policy determinations on the basis of critical issues of media freedom and independence, such as control of editorial content, financial ownership, influence or interference over broadcasters, editors, and journalists, direct and indirect exertion of political pressure, and/or control over the production and distribution process.<br /> <br /> This policy will not apply to entities that are solely dedicated to entertainment, sports, and travel content. However, if the content is mixed with news, it will be prohibited.<br /> <br /> <b>Next steps</b><br /> We will be notifying directly affected entities in the coming days. They will have 30 days to offboard from our advertising products, after which we will stringently enforce these policies. In the meantime, no new campaigns will be allowed and we will enforce our policies rigorously. Affected media entities are free to continue to use their Twitter account(s) to organically participate in public conversation, as long as they are in compliance with the <a href=\"https://help.twitter.com/en/rules-and-policies/twitter-rules\" style=\"\">Twitter Rules</a>.<br /> <br /> We are exploring transparency approaches to keep the public updated on these types of actions going forward.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-08-19T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Updating our advertising policies on state media",
"url": "https://blog.twitter.com/en_us/topics/company/2019/advertising_policies_on_state_media"
},
{
"body": "<p>With mobile video consumption at an all time high, studies show brand impact happens almost instantaneously (within seconds) with video ads. A recent Twitter-sponsored study by EyeSee determined short-form (under six seconds), sound-off videos with clear branding drive significantly better ad recall and message association on mobile than linear TVC style videos. Optimal video creative and viewing experiences drive brand lift and sales. After all, when was the last time you enjoyed sitting through a minute-long ad on your phone? Never? Us, too. </p> \n<p>To help advertisers get their video stories in front of the most valuable audience in the moments they’re most receptive, we’re excited to announce the availability of a 6-second video bid unit to advertisers globally. With this, advertisers have the security of transacting on a longer view, while still providing the optimal experience of a short-form, mobile video to their audience. Advertisers will be charged only once their ad is viewed for 6 seconds, with pixels at 50% in view (6s/50%). This bid unit is globally available on Promoted Video, In-stream Video Sponsorships, and In-stream Video Ads for assets 15 seconds or less in length.</p> \n<p>Unlike other channels, Twitter is not a forced-view environment— our platform’s native video consumption tends to be shorter and more serendipitous as people discover fresh, relevant content by scrolling through their feed. Whether launching a new product or connecting a brand message with audiences across the world, you can maximize your impact with our valuable audience by running optimal creative. Today we’re excited to provide a flexible option for advertisers who care about the completed view metric, but are ready to lean into the mobile-first paradigm and develop short-form assets optimized for in-feed viewing.</p> \n<p>Advertisers across the world are embracing this new format. </p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-08-19T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Long story, short: 6-second video bidding is now available",
"url": "https://blog.twitter.com/en_us/topics/product/2019/Long-story-short-6-second-video-bidding-is-now-available"
},
{
"body": "<p>We are disclosing a significant state-backed information operation focused on the situation in Hong Kong, specifically the protest movement and their calls for political change.<br /> <br /> <b>What we are disclosing</b><br /> This disclosure consists of 936 accounts originating from within the People’s Republic of China (PRC). Overall, these accounts were deliberately and specifically attempting to sow political discord in Hong Kong, including undermining the legitimacy and political positions of the protest movement on the ground. Based on our intensive investigations, we have reliable evidence to support that this is a coordinated state-backed operation. Specifically, we identified large clusters of accounts behaving in a coordinated manner to amplify messages related to the Hong Kong protests.</p> \n<p>As Twitter is blocked in PRC, many of these accounts accessed Twitter using VPNs. However, some accounts accessed Twitter from specific unblocked IP addresses originating in mainland China. The accounts we are sharing today represent the most active portions of this campaign; a larger, spammy network of approximately 200,000 accounts — many created following our initial suspensions — were proactively suspended before they were substantially active on the service.</p> \n<p>All the accounts have been suspended for a range of violations of our <a href=\"https://help.twitter.com/en/rules-and-policies/platform-manipulation\">platform manipulation policies</a>, which we define as: </p> \n<ul> \n <li>Spam</li> \n <li>Coordinated activity</li> \n <li>Fake accounts</li> \n <li>Attributed activity</li> \n <li>Ban evasion</li> \n</ul> \n<p><b>Examples of violative content</b></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-08-19T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Information operations directed at Hong Kong",
"url": "https://blog.twitter.com/en_us/topics/company/2019/information_operations_directed_at_Hong_Kong"
},
{
"body": "<h2>Ready to take your market insights to the next level?</h2> \n<h3>3 important factors to consider when choosing a social listening tool</h3> \n<p>What’s happening in the world? What are people talking about? How do they feel about certain topics, brands or products? Organizations have tried for a long time to uncover these types of insights through traditional research methods like surveys, focus groups and interviews. </p> \n<p>What if you could take your research to the next level and uncover even deeper insights in real time? Today, an unprecedented number of people - including your customers, prospects, competitors and other stakeholders - are freely sharing their experiences, interests and opinions publicly, in real time, on Twitter. Twitter is the largest, publicly available, searchable archive of human-generated thought ever. It’s the world’s largest focus group. Are you ready to start listening?</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-09-10T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "3 things to consider when vetting social listening tools",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/twitter-blog-vetting-social-listening-tools"
},
{
"body": "<p>Using the power of conversation, Twitter works with organizations around the world to drive meaningful impact in communities. International organizations like <a href=\"https://twitter.com/UNICEF\" target=\"_blank\" class=\"has-hover-card\">@UNICEF</a> are using Twitter to connect with their communities, build relationships, spark conversation and drive actions.</p> \n<p>To mark UN International Day of Friendship on July 30, UNICEF challenged the younger members of its community to celebrate friendship through acts of kindness both on Twitter and in real life. This effort was part of UNICEF’s #ENDviolence campaign. In December last year, young people from around the world drafted the <a href=\"https://www.unicef.org/end-violence/youth-manifesto\" style=\"\" target=\"_blank\">#ENDviolence Youth Manifesto</a>. In it, they shared what they want from their parents, teachers, policymakers and each other to feel safe and supported in and around school — and kindness stood out as one of the most powerful means to prevent bullying.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-09-18T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "UNICEF and BTS work to #ENDviolence on UN International #FriendshipDay",
"url": "https://blog.twitter.com/en_us/topics/company/2019/unicef-bts-friendshipday0"
},
{
"body": "<p>This quarterly report highlights areas where we’re making progress in building a more diverse and inclusive Twitter, and where more focus is needed:</p> \n<p>We’ve made progress increasing representation of women, black, and Latinx talent. This work is always ongoing and as we increase I&amp;D investments we will be particularly focused on retention.</p> \n<p>Our approach to recruiting diverse technical talent is showing early signs of impact. Moving forward, we’ll double down on these programs and extend them to other parts of the business.</p> \n<p>Diversity in our leadership ranks remains a gap, and while that gap is getting smaller, it’s critical to make progress here. We’re implementing new initiatives focused on senior roles and expect to have more to report at year’s end.</p> \n<p>We presented this report to our Board on September 12, 2019, and because we’re committed to working in the open, we’re sharing it with you here.<br /> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-09-18T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Inclusion &amp; Diversity Report September 2019",
"url": "https://blog.twitter.com/en_us/topics/company/2019/inclusion-and-diversity-report-september-2019"
},
{
"body": "<p>To give people more control over their Twitter experience we’ve developed different <a href=\"https://help.twitter.com/en/safety-and-security/control-your-twitter-experience\">features</a> over the years – from block, muting keywords and accounts, to notifications filters – so that everyone can tailor their experience to make Twitter work best for them. <a href=\"https://blog.twitter.com/en_us/topics/product/2019/morecontrolofconversation.html\">Earlier this year</a> we started testing a way to give people more control over the conversations they start. Today, we’re expanding this test to Japan and the United States!</p> \n<p>With this test, we want to understand how conversations on Twitter change if the person who starts a conversation can hide replies. Based on our research and surveys we conducted, we saw a lot of positive trends during our initial test in Canada, including:</p> \n<ul> \n <li>People mostly hide replies that they think are irrelevant, abusive or unintelligible. Those who used the tool thought it was a helpful way to control what they saw, similar to when keywords are muted.</li> \n <li>We saw that people were more likely to reconsider their interactions when their tweet was hidden: 27% of people who had their tweets hidden said they would reconsider how they interact with others in the future.</li> \n <li>People were concerned hiding someone’s reply could be misunderstood and potentially lead to confusion or frustration. As a result, now if you tap to hide a Tweet, we’ll check in with you to see if you want to also block that account.</li> \n</ul> \n<p>These are positive and heartening results: the feature helped people have better conversations, and was a useful tool against replies that deterred from the person’s original intent.</p> \n<p>We're interested to see if these trends continue, and if new ones emerge, as we expand our test to Japan and the US. People in these markets use Twitter in many unique ways, and we’re excited to see how they might use this new tool.</p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-09-19T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "More control over your conversations: now available in Japan and the US!",
"url": "https://blog.twitter.com/en_us/topics/product/2019/controlexpansion"
},
{
"body": "<p>In October 2018, we <a href=\"https://blog.twitter.com/en_us/topics/company/2018/enabling-further-research-of-information-operations-on-twitter.html\" target=\"_blank\">disclosed</a> the first comprehensive archive of state-backed information operations on Twitter. We launched this initiative to empower academic and public understanding of these coordinated campaigns around the world, and to empower independent, third-party scrutiny of these tactics on our platform. </p> \n<p>As our investigations of platform manipulation around the world have continued, we subsequently added new datasets in <a href=\"https://blog.twitter.com/en_us/topics/company/2019/further_research_information_operations.html\" style=\"background-color: rgb(255,255,255);\" target=\"_blank\">January,</a> <a href=\"https://blog.twitter.com/en_us/topics/company/2019/information-ops-on-twitter.html\" style=\"background-color: rgb(255,255,255);\" target=\"_blank\">June</a> and <a href=\"https://blog.twitter.com/en_us/topics/company/2019/information_operations_directed_at_Hong_Kong.html\" style=\"background-color: rgb(255,255,255);\" target=\"_blank\">August</a>, while also sharing insights on Twitter’s internal investigative approach and how these complex, sometimes cross-jurisdictional operations are identified. </p> \n<p>Nearly one year on, the archive is now the largest of its kind in the industry. Thousands of researchers have made use of these datasets that contain millions of individual Tweets and more than one terabyte of media. Using our archive, these researchers have conducted their own investigations and shared their insights and independent analyses with the world. </p> \n<p>Transparency and openness are deep-seated values at the heart of Twitter which define and guide our methodology around these disclosures. Today, we are disclosing six additional datasets covering five separate jurisdictions. Per our policies on <a href=\"https://help.twitter.com/en/rules-and-policies/platform-manipulation\" target=\"_blank\">platform manipulation</a>, we have permanently suspended all the below accounts from the service.</p> \n<p><b>United Arab Emirates &amp; Egypt </b><br /> </p> \n<p>We have removed a network of 271 accounts originating in the United Arab Emirates (UAE) and Egypt. These accounts were interconnected in their goals and tactics: a multi-faceted information operation primarily targeting Qatar, and other countries such as Iran. It also amplified messaging supportive of the Saudi government. </p> \n<p>We also found evidence that these accounts were created and managed by DotDev, a private technology company operating in the UAE and Egypt. We have permanently suspended DotDev, and all accounts associated with them, from our service.</p> \n<p>Additionally, we suspended a separate group of 4,248 accounts operating uniquely from the UAE, mainly directed at Qatar and Yemen. These accounts were often employing false personae and tweeting about regional issues, such as the Yemeni Civil War and the Houthi Movement. </p> \n<h4>Saudi Arabia</h4> \n<p>Our investigations also detected a small group of six accounts linked to Saudi Arabia’s state-run media apparatus which were engaged in coordinated efforts to amplify messaging that was beneficial to the Saudi government. While active, the accounts in this set presented themselves as independent journalistic outlets while tweeting narratives favourable to the Saudi government. </p> \n<p>Separately, we have also permanently suspended the Twitter account of Saud al-Qahtani for violations of our platform manipulation policies. This account is not included in the archives disclosed today.</p> \n<p>We continue to suspend a range of accounts for other types of political spam violations in Saudi Arabia. As ever, we will disclose any attribution we can reliably make to state actors if and when we learn them.</p> \n<p><b>Spain</b></p> \n<p>We have removed 259 accounts we identified as falsely boosting public sentiment online in Spain. Operated by Partido Popular, these accounts were active for a relatively short period, and consisted primarily of fake accounts engaging in spamming or retweet behaviour to increase engagement. </p> \n<h4>Ecuador</h4> \n<p>Earlier in the summer, we removed a network of 1,019 accounts in Ecuador tied to the PAIS Alliance political party. The network, composed largely of fake accounts, was primarily engaged in spreading content about President Moreno’s administration, focusing on issues concerning Ecuadorian laws on freedom of speech, government censorship, and technology. Tactics most commonly used were hashtag manipulation and retweet spam. </p> \n<p><b>China (PRC)/Hong Kong</b><br /> </p> \n<p>In August, we <a href=\"https://blog.twitter.com/en_us/topics/company/2019/information_operations_directed_at_Hong_Kong.html\" target=\"_blank\">disclosed</a> that we had identified a network of more than 200,000 fake accounts based in the PRC which were attempting to sow discord about the protest movement in Hong Kong. Today, we are publishing additional datasets relating to 4,301 accounts which were most active in this information operation to further public awareness and understanding. </p> \n<p><b>Next steps </b></p> \n<p>Going forward, we will continue to enhance and refine our approach to disclosing state-affiliated information operations on our service. For example, we intend to more routinely disclose data relating to state-backed information operations on the service using our <a href=\"https://twitter.com/TwitterSafety\" target=\"_blank\" class=\"has-hover-card\">@TwitterSafety</a> handle and in future iterations of the <a href=\"https://transparency.twitter.com/en.html\" target=\"_blank\">Twitter Transparency Report</a>. We will share more on these plans soon. </p> \n<p>We see this as a necessary and vital step to regularize our transparency work in this area, and to encourage more third-party investigation of these behaviors online.</p> \n<p>You can access relevant information on these account sets below.</p> \n<p><a href=\"https://about.twitter.com/en_us/values/elections-integrity.html#data\" target=\"_blank\">September 2019</a></p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-09-20T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Disclosing new data to our archive of information operations",
"url": "https://blog.twitter.com/en_us/topics/company/2019/info-ops-disclosure-data-september-2019"
},
{
"body": "<p>Ever felt the urge to braid DJ Steve Aoki’s hair or dream of him throwing cake in your face? You’re not alone.</p> \n<p>Twitter Partner Marketing Manager Kim Wu sat down with the <a href=\"https://blog.twitter.com/en_us/topics/insights/2019/panteneoppa-explanation-video.html?utm_source=Lost%20Tweets&amp;utm_medium=Blog\">#PanteneOppa</a> hair icon to share some of the best Tweets about Steve Aoki that received little to no engagement.</p> \n<p>“There are a lot of Tweets happening on Twitter about you, but a lot of times, they’re not tagging you or they’re not using a hashtag and they get no ‘Likes,’” she told Aoki.</p> \n<p>The Twitter Lost Tweets series uncovers those hard-to-find conversations, with the help of <a href=\"https://data.twitter.com/en/solutions/customer-sentiment-analysis-social-listening?utm_source=Lost%20Tweets&amp;utm_medium=Blog\">social listening</a> tools like technology from <a href=\"https://partners.twitter.com/en/partners/sprinklr?utm_source=Lost%20Tweets&amp;utm_medium=Blog\">Sprinklr</a>. Millions of people Tweet about celebrities, brands, and topics every day but unless those posts include an @ mention or hashtag, they’re easily missed by the people who want to see them most. </p> \n<p>And when it comes to Steve Aoki’s, there’s a lot of Tweets about his hair — and cake. </p> \n<p>Check it out:</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-09-20T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "#LostTweets with Steve Aoki: Talking Hair, BTS, and Social Listening",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/steve-aoki-hair-bts-cake-throwing-social-listening-twitter-blog"
},
{
"body": "<p>People share hundreds of millions of Tweets every day - expressing their thoughts, experiences and opinions - making Twitter one of the <a href=\"https://data.twitter.com/en/solutions/social-care-customer-service\" target=\"_blank\">top channels where customers engage with brands</a>, including airing their customer service woes.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-09-23T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Your social customer service vendor checklist",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/social-customer-service-vendor-checklist-twitter-blog"
},
{
"body": "<p>As the industry has shifted, so have the needs of marketers who want to break through the clutter and drive conversations about their campaigns, products and messages. That’s why today, we are evolving Twitter’s brand strategy team and re-orienting our offerings around a single mission: to create human-centric ideas worth talking about.</p> \n<p>Introducing Twitter Next, which includes campaign and content strategy services, brand voice consultations, and a newly formed lab of technologists, program managers, and designers. The expanded team - now in 20+ markets worldwide - also includes specialists in engineering and data science.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-09-23T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Twitter Next, driving brands to create ideas worth talking about",
"url": "https://blog.twitter.com/en_us/topics/product/2019/Twitter-next"
},
{
"body": "<p>I think we can all agree, the digital revolution is over. By that I mean the shift from analog to digital is fully underway and there’s no way to unring the technology bell. Think about it. More than half the world is online with more people connecting every day. People everywhere are online, blending their work and personal lives while searching, reading, watching, playing, listening and connecting to share experiences, opinions and information - every minute of every day. Consider these numbers <a href=\"https://thenextweb.com/contributors/2019/01/30/digital-trends-2019-every-single-stat-you-need-to-know-about-the-internet/\" target=\"_blank\">published</a> by TNW earlier this year:</p> \n<ul> \n <li>57% of the world is online where on average they spend almost 7 hours of the day<br /> </li> \n <li>45% of the world are social media users<br /> </li> \n <li>2.8B people are shopping online, spending almost $3B/year ($634 each)<br /> </li> \n <li>Over 95% of consumers say they are at least somewhat influenced by what other people say about brands on social media<br /> </li> \n</ul> \n<p>If you’re a customer experience (CX) expert, take note - these are your customers. And, their move online has fundamentally changed how they interact with your brand - sharing their thoughts, preferences and experiences at every stage of the customer journey - and you may be missing all of it. Status quo customer experience and Voice of the Customer programs chug along - trying to integrate new data sources while relying on tried and true traditional research methods - surveys, focus groups and interviews. By overlooking a wealth of <a href=\"https://data.twitter.com/en/solutions/customer-sentiment-analysis-social-listening\" target=\"_blank\">untapped social data</a>, your picture of your customer only grows murkier.</p> \n<p>But it doesn’t have to be that way. </p> \n<p>Imagine getting an unprecedented view of your customer through realtime, unprompted and authentic reactions to your brand, surfacing what’s important now as well as who and what is influencing them. And, imagine putting those insights to work to respond to your customers’ needs and shape their experience for the better, winning their approval and loyalty.</p> \n<p>People around the world are sharing hundreds of millions of Tweets every day, making Twitter the world’s largest publicly available searchable archive of consumer thoughts, experiences and opinions. You can tap into and harness those conversations through social listening and monitoring. Combined with your other data sources, those tweets paint a more accurate picture of your customers. Not only can this newfound understanding catch an issue before it becomes a crisis, but it can also lead to new products and services, customer retention insights, process improvements and more. All ultimately driving towards the holy grail of CX, increased customer satisfaction scores.</p> \n<p>We’ve been thinking a lot about how Twitter data can contribute to CX programs and I’ll be sharing some of those thoughts in upcoming posts. In the meantime, if you’re looking for inspiration, check out <a href=\"http://data.twitter.com\" target=\"_blank\">data.twitter.com</a> for case studies that illustrate the power of social listening. When you’re ready, talk to your customer experience service provider about incorporating Twitter data into your program. </p> \n<p>Your customers are talking. Are you ready to listen?</p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-09-25T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Your customers are talking. Are you listening?",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/customers-are-talking-are-you-listening-twitter-blog"
},
{
"body": "<p>Both the Marketing and Customer Experience teams care deeply about the customer and the brand. They are driven by data, surfacing insights and measuring but very rarely are they integrated or even sharing with one another. </p> \n<p>Odds are good that your Marketing department is already using tools to listen, analyze and measure social data. This is backed up by results from a recent Harris Poll* sponsored by Twitter. Marketing leaders polled revealed that 93% of them are using social media in their programs- from tracking their campaigns to measuring brand equity. 74% also reported using social platforms to perform some customer care<br /> </p> \n<p>Over on the CX team, for the most part, if anyone is thinking about social, it’s an afterthought. According to a recent report from Forrester**, most voice of the customer (VoC) programs are still heavily focused on traditional data sources like surveys and missing out on unstructured and unsolicited data like that from social media platforms.<br /> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-10-09T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "What marketing gets that Customer Experience (CX) doesn’t",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/what-marketing-gets-that-customer-experience-cx-doesnt"
},
{
"body": "<p>You might remember we gave you a sneak peek at Twitter for Mac <a href=\"https://blog.twitter.com/engineering/en_us/topics/insights/2019/twitter-for-mac-is-coming-back.html\">back in June</a>, and shared a lot of insight on why we’re bringing it back. We’ve been working hard to make sure that the new Twitter for Mac has the same features, look and feel as Twitter for iOS where you’ll get new features just as quick.</p> \n<p>Now, Twitter for Mac is here and available to use on Mac OS 10.15 Catalina – it’s the same Twitter you’ve always known but with new bells and whistles just for Mac, which will include:</p> \n<ul> \n <li>Multi-Task with Multiple Windows: No need to pause anything while you browse and Tweet. Look at multiple memes and photos alike all at once, and compose Tweets in as many windows as you need.</li> \n <li>More of Your Favorite Features: From Dark Mode to multi-account, you’ll get all of your favorite features from Twitter for iOS in Twitter for Mac.</li> \n <li>Drag and Drop It: Want to quickly include a funny photo or a link to a story you can’t stop reading in your Tweet? Now, you can drag and drop 4k images (JPEG, PNG, TIFF, HEIC and WebP), text and links directly into your Tweet composer.</li> \n</ul> \n<p>Twitter should always be consistent and connect you to the conversations and interests you care about most across all the ways you use it. The new Twitter for Mac is the latest example of our commitment to this goal, and we’ll continue to build off of this work as we bring new Twitter features and improvements to you.</p> \n<p>What do you think about the new Twitter for Mac? <a href=\"https://apps.apple.com/app/id1482454543?mt=12\">Visit the App Store</a> to download and let us know what you think. </p> \n<p>Any questions? Visit our Help Center article <a href=\"https://help.twitter.com/en\">here</a>.</p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-10-11T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Return of the (Twitter for) Mac",
"url": "https://blog.twitter.com/en_us/topics/product/2019/returnoftwitterformac"
},
{
"body": "<p>There continues to be meaningful public conversation about how we think about Tweets from world leaders on our service. We welcome the conversation and want to share more context on our principles and process for reviewing reported Tweets from these accounts. </p> \n<p><b>Context </b></p> \n<p>When it comes to the actions of world leaders on Twitter, we recognize that this is largely new ground and unprecedented. We understand the desire for our decisions to be “yes/no” binaries, but it’s not that simple. The actions we take and policies we develop will set precedent around online speech and we owe it to the people we serve to be deliberate and considered in what we do. </p> \n<p>Our mission is to provide a forum that enables people to be informed and to engage their leaders directly. We also have a responsibility to the people who use Twitter to better explain why we make the decisions we make, which we will do here. </p> \n<p><b>Our approach</b></p> \n<ul> \n <li>Everything we do starts with an understanding of our purpose and of the service we provide: a place where people can participate in public conversation and get informed about the world around them. </li> \n <li>We assess reported Tweets from world leaders against the <a href=\"https://help.twitter.com/en/rules-and-policies/twitter-rules\">Twitter Rules</a>, which are designed to ensure people can participate in the public conversation freely and safely.</li> \n <li>We focus on the language of reported Tweets and do not attempt to determine all potential interpretations of the content or its intent. </li> \n <li>Presently, direct interactions with fellow public figures, comments on political issues of the day, or foreign policy saber-rattling on economic or military issues are generally not in violation of the Twitter Rules. </li> \n <li>However, if a Tweet from a world leader does violate the Twitter Rules but there is a clear public interest value to keeping the Tweet on the service, we may place it behind a notice that provides context about the violation and allows people to click through should they wish to see the content. <a href=\"https://blog.twitter.com/en_us/topics/company/2019/publicinterest.html\">We announced this in June</a>. </li> \n</ul> \n<p><b>Enforcement scenarios </b></p> \n<p>We want to make it clear today that the accounts of world leaders <b><u>are not</u></b> above our policies entirely. The below areas will result in <a href=\"https://help.twitter.com/en/rules-and-policies/enforcement-options\">enforcement action</a> for <b><u>any</u></b> account on our service (without consideration of the potential public interest value in allowing the Tweet to remain visible behind a notice):</p> \n<ul> \n <li><a href=\"https://help.twitter.com/en/rules-and-policies/violent-groups\">Promotion of terrorism</a>; </li> \n <li>Clear and direct <a href=\"https://help.twitter.com/en/rules-and-policies/violent-threats-glorification\">threats of violence</a> against an individual (context matters: as noted above, direct interactions with fellow public figures and/or commentary on political and foreign policy issues would likely not result in enforcement); </li> \n <li>Posting <a href=\"https://help.twitter.com/en/rules-and-policies/personal-information\">private information</a>, such as a home address or non-public personal phone number;</li> \n <li><a href=\"https://help.twitter.com/en/rules-and-policies/intimate-media\">Posting or sharing intimate photos</a> or videos of someone that were produced or distributed without their consent;</li> \n <li>Engaging in behaviors relating to <a href=\"https://help.twitter.com/en/rules-and-policies/sexual-exploitation-policy\">child sexual exploitation</a>; and </li> \n <li>Encouraging or promoting <a href=\"https://help.twitter.com/en/rules-and-policies/glorifying-self-harm\">self-harm</a>.</li> \n</ul> \n<p>In other cases involving a world leader, we will err on the side of leaving the content up if there is a clear <a href=\"https://blog.twitter.com/en_us/topics/company/2019/publicinterest.html\">public interest</a> in doing so. </p> \n<p>With critical elections and shifting political dynamics around the world, we recognize that we’re operating in an increasingly complex and polarized political culture. These are constantly evolving challenges and we’ll keep our policies and approach under advisement, particularly as we learn more about the relationship between Tweets from world leaders and the potential for offline harm. </p> \n<p>This post seeks to provide clear insight into how we address content from world leaders on Twitter today, and will serve as our statement on the decisions we make, rather than our teams providing feedback on individual Tweets and decisions. We've also updated our dedicated <a href=\"https://help.twitter.com/en/rules-and-policies/public-interest\">Help Center page</a> to provide a significantly more detailed breakdown of how we make decisions regarding the use of the public interest notice.</p> \n<p>Our goal is to enforce our rules judiciously and impartially. In doing so, we aim to provide direct insight into our enforcement decision-making, to serve public conversation, and protect the public’s right to hear from their leaders and to hold them to account.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-10-15T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "World Leaders on Twitter: principles &amp; approach",
"url": "https://blog.twitter.com/en_us/topics/company/2019/worldleaders2019"
},
{
"body": "<p>People today <a href=\"http://bit.ly/2k84xEV\" target=\"_blank\">crave connection</a>, especially in our digital world. Brands have long been household names, but with a strong social media presence, they can now occupy an even more personal place in our lives. </p> \n<p>With so much noise it can be difficult for brands to build genuine relationships with their target audiences. For the brands that clear this hurdle, the payoff is real. When those connections are established, brands are rewarded with a boost in customer loyalty and spending and word-of-mouth recommendations—all direct contributions to their bottom line. <br /> </p> \n<p>Sprout Social data shows that <a href=\"http://bit.ly/2lo5vNv\" style=\"background-color: rgb(255,255,255);\" target=\"_blank\">57% of people</a> will increase their spend with a brand when they feel connected to it. To narrow in on that perspective, <a href=\"https://blog.twitter.com/marketing/en_us/topics/research/2018/defining-what-makes-twitters-audience-unique.html\" style=\"background-color: rgb(255,255,255);\" target=\"_blank\">62% of the people on Twitter</a> don’t hesitate to spend more money for the products or services of a brand they like (compared to 51% of the general online population).<br /> </p> \n<p>Putting customers and their wants at the center of your digital strategy is vital if you want to foster long-lasting relationships. We’ve highlighted five things brands must do to <a href=\"http://bit.ly/2k84xEV\" style=\"background-color: rgb(255,255,255);\" target=\"_blank\">better connect</a> with their audiences and turn casual followers into engaged brand advocates.</p> \n<p><b>1. Treat Twitter as the core customer experience element it is.</b></p> \n<p>In an environment with so much potential for meaningful relationships, there are big expectations: <a href=\"http://bit.ly/2k84xEV\" target=\"_blank\">78%</a> of consumers want brands to use social to help people connect with each other.<br /> </p> \n<p>Businesses can no longer ignore the value of digital. Outdated excuses (i.e. that it is too difficult to quantify success and that it does not affect the bottom line) are no longer valid today. <a href=\"https://marketing.twitter.com/na/en/insights/twitter-transforms-conversations-between-companies-and-customers\" target=\"_blank\">Twitter</a> is transforming how customers and brands talk to one another, making it an integral part of the consumer experience. Companies like Apple, for example, have their own support handles specifically for handling customer service requests and answering product questions. </p> \n<p><b>2. Use a mix of entertaining and educational content to attract followers.</b></p> \n<p>While many want the content they come across to entertain, your content strategy has to strike a balance between showing what your brand offers and what your brand represents. <a href=\"https://blog.twitter.com/marketing/en_us/topics/research/2018/defining-what-makes-twitters-audience-unique.html\" style=\"background-color: rgb(255,255,255);\" target=\"_blank\">57% of people on Twitter</a> will favor brands that share their values, compared to just 45% of the general online population. </p> \n<p>Well-executed educational content can make people feel good about your product and confident about choosing you over competitors. <a href=\"http://bit.ly/2lo5vNv\" target=\"_blank\">Half of consumers</a> follow a brand on social to learn about new products and services.</p> \n<p>That said, people still want to be engaged and entertained before they buy. 50% of social marketers say entertaining and inspirational posts are the most effective in helping them reach their goals. </p> \n<p><b>3. Utilize formats like live video to engage with your audience.</b></p> \n<p>Video has reigned as the digital content king over the past few years. But despite the push for video, marketers are still behind when it comes to nurturing their video presence, resulting in missed opportunities to connect with consumers. With <a href=\"http://bit.ly/2lo5vNv\" target=\"_blank\">45% of consumers</a> wanting to see more live video from brands, marketers should invest in video for sustained future growth. </p> \n<p>Cultivating communities also offers brands a unique opportunity to connect directly with their audiences. More than <a href=\"http://bit.ly/2lo5vNv\" target=\"_blank\">two-thirds</a> of consumers will join a private group because they want to connect with people who are similar to them, while almost half (46%) join to communicate directly with a brand or business. The larger the landscape becomes, the more private communities can help brands stay in close contact with their customers.</p> \n<p><b>4. Create posts offering trials or discounts to convert followers into customers.</b></p> \n<p>A good deal never gets old. Of consumers that follow brands on social but don’t buy from them, <a href=\"http://bit.ly/2lo5vNv\" target=\"_blank\">61%</a> said posts offering discounts or free trials encourage them to make their first purchase. Promotional content is one of the few cut-and-dried ways businesses quantify social performance as it relates to sales goals and ensure a boost in customer loyalty. Brands can take advantage of holidays like Black Friday or Cyber Monday to offer exclusive discounts that get buyers excited. <a href=\"https://business.twitter.com/en/blog/Twitter-Black-Friday-Cyber-Monday.html\" target=\"_blank\">Space Camp USA</a>, for example, created Tweets highlighting a limited-time promotion for Black Friday shoppers. </p> \n<p><b>5. Leverage authentic advocacy to grab your audience’s attention.</b></p> \n<p>When marketers take the time to build authentic consumer relationships, they are rewarded with an increase in web traffic, a boost in sales and—one of a brand’s greatest organic marketing tools—word-of-mouth advocacy. </p> \n<p>One way to move consumers to action is to leverage employee advocacy, a strategy currently employed by <a href=\"http://bit.ly/2lo5vNv\" target=\"_blank\">72% of all social marketers</a>. When brands encourage employees to share content to their own networks, <a href=\"http://bit.ly/2lo5vNv\" target=\"_blank\">45% of consumers</a> say they are more likely to research that product or service. <a href=\"https://www.fastcompany.com/3053233/how-to-turn-your-entire-staff-into-a-social-media-army\" target=\"_blank\">Starbucks</a>, for example, has a unique employee advocacy program that encourages staff members to share brand updates and news on Twitter.</p> \n<p>These advantages make it easy to see why more brands are embracing the employee advocacy as a business priority. </p> \n<p><b>Moving toward a social-first customer experience</b></p> \n<p>In an era where consumers seek <a href=\"https://blog.twitter.com/en_us/topics/insights/2019/sproutsocial.html?utm_source=Twitter%20blog&amp;utm_medium=Link&amp;utm_content=5%20ways%20brands\" target=\"_blank\">meaningful experiences</a> with brands and are drawn to authentic conversations, a business with no social presence is one with no future. People crave connection with their favorite brands, and Twitter provide consumers with a direct line of communication.</p> \n<p>Social is the perfect place to start meaningful relationships with customers. It’s an environment that’s intimate, where we celebrate the ability to share and connect with one another. As a brand, make everything you deliver there count.</p> \n<p>To learn more about Sprout Social, check out their <a href=\"https://partners.twitter.com/en/partners/sprout-social.html?utm_source=Twitter%20blog&amp;utm_medium=Link&amp;utm_content=5%20ways%20brands\" target=\"_blank\">profile</a> on partners.twitter.com.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-10-18T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Guest post: Five ways brands build connections on social",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/guest-post-five-ways-brands-build-connections-on-social"
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"body": "<p>It’s always an election year on Twitter. In fact, this year alone, voters have taken part in the global Twitter conversation about elections in the European Union, Australia, India, and Indonesia. We take the learnings from every election — including the <a href=\"https://blog.twitter.com/en_us/topics/company/2019/18_midterm_review.html\">2018 US Midterms</a> — and use them to improve the experience of people who use Twitter and enhance our election integrity safeguards. </p> \n<p>As the US Democratic presidential primary debates kick off this week, here’s a rundown of how you can take part in the Twitter conversation and the steps we are taking to ensure you can trust the information you see.</p> \n<p><b>How do I watch the #DemDebate on Twitter?<br /> </b>On Wednesday and Thursday, June 24-25, starting at 9 p.m. ET, the debates will be broadcast live on Twitter in English and Spanish via <a href=\"https://twitter.com/NBCNews\" style=\"\" class=\"has-hover-card\">@NBCNews</a> and <a href=\"https://twitter.com/TelemundoNews\" style=\"\" class=\"has-hover-card\">@TelemundoNews</a>.</p> \n<ul> \n <li><a href=\"https://twitter.com/search?q=%23DemDebate&amp;src=typed_query\">#DemDebate</a> is the official hashtag for the debates — you can search for it or tap it anywhere on Twitter to find the live broadcast.</li> \n <li>Check the top of your home timeline on mobile: If you follow <a href=\"https://twitter.com/NBCNews\" style=\"\" class=\"has-hover-card\">@NBCNews</a> or <a href=\"https://twitter.com/TelemundoNews\" style=\"\" class=\"has-hover-card\">@TelemundoNews</a> or are interested in politics, you’ll see the live broadcast there.</li> \n <li>Plus, we’ll include a ‘set reminder’ button before each debate on the #DemDebate event page, which you can select to receive an alert when it starts.</li> \n</ul> \n<p><b>How is Twitter prioritizing a healthy election conversation?<br /> </b>We have a cross-functional team focused on election integrity efforts that aims to foster an environment conducive to healthy, meaningful conversation on Twitter and address threats posed by hostile foreign and domestic actors.</p> \n<p><i>New rules</i><br /> Ahead of the US midterms last fall, <a href=\"https://blog.twitter.com/en_us/topics/company/2018/an-update-on-our-elections-integrity-work.html\" style=\"\">we updated the Twitter Rules</a> around several key issues impacting the integrity of elections across the globe. The rules address: (1) fake accounts engaged in a variety of malicious behaviors, (2) removing accounts that deliberately mimic or are intended to replace accounts we have previously suspended for violating our rules, and (3) the distribution of hacked material that contains private information or trade secrets, or could put people in harm’s way.</p> \n<p>Additionally, earlier this year, <a href=\"https://help.twitter.com/en/rules-and-policies/election-integrity-policy\">we strengthened our rules</a> against deliberate attempts to mislead voters to now explicitly prohibit manipulating or interfering in the election process. This includes posting or sharing content that may suppress voter turnout or mislead people about when, where, or how to vote. </p> \n<p><i>Fighting spam and manipulation<br /> </i>Communal spaces on Twitter (like search, hashtags, and trends) are the most common areas where people go to find the latest information about ongoing events and conversation outside of their home timeline and existing follower network. This is especially true during live events with a high volume of Tweets, like presidential debates.</p> \n<p>We know bad-faith actors can attempt to manipulate the content in these spaces, and our existing rules and algorithms are built to stay ahead of these attempts. <a href=\"https://help.twitter.com/en/rules-and-policies/twitter-rules\">Our policies</a> ban misleading, deceptive, and spammy behavior and prohibit attempts to game trends or cause unrelated Tweets to appear in search results. In addition to these existing preventative systems, we will be protecting the integrity of the conversation around key topics and trends. </p> \n<p><i>Campaign outreach and partnerships<br /> </i>To date, our public policy team has met and facilitated trainings with 20 presidential campaign teams and the Democratic National Committee, Republican National Committee, Democratic Senatorial Campaign Committee, and National Republican Senatorial Committee to share information on account security, content best practices, our advertising policies, and Twitter’s reporting procedures.</p> \n<p>We have existing, open lines of communication with the US Department of Homeland Security, state elections directors, and the FBI's Foreign Influence Task Force.</p> \n<p><i>Public archive of information operations<br /> </i>Last October,<a href=\"https://blog.twitter.com/en_us/topics/company/2018/enabling-further-research-of-information-operations-on-twitter.html\" style=\"\"> we launched</a> the first archive of potential state-backed information operations we’ve seen on Twitter. It is our fundamental belief that these accounts should be made public and searchable so members of the public, governments, and researchers can investigate, learn, and build media literacy capacities for the future. We updated this public archive in<a href=\"https://blog.twitter.com/en_us/topics/company/2019/further_research_information_operations.html\" style=\"\"> January</a>, as recently as<a href=\"https://blog.twitter.com/en_us/topics/company/2019/information-ops-on-twitter.html\" style=\"\"> a few weeks ago</a>, and will continue to do so if we identify state-backed activity targeting conversations on Twitter.</p> \n<p>We also produced an <a href=\"https://blog.twitter.com/content/dam/blog-twitter/official/en_us/company/2019/2018-retrospective-review.pdf\">in-depth review</a> of our efforts to protect the public conversation around the 2018 US Midterm Elections, which notes that what we saw was more domestic than foreign in nature.</p> \n<p><b>Where can I find debate insights and data?<br /> </b>Around the debates, <a href=\"https://twitter.com/TwitterGov\" style=\"\" class=\"has-hover-card\">@TwitterGov</a> will share insights and information about how the conversation is unfolding on Twitter. This will include data after each debate night like the most Tweeted about moments, on-stage candidates, and US politicians.</p> \n<p><b>How do I identify and learn about ads?<br /> </b>It’s very likely that you will see Promoted Tweets containing political or election-related content on Twitter during debates. Twitter’s policies require that accounts running these kind of advertisements become certified as political campaigning or issue advertisers, which requires that their Promoted Tweets contain more explicit identification, and that they consent to increased transparency on their advertising campaigns’ targeting and spend data. We believe this transparency is vital, and <a href=\"https://twitter.com/Policy/status/983734917015199744\" style=\"\">we continue to support the Honest Ads Act</a>. </p> \n<p>All of the data on political campaigning and issue advertising is publicly available in Twitter’s <a href=\"https://ads.twitter.com/transparency\">Ads Transparency Center.</a></p> \n<p> ***</p> \n<p>Twitter exists to serve the public conversation, and people must have confidence in the integrity of the information found on the service, especially information relevant to elections and the democratic process. </p> \n<p>Our efforts to foster healthy, meaningful conversations on Twitter during the entirety of the US presidential election are ongoing, and we will continue to update the public via <a href=\"https://twitter.com/Policy\" class=\"has-hover-card\">@Policy</a>, <a href=\"https://twitter.com/TwitterSafety\" class=\"has-hover-card\">@TwitterSafety</a>, and <a href=\"https://twitter.com/TwitterGov\" class=\"has-hover-card\">@TwitterGov</a>.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-06-26T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "What to expect from Twitter ahead of the first #DemDebate",
"url": "https://blog.twitter.com/en_us/topics/events/2019/what-to-expect-from-twitter-aheadoffirst-demdebate"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.CarlosMonjeJr.html"
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{
"body": "<p>Super Bowl week is finally here! </p> \n<p>The @NFL’s ultimate prize is up for grabs on Sunday when the New England Patriots (@Patriots) and Los Angeles Rams (@RamsNFL) meet for what should be a thrilling Super Bowl.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-01-29T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Kicking off #SuperBowl week on Twitter",
"url": "https://blog.twitter.com/en_us/topics/events/2019/Kicking-off-SuperBowl-week-on-Twitter"
},
{
"body": "<p>In October last year, <a href=\"https://blog.twitter.com/en_us/topics/company/2018/enabling-further-research-of-information-operations-on-twitter.html\">we launched</a> the first archive of all potential foreign information operations we have seen on Twitter. It is our fundamental belief that these accounts should be made public and searchable so members of the public, governments, and researchers can investigate, learn, and build media literacy capacities for the future.<br /> <br /> So far, this <a href=\"https://about.twitter.com/en_us/values/elections-integrity.html#data\" style=\"\">archive of accounts</a> and content has been accessed by thousands of researchers, governments, and people interested in learning more about foreign information operations. We have already seen valuable reporting and research produced on the basis of these datasets, including by major universities and think tanks in the United States and around the world.<br /> <br /> Today, we are adding to this archive <a href=\"https://about.twitter.com/en_us/values/elections-integrity.html#data\" style=\"\">five new account sets</a> we found based on continued contextual and semantic analysis from our investigations teams, one of the core components in our effort to protect the integrity of our service.<br /> <br /> <b>Bangladesh</b><br /> As noted last December, working with our industry peers we identified and suspended a very small number of accounts originating from Bangladesh for engaging in coordinated platform manipulation. The Tweets were entirely in Bengali and focused on regional political themes. All of these accounts and content are now part of the archive and can be investigated and reviewed by interested parties.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-01-31T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Empowering further research of potential information operations",
"url": "https://blog.twitter.com/en_us/topics/company/2019/further_research_information_operations"
},
{
"body": "<p>The #SB53 conversation amongst football fans, analysts, writers, teams, athletes, celebrities, and more around the @Patriots Super Bowl victory over the @RamsNFL unfolded on Twitter.<br /> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-02-03T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "How the @Patriots #SuperBowl victory unfolded on Twitter",
"url": "https://blog.twitter.com/en_us/topics/events/2019/How-the-Patriots-Super-Bowl-victory-unfolded-on-Twitter"
},
{
"body": "<p>We continue to be committed to enforcing stricter policies for political advertisers and providing clear, transparent disclosure for ads on Twitter. This is part of our overall goal to protect the health of the public conversation on our service and to provide meaningful context around all political entities who use our advertising products.<br /> <br /> Last May, we launched our <a href=\"https://business.twitter.com/en/help/ads-policies/restricted-content-policies/political-campaigning.html\" style=\"\" target=\"_blank\">Political Campaigning Policy</a> in the United States to provide clear insight into how we define political content and who is advertising political content on Twitter. In conjunction, we launched the <a href=\"https://blog.twitter.com/en_us/topics/company/2018/Providing-More-Transparency-Around-Advertising-on-Twitter.html\" style=\"\" target=\"_blank\">Ads Transparency Center</a> (ATC). The ATC allows anyone across the globe to view ads that have been served on Twitter, with even more details on political campaigning ads, including ad spend and targeting demographics.<br /> <br /> Today, we’re expanding our political ads policy and transparency approach to include all <a href=\"https://business.twitter.com/en/help/ads-policies/restricted-content-policies/political-content/eu-political-content.html\" target=\"_blank\">European Union</a> member states, <a href=\"https://business.twitter.com/en/help/ads-policies/restricted-content-policies/political-content/india-political-content.html\" target=\"_blank\">India</a>, and <a href=\"https://business.twitter.com/en/help/ads-policies/restricted-content-policies/political-content/australia-political-content.html\" target=\"_blank\">Australia</a>.<br /> <br /> <b>When will enforcement begin?</b><br /> Enforcement of this policy will begin the week commencing March 11th in these countries, after which only certified advertisers will be allowed to run political campaigning ads on our service. Political advertisers must <a href=\"https://business.twitter.com/en/help/ads-policies/restricted-content-policies/political-content/how-to-get-certified.html\" style=\"\" target=\"_blank\">apply now</a> for certification and go through the every step of the process.<br /> <br /> <b>What’s next?</b><br /> Our teams will continue to build the operational and tooling support to expand our political advertising policies to other key markets throughout 2019. We strongly believe that meaningful transparency is the best path forward for all advertising products we offer, particularly those that are utilized in a political context.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-02-19T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Expanding transparency around political ads on Twitter",
"url": "https://blog.twitter.com/en_us/topics/company/2019/transparency-political-ads"
},
{
"body": "<p>Twitter has transformed the way information is reported on and engaged with around the world. It has contributed to the democratisation of access to news and events in innovative and dynamic ways. Every single person has the potential to tell the world what's happening in their village, their town, their city, and their community. There are fewer barriers to full participation in the global conversation.</p> \n<p>While we firmly believe in the power of open, public conversation, the speed of the Internet presents unique challenges around media literacy and information quality. Building public capacities to analyse and discern what is and is not quality material is vital. As the European Commission <a href=\"https://ec.europa.eu/digital-single-market/en/news/european-media-literacy-week\" target=\"_blank\">says</a>, a high level of media literacy is a key factor to enable citizens to make informed decisions in the digital age.</p> \n<p>This week marks the first ever #EUMediaLiteracyWeek, a new initiative driven by the <a href=\"https://twitter.com/EU_Commission\" target=\"_blank\">Commission</a> to promote skills required to navigate an increasingly complex information environment. Twitter is pleased to play its part in supporting and celebrating this important event.</p> \n<p><b>What we're doing across the EU</b></p> \n<p>Twitter’s open and real-time nature is a powerful antidote to the spreading of all types of false information. Journalists, experts and engaged citizens tweet side-by-side correcting and challenging public discourse in seconds. However, we do not rely on user interaction alone.</p> \n<p>As part of our work improving the health of the public conversation, we are focusing on product, policy and enforcement innovations to address the behaviours which detract from that conversation. We<a href=\"https://blog.twitter.com/official/en_us/topics/company/2018/an-update-on-our-elections-integrity-work.html\" target=\"_blank\"> have updated and expanded our Rules</a> to better reflect how we identify fake accounts, and continue to aggressively address <a href=\"https://blog.twitter.com/official/en_us/topics/company/2018/how-twitter-is-fighting-spam-and-malicious-automation.html\" target=\"_blank\">malicious automation and other forms of platform manipulation</a>. We’ve also signed the EU Code of Conduct on Disinformation with industry partners, and we are sponsoring and contributing to media literacy initiatives in many countries around the world, including in Europe. Here are some examples:</p> \n<p><b>Ireland (EMEA HQ)</b></p> \n<p>We’re supporting the #BeMediaSmart campaign run by the Media Literacy Network, an initiative of the Broadcasting Authority of Ireland. This campaign plays on how conscious we are of where our food comes from and asks that we give the same consideration to the sources of media we consume. We’ll be amplifying the reach of this campaign by supporting nonprofit partners with Ads for Good grants. Partners include the <a href=\"https://twitter.com/nycinews\" target=\"_blank\">National Youth Council of Ireland</a>, the <a href=\"https://twitter.com/nalaireland\" target=\"_blank\">National Adult Literacy Agency</a>, and <a href=\"https://twitter.com/Webwise_Ireland\" target=\"_blank\">Webwise</a>. Check out some Twitter resources on the campaign website at <a href=\"https://www.bemediasmart.ie/resources\" target=\"_blank\">bemediasmart.ie/resources</a></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-03-20T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Celebrating #EUMediaLiteracyWeek",
"url": "https://blog.twitter.com/en_us/topics/company/2019/CelebratingEUMediaLiteracyWeek"
},
{
"body": "-blog-post-no-masthead\" data-author2=\"dhicks\">\n <h4 class=\"b02-blog-post-no-masthead__topic type--bold-14 color--neutral-light-gray\">Company</h4>\n <h1 class=\"b02-blog-post-no-masthead__title type--bold-24 color--neutral-black\">A Healthier Twitter: One Year In</h1>\n\n <div class=\"wide\">\n <div class=\"b02-blog-post-no-masthead__info color--neutral-light-gray type--roman-14 \">\n <span class=\"b02-blog-post-no-masthead__info-first-line\">\n \n \n and\n \n \n <div class=\"blog__author--link bl02__author\" data-navigation-path=\"/content/blog-twitter/official/en_us\" data-element-classes=\"type--roman-14 theme-color--dark theme-color--dark--hover\" data-account-handle=\"gasca\" data-account-name=\"David Gasca\">",
"date": "2019-04-15T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "A Healthier Twitter: One Year In",
"url": "https://blog.twitter.com/en_us/topics/company/2018/healthupdate"
},
{
"body": "<p>Earth Day is an important day of action in the world on the issue of climate change. At Twitter, we’re delighted to partner with the <a href=\"https://twitter.com/EarthDayNetwork\">Earth Day Network</a>, as well as share new commitments that our company is making to help address this pressing issue.</p> \n<p>From the <a href=\"https://www.nytimes.com/times-insider/2014/04/22/april-22-1970-the-first-earth-day-draws-millions/\">first Earth Day in 1970</a>, the annual event has grown from 20 million to more than 1 billion people participating in activities around the globe. We’re helping to promote a variety of campaigns on Twitter focused on increasing environmental awareness and education, as well as working to mobilize citizens around the movement.</p> \n<p>We’ve built and launched an emoji in celebration of #EarthDay that highlights key campaigns <a href=\"https://twitter.com/hashtag/earthday?src=hashtag_click\">people are driving on Twitter</a> including #ClimateAction, #EarthRise, and #VoteEarth. We’ve also donated pro bono advertising credits under our #AdsForGood program to help promote efforts leading up to Earth Day’s 50th Anniversary.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-04-22T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Taking steps toward sustainability this Earth Day",
"url": "https://blog.twitter.com/en_us/topics/company/2019/taking-steps-toward-sustainability-this-earth-day"
},
{
"body": "<p>Voting is a fundamental human right and the public conversation occurring on Twitter is never more important than during elections. Any attempts to undermine the process of registering to vote or engaging in the electoral process is contrary to our company's core values.</p> \n<p>Today, we are further expanding our enforcement capabilities in this area by creating a dedicated reporting feature within the product to allow users to more easily report this content to us. This is in addition to our existing proactive approach to tackling malicious automation and other forms of <a href=\"https://about.twitter.com/en_us/values/elections-integrity.html#service-integrity\" target=\"_blank\"><b>platform manipulation</b></a> on the service. We will start with 2019 Lok Sabha in India and the <a href=\"https://blog.twitter.com/en_us/topics/company/2019/world-window-EU-election-conversation.html\" target=\"_blank\"><b>EU elections</b></a> and then roll out to other elections globally throughout the rest of the year.</p> \n<p><b>What types of content are in violation?</b></p> \n<p>You may not use Twitter’s services for the purpose of manipulating or interfering in elections. This includes but is not limited to:</p> \n<ul> \n <li>Misleading information about how to vote or register to vote (for example, that you can vote by Tweet, text message, email, or phone call);</li> \n <li>Misleading information about requirements for voting, including identification requirements; and</li> \n <li>Misleading statements or information about the official, announced date or time of an election.</li> \n</ul> \n<p><b>How do I report? </b></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-04-24T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Strengthening our approach to deliberate attempts to mislead voters",
"url": "https://blog.twitter.com/en_us/topics/company/2019/strengthening-our-approach-to-deliberate-attempts-to-mislead-vot"
},
{
"body": "<p>Transparency is a key guiding principle in our mission to serve the public conversation. For the past seven years, our biannual <a href=\"https://transparency.twitter.com/en.html\" target=\"_blank\">Twitter Transparency Report</a> has highlighted trends in <a href=\"https://help.twitter.com/en/rules-and-policies/twitter-legal-faqs\" target=\"_blank\">requests</a> made to Twitter from around the globe. Over time, we have significantly expanded the information we disclose adding metrics on platform manipulation, Twitter Rules enforcement, and our proactive efforts to eradicate terrorist content, violent extremism, and child sexual exploitation from our service.</p> \n<p>We strongly believe in providing data and information that is straightforward and provides insights into the types of requests we receive from governments and others around the world. This is why we also upload legal requests directly into <a href=\"https://lumendatabase.org/twitter\" target=\"_blank\">Lumen database</a>, a long-term partnership with the Berkman Klein Center at Harvard. We encourage the public to explore this site to get a sense of the day-to-day queries we receive from governments and other entities around the world.</p> \n<p>Freedom of expression is the cornerstone of why we exist, and we hope that the larger and more granular datasets published in our <a href=\"https://transparency.twitter.com/en.html\" target=\"_blank\">Transparency Report</a> provide you with information that can help you understand the political and social contours of how nation-states and their institutions interact with our company. We believe it is vital that the public see the demands we receive, and how we work to strike a balance between respecting local law, letting the Tweets flow, and protecting people from harm. We will continue to update our report with new data and evolve our commitment in this space, particularly around the Twitter Rules and our own enforcement.</p> \n<p>The below data points highlight some of the most important and interesting trends we’ve observed during this reporting period (July-December 2018).</p> \n<p><b style=\"\">Global information requests (legal requests for account information):</b></p> \n<ul style=\"list-style-position: inside;\"> \n <li>We received broadly the <b>same number of information requests</b> (combined emergency disclosure requests and non-emergency requests for account information) compared to the previous reporting period.</li> \n <li><b>The US submitted 6% fewer information requests</b> than the last reporting period, with <b>58% fewer</b> accounts specified. This contributed to the lower volume of accounts specified globally. Notably, the number of accounts specified worldwide <b>decreased by 34%</b>.</li> \n <li>We have received government information requests from <b>86 different countries</b>. The <b>United States now comprises only 30% of global government information requests and 35% of all global accounts specified in the same category</b>.</li> \n <li>The second highest volume of information requests were submitted by Japan (24% of global information requests, comprising 20% of global accounts specified). <b>Requests from the United Kingdom (13%), India (6%), Germany (6%), and France (5%) together account for 30% of all global information requests, and 29% of all global accounts specified</b>.</li> \n <li>The volume of global <b>emergency disclosure requests (EDRs) decreased by 2% since the last reporting period</b>. For the first time since we began reporting, the <b>United Kingdom submitted the greatest percentage of global EDRs (33%), followed by the United States (30%)</b>.</li> \n</ul> \n<p><b>Global removal requests (legal requests for content removal):</b></p> \n<ul style=\"list-style-position: inside;\"> \n <li>We received roughly <b>8% fewer global legal requests to remove content, impacting approximately 2% fewer accounts</b>, compared to the previous reporting period. However, there was an <b>84% increase year-over-year between 2017 and 2018</b>.</li> \n <li>We received legal requests <b>specifying 27,283 accounts from 48 different countries</b>, including Bulgaria, Kyrgyzstan, Republic of North Macedonia, and Slovenia for the first time.</li> \n <li>74% of the total global volume of legal requests to remove content originated from only two countries: <b>Russia and Turkey</b>.</li> \n</ul> \n<p><b>Removal of terrorist content<br /> <br /> </b>During this reporting period, <b style=\"\">a total of 166,513 accounts were suspended for violations related to promotion of terrorism, which is a reduction of 19% from the volume shared in the previous reporting period</b>. Of those suspensions, <b style=\"\">91% consisted of accounts flagged by internal, purpose-built technological tools</b>. The trend we are observing <b style=\"\">year-on-year is a steady decrease</b> in terrorist organizations attempting to use our service. This is due to zero-tolerance policy enforcement that has allowed us to take swift action on ban evaders and other identified forms of behavior used by terrorist entities and their affiliates. In the majority of cases, we take action at the account setup stage — before the account even Tweets. We are encouraged by these metrics but will remain vigilant. Our goal is to stay one step ahead of emergent behaviors and new attempts to circumvent our robust approach.</p> \n<p><b>Removal of child sexual exploitation<br /> <br /> </b>During this reporting period, <b style=\"\">we suspended a total of 456,989 unique accounts for violations related to child sexual exploitation, which is down 6% from the volume disclosed in the previous reporting period</b>. Of those unique accounts suspended, 96% were surfaced by a combination of technology solutions, including PhotoDNA and internal proprietary tools. As standard and required by law, we continue to report to the <a href=\"https://help.twitter.com/en/rules-and-policies/sexual-exploitation-policy\" target=\"_blank\" style=\"\">National Center for Missing and Exploited Children</a> (NCMEC). Alongside our other <a href=\"https://about.twitter.com/en_us/safety/safety-partners.html\" target=\"_blank\" style=\"\">safety partners</a> worldwide, NCMEC continue to play a critical role and we deeply value and appreciate the partnership.</p> \n<p><b style=\"\">Platform manipulation*<br /> <br /> </b>Proactive challenges of accounts for spammy behavior and platform manipulation have <b style=\"\">decreased by 17% in the second half of 2018 versus the first half, totalling 194 million challenges in the second half of 2018. Approximately 75% were subsequently automatically removed after failing our account challenge process</b>. This is due to a range of factors, including our increased emphasis on detection of malicious activity at signup — stopping bad actors from ever getting to the stage of Tweeting — and positive external trends affecting the volume of this activity targeting Twitter. Aggregate reports of these types of behavior have also decreased in the second half of 2018, suggesting that people continue to experience fewer spammy interactions on Twitter.</p> \n<p><b style=\"\">National security requests<br /> <br /> </b>As in past reports, Twitter is only able to publish very limited information about national security requests due to legal prohibitions that we continue to challenge in court (see <a href=\"https://transparency.twitter.com/en/countries/us.html\" target=\"_blank\" style=\"\">here</a> for a full update on Twitter v. Barr, our ongoing transparency litigation). At this time we are able to share information about the number of National Security Letters (NSLs) received which are no longer subject to non-disclosure orders. We believe it is much more meaningful to publish these actual numbers than reporting in the bands authorized per the <a href=\"https://www.congress.gov/bill/114th-congress/house-bill/2048/text?overview=closed\" target=\"_blank\" style=\"\">USA Freedom Act</a>.</p> \n<p><b>During this reporting period we notified users affected by two additional NSLs after the gag orders were lifted. As reflected in the report, non-disclosure orders for 14 total NSLs have been lifted to date</b>. Twitter is committed to continuing to use the legal mechanism available to us to request judicial review of these gag orders. More broadly, we are also committed to arguing that indefinite non-disclosure orders are unconstitutional in both the criminal and national security contexts. We view each request for judicial review as an opportunity to strengthen the legal precedent protecting our First Amendment rights.<br /> </p> \n<p><b style=\"\">Twitter Rules enforcement<br /> <br /> </b>Across the six <a href=\"https://transparency.twitter.com/en/twitter-rules-enforcement.html\" target=\"_blank\" style=\"\">Twitter Rules</a> policy categories included in this report, <b style=\"\">6,388 accounts were reported by known government entities compared to 5,461 reported during the last reported period, an increase of 17%</b>. We have a global team that manages enforcement of our Rules with 24/7 coverage, in every supported language on the service. It is worth noting that the raw number of reported accounts is not a consistent indicator of the validity of the reports we receive. During our review process, we may consider whether reported content violates aspects of the Twitter Rules beyond what was initially reported. For example, content reported as a violation of our private information policy may also be a violation of our policies for hateful conduct. If the content is determined to violate any Twitter Rule, it is actioned accordingly. Not all reported accounts are found to violate the Twitter Rules, and reported accounts may be found to violate a different rule than was initially reported. We may also determine that reported content does not violate the rules at all. The volumes often fluctuate significantly based on world events, including elections, national and international media stories, and large conversational moments in social and political culture.</p> \n<p><b style=\"\">Legislative changes<br /> <br /> </b>We produce the Twitter Transparency Report to inform the public about the actions we take and the requests we receive from governments around the world. As the public discussion about regulation increases, we believe transparency is an essential part of ensuring you — the public — are able to see how these laws operate. Transparency is not just the responsibility of tech companies. Governments and regulators should be transparent about their own actions, enabling people to know if content has been removed because of a decision Twitter made, or because of a government request. This transparency is essential if we are to foster an informed debate and mitigate the risk of inappropriate use of state power.</p> \n<p>We encourage you to review our latest <a href=\"https://transparency-staging.twitter.com/\" style=\"\" target=\"_blank\">Twitter Transparency Report</a> in depth and to follow the conversation over at <a href=\"https://twitter.com/Policy\" class=\"has-hover-card\">@Policy</a>.</p> \n<p><i><b>*A note about our previous report</b>: We regularly review, refine, and iterate upon the data we collect and evaluate for the Twitter Transparency Report. Since we published our last report, we have moved to a different data source for tracking the number of spam and platform manipulation reports we receive from people who use Twitter. In our last report (covering January-June 2018), we shared that we received 4,020,893 spam reports. Based on our updated data source, we now believe that 3,606,533 reports the accurate number. Today we reflect these corrections as a revision to our previous report’s data.</i></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-05-09T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Key data and insights from our 14th Twitter Transparency Report",
"url": "https://blog.twitter.com/en_us/topics/company/2019/key-data-and-insights-from-our-14th-twitter-transparency-report"
},
{
"body": "<p>Conversations on Twitter can take place in many ways, and our latest update to live video brings another dimension to how you can discuss what’s happening.</p> \n<p>Starting today, your Tweets are going #IRL and now you can host a live video and invite up to three people as guests. Those you allow to join can be heard by everyone and can drop off at any time.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-05-29T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Go live with guests!",
"url": "https://blog.twitter.com/en_us/topics/product/2019/Go-live-with-guests"
},
{
"body": "<p>As the dust finally settles on the EU elections, let’s reflect on the Tweets, topics, themes, and trends that got people talking on Twitter over the campaign. It’s been an exciting, loud and engaging few weeks, where Europeans not only came out in force at polling stations, but also on Twitter.<br /> <br /> To drive engagement across all official EU languages, we launched two special emojis for the occasion - <a href=\"https://twitter.com/search?q=%23EP2019&amp;src=typed_query\" target=\"_blank\">#EP2019</a> and #EUelections2019. From Thursday to Sunday — when voters from 28 Member States went to the polls — EU election-related conversations amassed an incredible <b>2.1 million Tweets</b> collectively, including those using <a href=\"https://twitter.com/search?q=%23EP2019&amp;src=typed_query\" target=\"_blank\">#EP2019</a>, <a href=\"https://twitter.com/search?q=%23EUelections2019&amp;src=typeahead_click\" target=\"_blank\">#EUelections2019</a> and <a href=\"https://twitter.com/search?q=%23thistimeimvoting&amp;src=typeahead_click\" target=\"_blank\">#ThisTimeImVoting</a>. Relatedly, voter turnout was way up.<br /> <br /> Overall, since the campaign began in February, there was <b>6.2 million election-related Tweets</b>, marking a <b>273% increase</b> in Tweet volume on the previous EU elections. Twitter was the conversational platform of choice for those who wanted to engage on the issue for the 2019 EU elections.<br /> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-05-31T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "6.2m Tweets on EU elections as voters turn to Twitter for conversation",
"url": "https://blog.twitter.com/en_us/topics/company/2019/voters_turn_to_twitter_for_eu_elections"
},
{
"body": "<p>The gaming community around the world came to Twitter last week to chat about all of the exciting announcements, reveals and happenings from the annual E3 expo (@E3) in Los Angeles. No matter what game was being announced, or which surprise guest was showing up on stage, everyone came to Twitter to talk about it.</p> \n<p>The gaming conversation on Twitter comes from all around the globe, and it was no different during E3. These were the countries that Tweeted the most about the event:</p> \n<ol> \n <li>United States</li> \n <li>Japan</li> \n <li>United Kingdom</li> \n <li>Spain</li> \n <li>France</li> \n</ol> \n<p>These were the most Tweeted about Game Publishers during E3:</p> \n<ol> \n <li>Nintendo (@NintendoAmerica)</li> \n <li>Xbox Studios (@Xbox)</li> \n <li>Sony Interactive Entertainment (@Playstation)</li> \n <li>Square Enix (@SquareEnix)</li> \n <li>Bethesda (@Bethesda)</li> \n</ol> \n<p>These were the most Tweeted about upcoming games:</p> \n<ol> \n <li>Final Fantasy VII Remake (@finalfantasyvii)</li> \n <li>CyberPunk2077 (@cyberpunkgame)</li> \n <li>Legend of Zelda: Breath of the Wild 2 (@ZeldaOfficialJP)</li> \n <li>Animal Crossing: New Horizons (@NintendoAmerica)</li> \n <li>Marvel’s Avengers (@PlayAvengers)</li> \n</ol> \n<p>These were the most Tweeted about games during E3:</p> \n<ol> \n <li>Pokemon (@Pokemon)</li> \n <li>Fortnite (@FortniteGame)</li> \n <li>Splatoon (@SplatoonJP)</li> \n <li>Super Smash Bros. Ultimate (@SmashBrosJP)</li> \n <li>Apex Legends (@PlayApex)</li> \n</ol> \n<p>These were the moments that generated the most conversation on Twitter:</p> \n<p>Fans Tweeting about their favorite announcements from Nintendo’s Press Conference:</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-06-18T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "How #E32019 played out on Twitter",
"url": "https://blog.twitter.com/en_us/topics/events/2019/how-e3-played-out-on-twitter"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.RdotChadha.html"
},
{
"body": "<p>A version of this article was previously published on <a href=\"http://bit.ly/314X0XT\" target=\"_blank\">Adapt by Sprout Social</a>.</p> \n<p>Social media: For the average consumer, it’s the go-to platform for opinions, the occasional rant and off-the-cuff observations about the world today. For businesses, it’s a powerful medium to dig deeper into what makes their audience tick and how to keep their brands top of mind for future customers.<br /> </p> \n<p>Most brands are already monitoring the conversation on social platforms. A retailer, for example, might use monitoring to immediately respond to customer inquiries or to like and share positive user-generated content. The ability to track direct mentions is great for any business’ engagement strategy—but there’s more opportunity to tap into on social than meets the eye.</p> \n<p>Where companies stand to benefit the most is when they learn to listen to the conversations on social media at scale. Unlike monitoring, <a href=\"https://sproutsocial.com/insights/guides/social-media-listening/?utm_source=twitter%20partner%20referral&amp;utm_medium=twitter%20partner%20referral\" target=\"_blank\">social listening</a> incorporates a lot more data—it’s not only analyzing what people are saying about your brand, but also exploring what they say about your competitors and your industry at large. It’s being able to take a look at the big picture trends that shape conversations and extracting insights to apply to your social strategy and beyond.</p> \n<p>To learn more about the applications of social listening and why businesses can’t afford to ignore insights drawn from social data, we talked to Twitter’s Head of Marketing for Data and Enterprise Solutions, <a href=\"https://twitter.com/dihelander\" target=\"_blank\">Diana Helander</a>.</p> \n<h2>Why do businesses today need listening to compete?</h2> \n<p>DH: In this day and age, with more consumers using social media than ever, social listening is no longer a competitive differentiator—it’s a must-have. Consumers are more empowered than ever before and have higher expectations of positive experiences with brands. Through listening, brands can uncover insights about their products, business, employees, competitors, industry—and more importantly, they can use social listening to learn from and connect with their customers. Ignoring social listening is, in turn, ignoring your customers.</p> \n<h2>People often think the advantages of social listening are limited to fine-tuning your social strategy. How can these insights help businesses grow beyond social?</h2> \n<p>DH: While listening is often associated with informing social strategies, the applications of listening insights don’t end there. Social listening offers something other business data does not: real-time, unsolicited customer or audience feedback. This information drives innovation and allows businesses to learn more about their audience as well as their competitors.</p> \n<h2>Why should leaders care about listening? Do you have any tips for team members looking to secure buy-in from leadership?</h2> \n<p>DH: Today’s executives need to be plugged into the fastest moving news cycle we’ve ever seen—and Twitter is the only way to do that. Whether it’s brand reputation, customer experience, competitive advantage or crisis management, Twitter is what’s happening around the world and is the best way to get a pulse of what’s happening with your customers. Leaders of customer-focused businesses need to empower their teams with social listening tools and strategies if they want to be at the forefront of their industries and make truly data-driven decisions.</p> \n<h2>What are the most influential uses for social listening you’re seeing brands implement today? Are there any brands doing particularly exciting things with listening insights?</h2> \n<p>DH: Because social listening is a way to capture unsolicited customer feedback or audience engagement, its value is broadly applicable. We see brand leaders using listening to not only uncover deep market insights and identify trends, but also perform real-time campaign optimization, make critical decisions regarding product development and new product introductions, as well as identify influencers. Leading companies who invest in <a href=\"https://sproutsocial.com/adapt/social-listening-strategy/?utm_source=sprout%20QandA_Twitter_blog\" target=\"_blank\">social listening</a> can do so much more than simply respond to customer issues.</p> \n<p><a href=\"http://bit.ly/2Kpdswa\" target=\"_blank\">VTWO</a>, a boutique consultancy based in Australia, used social listening to help clients learn more about their target audience and to identify what types of social content sparked the most engagement among consumers. Thanks to listening, VTWO grew one of its client’s Twitter following by 229% and increased the number of Twitter messages received by 356%.</p> \n<h2>For brands that don’t regularly use Twitter, there’s a misconception that <a href=\"http://bit.ly/2W95Sbb\">Twitter listening insights</a> won’t be relevant for their brand. What would you say is the missed opportunity in these instances?</h2> \n<p>DH: There are a couple of reasons why Twitter audiences are so valuable. Twitter reaches hundreds of millions of users around the world and contains insights on specific people, businesses, industries, trends and more. <a href=\"https://marketing.twitter.com/na/en/insights/ready-to-launch-why-you-should-turn-to-twitter.html?utm_source=sprout%20QandA_Twitter_blog\" target=\"_blank\">People are on Twitter to discover what’s new</a>, and over <a href=\"https://marketing.twitter.com/na/en/insights/why-you-should-connect-with-twitters-audience-on-hollywoods-biggest-night.html?utm_source=sprout%20QandA_Twitter_blog\" target=\"_blank\">two-thirds of Twitter users</a> influence the purchasing decisions of their friends and family.</p> \n<p>While skeptics might think social applies only to B2C businesses, social data is increasingly being used by B2B companies, particularly when it comes to financial investments. <a href=\"https://www.bloomberg.com/company/announcements/bloomberg-launches-twitter-feed-optimized-trading/?utm_source=sprout%20QandA_Twitter_blog\" target=\"_blank\">Bloomberg</a>, for example, leverages Twitter social data to help its subscribers identify meaningful and relevant news so they can make better informed investment decisions.</p> \n<h2>What are some examples of interesting or surprising insights we can glean from Twitter listening data?</h2> \n<p>DH: While many companies monitor Twitter conversations to identify a problem (like an airline responding to customer complaints about a delayed flight), innovative companies are identifying trends and insights that drive new product development. A packaged goods company, for example, can use Twitter data to reveal changing consumer tastes for new flavors, informing the development and marketing of new beverage offerings.</p> \n<p>Listening is also about communicating. Companies should be thinking not only about how they’re listening to the conversation but also how they can engage with those conversations on Twitter and through which content formats. A <a href=\"https://marketing.twitter.com/na/en/insights/new-research-shares-the-keys-to-in-stream-video-ad-effectiveness.html?utm_source=sprout%20QandA_Twitter_blog\" target=\"_blank\">Kantar/Millward Brown study</a> found the Twitter environment was shown to be a strong platform for video retention; a higher proportion of consumers watch video straight through to the end on Twitter than on Facebook or Instagram.</p> \n<h2>What is the biggest mistake you see social and digital teams making when it comes to incorporating listening into their strategies?</h2> \n<p>DH: There are two big pitfalls we’ve seen far too often. The first is keeping social data siloed, or limiting its application and the opportunity to use that data to support a more holistic view of audiences and customers. A recent <a href=\"https://www.forrester.com/report/Chart+Your+Path+To+Social+Media+Maturity/-/E-RES128056?utm_source=sprout%20QandA_Twitter_blog\" target=\"_blank\">Forrester report</a> on social media maturity points to the need for marketers to leverage this data beyond just outbound marketing and consider how it can be used across other parts of their organizations.</p> \n<p>The second is listening for the sake of listening instead of listening to support existing business goals. Many brands we talk to know they have to ‘listen to social media’ but they fail to set goals beyond just ‘listen’. Successful listening starts with existing business initiatives, like improving customer feedback or managing a PR crisis, and incorporating social insights to support those goals and processes.</p> \n<p> </p> \n<div style=\"border-top: solid 1.0px rgb(0,0,0);\">",
"date": "2019-06-14T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Guest Post: Q&amp;A on social listening with Sprout Social CMO, Jamie Gilpin",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/sproutsocial"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.jamiewo.html"
},
{
"body": "<p>At Twitter, our purpose is to serve public conversation around the world. With world leaders, journalists, celebrities on the platform, we serve conversations that are influential and leave a lasting impact on society. It is important to us to help <a href=\"https://twitter.com/jack/status/969234275420655616\" target=\"_blank\">increase the collective health, openness, and civility of public conversation</a>.</p> \n<p>Machine Learning plays a key role in powering Twitter. From onboarding users on the platform to preparing their timeline and everything in between, a multitude of ML models help power the experience. Thus, making Twitter more healthy requires making the way we practice ML more fair, accountable and transparent.</p> \n<p>Studying the societal impact of machine learning is a growing area of research in which Twitter has been participating. We are a proud sponsor of the <a href=\"https://fatconference.org/2019/\" target=\"_blank\">ACM FAT* 2019</a> conference. But we feel that this is just a start and and there is a lot more work ahead of us from both a research and a practical standpoint. We owe it to our users and society at large to improve in this area.</p> \n<p>Today we are proud to share a significant step in this direction -- we are partnering with researchers at UC Berkeley to establish a new research initiative focused on studying and improving the performance of ML in social systems (such as Twitter). The initiative will be lead by Professor Moritz Hardt and Professor Ben Recht.</p> \n<p>The team at UC Berkeley will closely collaborate with a corresponding team inside Twitter. As a company, Twitter is able to bring data and real-world insights to the table, but by partnering with UC Berkeley we can create a research program that has the right mix of fundamental and applied research components to make a real practical impact across industry.</p> \n<p>Today, the consequences of exposing algorithmic decisions and machine learning models to hundreds of millions of people are poorly understood. Even less is known about how these algorithms might interact with social dynamics: people might change their behaviour in response to what the algorithms recommend to them, and as a result of this shift in behaviour the algorithm itself might change, creating a potentially self-reinforcing feedback loop. We also know that individuals or groups will seek to game or exploit our algorithms and safeguarding against this is essential.</p> \n<p>By bringing together the academic expertise of UC Berkeley with our industry perspective, we are looking to do fundamental work in this nascent space and apply it to improve Twitter.</p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-01-29T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Partnering with researchers at UC Berkeley to improve the use of ML",
"url": "https://blog.twitter.com/en_us/topics/company/2019/ucberkeley-twitter-ml"
},
{
"body": "<p>Today, we’re sharing a comprehensive review of our efforts to protect the integrity of the public conversation on Twitter regarding the 2018 US midterm elections.<br /> <br /> The public conversation occuring on Twitter is never more important than during elections. Our service shows the world what is happening, democratizes access to information and — at its best — provides people around the globe with insights into a diversity of perspectives on critical election issues. Any attempts to undermine the integrity of our service erode the core tenets of freedom of expression online, the value upon which our company is based. This issue affects all of us and is one that we care deeply about as individuals, both inside and outside the company.<br /> <br /> <u><b>What we learned</b></u><br /> <br /> <b>Partnerships matter</b><br /> As the internet evolves, so too do the challenges and opportunities society faces. Collaborative partnerships with peer companies, federal agencies, law enforcement, state governments, and civil society organizations make us better. Our greatest partner in making the service healthier continues to be the public who challenge us, hold us accountable, and bring potentially problematic content to our attention.<br /> <br /> <b>Threats change</b><br /> Although we identified voter suppressive content of primarily domestic origin on Election Day, we cannot assume that this will be the dominant threat going forward. Elections are coming up around the world, and our goal is to protect their integrity to the best of our ability and to take the learnings from each with us. Our role, as ever, is to do our best to stay one step ahead while remaining humble in the face of potential new challenges.</p> \n<p><b>Cross-functional is key</b><br /> The teams that work on these issues at Twitter are truly cross-functional by design. This blend of perspectives and backgrounds is absolutely critical. We all care deeply about elections and work passionately to protect the service. From engineering to data science to legal, these enforcements and disclosures touch upon many core areas of our company. As we move forward, we will continue with this model of bringing in additional expertise and personnel who can augment our approach, growing the level of experience from one critical election to the next.<br /> <br /> <b><u>What we saw in 2018</u></b><br /> <br /> <b>Major voter registration drive</b><br /> The 2018 US midterm elections were the <a href=\"https://blog.twitter.com/en_us/topics/company/2018/five-days-until-electionday-2018.html\" style=\"\" target=\"_blank\">most Tweeted-about midterm election in history</a>. More than 99 million Tweets were sent from the first primaries in March through Election Day. The overwhelming majority of the Tweets relating to the midterms were individuals expressing their views on issues and candidates they care about, and encouraging others to vote. Americans Tweeted to encourage neighbors, friends, family, and complete strangers to register to vote. In addition to the strong discussion we hosted on Twitter, we also collaborated with a number of non-governmental organizations to <a href=\"https://blog.twitter.com/en_us/topics/company/2018/be-a-voter-2018.html\" style=\"\" target=\"_blank\">promote voter registration</a>, civic engagement, and media literacy, including RockTheVote, Democracy Works, TurboVote Challenge, HeadCount, DoSomething, and Ballotpedia.<br /> <br /> <b>Domestic attempts at voter suppression</b><br /> In order to protect this positive conversation, we took several proactive measures to remove malicious content posted by bad-faith actors, like <a href=\"https://blog.twitter.com/en_us/topics/company/2018/an-update-on-our-elections-integrity-work.html\" style=\"\" target=\"_blank\">building new policies</a>, having a dedicated partner escalation path, and training our teams on how to be most effective in the face of new threats. In this context, we removed content that attempted to influence an election by deterring groups of eligible voters, particularly through voter intimidation or providing false information about voting or registering to vote. The number of problematic examples was relatively small. We took action on nearly 6,000 Tweets we identified as attempted voter suppression, much of which originated here in the United States. As we prepare for elections worldwide, we remain vigilant and continue to build external partnerships, while focusing internally on effectively deploying our resources to protect election-related conversations.<br /> <br /> <b>Foreign information operations</b><br /> In contrast to 2016, we identified much less platform manipulation from bad-faith actors located abroad. That said, as part of our ongoing review we found limited operations that have the potential to be connected to sources within Iran, Venezuela, and Russia. The majority of these accounts were proactively suspended in advance of Election Day due to the increasingly robust nature of our technology and internal tooling for identifying platform manipulation. As ever, attribution is difficult and takes time and significant resourcing to properly investigate. These datasets are analyzed in the full retrospective review and we have added them all <a href=\"https://about.twitter.com/en_us/values/elections-integrity.html#data\" style=\"\" target=\"_blank\">to our archive</a> to empower further research by experts in the field.<br /> <br /> <b>Our commitment continues</b><br /> The core mission of Twitter is to serve the public conversation. It is why we exist. We must promote and maintain the health of that conversation. The people who use our service must have confidence in the integrity of the information found on the platform, especially with respect to information relevant to elections and the democratic process. We continue our efforts to address the threats posed by hostile domestic and foreign actors, and work to foster an environment conducive to healthy, meaningful conversations on our service.<br /> <br /> The full 2018 US midterm elections report can viewed and downloaded below.</p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-01-31T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "2018 US midterm elections review",
"url": "https://blog.twitter.com/en_us/topics/company/2019/18_midterm_review"
},
{
"body": "<p>This May, millions of citizens from across the European Union’s (EU) 27 Member States will have their say on the future political complexion of the European Parliament. The second largest democratic exercise of its kind in the world in 2019, the European elections will have a major impact on the region’s geopolitical outlook and priorities for the next five years.<br /> <br /> Twitter is committed to serving the public conversation around this major global event. As a real-time, live service, we seek to be the world’s window into the critical conversations happening right across Twitter between candidates, voters, journalists, political parties and groups, civil society, and electoral commissions. We’re already working proactively to support and protect these conversations, and today we’re detailing some of the additional steps we’re taking ahead of #EUElections2019.<br /> <br /> <b>Expanding our political campaigning ads policy across all Member States</b><br /> Our political campaigning ads <a href=\"https://business.twitter.com/en/help/ads-policies/restricted-content-policies/political-content/eu-political-content.html\" style=\"\" target=\"_blank\">policy</a> is being expanded to cover #EUElections2019, providing the general public with an additional layer of insight into who is running a political campaign ad on Twitter. The policy, <a href=\"https://blog.twitter.com/en_us/topics/company/2019/transparency-political-ads.html\" target=\"_blank\">which is also being expanded into India and Australia today</a>, means that an ad endorsing a party or a candidate will be viewable in our Ads Transparency Center, where you will be able to see details such as billing information, ad spend, and impressions data per Tweet. Additionally, we will be showing demographic targeting data for the ads being served. The ads will exist indefinitely within the Transparency Center, where they are viewable by anyone in the world, regardless of whether or not they own a Twitter account.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-02-19T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "The world’s window into the European election conversation",
"url": "https://blog.twitter.com/en_us/topics/company/2019/world-window-EU-election-conversation"
},
{
"body": "<p>People around the world come to Twitter to share ideas and have conversations. Our company must reflect the people we serve – every community and all voices.</p> \n<p><a href=\"https://blog.twitter.com/en_us/topics/company/2018/growingtogetherattwitter.html\">Last year</a>, we set two year diversity targets, prioritizing the populations that have historically been underrepresented in tech and at Twitter: Women (globally), Black and Latinx (US).</p> \n<p><b>So where are we today?</b></p> \n<p>When we say we want our company to reflect our service, we've got a long way to go, but we've made solid progress towards our goals.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-03-14T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Our 2018 Inclusion and Diversity Report",
"url": "https://blog.twitter.com/en_us/topics/company/2019/ianddreport"
},
{
"body": "<p>The Major League Baseball season is around the corner and with engaging new content this year, Twitter is the place where fans can come to view live video and near-real time highlights, and join the MLB conversation.<br /> <br /> <b>Live on Twitter</b></p> \n<p>This season <a href=\"https://twitter.com/MLB\" class=\"has-hover-card\">@MLB</a> will be giving fans a unique opportunity to vote for which players’ at-bats they want to watch live on Twitter – every day.<br /> <br /> Each morning, <a href=\"https://twitter.com/MLB\" class=\"has-hover-card\">@MLB</a> will Tweet out a call for fans to choose which player will be the featured hitter that day. <a href=\"https://twitter.com/MLB\" class=\"has-hover-card\">@MLB</a> will then livestream every one of that player’s at-bats on Twitter for fans in the United States. This is scheduled to debut on Opening Day - Thursday, March 28 - and continue throughout the regular season.<br /> <br /> In addition, <a href=\"https://twitter.com/MLB\" class=\"has-hover-card\">@MLB</a> will broadcast live shows on Twitter around key tentpole events on the Major League Baseball calendar, including the London Series, Home Run Derby, All-Star Game from Cleveland, trade deadline, and the Postseason.<br /> <br /> <b>Highlights of every home run<br /> </b><br /> For the first time this year, <a href=\"https://twitter.com/MLB\" class=\"has-hover-card\">@MLB</a> will post highlights of each and every home run hit during the season on Twitter, including capturing some of those in a specially-curated nightly video montage.<br /> <br /> MLB also will once again make near real-time game video highlights available for fans moments after they happen on the field from <a href=\"https://twitter.com/MLB\" class=\"has-hover-card\">@MLB</a> on Twitter, offering additional ways to follow all of the baseball action at home or on the go. Spanish-language highlights also will be available from <a href=\"https://twitter.com/LasMayores\" class=\"has-hover-card\">@LasMayores</a>, MLB’s official Spanish-language account, throughout 2019.<br /> <br /> <b>Team emoji</b></p> \n<p>To help fans bring their baseball Tweets to life, special hashtag-triggered emojis for all 30 MLB teams will be back come Opening Day. Fans can join the conversation by Tweeting about their favorite MLB teams with a unique hashtag-triggered emoji all season long. Here are the team hashtags that will add color to your Tweets!<br /> <br /> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-03-27T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Take the field with @MLB on Twitter in 2019",
"url": "https://blog.twitter.com/en_us/topics/events/2019/Take-the-field-with-MLB-on-Twitter-in-2019"
},
{
"body": "<p>We want people to feel safe on Twitter. Last year, <a href=\"https://twitter.com/jack/status/969234275420655616\">we shared</a> that building a Twitter free of abuse, spam and other things that distract from the public conversation is our top priority. Since then, we’ve made strides in creating a healthier service. Today, we’re sharing an update on our progress and previewing some changes you can expect to see in the next few months. There will always be more to do, but we’ve made meaningful progress that is important to share.</p> \n<p>Here is a summary of progress we’ve made, with more detail on our proactive work below:</p> \n<ul style=\"list-style-position: inside;\"> \n <li>38% of abusive content that’s enforced is surfaced proactively to our teams for review instead of relying on reports from people on Twitter.</li> \n <li><a href=\"https://s22.q4cdn.com/826641620/files/doc_financials/2018/q4/Q4-2018-Shareholder-Letter.pdf\">16% fewer abuse reports</a> after an interaction from an account the reporter doesn’t follow.</li> \n <li>100,000 accounts suspended for creating new accounts after a suspension during January-March 2019 –– a 45% increase from the same time last year.</li> \n <li>60% faster response to appeals requests with <a href=\"https://twitter.com/TwitterSafety/status/1113139073303089152\">our new in-app appeal process</a>.</li> \n <li>3 times more abusive accounts suspended within 24 hours after a report compared to the same time last year.</li> \n <li>2.5 times more private information removed with <a href=\"https://twitter.com/TwitterSafety/status/1103763278071808000\">a new, easier reporting process</a>.</li> \n</ul> \n<p><b>Taking Action Without Reports</b></p> \n<p>People who don’t feel safe on Twitter shouldn’t be burdened to report abuse to us. Previously, we only reviewed potentially abusive Tweets if they were reported to us. We know that’s not acceptable, so earlier this year we made it a priority to take a proactive approach to abuse in addition to relying on people’s reports.</p> \n<p>This time last year, 20% of potentially abusive content was flagged to our teams for review proactively. Today, by using technology, 38% of abusive content that’s enforced is surfaced proactively for human review instead of relying on reports from people using Twitter. This encompasses a number of policies, such as abusive behavior, hateful conduct, encouraging self-harm, and threats, including those that may be violent.</p> \n<p>The same technology we use to track spam, platform manipulation and other rule violations is helping us flag abusive Tweets to our team for review. With our focus on reviewing this type of content, we’ve also expanded our teams in key areas and geographies so we can stay ahead and work quickly to keep people safe. Reports give us valuable context and a strong signal that we should review content, but we’ve needed to do more and though still early on, this work is showing promise.</p> \n<p><b>What’s to Come</b></p> \n<p>Keeping people safe on Twitter remains our top priority, and we have more changes coming to help us work toward that goal. Here’s some of what to expect in the coming months:</p> \n<ul style=\"list-style-position: inside;\"> \n <li>We’ll continue to improve our technology to help us review content that breaks our rules faster and before it’s reported, specifically those who Tweet private information, threats, and other types of abuse.</li> \n <li>We’ll make it easier for people who use Twitter to share specifics when reporting so we can take action faster, especially when it comes to protecting people’s physical safety.</li> \n <li>Context on Tweets and our enforcement is important in understanding our rules, so we’ll add more notices within Twitter for clarity, such as if a Tweet breaks our rules but remains on the service because the content is in the public interest.</li> \n <li>We are updating <a href=\"http://twitter.com/rules\" style=\"\">our rules</a> in the next few weeks so they’re shorter, simpler and easier to understand.</li> \n <li>Starting in June, we’ll be <a href=\"https://twitter.com/thechelleshock/status/1101266585107365888\" style=\"\">experimenting</a> with ways to give people more control over their conversations by giving them an option to hide replies to their Tweets.</li> \n</ul> \n<p><br /> We have more to do to ensure everyone feels safe on Twitter, and will keep sharing progress on <a href=\"https://twitter.com/twittersafety\" class=\"has-hover-card\">@TwitterSafety</a>.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-04-16T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "A healthier Twitter: Progress and more to do",
"url": "https://blog.twitter.com/en_us/topics/company/2019/health-update"
},
{
"body": "<p>At Twitter, we put the people who use our service first in every step we take. The safety and security of the people who use Twitter is our top priority. Over the past year, we’ve utilized the power of our service to help prevent drug misuse, curb illegal online drug sales, and promote public health information. Most importantly, we’ve been working to champion those who use Twitter to build a thriving #RecoveryMovement.<br /> <br /> In 2017 alone, 70,237 people in the United States died from drug overdoses. <a href=\"https://www.cdc.gov/drugoverdose/data/statedeaths.html\">Nearly</a><a href=\"https://www.cdc.gov/drugoverdose/data/statedeaths.html\"> 70 percent</a> of those deaths involved opioids, surpassing the number of deaths resulting from traffic accidents. Last year, US government leaders invited Twitter to collaborate on efforts to help combat the #OpioidCrisis. Twitter is committed to leveraging our resources and tools to help meet this important challenge.<br /> <br /> <b>DEA #TakeBackDay</b><br /> Twitter is once again partnering with the Drug Enforcement Administration’s (DEA) for its <a href=\"https://takebackday.dea.gov/\" style=\"\">Take Back Day</a>, a biannual campaign that encourages Americans to dispose of their prescription drugs at a local drop-off site in order to prevent drug misuse. The next #TakeBackDay in the United States is on April 27.</p> \n<p>Twitter has re-launched a custom emoji for #TakeBackDay and is coordinating with congressional leaders and Administration officials to raise awareness for this event on the platform. Last year, launching the custom #TakeBackDay emoji and the corresponding hashtags helped to elevate the conversation with 50x the engagement compared to previous years. In fall 2018, #TakeBackDay Tweets garnered more than 1 million impressions with the help of high-profile Tweets, including one from the First Lady of the United States.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-04-23T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Leveraging the power of Twitter to combat the opioid crisis",
"url": "https://blog.twitter.com/en_us/topics/company/2019/leveraging-the-power-of-twitter-to-combat-the-opioid-crisis"
},
{
"body": "<p><a href=\"https://twitter.com/hashtag/RamadanMubarak\" target=\"_blank\">#RamadanMubarak</a>!</p> \n<p>Charity, faith, wellness, food and entertainment. People from around the world have already started flocking to Twitter to engage in the public Ramadan conversation. Today, we’re sharing what we have lined up for you this Ramadan and are taking a look into the conversations in the lead up to the holy month.</p> \n<p>We have launched three new emojis in seven languages (English, Arabic, Bahasa, Spanish, Turkish, Hindi and Bengali) to help bring the Ramadan spirit to your conversations. The following hashtags will unlock a crescent moon, a glass of yoghurt (which is commonly used to break fast) and a lantern.<br /> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-05-05T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "#Ramadan 2019 on Twitter",
"url": "https://blog.twitter.com/en_us/topics/events/2019/-ramadan-2019-on-twitter"
},
{
"body": "<p>We’re committed to protecting the health of the public conversation on Twitter — ensuring individuals can find information from authoritative sources is a key part of that mission.</p> \n<p>We recently launched a new tool so when someone searches for certain keywords associated with vaccines, a prompt will direct individuals to a credible public health resource. In the United States, we partnered with the <a href=\"https://www.hhs.gov/nvpo/index.html\" style=\"\" target=\"_blank\">US Department of Health &amp; Human Services</a> and point people to <a href=\"https://www.vaccines.gov/\" style=\"\" target=\"_blank\">vaccines.gov</a>. The new search prompt is available on iOS, Android, and <a href=\"http://mobile.twitter.com/\">mobile.twitter.com</a> in the United States (in English and Spanish), Canada (in English and French), UK, Brazil, Korea, Japan, Indonesia, Singapore, and in Spanish-speaking Latin American countries. If you search on <a href=\"http://twitter.com/\">twitter.com</a>, there’s a pinned Tweet with information from trusted partners.* </p> \n<p><i> </i></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-05-10T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Helping you find reliable public health information on Twitter",
"url": "https://blog.twitter.com/en_us/topics/company/2019/helping-you-find-reliable-public-health-information-on-twitter"
},
{
"body": "<p>In addition to our commitment to the <a href=\"https://www.christchurchcall.com/\" target=\"_blank\"><b>Christchurch Call</b></a>, <b><a href=\"https://twitter.com/Twitter?lang=en\" target=\"_blank\">Twitter</a></b>, <a href=\"https://twitter.com/facebook\" target=\"_blank\"><b>Facebook</b></a>, <a href=\"https://twitter.com/Microsoft\" target=\"_blank\"><b>Microsoft</b></a>, <b><a href=\"https://twitter.com/Google\" target=\"_blank\">Google</a>,</b> and <b><a href=\"https://twitter.com/amazon\" target=\"_blank\">Amazon</a> </b>commit to the following:</p> \n<p><b>Five Individual Actions:</b></p> \n<p><b style=\"\">1. Terms of Use.</b> We commit to updating our terms of use, community standards, codes of conduct, and acceptable use policies to expressly prohibit the distribution of terrorist and violent extremist content. We believe this is important to establish baseline expectations for users and to articulate a clear basis for removal of this content from our platforms and services and suspension or closure of accounts distributing such content. </p> \n<p><b style=\"\">2. User Reporting of Terrorist and Violent Extremist Content.</b> We commit to establishing one or more methods within our online platforms and services for users to report or flag inappropriate content, including terrorist and violent extremist content. We will ensure that the reporting mechanisms are clear, conspicuous, and easy to use, and provide enough categorical granularity to allow the company to prioritize and act promptly upon notification of terrorist or violent extremist content.</p> \n<p><b style=\"\">3. Enhancing Technology.</b> We commit to continuing to invest in technology that improves our capability to detect and remove terrorist and violent extremist content online, including the extension or development of digital fingerprinting and AI based technology solutions.</p> \n<p><b style=\"\">4. Livestreaming.</b> We commit to identifying appropriate checks on livestreaming, aimed at reducing the risk of disseminating terrorist and violent extremist content online. These may include enhanced vetting measures (such as streamer ratings or scores, account activity, or validation processes) and moderation of certain livestreaming events where appropriate. Checks on livestreaming necessarily will be tailored to the context of specific livestreaming services, including the type of audience, the nature or character of the livestreaming service, and the likelihood of exploitation. </p> \n<p><b style=\"\">5. Transparency Reports.</b> We commit to publishing on a regular basis transparency reports regarding detection and removal of terrorist or violent extremist content on our online platforms and services and ensuring that the data is supported by a reasonable and explainable methodology.</p> \n<p><b>Four Collaborative Actions:</b></p> \n<p><b style=\"\">1. Share Technology Development.</b> We commit working collaboratively across industry, governments, educational institutions, and NGOs to develop a shared understanding of the contexts in which terrorist and violent extremist content is published and to improve technology to detect and remove terrorist and violent extremist content more effectively and efficiently. This will include:</p> \n<ul style=\"list-style-position: inside;\"> \n <li>Work to create robust shared data sets to accelerate machine learning and AI and sharing insights and learnings from the data.</li> \n <li>Development of open source or other shared tools to detect and remove terrorist or violent extremist content.</li> \n <li>Enablement of all companies, large and small, to contribute to the collective effort and to better address detection and removal of this content on their platforms and services.</li> \n</ul> \n<p><b style=\"\">2. Crisis Protocols.</b> We commit to working collaboratively across industry, governments, and NGOs to create a protocol for responding to emerging or active events, on an urgent basis, so relevant information can be quickly and efficiently shared, processed, and acted upon by all stakeholders with minimal delay. This includes the establishment of incident management teams that coordinate actions and broadly distribute information that is in the public interest.</p> \n<p><b style=\"\">3. Education.</b> We commit to working collaboratively across industry governments, educational institutions, and NGOs to help understand and educate the public about terrorist and extremist violent content online. This educating and reminding users about how to report or otherwise not contribute to the spread of this content online.</p> \n<p><b style=\"\">4. Combatting Hate and Bigotry. </b>We commit to working collaboratively across industry to attack the root causes of extremism and hate online. This includes providing greater support for relevant research — with an emphasis on the impact of online hate on offline discrimination and violence — and supporting capacity and capability of NGOs working to challenge hate and promote pluralism and respect online. </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-05-15T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Addressing the abuse of tech to spread terrorist and extremist content",
"url": "https://blog.twitter.com/en_us/topics/company/2019/addressing-the-abuse-of-tech-to-spread-terrorist-and-extremist-c"
},
{
"body": "<p>In <a href=\"/en_us/topics/company/2018/enabling-further-research-of-information-operations-on-twitter\" target=\"_blank\">October 2018</a>, we published the first comprehensive archive of Tweets and media associated with known state-backed information operations on Twitter. Since its launch, thousands of researchers from across the globe have downloaded datasets, which contain more than 30 million Tweets and over 1 terabyte of media, using our archive to conduct their own investigations and to share their insights and independent analysis with the world. Today, we’re adding six additional datasets to our archive, covering coordinated, state-backed activities originating from four jurisdictions. All accounts have been removed from Twitter.</p> \n<p>We believe that people and organizations with the advantages of institutional power and which consciously abuse our service are not advancing healthy discourse but are actively working to undermine it. By making this data open and accessible, we seek to empower researchers, journalists, governments, and members of the public to deepen their understanding of critical issues impacting the integrity of public conversation online, particularly around elections. This transparency is core to our mission.</p> \n<p><b><u>Today’s disclosures</u></b></p> \n<p><b>Iran (4,779 accounts)<br /> </b>The below account sets all originated in Iran, and we believe all are associated with — or directly backed by — the Iranian government. However, the signals and behaviors of each set were individually different. We’ve broken them down accordingly:</p> \n<ul> \n <li><b>Set one (1,666 accounts):</b> We removed more than 1,600 accounts originating in Iran. Cumulatively, these accounts Tweeted nearly 2 million times. They Tweeted global news content, often with an angle that benefited the diplomatic and geostrategic views of the Iranian state. Platform manipulation is a violation of the Twitter Rules.</li> \n <li><b>Set two (248 accounts):</b> In addition to the 1,600 accounts listed above, we took action on a second set of more than 200 accounts originating in Iran which were more directly engaged with discussions related to Israel specifically.</li> \n <li><b>Set three (2,865 accounts):</b> Recently, <a href=\"https://twitter.com/yoyoel/status/1133448387657736192\" target=\"_blank\">we discussed</a> an action to remove more than 2,800 accounts originating in Iran. These accounts employed a range of false personas to target conversations about political and social issues in Iran and globally.</li> \n</ul> \n<p><b>Russia (4 accounts)<br /> </b>As part of our ongoing investigations into activity connected with the Russian Internet Research Agency (IRA), we removed four accounts which we believe are associated with the IRA. These removals are the result of increased information sharing between industry peers and law enforcement. For more on our removal of IRA-specific accounts around the 2016 US Presidential Election, see <a href=\"/en_us/topics/company/2018/2016-election-update\" target=\"_blank\" style=\"\">here</a>.</p> \n<p><b>Spain (130 accounts)<br /> </b>Earlier this year, we suspended 130 fake accounts originating in Spain. These accounts were directly associated with the Catalan independence movement, specifically Esquerra Republicana de Catalunya. They were primarily engaged in spreading content about the Catalan Referendum. The network includes fake accounts which appear to have been created with the intent to inorganically influence the conversation in politically advantageous ways. Setting up fake accounts is a violation of the <a href=\"https://t.co/rules\" target=\"_blank\" style=\"\">Twitter Rules</a>, full stop.</p> \n<p><b>Venezuela (33 accounts)<br /> </b>In addition to a previously disclosed domestically-focused set, this is the second time we identified accounts originating within Venezuela that were engaging in platform manipulation targeted outside of the country. Today’s disclosure is comprised of 33 additional accounts directly connected with the previous group of 764 accounts (published to the archive in <a href=\"/en_us/topics/company/2019/further_research_information_operations\" target=\"_blank\" style=\"\">January</a>). While there were initial indications that these accounts were associated with the Russian Internet Research Agency, our further analysis suggests that they were operated by a commercial entity originating in Venezuela. We are sharing further data on this group to update the public on our attribution efforts.</p> \n<p>We also want to take this opportunity to comprehensively share our principles and process for future disclosures. Below are answers to some of the most common questions we receive regarding our handling of information operations on Twitter.</p> \n<p><b>What are our guiding principles in this work?<br /> </b>We believe Twitter has a responsibility to protect the integrity of the public conversation — including through the timely disclosure of information about attempts to manipulate Twitter to influence elections and other civic conversations by foreign or domestic state-backed entities. We believe the public and research community are better informed by transparency.</p> \n<p><b>How do we do it?<br /> </b>Our Site Integrity team is dedicated to identifying and investigating suspected platform manipulation on Twitter, including potential state-backed activity. In partnership with teams across the company, we employ a range of open-source and proprietary signals and tools to identify when attempted coordinated manipulation may be taking place, as well as the actors responsible for it. We also partner closely with governments, law enforcement, and our peer companies to improve our understanding of the actors involved in information operations and develop a holistic strategy for addressing them.</p> \n<p><b>How do I access the full archive of content and Tweets?<br /> </b>The complete public archive of content and Tweets are available on our dedicated <a href=\"https://about.twitter.com/en_us/values/elections-integrity.html#data\" target=\"_blank\" style=\"\">Election Integrity Hub</a>.</p> \n<p><b>What is the makeup of the team at Twitter working on these issues?<br /> </b>Teams across the company contribute to our research, analysis, and investigation efforts related to information operations. These teams include data scientists, linguists, policy analysts, political scientists, and technical experts in abuse and anti-spam issues.</p> \n<p><b>What policies do you enforce and how do you mitigate the risk of suppressing legitimate speech from political parties?<br /> </b>Our policies are focused on misleading, deceptive, and spammy behavior, and are specifically intended to differentiate between coordinated manipulative behavior and legitimate speech from individuals and political parties. The policies we enforce most frequently in this context include:</p> \n<ul> \n <li>Platform manipulation and spam</li> \n <li>Coordinated activity</li> \n <li>Fake accounts</li> \n <li>Attributed activity</li> \n <li>Distribution of hacked materials</li> \n <li>Ban evasion</li> \n</ul> \n<p>We enforce these policies without regard for the specific entities involved. However, as we discuss below, our decision to disclose datasets related to these activities are impacted by our ability to definitively attribute.</p> \n<p><b>What are your standards for disclosure?<br /> </b>First, as noted above, we only disclose datasets associated with coordinated malicious activity that we are able to reliably associate with state-affiliated actors. For privacy and safety reasons, we do not disclose information about individuals or accounts not affiliated with a state actor.</p> \n<p>Second, given the challenges of attribution, we require clear, verifiable associations between accounts we identify and state-affiliated actors. While we enforce our rules proactively and at scale, disclosure of datasets requires additional evidence of coordinated, state-backed activity.</p> \n<p>Finally, we rigorously quality-check the resulting datasets in an attempt to eliminate potential false positives caused by account compromises or analytical error. Mistakes can happen, and we do our best to avoid this at every stage of our investigations. This process takes time.</p> \n<p><b>How does Twitter decide when to disclose datasets?<br /> </b>Timing varies. If and when we identify malicious activity on Twitter, our first priority is to enforce our rules and remove accounts engaged in attempts to manipulate the public conversation. Following these enforcements, we carry out thorough investigations of the accounts and individuals involved. This analysis can take anywhere from several days to many months — and in some instances, subsequent enforcement actions may allow us to retrospectively attribute activity we enforced against in the past. We only disclose datasets once we have determined attribution, and once all applicable investigations have concluded. We also proactively notify law enforcement, our peers, and other relevant state agencies.</p> \n<p><b>Why the focus only on state-affiliated actors?<br /> </b>When we have significant evidence to indicate that state-affiliated entities are knowingly trying to manipulate and distort the public conversation, we believe it should be disclosed as a matter of public interest. People and organizations with the advantages of institutional power and which consciously abuse our service are not advancing healthy discourse but are actively working to undermine it. This is a violation of our company principles, policies, and overarching mission to serve the public discourse.</p> \n<p><b>You’ve said that you challenge millions of accounts per week for engaging in platform manipulation. Why not disclose information about those?<br /> </b>We do. Twice a year, we share information about our actions to detect and prevent platform manipulation and spam in the <a href=\"http://transparency.twitter.com\" target=\"_blank\">Twitter Transparency Report</a>. Our goal in disclosing additional datasets related to malicious state-backed activity on Twitter specifically is to enable research that improves the public understanding of information operations. While other forms of platform manipulation and spam may at times be involved in these operations, we do not disclose specific, Tweet-level data about these activities unless they are directly associated by clear, technical indicators to a specific, attributed campaign by a state-actor. We do, however, have a public API that allows researchers to investigate a small subset of Tweets to further public awareness of the conversation on Twitter.</p> \n<p><b>What about research I see on Twitter and ‘bots’?<br /> </b>Non-peer reviewed research using our public API can often be deeply flawed. We see a lot of commercially-driven and non-peer reviewed research that make sweeping assessments of account behaviors only using public signals, such as location (if cited), account content, how often an account Tweets, and the accounts it follows. To be clear: none of these indicators are sufficient to determine attribution to a state entity definitively. Looking for accounts that look similar to those disclosed as part of our archives is an equally flawed approach, given many of the bad actors mimic legitimate accounts to appear credible. This approach also often wrongly captures legitimate voices who share a particular political viewpoint that one disagrees with.</p> \n<p>We work with thousands of signals and behaviors to inform our analysis and investigation. Furthermore, none of our preemptive work to challenge accounts for platform manipulation (up to 8-10 million accounts per week) are visible in the small sample available in our public API. Before engaging in this type of research and making these claims, ethical norms should be considered. To do otherwise does not further public knowledge but rather risks deeply undermining trust in public debate and conversation.</p> \n<p>For more on our archive of information operations, please visit <a href=\"https://about.twitter.com/en_us/values/elections-integrity.html#data\" target=\"_blank\">our dedicated site</a> and follow the conversation at <a href=\"https://twitter.com/Policy\" target=\"_blank\" class=\"has-hover-card\">@Policy</a> and <a href=\"https://twitter.com/TwitterSafety\" target=\"_blank\" class=\"has-hover-card\">@TwitterSafety</a>.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-06-13T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Information operations on Twitter: principles, process, and disclosure",
"url": "https://blog.twitter.com/en_us/topics/company/2019/information-ops-on-twitter"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.yoyoel.html"
},
{
"body": "<p>Twice a year, Tweeps around the world take some time away from their desks to give back to their communities – <a href=\"https://twitter.com/search?q=%23TwitterForGood&amp;src=tyah\" target=\"_blank\">#TwitterForGood</a> Day. More than 1,330 Twitter employees around the world committed more than 3,350 hours of service to projects such as cleaning up neighborhoods San Francisco, hosting Iftar dinners for young people in Jakarta, revamping a community center in Dublin, and organizing a dance for children with disabilities in Sao Paulo. This day reminds us of the impact service, community and partnership can have.</p> \n<p>Want to see how Tweeps spent the day? Check out <a href=\"https://twitter.com/TwitterForGood/status/1133785089580519424\" target=\"_blank\">this moment</a> and continue scrolling for a snapshot!</p> \n<p><b><u>APAC</u></b></p> \n<p><b>Sydney</b></p> \n<p>As part of the annual Australia’s Biggest Morning Tea, @TwitterAU hosted a morning tea stall to raise money for Cancer Council Australia (<a href=\"https://twitter.com/CancerCouncilOz?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" target=\"_blank\" class=\"has-hover-card\">@CancerCouncilOz</a>). The idea behind Australia’s Biggest Morning Tea is simple — bring your friends, colleagues, and community together over some tea and treats to help fund Cancer Council’s life-saving research, prevention, programs, and help support people impacted by cancer.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-06-03T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Our spring 2019 Twitter For Good Day",
"url": "https://blog.twitter.com/en_us/topics/company/2019/spring19twitterforgoodday"
},
{
"body": "<p>Machine learning plays a key role in powering Twitter and our purpose of serving the public conversation. From onboarding people on the platform to connecting them with relevant conversations, we leverage machine learning (ML) across a multitude of our product surface areas.</p> \n<p>To continually advance the state of machine learning, inside and outside Twitter, we are building out a research group at Twitter, led by Sandeep Pandey, to focus on a few key strategic areas such as natural language processing, reinforcement learning, ML ethics, recommendation systems, and graph deep learning.<br /> </p> \n<p>We are excited to announce that, to help us get there, we have acquired <b>Fabula AI (Fabula)</b>, a London-based start-up, with a world-class team of machine learning researchers who employ graph deep learning to detect network manipulation. Graph deep learning is a novel method for applying powerful ML techniques to network-structured data. The result is the ability to analyze very large and complex datasets describing relations and interactions, and to extract signals in ways that traditional ML techniques are not capable of doing.<br /> </p> \n<p>This strategic investment in graph deep learning research, technology and talent will be a key driver as we work to help people feel safe on Twitter and help them see relevant information. Specifically, by studying and understanding the Twitter graph, comprised of the millions of Tweets, Retweets and Likes shared on Twitter every day, we will be able to improve the health of the conversation, as well as products including the timeline, recommendations, the explore tab and the onboarding experience.<br /> </p> \n<p>Fabula was founded by Michael Bronstein, Damon Mannion, Federico Monti, and Ernesto Schmitt. It is led today by co-founder and chief scientist Michael Bronstein and chief technologist Federico Monti, who began their collaboration together while at the University of Lugano, Switzerland. Bronstein is one of the world’s leading researchers in graph deep learning, and has pioneered its application in the realm of Internet companies.<br /> </p> \n<p>“We are really excited to join the ML research team at Twitter, and work together to grow their team and capabilities. Specifically, we are looking forward to applying our graph deep learning techniques to improving the health of the conversation across the service,” said Michael Bronstein.</p> \n<p>Our initial focus when Fabula joins the Twitter team will be to improve the health of the conversation, with expanding applications to stop spam and abuse and other strategic priorities in the future.</p> \n<p>Bronstein is currently the Chair in Machine Learning &amp; Pattern Recognition at Imperial College, and will remain in that position while leading graph deep learning research at Twitter. Bronstein will be joined by long-time collaborators from academia (many current or former students) who have spent years researching advances in geometric deep learning.<br /> </p> \n<p>Our acquisition of Fabula builds on other investments we’ve made in machine learning, for example, Madbits in 2014, Whetlab in 2015 and Magic Pony in 2016. Fabula's team will be joining the Twitter Cortex team of ML engineers, data scientists, and researchers. Cortex is the central ML org at Twitter with the goal to advance machine learning inside &amp; outside Twitter.<br /> </p> \n<p>We are excited to welcome the Fabula team to Twitter!<br /> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-06-03T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Twitter acquires Fabula AI to strengthen its machine learning expertise",
"url": "https://blog.twitter.com/en_us/topics/company/2019/Twitter-acquires-Fabula-AI"
},
{
"body": "<p>Four years ago, we opened the <a href=\"https://twitter.com/NeighborNest\" target=\"_blank\">NeighborNest</a>, Twitter’s family-friendly community learning center. With a mission of creating new possibilities through technology literacy and a love of learning, the NeighborNest provides San Francisco residents and partner organizations access to technology and critical life skills. Programs such as our Digital literacy courses, Affordable Housing workshops, Coding for Kids classes and Twitter for nonprofits allow us to work with and for the community to bridge the digital divide.</p> \n<p>Check out <a href=\"https://twitter.com/NeighborNest/status/1136678992797241344\" target=\"_blank\">this moment</a> to see highlights from the last four years!</p> \n<p>Powered by community partners and Twitter volunteers, the NeighborNest’s family-friendly environment helps to foster bright and hopeful futures for all. Since opening our doors in 2015, we've had the pleasure of hosting more than 17,000 visits from residents and community members, and conducting 4,700 hours of programming. This wouldn't have been possible without the commitment and support of over 15 partner organizations and 1,600 hours of service from Twitter volunteers.</p> \n<ul> \n <li><i>“I personally am so proud of the facility and program that we have created and thrilled that this resource is available and welcoming for the homeless and at-risk families we serve, helping them to bridge the very real digital divide in a supportive and encouraging environment.” -- Erica Kisch, Executive Director, Compass Family Services</i></li> \n <li><i>“The NeighborNest is such a well-conceived and executed contribution to helping families move out of poverty and homelessness. This place and program has many threads of meaningful impact. We are proud to be a part of it!” -- Laurie Sanchez, Program Director, Community Technology Network</i></li> \n <li><i>“Every other month, the Nest has hosted our cohorts in an on-site tech visit. These visits create hope and support increased self-esteem because they are engaged with dignity and respect” -- Program Director, Code Tenderloin</i></li> \n</ul> \n<p>Our work at the Nest is centered around three core values: <b>learn, connect, and grow</b>. Whether connecting individuals with services at the Nest or learning directly from them through their life experiences, the relationships we foster every day allow us to grow in ways we could only imagine.</p> \n<p>The NeighborNest provides some of our most vulnerable community members access to technology and critical life skills:</p> \n<p><b style=\"\">Digital Access &amp; Literacy:</b> Digital Literacy, Affordable Housing, Open Computer Lab Time</p> \n<p><b style=\"\">Online Safety &amp; Education:</b> Digital Citizenship for Youth &amp; Adults</p> \n<p><b style=\"\">Equality &amp; Workforce Development:</b> Career Exposure, Coding for Kids</p> \n<p><b style=\"\">Family-Friendly programs:</b> Family Movie Night, Music and Movement, Story Hour and Arts &amp; Crafts, Childcare</p> \n<p><b style=\"\">Capacity-Building for NGOs:</b> Twitter for Nonprofits, Hosting Meeting &amp; Event Space</p> \n<ul> \n <li><i>“Starting out as a homeless family with an infant son, I have used the Nest to become stable in my housing, parenting and so many other parts of my life. I value the Nest in my life.” – Mother, Compass Family Services Client</i></li> \n <li><i>“My eldest son Nico is so enthusiastic about the Twitter coding workshop he attends through Catholic Charities Maureen &amp; Craig Sullivan Youth Services, that his younger brother can’t wait to join when he’s old enough to be a part of the lucky crowd! Nico is learning about coding – and working as part of a group. These are valuable lessons he will use throughout his life! We are very thankful!” -- Mother of Nico, Catholic Charities Client</i></li> \n</ul>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-06-07T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "The Twitter NeighborNest turns four",
"url": "https://blog.twitter.com/en_us/topics/company/2019/neighbornestturnsfour"
},
{
"body": "<p>Our rules exist to help keep everyone using Twitter safe and ensure they can participate freely in the public conversation. Over time, we’ve added new rules and updated existing ones, but these changes eventually made our rules confusing and difficult to understand.</p> \n<p>So today, we’re refreshing <a href=\"http://twitter.com/rules\">our rules</a> with simple, clear language and reorganizing them into high-level categories: safety, privacy and authenticity. We’ve also added detail around other policies, including election integrity, platform manipulation and spam.</p> \n<p><b style=\"\"><br /> What’s new?</b><br /> </p> \n<ul> \n <li>We’ve gone from about 2,500 words to under 600. In 280 characters or less, each rule clearly describes exactly what is not allowed on Twitter.</li> \n <li>New categories — safety, privacy, and authenticity — mean our rules are organized thematically, so you can find the information you’re looking for more quickly.</li> \n <li>We’re refreshing rule pages to have more information, including examples, step-by-step instructions about how to report, and details on what happens when we take action. We’ll continue to make updates, but you can see some of the new pages here:</li> \n</ul> \n<p><a href=\"https://help.twitter.com/en/rules-and-policies/personal-information\" style=\"\"> Private Information</a></p> \n<p><a href=\"https://help.twitter.com/en/rules-and-policies/media-policy\" style=\"\"> Sensitive Media</a></p> \n<p><a href=\"https://help.twitter.com/en/rules-and-policies/violent-groups\" style=\"\"> Terrorism &amp; violent extremism</a></p> \n<p><b>What comes next?</b></p> \n<p>Everyone who uses Twitter should be able to easily understand what is and is not allowed on the service. As part of our continued push towards more transparency across every aspect of Twitter, we’re working to make sure every rule has its own help page with more detailed information and relevant resources, with abuse and harassment, hateful conduct, suicide or self-harm, and copyright being next on our list to update. Our focus remains on keeping everyone safe and supporting a healthier public conversation on Twitter. You can read our rules at <a href=\"http://twitter.com/rules\">twitter.com/rules</a>.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-06-07T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Making our rules easier to understand",
"url": "https://blog.twitter.com/en_us/topics/company/2019/rules-refresh"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.delbius.html"
},
{
"body": "<p>In just two days, the FIFA Women’s World Cup is kicking off in Paris, with the finest footballing talent around on display to a global audience.</p> \n<p><b>#GoldenTweet Awards</b></p> \n<p>As nations across the world battle it out to become world champions, Twitter will be on the lookout to find the top Tweeters of <a href=\"https://twitter.com/hashtag/FIFAWWC\" target=\"_blank\">#FIFAWWC</a>. Throughout the tournament, Twitter’s analytics team will be working to identify the best Tweets from Argentina, Australia, Brazil, Canada, Chile, France, Germany, Japan, Mexico, Spain, South Korea, US, and UK. Following the final, the most popular Tweets across multiple categories will be crowned <a href=\"https://twitter.com/hashtag/GoldenTweet\" target=\"_blank\">#GoldenTweet</a> winners.</p> \n<p>The Tweets that reign supreme will be presented with an iconic, limited-edition trophy featuring the Twitter bird.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-06-05T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Introducing the #GoldenTweet Awards &amp; the ways to follow the #FIFAWWC",
"url": "https://blog.twitter.com/en_us/topics/events/2019/Introducing-the-GoldenTweet-Awards-All-The-Ways-To-Follow-the-FIFAWW"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TwitterSports.html"
},
{
"body": "<p>We want our company to reflect our service, and we’re continuing our journey to bring inclusion and diversity to how we work and who we are. We are making steady progress while we learn the right approach for Twitter.</p> \n<p>In our <a href=\"/en_us/topics/company/2019/ianddreport\" target=\"_blank\">Annual Inclusion &amp; Diversity report</a> published in March, we committed to greater transparency around our work, and more frequent updates. We wanted to show work in progress so we shifted our annual cadence of reporting to quarterly. This is our first quarterly Inclusion &amp; Diversity (I&amp;D) report which we presented to our Board on May 30, 2019. Instead of creating a different report to publish publicly, we are sharing with you what we shared with them.</p> \n<p>This report is broken down across six key areas: data, accountability, hiring, training, product and partnerships, and Tweeps. Included within each are areas we progressed, areas we are falling short, what we’ve learned, and where we’ll focus.</p> \n<p>Our goal is to do our work at Twitter out in the open and this is a step toward that vision. Through increased openness, we believe we can learn together, discuss together, and make greater strides together.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-06-04T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Inclusion &amp; Diversity Report May 2019",
"url": "https://blog.twitter.com/en_us/topics/company/2019/Board-Update-Inclusion-Diversity-Report-May2019"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.ColinCrowell.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.paraga.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.karenwhite.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.delbius.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.vijaya.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.GeorgeSalama.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TwitterSafety.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.lculbs.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.ColinCrowell.html"
},
{
"body": "-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first\">\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"b02__rich-text\n twtr-scribe-clicks-within\n b02__type--large\n \" style=\"\n --headline-color: var(--black-neutral);\n --paragraph-color: var(--dark-gray-neutral);\" data-twtr-scribe-section=\"c02-rich-text-editor\" data-twtr-scribe-element=\"CUDP\">\n <p>Nick Taylor (@<a href=\"https://twitter.com/najttaylor\" target=\"_blank\">najttaylor</a>)<br />\nSenior Product Marketing Manager, Brandwatch<br />\n<b style=\"word-spacing: normal;\">Publication date</b>: 4/10/19</p>",
"date": null,
"domain": "blog.twitter.com",
"title": "Guest post: The 5-minute guide to mastering audiences on Twitter",
"url": "https://blog.twitter.com/en_us/topics/insights/2019/guest-post-the-5-minute-guide-to-mastering-audiences-on-twitter"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.najttaylor.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.ronan_costello.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Twitter.html"
},
{
"body": "<p>The first Safer Internet Day took place in 2004, a full two years before the first Tweet was sent. And just as Twitter has become a global platform, Safer Internet Day has grown from being a European event to one that’s celebrated in over 140 countries. Today we join with <a href=\"https://about.twitter.com/en_us/safety/safety-partners.html\" target=\"_blank\">safety partners</a> across the world to mark #SaferInternetDay2019 and to encourage conversations around a better internet.<br /> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-02-05T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Working together for a safer Internet",
"url": "https://blog.twitter.com/en_us/topics/company/2019/SaferInternetDay2019"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.ronan_costello.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.CarlosMonjeJr.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.yoyoel.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.naz_erkan.html"
},
{
"body": "<p>Every day, people come to Twitter to see what’s happening. One of the most important parts of our focus on improving the health of conversations on Twitter is ensuring people have access to credible, relevant, and high-quality information on Twitter. To help move toward this goal, we’ve introduced <a href=\"https://blog.twitter.com/official/en_us/topics/product/2018/Serving_Healthy_Conversation.html\" target=\"_blank\">new measures to fight abuse and trolls</a>, <a href=\"https://blog.twitter.com/official/en_us/topics/company/2017/safetypoliciesdec2017.html\" target=\"_blank\">new policies on hateful conduct and violent extremism</a>, and are bringing in <a href=\"https://blog.twitter.com/official/en_us/topics/company/2018/CommitmentToHealth.html\" target=\"_blank\">new technology and staff to fight spam and abuse</a>.</p> \n<p>But we know there’s still a lot of work to be done. Inauthentic accounts, spam, and malicious automation disrupt everyone’s experience on Twitter, and we will never be done with our efforts to identify and prevent attempts to manipulate conversations on our platform.</p> \n<p>We’re excited to share some recent progress and new measures for how we handle spam, malicious automation, and platform manipulation.</p> \n<p><b>New processes for fighting malicious automation and spam</b></p> \n<p>Twitter fights spam and malicious automation strategically and at scale. Our focus is increasingly on proactively identifying problematic accounts and behavior rather than waiting until we receive a report. We focus on developing machine learning tools that identify and take action on networks of spammy or automated accounts automatically. This lets us tackle attempts to manipulate conversations on Twitter at scale, across languages and time zones, without relying on reactive reports.<br /> </p> \n<p>Our investments in this space are having a positive impact:</p> \n<ul> \n <li><b>In May 2018, our systems identified and challenged more than 9.9 million potentially spammy or automated accounts per week.</b> That’s up from 6.4 million in December 2017, and 3.2 million in September.</li> \n</ul>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-06-26T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "How Twitter is fighting spam and malicious automation",
"url": "https://blog.twitter.com/en_us/topics/company/2018/how-twitter-is-fighting-spam-and-malicious-automation"
},
{
"body": "<p><b><i>Updated January 25, 2021:</i></b></p> \n<p><b><i>As of January 25, 2021, the Ads Transparency Center is no longer available. Please visit <a href=\"https://business.twitter.com/en/help/ads-policies/product-policies/ads-transparency.html\">Business.Twitter.com</a> to learn more and download a historical archive of all political and issue ads prior to the prohibition of both <a href=\"https://business.twitter.com/en/help/ads-policies/ads-content-policies/political-content.html\">Political and Issue Ads</a> on Twitter.</i></b></p> \n<p>Last year, we <a href=\"https://blog.twitter.com/official/en_us/topics/product/2017/New-Transparency-For-Ads-on-Twitter.html\" target=\"_blank\">announced</a> our intention to provide transparency for all ads running on Twitter, with a specific emphasis on political advertising. Our first step towards this was releasing a <a href=\"https://blog.twitter.com/official/en_us/topics/company/2018/Increasing-Transparency-for-Political-Campaigning-Ads-on-Twitter.html\" target=\"_blank\">new Political Campaigning Ads Policy</a> for US federal elections and candidates.</p> \n<p>Today we’re pleased to share the second part of our efforts, the <a href=\"https://ads.twitter.com/transparency\" target=\"_blank\">Ads Transparency Center</a>, which allows anyone across the globe to view ads that have been served on Twitter, with even more transparency around US federal election campaigning ads.</p> \n<p><b>What does it look like?</b></p> \n<p>Similar to the search experience on Twitter, to view ads from any advertiser you will be able to simply search for a specific handle and see the creative for all ad campaigns that have run within the last 7 days from that handle. If an ad is reported and taken down from Twitter, it will be tombstoned in the Ads Transparency Center within approximately 24 hours. If the account was suspended, Tweets will not be shown in the ATC. The same applies to deleted users and Tweets.<br /> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-06-28T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Providing more transparency around advertising on Twitter",
"url": "https://blog.twitter.com/en_us/topics/company/2018/Providing-More-Transparency-Around-Advertising-on-Twitter"
},
{
"body": "<p>The thrill of each goal, the ecstasy of each victory, the impatient wait for your squad to return to the pitch — the #WorldCup has brought people across the globe to Twitter to share in every heart-pounding moment.</p> \n<p>With the group stage now complete, we’ve compiled metrics and visualizations that illustrate how the conversation has unfolded on Twitter since the matches began.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-06-28T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "The World Cup group stage Twitter recap",
"url": "https://blog.twitter.com/en_us/topics/events/2018/The-World-Cup-group-stage-Twitter-recap"
},
{
"body": "<p>As part of our ongoing and global effort to build trust and encourage <a href=\"https://twitter.com/jack/status/969234275420655616\" target=\"_blank\" title=\"Twitter\">healthy conversation</a> on Twitter, every part of the service matters. Follower counts are a visible feature, and we want everyone to have confidence that the numbers are meaningful and accurate.</p> \n<p>Over the years, we’ve locked accounts when we detected sudden changes in account behavior. In these situations, we reach out to the owners of the accounts and unless they validate the account and reset their passwords, we keep them locked with no ability to log in. This week, we’ll be removing these locked accounts from follower counts across profiles globally. As a result, the number of followers displayed on many profiles may go down.</p> \n<p>Most people will see a change of four followers or fewer; others with larger follower counts will experience a more significant drop. We understand this may be hard for some, but we believe accuracy and transparency make Twitter a more trusted service for public conversation.</p> \n<p>Though the most significant changes are happening in the next few days, follower counts may continue to change more regularly as part of our ongoing work to proactively identify and challenge problematic accounts.</p> \n<p><b>Why does an account get locked?</b></p> \n<p>If we detect sudden changes in account behavior, we may lock the account and contact the owner to confirm they still have control of it. These sudden changes in account behavior could include Tweeting a large volume of unsolicited replies or mentions, Tweeting misleading links, or if a large number of accounts block the account after mentioning them. We sometimes lock an account if we see email and password combinations from other services posted online and believe that information could put the security of an account at risk — so we require accounts to change of their passwords for protection. Until we confirm that everything is ok with the account, we lock it, which makes them unable to Tweet or see ads.</p> \n<p><b>How are these accounts different from spam or bots?</b></p> \n<p>In most cases, these accounts were created by real people but we cannot confirm that the original person who opened the account still has control and access to it.</p> \n<p>Spam accounts (sometimes referred to as bots) typically exhibit spammy behavior from the beginning, are increasingly predictable by our systems, and can be automatically shut down with our technology. You can learn more about our ongoing work to prevent spam on Twitter <a href=\"https://blog.twitter.com/official/en_us/topics/company/2018/how-twitter-is-fighting-spam-and-malicious-automation.html\" target=\"_blank\" title=\"Twitter Blog\">here</a>.</p> \n<p><b>Why just followers? Will this expand to Tweets, Likes, and Retweets?</b></p> \n<p>Our ongoing work to improve the health of conversations on Twitter encompasses all aspects of our service. This specific update is focused on followers because it is one of the most visible features on our service and often associated with account credibility. Once an account is locked, it cannot Tweet, like or Retweet and it is not served ads.</p> \n<p><b>Will this change affect your Monthly Active User (MAU) or Daily Active User (DAU) metrics?</b></p> \n<p>No, it will not. Removing locked accounts from followers doesn't impact MAU or DAU. Locked accounts that have not reset their password in more than one month are not included in MAU or DAU. While today’s change doesn’t affect MAU or DAU, some accounts we remove from the service as part of our ongoing commitment to a healthy public conversation have the potential to impact publicly reported metrics.</p> \n<p><b>Continuing to Communicate with You</b></p> \n<p>This is another step to improve Twitter and ensure everyone can have confidence in their followers. Follow <a href=\"http://twitter.com/twitter\" class=\"has-hover-card\">@Twitter</a> and <a href=\"http://twitter.com/twittersafety\" class=\"has-hover-card\">@TwitterSafety</a> for the latest updates as we continue our commitment to serve the public conversation.</p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-07-11T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Confidence in follower counts",
"url": "https://blog.twitter.com/en_us/topics/company/2018/Confidence-in-Follower-Counts"
},
{
"body": "<p>The <a href=\"https://twitter.com/search?q=%23Worldcup&amp;src=tyah\" target=\"_blank\">#WorldCup</a> drama unfolded on the pitch in Russia, and it also played out on Twitter in a big way. Whether it was to celebrate heart-pounding victories, watch live tournament analysis on the platform, or to show sportsmanship despite tough defeats, football fans across the globe came to Twitter to experience every exhilarating and emotional moment as it happened.</p> \n<p>After 64 thrilling matches, including the dramatic World Cup Final between France (@equipedefrance) and Croatia (@HNS_CFF), we’ve compiled the numbers and their visualizations that illustrate the massive role Twitter played for fans since the event began on June 14.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-07-17T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Insights into the 2018 #WorldCup conversation on Twitter",
"url": "https://blog.twitter.com/en_us/topics/events/2018/2018-World-Cup-Insights"
},
{
"body": "<p>At Twitter we believe in providing you with the <a href=\"https://blog.twitter.com/official/en_us/topics/product/2017/Building-new-data-controls-and-updating-our-privacy-policy.html\" target=\"_blank\">tools you need to control your data</a> and with the means to know <a href=\"https://blog.twitter.com/official/en_us/topics/company/2018/continuing-our-commitments-to-privacy-and-transparency.html\" target=\"_blank\">exactly how it is used</a> and for what purpose. We also believe that you should have control over how you transfer information between the online products and services that you use. That is why we, alongside our peers at <a href=\"https://opensource.googleblog.com/2018/07/introducing-data-transfer-project.html\" target=\"_blank\">Google</a>, <a href=\"https://blogs.microsoft.com/eupolicy/2018/07/20/microsoft-facebook-google-and-twitter-introduce-the-data-transfer-project-an-open-source-initiative-for-consumer-data-portability/\" target=\"_blank\">Microsoft</a>, and <a href=\"http://newsroom.fb.com/news/2018/07/data-transfer-project/\" target=\"_blank\">Facebook</a>, are formally launching the <b>Data Transfer Project (DTP)</b>.</p> \n<h3>The opportunity</h3> \n<p>Right now, much of the online products and services we use do not interact with each other in a coherent and intuitive fashion. Information that is housed on one platform can not be easily and securely transferred to other services. This is not a positive collective experience for the people who use our services and we are keen to work through some of the challenges as an industry. The <b>Data Transfer Project</b> is an open source initiative aiming to empower any company to create tools that enable people to freely move their information across the web - without barriers. To start, our companies want to share experiences and knowledge to carve out a positive path forward.</p> \n<p>At Twitter, we feel strongly that portability and interoperability are central to innovation on the internet. We believe that a more frictionless, individually-driven forms of data transfer between online platforms and services will result in an innovative, creative, and people-first online experience for all. Making it easier for users to choose among services also facilitates competition, empowering everyone to try new services and choose the offering that best suits their individual needs. This facilitative and collaborative spirit of openness is the principled bedrock of our free and open internet. It is a principle we at Twitter are dedicated to furthering.</p> \n<h3>What’s next?</h3> \n<p>Alongside Google, Microsoft, and Facebook, we’ve produced a <a href=\"https://datatransferproject.dev/dtp-overview.pdf\" target=\"_blank\">white paper</a> that’s designed to set the course we want to chart as this project evolves. In keeping with our overarching principles around transparency and accountability, this process of information sharing between our companies and the related work streams will be open for all to scrutinise, critique, and to build off. To find out more and to help us along our way, please visit the dedicated <a href=\"https://datatransferproject.dev/\" target=\"_blank\">GitHub Data Transfer Project site.</a></p> \n<p>As always, we will keep you updated on our progress. This will take time but we are very excited to work with innovators and passionate people from other companies to ensure we are putting you first. Fundamentally this about pushing towards a more open and dynamic internet for you to engage with and one that places the control and the power in your hands.</p> \n<p><b>Follow <a href=\"http://www.twitter.com/policy\" class=\"has-hover-card\">@Policy</a> for more updates.</b></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-07-20T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Putting people first on data portability",
"url": "https://blog.twitter.com/en_us/topics/company/2018/putting-people-first-on-data-portability"
},
{
"body": "<p>People are asking us if we shadow ban. We do not. But let’s start with, “what is shadow banning?”</p> \n<p>The best definition we found is this: deliberately making someone’s content undiscoverable to everyone except the person who posted it, unbeknownst to the original poster.</p> \n<p>We do not shadow ban. You are always able to see the tweets from accounts you follow (although you may have to do more work to find them, like go directly to their profile). And we certainly don’t shadow ban based on political viewpoints or ideology.</p> \n<p>We do rank tweets and search results. We do this because Twitter is most useful when it’s immediately relevant. These ranking models take many signals into consideration to best organize tweets for timely relevance. We must also address bad-faith actors who intend to manipulate or detract from <a href=\"https://blog.twitter.com/official/en_us/topics/product/2018/Serving_Healthy_Conversation.html\" target=\"_blank\" title=\"Twitter Blog\">healthy conversation</a>.</p> \n<p>As a specific example, if a search result has 30,000 tweets, here’s what we take into consideration when ranking:</p> \n<ul> \n <li>Tweets from people you’re interested in should be ranked highly</li> \n <li>Tweets that are popular are likely to be interesting and should be higher ranked</li> \n <li>Tweets from bad-faith actors who intend to manipulate or divide the conversation should be ranked lower</li> \n</ul> \n<p>This last bullet is the basis of our work around serving healthy public conversation. Here are some of the signals we use to determine bad-faith actors:</p> \n<ol> \n <li><b>Specific account properties that indicate authenticity</b> (e.g. whether you have a confirmed email address, how recently your account was created, whether you uploaded a profile image, etc)</li> \n <li><b>What actions you take on Twitter</b> (e.g. who you follow, who you retweet, etc)</li> \n <li><b>How other accounts interact with you</b> (e.g. who mutes you, who follows you, who retweets you, who blocks you, etc)</li> \n</ol> \n<p>We know this approach is working because we see fewer abuse reports and spam reports.</p> \n<p><b>What Happened This Week</b></p> \n<p>Yesterday, we identified an issue where some accounts weren’t auto-suggested in search even when people were searching for their specific name. To be clear, this only impacted our search auto-suggestions. The accounts, their tweets and surrounding conversation about those accounts were showing up in search results. As of yesterday afternoon, this issue was resolved.</p> \n<p>There were a number of follow up questions relating to our thread yesterday that we wanted to address:</p> \n<ol> \n <li><b>“How many people were impacted by the search auto-suggest issue?”</b> Hundreds of thousands of accounts were impacted by this issue. This impact was not limited to a certain political affiliation or geography. And, to be clear, these accounts were only impacted within search auto-suggestions-- they still appeared in search results. This issue has now been resolved.</li> \n <li><b>“It looks like this only affected Republican politicians. Were Democratic politicians also impacted?” </b>Yes, some Democratic politicians were not properly showing up within search auto-suggestions as result of this issue. As mentioned above, the issue was broad-ranging and not limited to political accounts or specific geographies. And most accounts affected had nothing to do with politics at all. </li> \n <li><b>“OK, so there was a search auto-suggest issue. But what caused these Republican representatives to be impacted?”</b> For the most part, we believe the issue had more to do with how other people were interacting with these representatives’ accounts than the accounts themselves (see bullet #3 above). There are communities that try to boost each other’s presence on the platform through coordinated engagement. We believe these types of actors engaged with the representatives’ accounts-- the impact of this coordinated behavior, in combination with our implementation of search auto-suggestions, caused the representatives’ accounts to not show up in auto-suggestions. In addition to fixing search yesterday, we’re continuing to improve our system so it can better detect these situations and correct for them.</li> \n</ol> \n<p>We’re focused on making these systems better and smarter over time and sharing our work and progress with all of you. We think it’s critical to promoting healthy public conversation on Twitter and earning trust.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-07-26T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Setting the record straight on shadow banning",
"url": "https://blog.twitter.com/en_us/topics/company/2018/Setting-the-record-straight-on-shadow-banning"
},
{
"body": "<p>Chatting on live video should be safe for both broadcasters and viewers, so that everyone is empowered to join the conversation without fear of abuse. The <a href=\"https://www.periscope.tv/content\" target=\"_blank\" title=\"Periscope\">Periscope Community Guidelines</a> apply to live video on both Twitter and Periscope. As part of our ongoing effort to build a safer service, we are launching more aggressive enforcement of the guidelines related to chats sent during live broadcasts.</p> \n<p>Our community can <a href=\"https://help.pscp.tv/customer/portal/articles/2442663-how-does-comment-moderation-work-\" target=\"_blank\" title=\"Periscope\">report and vote on chats</a> they consider to be abusive, and group moderation determines if someone can continue chatting. Starting on August 10, we will also review and suspend accounts for repeatedly sending chats that violate the guidelines. If you are in a broadcast and see a chat that may violate our guidelines, please report it.</p> \n<p>We’re committed to making sure everyone feels safe, whether you’re broadcasting or just tuning in. Look out for more changes across policies, product, and enforcement as we continue to make both Twitter and Periscope safer.</p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-07-27T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Safer conversation for live video",
"url": "https://blog.twitter.com/en_us/topics/company/2018/Safer-conversation-for-live-video"
},
{
"body": "<p>Earlier this year, as part of our global health initiative, we <a href=\"https://twitter.com/jack/status/969234275420655616\" target=\"_blank\" title=\"Twitter\">committed</a> to serving the public conversation and working to increase the collective health, openness, and civility of the dialogue on our service. We want everyone’s experience on Twitter to be free of abuse, harassment, and other types of behaviors that can detract or distort from the public conversation. Work has been underway for months to make progress in these areas, such as making changes so you can be <a href=\"https://blog.twitter.com/official/en_us/topics/company/2018/Confidence-in-Follower-Counts.html\" target=\"_blank\" title=\"Twitter Blog\">confident in your follower counts</a>, <a href=\"https://blog.twitter.com/official/en_us/topics/product/2018/Serving_Healthy_Conversation.html\" target=\"_blank\" title=\"Twitter Blog\">introducing new signals into how we present and organize Tweets</a>, sharing more on our expanded efforts to <a href=\"https://blog.twitter.com/official/en_us/topics/company/2018/how-twitter-is-fighting-spam-and-malicious-automation.html\" target=\"_blank\" title=\"Twitter Blog\">fight malicious automation</a>, and acquiring <a href=\"https://blog.twitter.com/official/en_us/topics/company/2018/CommitmentToHealth.html\" target=\"_blank\" title=\"Twitter Blog\">Smyte</a> to address safety, spam, and security challenges more quickly and effectively.</p> \n<p>If you want to improve something, you must be able to measure it. Inspired by our friends at Cortico, a nonprofit research organization that has taken the time to more deeply understand the concept of <a href=\"http://www.cortico.ai/blog/2018/2/29/public-sphere-health-indicators\" target=\"_blank\" title=\"Cortico\">measuring conversational health</a>, we wanted to examine what this would look like for Twitter. However, we knew this was not something we should address alone, and put out a <a href=\"https://blog.twitter.com/official/en_us/topics/company/2018/twitter-health-metrics-proposal-submission.html\" target=\"_blank\" title=\"Twitter Blog\">request for proposals</a> to help us develop a measurement framework. Partnering with outside experts who can provide thoughtful analysis, external perspective, and rigorous review is the best way to measure our work and stay accountable to those who use Twitter. Since March, we’ve reviewed more than <a href=\"https://twitter.com/gasca/status/985916990727405568\" target=\"_blank\" title=\"Twitter\">230 proposals</a> from around the world that challenged us to think critically about how we can define and measure the health of public conversation on Twitter.</p> \n<p>Our teams reviewed each proposal in depth. To start, we organized a review committee with representatives from diverse groups across Twitter, including Engineering, Product, Machine Learning, Data Science, Trust &amp; Safety, Legal, and Research. In the first round, each proposal was reviewed and scored by two different people. The 50 proposals that made it to the next round were each reviewed by a total of four different people, and then the 16 semifinalists were further evaluated by a small committee of subject-matter experts. Finally, we interviewed a handful of finalists by video conference before making the final selection. By the end, we had written more than 350 reviews in total and examined the finalists in depth; as a result, we’re confident in the process that led us to the two extraordinary partners we’ve selected.</p> \n<p><b>Examining echo chambers and uncivil discourse</b></p> \n<p>Led by Dr. <a href=\"https://twitter.com/RebekahKTromble\" target=\"_blank\" title=\"Rebekah Tromble\">Rebekah Tromble</a>, assistant professor of political science at <a href=\"https://twitter.com/UniLeidenNews\" target=\"_blank\" title=\"Leiden University\">Leiden University</a>, along with Dr. Michael Meffert at Leiden, Dr. Patricia Rossini and Dr. Jennifer Stromer-Galley at <a href=\"https://twitter.com/SyracuseU\" target=\"_blank\" title=\"Syracuse U\">Syracuse University</a>, Dr. Nava Tintarev at <a href=\"https://twitter.com/DelftUniversity\" target=\"_blank\" title=\"Delft University\">Delft University of Technology</a>, and Dr. Dirk Hovy at <a href=\"https://twitter.com/Unibocconi\" target=\"_blank\" title=\"Uni Bocconi\">Bocconi University</a>, this project will develop two sets of metrics: how communities form around political discussions on Twitter, and the challenges that may arise as those discussions develop.</p> \n<p>“In the context of growing political polarization, the spread of misinformation, and increases in incivility and intolerance, it is clear that if we are going to effectively evaluate and address some of the most difficult challenges arising on social media, academic researchers and tech companies will need to work together much more closely. This initiative presents an important and promising opportunity for Twitter and our team of researchers to share expertise and work on solutions together,” Tromble said.</p> \n<p>The Leiden-led project will primarily focus on two key challenges: echo chambers and uncivil discourse. Based on their past findings, echo chambers, which form when discussions involve only like-minded people and perspectives, can increase hostility and promote resentment toward those not having the same conversation. The project’s first set of metrics will assess the extent to which people acknowledge and engage with diverse viewpoints on Twitter.</p> \n<p>The second set of metrics will focus on incivility and intolerance in Twitter conversations. The group has found that while incivility, which breaks norms of politeness, can be problematic, it can also serve important functions in political dialog. In contrast, intolerant discourse — such as hate speech, racism, and xenophobia — is inherently threatening to democracy. The team will therefore work on developing algorithms that distinguish between these two behaviors.</p> \n<p>The project brings together scholars with different backgrounds and expertise, bridging political science, communication, and computer science. The six scholars working together across four universities will combine deep social scientific subject expertise with strong technical expertise to develop and adapt measures of healthy conversations on Twitter.</p> \n<p><b>Bridging gaps between communities on Twitter</b></p> \n<p>Professor Miles Hewstone and John Gallacher at<a title=\"the University of Oxford\" href=\"https://twitter.com/OxExpPsy\"> the University of Oxford</a>, in partnership with Dr. Marc Heerdink at the <a href=\"http://www.uva.nl/profiel/h/e/m.w.heerdink/m.w.heerdink.html\" target=\"_blank\" title=\"UVA\">University of Amsterdam</a>, will be studying how people use Twitter, and how exposure to a variety of perspectives and backgrounds can decrease prejudice and discrimination.</p> \n<p>“We’re very excited about the opportunity to work with Twitter on investigating the important social challenges of a digitally connected world,” said Miles Hewstone, Ph.D., professor of social psychology at Oxford University. “Evidence from social psychology has shown how communication between people from different backgrounds is one of the best ways to decrease prejudice and discrimination. We’re aiming to investigate how this understanding can be used to measure the health of conversations on Twitter, and whether the effects of positive online interaction carry across to the offline world.”</p> \n<p>The project builds on Professor Hewstone’s <a href=\"https://www.sciencedirect.com/science/article/pii/S0065260105370055?via%3Dihub\" target=\"_blank\" title=\"Science Direct\">longstanding work to study intergroup conflict</a>. When the communication between groups contains more positive sentiments, cooperative emotions, and more complex thinking and reasoning from multiple perspectives, <a href=\"http://www.pnas.org/content/111/11/3996\" target=\"_blank\" title=\"PNAS\">prejudice is reduced and relations can improve</a>. This was previously demonstrated in a variety of contexts, including in post-conflict community building efforts in <a href=\"https://spssi.onlinelibrary.wiley.com/doi/abs/10.1111/j.1540-4560.2006.00441.x\" target=\"_blank\" title=\"SPSSI online library\">Northern Ireland</a> as well as in <a href=\"https://www.sciencedirect.com/science/article/pii/S0747563217304739\" target=\"_blank\" title=\"Science Direct\">online communities</a>. As part of the project, text classifiers for language commonly associated with positive sentiment, cooperative emotionality, and integrative complexity will be adapted to the structure of communication on Twitter.</p> \n<p><b>What’s next?</b></p> \n<p>Ensuring we have thoughtful, comprehensive metrics to measure the health of public conversation on Twitter is crucial to guiding our work and making progress, and both of our partners will help us continue to think critically and inclusively so we can get this right. We know this is a very ambitious task, and look forward to working with these two teams, challenging ourselves to better support a thriving, healthy public conversation.</p> \n<p>Thank you to everyone who submitted an application — we are grateful to all who took the time and initiative to help shape this critical work. We look forward to working with these two organizations, and the broader academic community to counsel and support our teams to create healthier experiences on Twitter.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-07-30T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Measuring healthy conversation",
"url": "https://blog.twitter.com/en_us/topics/company/2018/measuring_healthy_conversation"
},
{
"body": "<p>Twitter is reflective of real conversations happening in the world and that sometimes includes perspectives that may be offensive, controversial, and/or bigoted. While we welcome everyone to express themselves on our service, we prohibit targeted behavior that harasses, threatens, or uses fear to silence the voices of others. We have the <a href=\"https://help.twitter.com/en/rules-and-policies/twitter-rules\" target=\"_blank\">Twitter Rules</a> in place to help ensure everyone feels safe expressing their beliefs and we strive to enforce them with uniform consistency.</p> \n<p>Our policies and enforcement options evolve continuously to address emerging behaviors online and we sometimes come across instances where someone is reported for an incident that took place prior to that behavior being prohibited. In those instances, we will generally require the individual to delete the Tweet that violates the new rules but we won’t generally take other enforcement action against them (e.g. suspension). This is reflective of the fact that the Twitter Rules are a living document. We continue to expand and update both them and our enforcement options to respond to the changing contours of online conversation. This is how we make Twitter better for everyone.</p> \n<p>We are continually working to update, refine, and improve both our enforcement and our policies, informed by in-depth research around trends in online behavior both on and off Twitter, feedback from the people who use Twitter, and input from a number of external entities, including members of our Trust &amp; Safety Council. </p> \n<p> </p> \n<p>A few examples of how our rules have changed*:</p> \n<ul> \n <li>In August 2013, we added a section explicitly prohibiting “targeted harassment” to the Twitter Rules under the “Abuse and Spam” category.</li> \n <li>In December 2015, we added a separate “Abusive Behavior” section to the Twitter Rules.</li> \n <li>In November 2016, we shared more details around hateful conduct and how we enforce policy violations.</li> \n <li>Since then, we’ve updated the list of abusive behaviors we prohibit to include unwanted sexual advances, posting or sharing intimate photos or videos of someone that were produced or distributed without their consent, wishes or hopes of harm, and threats to expose or hack someone.</li> \n <li>Last year we expanded hateful conduct and media policies to include abusive usernames and hateful imagery. We also updated rules around violence and physical harm to include the glorification of violence and violent extremist groups.</li> \n</ul> \n<p> </p> \n<p>Similarly, our enforcement options have expanded significantly over the years. We originally had only one enforcement option: account suspension. Since then, we’ve added a range of <a href=\"https://support.twitter.com/articles/20175435\" target=\"_blank\">enforcement actions</a> and now have the ability to take action at the Tweet, Direct Message, and account levels. Additionally, we take measures to educate individuals that have violated our rules about the specific tweet(s) in violation and which policy has been violated. We also continue to improve the technology we use to prioritise reports that are most likely to violate our rules and last year we introduced smarter, more aggressive witness reporting to augment our approach.</p> \n<p>Given the scale of Twitter, we will not always get it right. We believe we have to rely on a straight-forward principled approach and focus on the long term goal of understanding - not just in terms of the service itself - but in terms of the role we play in society and our wider responsibility to foster and better serve a healthy public conversation.</p> \n<p>----</p> \n<p>Reference:</p> \n<p><a href=\"https://help.twitter.com/en/rules-and-policies/enforcement-philosophy\">Twitter Help Center – Our approach to policy development and enforcement philosophy</a></p> \n<p><a href=\"https://blog.twitter.com/official/en_us/topics/company/2018/Serving-the-Public-Conversation-During-Breaking-Events.html\">Twitter blog – Serving the Public Conversation During Breaking Events</a></p> \n<p><a href=\"https://web.archive.org/web/20130731133554/http://support.twitter.com/entries/18311\">July 2013 – Twitter Rules</a></p> \n<p><a href=\"https://web.archive.org/web/20130806232135/http://support.twitter.com/entries/18311\">August 2013 – Twitter Rules (addition of “Targeted Harassment”)</a></p> \n<p><a href=\"https://web.archive.org/web/20160420202154/https://support.twitter.com/articles/18311\">April 2016 – Twitter Rules (addition of “Abusive Behavior” section)</a></p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-08-07T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "The Twitter Rules: a living document",
"url": "https://blog.twitter.com/en_us/topics/company/2018/TheTwitterRulesALivingDocument"
},
{
"body": "<p>Every day, millions of people around the world use Twitter to see what’s happening. However, there are several barriers to using Twitter, including slow mobile networks, expensive data plans, or lack of space on mobile devices. When building new products, we want to make sure what we create allows people to have the best possible experience, no matter where they are.</p> \n<p>As a result of this, last year, we released <a href=\"https://blog.twitter.com/official/en_us/topics/product/2017/twitter-lite-in-the-google-play-store-in-24-more-countries.html\" target=\"_blank\">Twitter Lite</a> as an app in the Google Play Store, which minimizes data usage, loads quickly on slower networks and takes up less space on your device. Today we are excited to announce we’re expanding to 21 more countries including Argentina, Belarus, Dominican Republic, Ghana, Guatemala, Honduras, India, Indonesia, Jordan, Kenya, Lebanon, Morocco, Nicaragua, Paraguay, Romania, Turkey, Uganda, Ukraine, Uruguay, Yemen, and Zimbabwe. Now, Twitter Lite will be available in the Google Play Store in more than 45 countries.</p> \n<p>Here are a few ways Twitter Lite makes Twitter more accessible, fast, and data-friendly for you:</p> \n<ul> \n <li><b>Data saver</b>: We want to make sure that Twitter Lite is accessible to people with data, bandwidth, and device constraints. By enabling Data saver, you can control which images and videos load on your phone. You can still load all this content at any time by hitting “Load image” or “Load video”, helping you save money and data in real time.</li> \n <li><b>Built for 2G and 3G networks</b>: At an install size of 3MB, Twitter Lite saves data and space, and loads quickly on unreliable networks. While using the app on 2G or 3G, you’ll notice that content will load quickly on Twitter Lite. We want to make sure you can see what’s happening no matter what network you’re on!</li> \n <li><b>Bookmarks</b>: Running low on data? Want to save a Tweet for later? Bookmarks is an easy-to-use feature that allows you to save important Tweets for later, for when you have more data or a better internet connection.</li> \n <li><b>Push notifications</b>: Starting today, Twitter Lite supports push notifications, allowing you to keep up with what’s happening around the world.</li> \n <li><b>Night mode</b>: Night mode gives your timeline a darker theme, which is easier on your eyes and easier to read — even during the day.</li> \n <li><b>Threads</b>: Following our announcement <a href=\"https://blog.twitter.com/official/en_us/topics/product/2017/nicethreads.html\" style=\"\" target=\"_blank\">last year</a>, threaded Tweets are now available on Twitter Lite! We’ve made it easy to create a thread by adding a plus button in the composer, so you can connect your thoughts and publish your threaded Tweets all at the same time.</li> \n</ul> \n<p> </p> \n<p>As mobile-first users continue to change how we use the internet, we want to make sure that Twitter is relevant, useful, and dependable. Wherever you are, we want to make Twitter your go-to place to find out what’s happening. While we continue working to make this app available in more countries, you can always access Twitter through your smartphone or tablet browser, by visiting mobile.twitter.com. With Twitter Lite, you can get real-time updates on news, sports, entertainment, politics, and other topics that matter most to you, without having to sacrifice on data or storage.</p> \n<p><a href=\"https://play.google.com/store/apps/details?id=com.twitter.android.lite\" target=\"_blank\" title=\"Google\">Download</a> Twitter Lite from the Google Play Store today!</p> \n<p><i>Twitter Lite Google Play app is now available in all of the following countries: Algeria, Argentina, Bangladesh, Belarus, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Egypt, El Salvador, Ghana, Guatemala, Honduras, India, Indonesia, Israel, Jordan, Kazakhstan, Kenya, Lebanon, Malaysia, Mexico, Morocco, Nepal, Nicaragua, Nigeria, Panama, Paraguay, Peru, Philippines, Romania, Serbia, South Africa, Tanzania, Thailand, Tunisia, Turkey, Uganda, Ukraine, Uruguay, Venezuela, Yemen, and Zimbabwe.</i></p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-08-13T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Twitter Lite in the Google Play Store: now available in 45+ countries",
"url": "https://blog.twitter.com/en_us/topics/company/2018/twitterlitenewcountries"
},
{
"body": "<p>Our goal is to deliver the best Twitter for you. This year, we’re moving faster towards this goal by focusing on improving Twitter for iOS, Android, and twitter.com. As part of this, we’ve chosen to stop supporting some other experiences. We’ve removed support for Twitter for Apple Watch and Twitter for Mac, we’ve replaced our previous Twitter for Windows app with our Progressive Web App, and today we’re removing support for some <a href=\"https://blog.twitter.com/developer/en_us/topics/tools/2018/enabling-all-developers-to-build-on-the-account-activity-api.html\" target=\"_blank\" title=\"Twitter Blog\">outdated developer tools</a>.</p> \n<p>We feel the best Twitter experience we can provide today is through our owned and operated Twitter for iOS and Android apps, as well as desktop and mobile twitter.com. We’ve <a href=\"https://blog.twitter.com/developer/en_us/a/2012/delivering-consistent-twitter-experience.html\" target=\"_blank\">long believed this</a> — we’ve focused on delivering the best experience for our apps and sites for years. Recent feature and settings improvements (many of which are only possible in a Twitter-owned app) include:</p> \n<ul> \n <li>Better organization of Tweets to mitigate <a href=\"https://twitter.com/TwitterSafety/status/996421373902905344\" target=\"_blank\">troll-like behavior</a></li> \n <li><a href=\"https://blog.twitter.com/official/en_us/topics/company/2018/Safer-conversation-for-live-video.html\" target=\"_blank\">More aggressive enforcement of our guidelines during live videos</a></li> \n <li><a href=\"https://blog.twitter.com/official/en_us/topics/product/2018/see_whats_happening.html\" target=\"_blank\">Faster ways to find relevant Tweets and videos</a></li> \n <li><a href=\"https://blog.twitter.com/official/en_us/topics/product/2017/Check-out-our-new-look.html\" target=\"_blank\">Consistent app navigation and real-time Tweet engagement counts</a></li> \n <li><a href=\"https://blog.twitter.com/official/en_us/topics/company/2018/continuing-our-commitments-to-privacy-and-transparency.html\" target=\"_blank\">Control over your Twitter data</a></li> \n <li><a href=\"https://twitter.com/TwitterA11y/status/875386259841048576\" target=\"_blank\">Improved accessibility support</a></li> \n <li><a href=\"https://twitter.com/TwitterSafety/status/884457192564314112\" target=\"_blank\">Notifications</a> and <a href=\"https://twitter.com/TwitterSafety/status/890648329775751170\" target=\"_blank\">Direct Message</a> controls</li> \n</ul> \n<p>In addition to these recent changes, Twitter-owned apps and websites have always been the only way to experience features like:</p> \n<ul> \n <li>Explore (including Moments)</li> \n <li>Periscopes</li> \n <li>Polls</li> \n <li>Bookmarks</li> \n <li>Tweet-level controls for feedback</li> \n</ul> \n<p>In order to prioritize making these experiences great, we’ve chosen to stop investing in other products — including two legacy developer tools used by about 1% of third-party developers. This means that some Twitter-like apps will not be able to function the exact same way as before. For example, instead of Tweets automatically streaming in like they once did in some third-party apps, you might need to pull to refresh like you do in Twitter-owned apps and sites. Several of the most popular apps have already made updates so that you can continue using them with minimal disruption.</p> \n<p>We know some of you don’t like this more focused approach. There are good reasons you love the various Twitter apps you have used over the years, and we’re grateful for the developers who build them.</p> \n<p><a href=\"https://blog.twitter.com/developer/en_us/topics/tools/2017/building-the-future-of-the-twitter-api-platform.html\" target=\"_blank\">We’re still strongly committed</a> to ongoing investment in our developer ecosystem. Our investments are focused on helping developers create fundamentally new and innovative ways to use Twitter. Also, we’re continuing to invest in <a href=\"https://tweetdeck.twitter.com/\" target=\"_blank\">TweetDeck</a>, our desktop web client for professionals who need more advanced tools.</p> \n<p>We’re grateful for your trust as we continue to improve. We also appreciate your feedback — it helps us know what is important for you, which helps us build a better Twitter experience.</p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-08-16T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Investing in the best Twitter experience for you",
"url": "https://blog.twitter.com/en_us/topics/product/2018/investing-in-the-best-twitter-experience-for-you"
},
{
"body": "<p>Today we announced the next phase of our efforts to provide increased transparency for advertising on Twitter. The new issue ads policy requires those wanting to promote content that advocates for a specific legislative issue of national importance or ads that refer to an election or clearly identified candidate, to get certified. In addition, increased details around these ads will be made available in the <a href=\"https://ads.twitter.com/transparency\" target=\"_blank\">Ads Transparency Center</a>.</p> \n<p>We understand that many times brands run campaigns that support legislative issues of national importance, so we wanted to provide more clarity and examples so you understand what this new policy means for you. Simply put, if you are promoting content that specifically advocates for or against a <a href=\"https://business.twitter.com/en/help/ads-policies/restricted-content-policies/political-campaigning/US-political-content.html\" target=\"_blank\">legislative issue of national importance</a> or ads that refer to an election or clearly identified candidate, the ad would fall under our new policy and the advertiser would need to be certified to run it.</p> \n<p>Here is an example of promoted content that falls under the policy:</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-08-30T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "US issue ads policy: What this means for advertisers",
"url": "https://blog.twitter.com/en_us/topics/product/2018/US-issue-ads-policy-What-this-means-for-advertisers"
},
{
"body": "<p>Today we are announcing the next phase of our efforts to provide increased transparency for advertising on Twitter, with the launch of a new US-specific Issue Ads Policy and certification process.</p> \n<p>This <a href=\"https://business.twitter.com/en/help/ads-policies/restricted-content-policies/political-campaigning/US-political-content.html\" target=\"_blank\">new policy</a> will impact the following:</p> \n<ul> \n <li>Ads that refer to an election or a clearly identified candidate, or</li> \n <li>Ads that advocate for legislative issues of national importance</li> \n</ul> \n<p>Examples of legislative issues of national importance include topics such as abortion, civil rights, climate change, guns, healthcare, immigration, national security, social security, taxes, and trade. These are the top-level issues we are considering under this policy, and we expect this list to evolve over time.</p> \n<p><b>Getting certified</b></p> \n<p>To provide people with additional information about individuals or organizations promoting issue ads, we’ve established a certification process that verifies an advertiser’s identity and location within the US.</p> \n<p>Advertisers that promote ads that fall under this policy must apply for certification and meet specific eligibility requirements. Advertisers can apply for certification <a href=\"https://ads.twitter.com/en/help\" target=\"_blank\">here</a>.</p> \n<p><b>Exemption for news organizations</b></p> \n<p>The intention of this policy is to provide the public with greater transparency into ads that seek to influence people’s stance on issues that may influence election outcomes. We don’t believe that news organizations running ads on Twitter that report on these issues, rather than advocate for or against them, should be subject to this policy.</p> \n<p>News publishers that meet specific criteria will be able to apply for exemption from this policy. Learn more <a href=\"https://media.twitter.com/en_us/articles/generic/issue-ads-policy-what-this-means-for-news-organizations.html\" target=\"_blank\">here</a> and submit your application <a href=\"https://ads.twitter.com/en/help\" target=\"_blank\">here</a>.<br /> </p> \n<p><b>Increased transparency</b></p> \n<p>Similar to <a href=\"https://blog.twitter.com/official/en_us/topics/company/2018/Providing-More-Transparency-Around-Advertising-on-Twitter.html\" target=\"_blank\">political campaigning ads</a>, issue ads will be specifically labeled as such within the timeline so that people will be able to clearly see who is promoting the ads and easily access more information.<br /> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-08-30T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Announcing new US issue ads policy",
"url": "https://blog.twitter.com/en_us/topics/company/2018/Announcing-new-US-issue-ads-policy"
},
{
"body": "<p>September 10, 2018, is World Suicide Prevention Day, and the theme for this year is &quot;Working Together to Prevent Suicide.&quot;</p> \n<p>In recognition of this important global event, Twitter, in partnership with the International Association for Suicide Prevention (IASP), is launching a special emoji in the shape of an orange and yellow ribbon — the international symbol for World Suicide Prevention Day. The emoji will appear when people Tweet with the hashtags #WorldSuicidePreventionDay, #SuicidePrevention, #WSPD2018, and #WSPD from September 7-16 in 15 different languages.</p> \n<p>At Twitter, we believe that addressing mental health requires collaboration between all stakeholders — public, private, and not-for-profit — and we recognize that we have a role and responsibility to help ensure that people can access and receive support when they need it most.</p> \n<p>One of the key ways that we do this is via a range of valued partnerships with suicide prevention and counselling services in various countries. This includes our marquee &quot;There is Help&quot; partnerships with the Suicide Prevention Lifeline in the US, the Tokyo Suicide Prevention Center in Japan, and Lifeline Korea. Today we are expanding our services to bring relevant resources to additional countries through formalized partnerships in Brazil, Australia, Hong Kong, Spain, Ireland, Germany, and the UK.</p> \n<p>This service offers a prompt on Twitter, which links the user directly to valuable mental health resources to vulnerable people and encourages them to reach out and get help when they need it.</p> \n<p>When someone searches for terms associated with suicide or self-harm, the top search result is a prompt encouraging them to reach out for help. This valuable notification provides the contact details of the partner organization in their country when certain keywords are used. It is available on mobile devices and desktop in the US, Japan and Korea, and now offered on mobile in Brazil, Australia, Hong Kong, Spain, Ireland, Germany, and the UK.</p> \n<p>Suicide prevention remains a complex challenge but at Twitter we believe it’s important that people who are struggling are seen and heard so that they can get the help they need.</p> \n<p>The various communities on Twitter are a source of positive support, encouraging users who may be struggling not to self-harm to reach out for professional help. We also have a <a href=\"https://about.twitter.com/safety/safety-partners.html#mental-health\" target=\"_blank\">list of international resources</a> on our website where people can go to find more information and the details of relevant organizations within their respective countries. Increasingly, we see mental health organizations offering critical services via digital channels and social media platforms that are relevant, widely used and reflective of the way society communicates today.</p> \n<p>We have a <a href=\"https://help.twitter.com/forms/suicide\" target=\"_blank\">reporting form</a> for people threatening suicide or self-harm and a dedicated team who review these reports. When we receive reports that a person is threatening suicide or self-harm, we will contact the reported user and let him or her know that someone who cares about them identified that they might be at risk. We will provide the reported user with available online and hotline resources and encourage them to seek help.</p> \n<p>We also provide information in our <a href=\"https://help.twitter.com/en/safety-and-security/self-harm-and-suicide\" target=\"_blank\">Help Center</a>, both for people who may be experiencing thoughts of suicide and self-harm, and for people who are concerned about another Twitter user.</p> \n<p>We believe &quot;There is Help&quot; and Twitter’s other partnerships and initiatives in this space will make a valuable contribution to the ongoing and larger efforts required to address this serious issue.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-09-10T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Working together to prevent suicide",
"url": "https://blog.twitter.com/en_us/topics/company/2018/wspd2018"
},
{
"body": "<p>Today, Twitter is launching our <a href=\"https://twitter.com/hashtag/BeAVoter?src=hashtag_click\" target=\"_blank\">#BeAVoter</a> campaign to promote increased, informed participation in the 2018 US election on Tuesday, November 6.</p> \n<p>Every day, people across the country use Twitter to hear directly from political candidates and journalists, organize and talk with their community on issues they are passionate about, and learn about ways that they can get involved in the democratic process by volunteering, donating, and even running for office.</p> \n<p>But the first and most important step to participate in the election is registering to vote - and we want every eligible person to #BeAVoter in this election.</p> \n<p>Beginning on Monday, September 24, people on Twitter in the US will see:</p> \n<ul> \n <li>A prompt in their home timeline with information on how to register to vote. Already registered? Great - people will be able to Tweet at their followers to encourage them to register.</li> \n <li>#BeAVoter as the top US trend promoted by <a title=\"TwitterGov\" href=\"https://twitter.com/TwitterGov\" target=\"_blank\" class=\"has-hover-card\">@TwitterGov</a>, which will create even more access to voter registration information, including election reminders and an absentee ballot FAQ.</li> \n <li>A new emoji connected to #BeAVoter that will help unify the conversation around this important, national call to action.</li> \n</ul> \n<p>Check out how they look below:</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-09-24T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "#BeAVoter this US election",
"url": "https://blog.twitter.com/en_us/topics/company/2018/be-a-voter-2018"
},
{
"body": "<p>The <a href=\"https://blog.twitter.com/official/en_us/topics/company/2018/TheTwitterRulesALivingDocument.html\" target=\"_blank\">Twitter Rules</a> apply to everyone who uses Twitter. In the past, we’ve created our rules with a rigorous <a href=\"https://help.twitter.com/en/rules-and-policies/enforcement-philosophy\" target=\"_blank\">policy development process</a>; it involves in-depth research and partnership with the members of our <a href=\"https://about.twitter.com/en_us/safety/safety-partners.html\" target=\"_blank\">Trust and Safety Council</a> and other experts to ensure these policies best serve every person on the service. Now, we’re trying something new by asking everyone for feedback on a policy before it’s part of the Twitter Rules.</p> \n<p>For the last three months, we have been developing a new policy to address dehumanizing language on Twitter. Language that makes someone less than human can have repercussions off the service, including normalizing serious violence. Some of this content falls within our <a href=\"https://help.twitter.com/en/rules-and-policies/hateful-conduct-policy\" target=\"_blank\">hateful conduct policy</a> (which prohibits the promotion of violence against or direct attacks or threats against other people on the basis of race, ethnicity, national origin, sexual orientation, gender, gender identity, religious affiliation, age, disability, or serious disease), but there are still Tweets many people consider to be abusive, even when they do not break our rules. Better addressing this gap is part of our work to <a href=\"https://blog.twitter.com/official/en_us/topics/product/2018/Serving_Healthy_Conversation.html\" target=\"_blank\">serve a healthy public conversation</a>.</p> \n<p>With this change, we want to expand our hateful conduct policy to include content that dehumanizes others based on their membership in an identifiable group, even when the material does not include a direct target. Many scholars have examined the relationship between dehumanization and violence. For example, <a href=\"https://dangerousspeech.org/the-dangerous-speech-project-preventing-mass-violence/\" target=\"_blank\">Susan Benesch</a> has described dehumanizing language as a hallmark of dangerous speech, because it can make violence seem acceptable, and <a href=\"https://scholar.harvard.edu/hckelman/publications/violence-without-moral-restraint-reflections-dehumanization-victims-and-victim\" target=\"_blank\">Herbert Kelman</a> has posited that dehumanization can reduce the strength of restraining forces against violence.</p> \n<p>We want your feedback to ensure we consider global perspectives and how this policy may impact different communities and cultures. For languages not represented here, our policy team is working closely with local non-governmental organizations and policy makers to ensure their perspectives are captured.</p> \n<p>Below you’ll find a quick survey, which will be available until Tuesday, October 9, at 6:00am PST. Once the feedback form has closed, we will continue with our <a href=\"https://blog.twitter.com/official/en_us/topics/company/2017/HowPolicyChangesWork.html\" target=\"_blank\">regular process</a>, which passes through a cross-functional working group, including members of our policy development, user research, engineering, and enforcement teams. We will share some of what we learn when we update the Twitter Rules later this year.</p> \n<p>This is part of our singular effort to increase the health of the public conversation on our service and we hope this gives you a better understanding of how new rules are created. We want you to be part of this process, let us know what you think in the form below.</p> \n<p><b>Twitter’s Dehumanization Policy</b></p> \n<p>You may not dehumanize anyone based on membership in an identifiable group, as this speech can lead to offline harm.</p> \n<p><b>Definitions:</b></p> \n<p>Dehumanization: Language that treats others as less than human. Dehumanization can occur when others are denied of human qualities (animalistic dehumanization) or when others are denied of their human nature (mechanistic dehumanization). Examples can include comparing groups to animals and viruses (animalistic), or reducing groups to a tool for some other purpose (mechanistic).</p> \n<p>Identifiable group: Any group of people that can be distinguished by their shared characteristics such as their race, ethnicity, national origin, sexual orientation, gender, gender identity, religious affiliation, age, disability, serious disease, occupation, political beliefs, location, or social practices.</p> \n<p><b>Examples of dehumanization:</b></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-09-25T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Creating new policies together",
"url": "https://blog.twitter.com/en_us/topics/company/2018/Creating-new-policies-together"
},
{
"body": "<p>In-Stream Video Ads were designed to unlock incremental revenue for top publishers who want to monetize their videos on Twitter, while making it easier for advertisers to reach influential audiences and align with great content. Over the past year, we have expanded this capability to nearly 20 global markets, including Australia, Brazil, and Spain.</p> \n<p>Today, we are pleased to announce that publishers can now monetize their entire global video audience on Twitter through In-Stream Video Ads. Previously, In-Stream Video Ads were limited to the markets in which publishers are based, but in many cases, publishers have a global following. We heard feedback that they want to monetize their organic following, outside of their home country.</p> \n<p>We expect this opportunity can build on the momentum publishers across the world are seeing on Twitter: Over the first half of 2018, publisher earnings for this product have more than doubled relative to the same period in 2017.</p> \n<p>This new feature is garnering excitement from publishers around the globe looking to increase reach and revenue:</p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-10-01T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Unlocking global revenue through In-Stream Video Ads",
"url": "https://blog.twitter.com/en_us/topics/product/2018/unlocking-global-revenue-through-In-stream-video-ads"
},
{
"body": "<p>We are committed to improving the health of the public conversation on Twitter and protecting the integrity of elections is an essential part of that mission.</p> \n<p>Ahead of upcoming elections, today we are sharing updates across three critical areas of our election integrity efforts: (1) Updates to the Twitter Rules (2) Detection and Enforcement; and (3) Product Improvements. </p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-10-01T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "An update on our elections integrity work",
"url": "https://blog.twitter.com/en_us/topics/company/2018/an-update-on-our-elections-integrity-work"
},
{
"body": "<p>And that’s a wrap! The 2018 #Promote Innovation Challenge has come to an end. The marketing solutions submitted this year were among the most diverse and inventive that we’ve seen in the three years that we’ve run #Promote. We’re delighted to share the results and tell you a bit about each of the finalists.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-10-15T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Announcing the 2018 #Promote Innovation Challenge finalists and winner",
"url": "https://blog.twitter.com/en_us/topics/events/2018/announcing-the-2018-promote-innovation-challenge-finalists-and-winner"
},
{
"body": "<p>The @NBA season is finally here, and the road to a championship begins for 30 determined teams. No matter where allegiances lie, all NBA fans can count on Twitter for nonstop basketball conversation and content.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-10-16T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "The 2018-19 @NBA season is happening on Twitter",
"url": "https://blog.twitter.com/en_us/topics/events/2018/The-2018-19-NBA-season-is-Happening-on-Twitter"
},
{
"body": "<p>When we determine that a Tweet violates the <a href=\"https://help.twitter.com/en/rules-and-policies/twitter-rules\" target=\"_blank\">Twitter Rules</a>, we require the violator to delete it before they can Tweet again. One piece of feedback we've heard regularly is that it's not always clear to people when we took enforcement action or if someone deleted a Tweet on their own. Starting today, we're adding new notices to make it easier to see when we've taken enforcement action on a Tweet.</p> \n<p><br /> Now, once we've required a Tweet to be deleted, we will display a notice stating that the Tweet is unavailable because it violated the Twitter Rules along with a link to the Rules and an <a href=\"https://help.twitter.com/rules-and-policies/enforcement-options\" target=\"_blank\">article</a> that provides more detail on how we enforce our rules. This notice will be displayed on both the account’s profile and the specific Tweet for 14 days after the Tweet is deleted. You'll see this change rolling out to both the app and on Twitter.com in the coming weeks.<br /> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-10-17T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "More clarity on reported Tweets and enforcement",
"url": "https://blog.twitter.com/en_us/topics/product/2018/more-clarity-on-reported-tweets-and-enforcement"
},
{
"body": "<p>Today we are releasing all the accounts and related content associated with potential information operations that we have found on our service since 2016. We had <a href=\"https://blog.twitter.com/official/en_us/topics/company/2018/2016-election-update.html\" target=\"_blank\" title=\"Twitter Blog\">previously disclosed</a> these activities, but are now releasing substantially more information about them to enable independent academic research and investigation.</p> \n<p>This is the continuation of our overarching mission to serve the public conversation.</p> \n<p><b>Why are we doing this?</b></p> \n<p>Earlier this year, we <a href=\"https://blog.twitter.com/official/en_us/topics/company/2018/2016-election-update.html\" target=\"_blank\" title=\"Twitter Blog\">committed</a> to the United States Congress and the public to provide regular updates and information regarding our investigation into foreign interference in political conversations on Twitter. Since that time, we have shared examples of these types of content posted on Twitter by the Internet Research Agency (IRA) and provided the public with a direct notice if they interacted with these accounts. In August, we also disclosed details of another attempted influence campaign we identified as potentially located within Iran.</p> \n<p>In line with our strong principles of transparency and with the goal of improving understanding of foreign influence and information campaigns, we are releasing the full, comprehensive archives of the Tweets and media that are connected with these two previously disclosed and potentially state-backed operations on our service. We are making this data available with the goal of encouraging open research and investigation of these behaviors from researchers and academics around the world.</p> \n<p>These large datasets comprise 3,841* accounts affiliated with the IRA, originating in Russia, and 770 other accounts, potentially originating in Iran. They include more than 10 million Tweets and more than 2 million images, GIFs, videos, and Periscope broadcasts, including the earliest on-Twitter activity from accounts connected with these campaigns, dating back to 2009.</p> \n<p><b>What’s next?</b></p> \n<p>It is clear that information operations and coordinated inauthentic behavior will not cease. These types of tactics have been around for far longer than Twitter has existed — they will adapt and change as the geopolitical terrain evolves worldwide and as new technologies emerge. For our part, we are committed to understanding how bad-faith actors use our services. We will continue to proactively combat nefarious attempts to undermine the integrity of Twitter, while partnering with civil society, government, our industry peers, and researchers to improve our collective understanding of coordinated attempts to interfere in the public conversation. Our dedicated site integrity team, in partnership with a diverse range of committed organizations and personnel across the company, continue to <a href=\"https://blog.twitter.com/official/en_us/topics/company/2018/an-update-on-our-elections-integrity-work.html\" target=\"_blank\" title=\"Twitter Blog\">invest heavily</a> in this area. We are constantly seeking to improve our own ability to detect, understand, and neutralize these campaigns as quickly and robustly as technically possible.</p> \n<p>Independent analysis of this activity by researchers is a key step toward promoting shared understanding of these threats. To support this effort, we have provided early access to a small group of researchers with specific expertise in these issues. Working with law enforcement and the authorities will always be our first priority, but we strongly believe that this level of transparency can enhance the health of the public conversation on the internet. This is our singular mission.</p> \n<p>To learn more about what is included and how researchers can download the datasets, visit our dedicated <a href=\"https://about.twitter.com/en_us/values/elections-integrity.html#data\" target=\"_blank\" title=\"About Twitter\">Elections Integrity Hub</a>.<br /> </p> \n<p><i>*In this case, we initially misidentified 228 accounts as connected to Russia. As our investigations into their activity continued, we uncovered additional information allowing us to more confidently associate them with Venezuela. <a href=\"https://twitter.com/yoyoel/status/1092587833020182528\">More here</a>.</i></p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-10-17T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Enabling further research of information operations on Twitter",
"url": "https://blog.twitter.com/en_us/topics/company/2018/enabling-further-research-of-information-operations-on-twitter"
},
{
"body": "<p>Our singular goal as a company is to serve, protect, and enhance the health of the public conversation.<br /> </p> \n<p>We believe we have a responsibility to deliver a place where freedom of expression is valued, where individual voices can speak truth to power, and where millions of people from across the world come together to see what’s happening. </p> \n<p>The open Internet connects us, educates us, and entertains us. But its primary strength is the manner in which it has democratised information for citizens, affording them opportunities to be part of real-time conversations around major global and domestic events. </p> \n<p>It’s true that the increasing frequency, speed, and velocity of online information being presented to users is a remarkable technological advance, but at times it can be difficult to separate the signal from the noise.</p> \n<p><b>Building media literacy skills</b></p> \n<p>We believe citizens should be empowered to develop the skills that help them critically analyse material for credibility and to ask the right questions of the information they are engaging with and sharing online.</p> \n<p>For our part, we have already taken steps to help empower citizens become more media literate.</p> \n<p>There’s our dedicated educational resource, the Educator’s Guide to Twitter, which raises awareness of media and information literacy among parents, educators, and academics.</p> \n<p>We’ve also supported the efforts of many non-profits across the world who work to promote media and information literacy.</p> \n<p>More recently, we reinforced our commitment to enhancing media literacy levels of people who use our platform when we signed up to the EU’s new <a href=\"https://ec.europa.eu/digital-single-market/en/news/code-practice-disinformation\" target=\"_blank\">Code of Conduct on Disinformation</a>, along with various online platforms, social media networks, advertisers and the advertising industry.</p> \n<p>The Code encourages signatories to enhance media literacy levels to better help Europeans identify online disinformation and approach online content with a critical eye.</p> \n<p>The Commission will in turn encourage fact-checkers and civil society organisations to provide educational material to schools and educators and organise a European Week of Media Literacy.</p> \n<p><b>Global Media and Information Literacy Week 2018</b></p> \n<p>As part of our ongoing efforts, we’re also very proud to partner with UNESCO to promote Global Media and Information Literacy Week 2018, which begins today and runs until October 31.</p> \n<p>Twitter has a long-standing, fruitful relationship with UNESCO, and this year, we’re particularly excited by their focus on developing a network of <i>Media and Information Literate Cities</i>.</p> \n<p>Their vision is to nurture cities which help their citizens improve quality of life by making the most of media, information and digital tools available to them.</p> \n<p>Mr Moez Chakchouk, UNESCO’s Assistant Director-General for Communication and Information, said: &quot;UNESCO is pleased to be partnering with Twitter to promote media and information literacy (MIL) among people in cities and communities around the world.</p> \n<p>&quot;Media and Information Literacy is key to empowering citizens with the critical thinking essential to building sustainable and smart cities. Social media platforms like Twitter have the potential to facilitate debate and foster inclusive knowledge societies.&quot;</p> \n<p><b>Some of Twitter’s activities as part of the Global MIL Week 2018 include:</b></p> \n<ul> \n <li>Launching a new hashtag #ThinkBeforeSharing with an accompanying emoji as part of a global call to action which encourages people to pause and to be mindful of the content they choose to share online</li> \n <li>Publishing a co-branded educational resource entitled Teaching and Learning with Twitter, an easy-to-read manual for educators of all stripes who want to unlock the benefits of Twitter as a learning tool in the classroom and at home, while receiving guidance directly from UNESCO on media and information literacy best practices.</li> \n <li>Distributing <a href=\"https://blog.twitter.com/marketing/en_us/a/2011/twitter-ads-for-good.html\" style=\"\" target=\"_blank\">Ads for Good</a> grants to 10 separate NGOs in UNESCO’s media and literacy network, to help raise awareness of their work.</li> \n <li>Delivering a speech at MIL Week’s feature conference at the Vytautas Magnus University in Kaunas, Lithuania, along with speakers from the Council of Europe, the European Commission, Harvard University, the London School of Economics, the Communications University of China, the Centre for Media and Information Literacy in Kenya, and the Brazilian Institute of Information in Science and Technology, amongst a truly global gathering of expert participants.</li> \n <li>Partnering with the National Association for Media Literacy Education (NAMLE) to support Media Literacy Week in the United States using the hashtag #MediaLitWk. US Media Literacy week will be held from November 5th until 9th and Twitter is proud to again partner with NAMLE to support media literacy education programs in the United States.</li> \n</ul> \n<p>Important elections coming up in 2019 for the European Union, Africa, and India mean that now more than ever, citizens are turning to platforms like Twitter for information and context to inform their decision.</p> \n<p>It’s for this reason we are investing more heavily in resources and tools to help surface more credible content with behaviour-based signals, and tackle problematic content like <a href=\"https://blog.twitter.com/official/en_us/topics/company/2018/how-twitter-is-fighting-spam-and-malicious-automation.html\" target=\"_blank\">spam and automation.</a></p> \n<p>Our continued and committed focus to media literacy will help supplement these efforts.</p> \n<p>We cannot do this alone and it’s beyond one internet service. Collaboration is vital. That is why we are partnering with industry partners, regulators, educators, and parents to help build a new generation of empowered and media literate citizens.</p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-10-24T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Improving health during Global Media and Information Literacy Week 2018",
"url": "https://blog.twitter.com/en_us/topics/company/2018/Global-MIL-Week-2018"
},
{
"body": "<p>With five days left until Election Day in the US, we want to share an update on our efforts to ensure that Twitter provides a healthy space for public conversation that voters can rely on for accurate election news and information.</p> \n<p>This has already been the most Tweeted-about US midterm election ever. Since October 1, people have sent more than 10 million Tweets about voting and early voting (15,000 US users even have ‘vote’ in their display name!)</p> \n<p>Over the last several months, we’ve taken significant steps to safeguard the integrity of conversations surrounding the US elections by reducing the spread of disinformation, strengthening outreach to government stakeholders, and streamlining our enforcement processes. We are committed to serving the public conversation about elections on our platform. Examples of this include our <a href=\"https://blog.twitter.com/official/en_us/topics/product/2018/Serving_Healthy_Conversation.html\" target=\"_blank\" style=\"\">ongoing health initiatives</a>, political party and state election official education and dedicated reporting routes, and empowering further<a href=\"https://blog.twitter.com/official/en_us/topics/company/2018/enabling-further-research-of-information-operations-on-twitter.html\" target=\"_blank\" style=\"\"> research of our information operations</a>.</p> \n<p>We launched our <a href=\"https://blog.twitter.com/official/en_us/topics/company/2018/be-a-voter-2018.html\" target=\"_blank\">#BeAVoter campaign</a> in September to promote increased, informed participation in the 2018 US midterms. To date, Twitter has added nearly 1,000 <a href=\"https://blog.twitter.com/official/en_us/topics/company/2018/introducing-us-election-labels-for-midterm-candidates.html\" target=\"_blank\">election labels</a> to candidates’ profiles and partnered with local television stations across the country to livestream 32 House, Senate and gubernatorial debates on Twitter. In comparison to 2016, the number of people who Tweeted about #NationalVoterRegistrationDay has also doubled.</p> \n<p>Starting today, Twitter is launching a wave of new #BeAVoter campaign initiatives to build on those efforts and encourage eligible voters to participate in next week’s elections.</p> \n<p>People on Twitter in the US will see an Election Day countdown in their home timeline with information on how to find their polling place and who is on their ballot via <a href=\"https://gettothepolls.com/\" target=\"_blank\">GetToThePolls.com</a>, an initiative of the <a href=\"https://votinginfoproject.org/\" target=\"_blank\">Voting Information Project (VIP)</a>.</p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-11-01T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Five days until #ElectionDay 2018",
"url": "https://blog.twitter.com/en_us/topics/company/2018/five-days-until-electionday-2018"
},
{
"body": "<p>Twitter is ‘what’s happening.’ It’s the place where people go to see and participate in the conversation about nearly everything that’s going on in the world. This behavior has prompted us to look deeply at the Twitter audience -- to understand what are the unique, defining characteristics of this audience given their on-platform behavior.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-11-08T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Defining what makes Twitter’s audience unique",
"url": "https://blog.twitter.com/en_us/topics/insights/2018/defining-what-makes-twitters-audience-unique"
},
{
"body": "<p>Twitter’s 13th biannual <a href=\"https://t.co/ttr\" target=\"_blank\">Transparency Report</a> represents our ongoing commitment to increasing the availability of critical information and data on how we handle legal requests and other content issues.</p> \n<p>While originally focused on requests submitted to Twitter by government actors, like court orders for information or content removal, over the years we have been <a href=\"https://blog.twitter.com/en_us/topics/company/2017/our-tenth-twitter-transparency-report.html\" target=\"_blank\">working to expand the report</a> to also include more detail about the actions we take when enforcing the <a href=\"https://t.co/rules\" target=\"_blank\">Twitter Rules</a>.</p> \n<p>In this latest report, we have continued this evolution and are now including details about the enforcement of a number of key content policies. We have also added a new section covering platform manipulation, which you can read more about below and in the report itself.</p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-12-12T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Evolving our Twitter Transparency Report: expanded data and insights",
"url": "https://blog.twitter.com/en_us/topics/company/2018/evolving-our-twitter-transparency-report"
},
{
"body": "<p>Earlier this fall, Twitter employees around the world participated in <a title=\"TwitterForGood\" href=\"https://twitter.com/hashtag/TwitterForGood\" target=\"_blank\">#TwitterForGood Day</a> — our biannual day of service where employees step away from their day-to-day jobs to partner with community-based organizations, working to improve the neighborhoods where we live and work.</p> \n<p>Twitter employees have <a href=\"https://about.twitter.com/en_us/values/twitter-for-good.html\" target=\"_blank\">always given back</a>. While we support programs throughout the year, <a title=\"TwitterForGood\" href=\"https://twitter.com/hashtag/TwitterForGood\" target=\"_blank\">#TwitterForGood</a> Day gives us the opportunity to spend time with our neighbors, and deepen our connections with organizations working to make lives better around the world. From meal preparation and urban cleanup to digital literacy and youth empowerment workshops, Twitter staff teamed up with organizations to strengthen their local communities and make a positive, tangible impact.</p> \n<p>We conducted more than 85 projects across 26 offices, spanning the entire globe. We worked with more than 1,300 volunteers who provided 3,800 hours of service in close partnership with 80 community-based organizations.</p> \n<p>Here’s a snapshot of how our employees spent time around the world. We’ve also captured all of it in this <a href=\"https://twitter.com/i/moments/1062045540999868417\" target=\"_blank\">Twitter Moment</a>.</p> \n<p><b>APAC</b></p> \n<p><a href=\"https://twitter.com/TwitterSG\" target=\"_blank\" title=\"TwitterSG\" class=\"has-hover-card\">@TwitterSG</a> kicked off <a title=\"TwitterForGood\" href=\"https://twitter.com/hashtag/TwitterForGood\" target=\"_blank\">#TwitterForGood</a> Day early in October when employees participated in Gifts of Joy — adopting and fulfilling wishes for underprivileged youth in the community. This initiative, alongside gift wrapping and art jamming, was undertaken in partnership with CapitaLand Singapore (<a href=\"https://twitter.com/CapitaLand\" class=\"has-hover-card\">@CapitaLand</a>). This was followed by Singapore's launch of <a title=\"TwitterForGood\" href=\"https://twitter.com/hashtag/TwitterForGood\" target=\"_blank\">#TwitterForGood</a> Week, bringing together 12 organizations for trainings, conversations, and workshops.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-12-12T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "#TwitterForGood Day, Fall 2018",
"url": "https://blog.twitter.com/en_us/topics/events/2018/tfgdayfall2018"
},
{
"body": "<p>Twitter is where game publishers, the gaming media, popular game streamers and entertainers, esports leagues, teams, players and commentators interact with their most engaged fans and with one another. In 2018, there were <b>1 billion Tweets </b>about gaming globally.</p> \n<p>That’s a lot of Tweets… gaming &amp; esports on Twitter continues to level up!</p> \n<p>Fans of gaming around the globe came to Twitter throughout the year to discuss the most anticipated game titles, cheer on their favorite esports teams, and to join a community of passionate, like-minded fanatics all year long.</p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-01-22T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Gaming grabs the high score on Twitter",
"url": "https://blog.twitter.com/en_us/topics/events/2019/Gaming-grabs-the-high-score-on-Twitter"
},
{
"body": "<p>With each passing year, the number of Holocaust survivors left to tell their story diminishes. It is likely that within 25 years, none will remain. That’s why it’s up to us all to preserve their memory; to ensure that the horrors of the past will never be repeated.<br /> <br /> In 2017, we initiated the first ever global <a href=\"https://wjc.weremember.info/\" style=\"\">#WeRemember campaign</a> for International Holocaust Remembrance Day. It asks people around the world to complete an easy, yet meaningful, task. Write the words “We Remember” on a sheet of paper; take a picture of yourself holding the sign; and post it to social media with the hashtag #WeRemember. We hoped that – even if just for just a moment – this would encourage people stop and reflect.</p> \n<p>Our initial goal was to reach a symbolic 16 million people – the world’s Jewish population before the Holocaust. But, to our surprise, over the past two years, we have touched nearly 1 billion people in more than 100 countries. Using social media, we have fostered a community of people who have a common goal: stand up to hate.</p> \n<p>Social media platforms like Twitter have succeeded in bringing the world together in ways previous generations could never have imagined. Advances in technology have fundamentally altered the way that we consume information. Moreover, the Internet has lent a voice to those who were once voiceless. Having been born in the former Soviet Union, it astonishes me that the average citizen can now respond to a Tweet from his or her country’s leader knowing that there is a real chance it will be seen.</p> \n<p>The Internet is vast, and while it has connected the world and enhances our lives in so many ways, it has also exposed some dark realities. White supremacists and antisemites are now afforded access to the same platforms as the influencers that billions of young people look to for the latest in fashion and pop culture trends.</p> \n<p>Although these are serious online threats, they pale in comparison to the threats that Jewish communities around the world face to their physical security from ideological extremists. In the past few years alone, there have been violent attacks against Jews in France, Bulgaria, Belgium, Denmark, and the United States, to name just a few. The recent attack at the Tree of Life Synagogue in Pittsburgh, which claimed the lives of 11 people, is just the latest example of how radicalism and ignorance can have a tragic impact.</p> \n<p>Much of this rise in antisemitism <a href=\"http://edition.cnn.com/interactive/2018/11/europe/antisemitism-poll-2018-intl/\">can be attributed to</a> a decline in or complete lack of Holocaust education in schools. We must find new ways to reach young people so they will be able to learn the lessons of history’s greatest tragedy. Educational seminars and remembrance events are no longer enough. Shockingly, <a href=\"http://www.claimscon.org/study/\">nearly a third of all</a> Americans and more than 4-in-10 Millennials believe that substantially less than 6 million Jews were killed (two million or fewer) during the Holocaust. Even more troubling, there were more than 40,000 concentration camps and ghettos during the Holocaust and almost half of Americans (45 percent) cannot name a single one.<br /> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2019-01-24T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Guest post: Why we must remember the Holocaust",
"url": "https://blog.twitter.com/en_us/topics/events/2019/we_remember"
},
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{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.CartierStennis.html"
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{
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{
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{
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{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.vijaya.html"
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{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.bcoyne.html"
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{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.boo.html"
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{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.delbius.html"
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{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.robjohnson.html"
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{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.jesarshah.html"
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{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.delbius.html"
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{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.vijaya.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.TwitterSafety.html"
},
{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.vijaya.html"
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{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Damokieran.html"
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{
"body": "<p>We’re pleased to announce that entries are now being accepted for the <a href=\"https://partners.twitter.com/en/promote.html\" target=\"_blank\">2018 #Promote Innovation Challenge</a>!</p> \n<p>Twitter collaborates with a diverse ecosystem of businesses to serve our global marketers. #Promote is our way of recognizing some of the most exciting marketing technology and service solutions in the industry.</p> \n<h3>Walk the walk</h3> \n<p>For our third annual event, we’re focusing on impact. Not only will we be highlighting some of the most exciting technology in the industry, but we’ll be giving six finalists the chance to showcase their performance in a $50,000 Twitter ad campaign. Finalists will then have the opportunity to present their solution and case study before a judging panel of Twitter executives. The grand prize winner will be rewarded $100,000 in media credit, co-marketing opportunities, and recognition within the Twitter Official Partner program.</p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "Announcing the 2018 #Promote Innovation Challenge",
"url": "https://blog.twitter.com/en_us/topics/events/2018/announcing-the-2018-promote-innovation-challenge"
},
{
"body": "<p>We’re pleased to announce that entries are now being accepted for the <a href=\"https://partners.twitter.com/en/promote.html\" target=\"_blank\">2018 #Promote Innovation Challenge</a>!</p> \n<p>Twitter collaborates with a diverse ecosystem of businesses to serve our global marketers. #Promote is our way of recognizing some of the most exciting marketing technology and service solutions in the industry.</p> \n<h3>Walk the walk</h3> \n<p>For our third annual event, we’re focusing on impact. Not only will we be highlighting some of the most exciting technology in the industry, but we’ll be giving six finalists the chance to showcase their performance in a $50,000 Twitter ad campaign. Finalists will then have the opportunity to present their solution and case study before a judging panel of Twitter executives. The grand prize winner will be rewarded $100,000 in media credit, co-marketing opportunities, and recognition within the Twitter Official Partner program.</p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": null,
"domain": "blog.twitter.com",
"title": "Announcing the 2018 #Promote Innovation Challenge",
"url": "https://blog.twitter.com/en_us/topics/events/2018/announcing-the-2018-promote-innovation-challenge"
},
{
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"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.vijaya.html"
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"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.boo.html"
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{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.Jay_Bavishi.html"
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{
"loc": "https://blog.twitter.com/content/blog-twitter/official/en_us/authors.yoyoel.html"
},
{
"body": "<p>From articles and threads to videos and GIFs, timelines are packed with Tweets that you don't always have time to fully explore in the moment. You’ve told us you want to save them for later.</p> \n<p><b>Hello, Bookmarks!</b></p> \n<p>Today, we’re introducing Bookmarks, an easy way to save Tweets for quick access later. But wait, there’s more! Today’s update makes sharing better, too. With our new “share” icon on every Tweet, you’ll be able to bookmark a Tweet, share via Direct Message, or share off of Twitter any number of ways. Because we put all sharing actions together in one place, it’s easier to save and share privately or publicly — in the moment, or later.</p> \n<p><b>How It Works</b></p> \n<p>To bookmark a Tweet, tap the share icon under the Tweet and select, “Add Tweet to Bookmarks”. To find it later, tap “Bookmarks” from your profile icon menu. You can remove Tweets from your Bookmarks at any time. Also, only you can see what you’ve bookmarked. Learn more about how to bookmark in our <a href=\"https://help.twitter.com/en/using-twitter/twitter-timeline\">Help Center</a>.<br /> </p> \n<p>Bookmarks help people keep up with the best of Twitter. You can save<a href=\"https://twitter.com/TwitterLive/status/965964270948179968\"> a Tweet with a live morning show like Buzzfeed’s #AM2DM</a> to watch at another time, bookmark<a href=\"https://twitter.com/Lin_Manuel/status/941290180635447297\"> a thread from @Lin_Manuel about new Hamilton music</a> to come back to, and save <a href=\"https://twitter.com/TwitterMoments/status/964856126276886529\">Tweets with links to interesting articles</a> for later reading or sharing. You’ll no doubt show us more creative uses for Bookmarks than we ever imagined! (You have a tendency to do that on Twitter.)</p> \n<p><b>Better Because of Your Feedback</b></p> \n<p><a href=\"https://twitter.com/i/moments/953697601655783425\">We Tweeted ongoing updates as we built Bookmarks</a> so we could incorporate your input as we worked. By working this way, we learned that you like to save replies so you can answer later and that you may share a Tweet hours or days later after you’ve bookmarked it. Thank you for being part of this process — your feedback was valuable in building this update, and it made it all the more fun for us as we built a new feature for you. As a result, we all have an easier way to save, share, and stay informed.</p> \n<p>Bookmarks are now rolling out globally on Twitter for iOS and Android, Twitter Lite, and mobile.twitter.com. Thanks for your collaboration to make Bookmarks happen. Happy bookmarking!</p> \n<p>https://twitter.com/Twitter/status/968908969019260928<br /> </p> \n<p>https://twitter.com/TwitterEng/status/968909261563506688<br /> </p> \n<p> </p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-02-28T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "An easier way to save and share Tweets",
"url": "https://blog.twitter.com/en_us/topics/product/2018/an-easier-way-to-save-and-share-tweets"
},
{
"body": "<p>We’re committing to helping increase the collective health, openness, and civility of public conversation around the world, and to hold ourselves publicly accountable toward progress. By measuring our contribution to the overall health of the public conversation, we believe we can more holistically approach and measure our impact on the world for years to come.</p> \n<p>Twitter’s health will be built and measured by how we help encourage more healthy debate, conversations, and critical thinking; conversely, abuse, spam and manipulation will detract from it. We are looking to partner with outside experts to help us identify how we measure the health of Twitter, keep us accountable to share our progress with the world and establish a way forward for the long-term.</p> \n<p>This approach is inspired by work from others in the industry. Cortico, a non-profit research organization, has spent time to more deeply understand the concept of <a href=\"http://www.cortico.ai/blog/2018/2/29/public-sphere-health-indicators\" style=\"background-color: rgb(255,255,255);\">measuring conversational health</a> and developed four indicators to measure it: shared attention, shared reality, variety of opinion, and receptivity. We believe that we can identify indicators of conversational health that are even more specific to Twitter and its impact.</p> \n<p>We don’t have all of the answers and cannot do this alone, but know that the outcome will be stronger when we look to experts around the world for counsel and support. If you’re interested in helping us define what health means for Twitter and how we should approach measuring it, please submit your proposal through the form below by Friday, April 13.</p> \n<p><b>To Apply</b></p> \n<p>Applicants should submit a proposal through the online form available below by Friday, April 13, that includes:</p> \n<ul> \n <li>Contact information (name, email, organizational details)</li> \n <li>Your proposed health metrics, and methods for capturing, measuring, evaluating and reporting on such metrics</li> \n <li>Anticipated resource requirements and methodology</li> \n <li>Proposed output from your proposal and estimated time needed to capture, measure and evaluate health metrics</li> \n <li>Relevant, peer-reviewed, publications and papers</li> \n</ul> \n<p>Please make clear in your proposal if this is a joint application with another institution.</p> \n<p><b>Award</b></p> \n<p>Successful applicants will collaborate directly with Twitter’s team, receive public data access and meaningful funding for their research. Funding will be provided as an unrestricted gift to the proposer’s organization(s), to be provided in full at the start of the project.</p> \n<p>Our expectation is that successful projects will produce peer-reviewed, publicly available, open-access research articles and open source software whenever possible.</p> \n<p><b>Timeline</b></p> \n<p>Submissions are due Friday, April 13, and selected applicants will be invited to share further details on their proposals during May and June. We expect to announce the first selected projects in July.</p> \n<p><b>Terms of Agreement</b></p> \n<p><i>This proposal request in no way constitutes an agreement between Twitter and any applicant. The issuance of this proposal request does not imply that Twitter is making an offer to do business. Twitter reserves the right, in its sole discretion, to cancel this solicitation and proposal request at any time during the process. This proposal request is not and shall not be considered an “agreement to negotiate.” Twitter reserves the right to make any award, group of awards, or no award as it determines in its sole discretion. Twitter may, in its discretion, amend, supplement, terminate, modify, negotiate or otherwise change any provision or part of this proposal request, including but not limited to the evaluation criteria, the process used for evaluation, and/or the expected timeline, at any time prior. Any award of this contract will be made to applicant(s) at the sole discretion of Twitter after consideration of the factors stated above. Twitter shall provide only public Twitter data (which shall be used solely for the purposes stated above) and such use shall be subject to additional terms and conditions (including, but not limited to, terms similar to Twitter’s <a href=\"https://developer.twitter.com/en/developer-terms\" style=\"\">Developer Terms</a>). Further terms may be included in a contract with successful applications.</i></p> \n<p>UPDATE: Proposal submission period ended on April 13, 2018.</p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-03-01T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Twitter health metrics proposal submission",
"url": "https://blog.twitter.com/en_us/topics/company/2018/twitter-health-metrics-proposal-submission"
},
{
"body": "<p>At Twitter, we see an incredibly vibrant and diverse conversation on our service every day, and we strive to reflect this within our company. We know our best work comes from having a diverse workforce and we are constantly seeking new perspectives to make our company stronger.</p> \n<p><b>A New Approach</b></p> \n<p>When I joined Twitter in 2017, my first priority was to listen and learn. I spent time with leaders and employees around the world, assessing our strategy around inclusion and diversity and aligning with the newly formed people leadership team. Across the board I saw passion, authenticity, and a deep commitment. A solid foundation was in place – but the world is changing fast, and we still have more to do.</p> \n<p>Given the unique role Twitter plays in the world, we decided to approach the concept of diversity differently. Our goal is to create a more inclusive culture and diverse workforce by developing a strategy that begins with building a foundation of respect and understanding. We’re focused on powering positive change by fostering respectful conversations, creating deeper human connections, and encouraging diverse interactions across the company. We’re calling this strategy Intersectionality, Culture and Diversity (ICD) and we’re making it a part of everything we do at Twitter.</p> \n<p><b>A New Campaign</b></p> \n<p>As part of this broader ICD strategy we introduced <a href=\"https://twitter.com/Candi/status/966751848047681536\">#GrowTogether</a>, a campaign that encourages our people around the world to make personal commitments toward fostering an inclusive workplace. From day-to-day work practices and policies, to people’s engagement with leadership and with each other, we aim to create and sustain a commitment to inclusion in everything we do.</p> \n<p>To kick off, we began a listening tour across our offices globally, mindful that the experience of inclusion is not the same around the world, or even across all of our U.S. offices. We’re activating programming for our people to foster intersectionality and respect for similarities and differences, enabling and encouraging everyone to bring every part of themselves to work. We’re also learning about what makes each office unique and special, as well as what Twitter can do better to make their experiences more inclusive. </p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-03-02T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Growing Together at Twitter",
"url": "https://blog.twitter.com/en_us/topics/company/2018/growingtogetherattwitter"
},
{
"body": "<p>The 90th Annual Academy Awards, hosted by Jimmy Kimmel (@jimmykimmel), brought together Hollywood’s finest to honor an incredible year in acting and film-making. As stars celebrated with golden statues in the Dolby Theater, fans celebrated alongside them to find out what was happening on Twitter.</p> \n<p>From empowering speeches to beautiful performances, the night was one to remember. Here are the memorable moments that drove the most Tweets throughout the evening:</p> \n<ol> \n <li>The Shape of Water wins Best Picture</li> \n <li>Oscar Isaac, Mark Hamill, Kelly Marie Tran and BB-8 present Best Animated Feature to Coco</li> \n <li>Jordan Peele wins Best Original Screenplay for Get Out</li> \n <li>Frances McDormand wins Best Actress </li> \n <li>&quot;Remember Me&quot; from Coco wins Best Original Song</li> \n</ol> \n<p> </p> \n<p>Here are the most discussed stars that turned heads on the red carpet:</p> \n<ol> \n <li>Timothée Chalamet</li> \n <li>Chadwick Boseman</li> \n <li>Tom Holland</li> \n <li>Lupita Nyong'o</li> \n <li>Adam Rippon</li> \n</ol> \n<p> </p> \n<p>Here are the films that were most Tweeted about during the evening:</p> \n<ol> \n <li>Coco</li> \n <li>The Shape of Water</li> \n <li>Dunkirk</li> \n <li>Call Me by Your Name</li> \n <li>Get Out</li> \n</ol> \n<p> </p> \n<p>The most Tweeted about stars at the #Oscars:</p> \n<ol> \n <li>Kobe Bryant</li> \n <li>Guillermo del Toro</li> \n <li>Meryl Streep</li> \n <li>Jordan Peele</li> \n <li>Gary Oldman</li> \n</ol> \n<p><br /> <br /> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-03-04T08:00:00.000Z",
"domain": "blog.twitter.com",
"title": "The 90th Annual Academy Awards on Twitter",
"url": "https://blog.twitter.com/en_us/topics/events/2018/the-90th-annual-academy-awards-on-twitter"
},
{
"body": "<p>Black History Month is an annual celebration which highlights the achievements of Black communities in America. At Twitter, <a href=\"https://twitter.com/blackbirds\" class=\"has-hover-card\">@Blackbirds</a>, our Business Resource Group (BRG) for members and allies of the African diaspora at Twitter, led the way in planning events along with other BRGs, Teams and Twitter offices. This year's theme was <a href=\"https://twitter.com/Blackbirds/status/959122266343735300\">#GlowUp</a>, and Tweeps participated in over 30 #BlackHistoryMonth events, ranging from professional development workshops to self-care meet-ups and fireside chats with industry and community figures.</p> \n<p>Here’s a look at some of the highlights:</p> \n<p><b>Community Engagement </b></p> \n<ul> \n <li>The Public Policy team hosted Civil Rights legend, @<a href=\"https://twitter.com/repjohnlewis\">RepJohnLewis</a>, for a discussion on Black activism @<a href=\"https://twitter.com/TwitterDC\">TwitterDC</a>. Watch the Periscope <a href=\"https://twitter.com/TwitterDC/status/968638621388390400\">here</a>. </li> \n <li>@Blackbirds partnered with @<a href=\"https://twitter.com/DomDuro\">domduro</a> to bring a portrait series celebrating Blackness to the #WallForACause. Check out the exhibit <a href=\"https://twitter.com/Blackbirds/status/959224941932621824\">here</a>. </li> \n <li>@<a href=\"https://twitter.com/GIPHY\">giphy</a> and @Blackbirds teamed up for a<a href=\"https://twitter.com/GIPHY/status/959498245180358657\"> #BHMGIFParty</a> to engage the platform in celebrating the start of #BlackHistoryMonth.</li> \n <li>@<a href=\"https://twitter.com/ChefJJ\">ChefJJ</a> came to @<a href=\"https://twitter.com/TwitterNYC\">TwitterNYC</a> to promote his book, Between Harlem and Heaven, as well as his African-inspired recipes, with the event <a href=\"https://twitter.com/ChefJJ/status/966102535755923461\">#AskChefJJ</a>.</li> \n <li>Twitter worked with with Disney to host a live <a href=\"https://twitter.com/Blackbirds/status/963192243090632705\">Q&amp;A </a>with the cast of Black Panther and screening of the film, which is the most Tweeted about movie of all time.</li> \n <li>Twitter hosted over 100 professionals from the community for a night of thought provoking <a href=\"https://twitter.com/Blackbirds/status/969052035311198209\">poetry night</a> @<a href=\"https://twitter.com/TwitterSF\">TwitterSF</a></li> \n</ul> \n<p><b>Recruiting #BeTheChange </b></p> \n<ul> \n <li>As part of their #<a href=\"https://twitter.com/TwitterU/status/969610372268244992\">BeTheChange</a> series, @<a href=\"https://twitter.com/TwitterU\">TwitterU </a>hosted change makers @<a href=\"https://twitter.com/deray\">deray</a> and @<a href=\"https://twitter.com/LeonFordSpeaks\">LeonFordSpeaks</a> to meet with local students @TwitterNYC and @TwitterDC.</li> \n</ul> \n<p> </p> \n<p><b>Service</b></p> \n<ul> \n <li>To kickoff #BlackHistoryMonth, @Blackbirds organized a food service activity with @<a href=\"https://twitter.com/GLIDEChurch\">GLIDEChurch</a> in San Francisco. </li> \n <li>@<a href=\"https://twitter.com/TwitterChicago\">TwitterChicago</a> office hosted a tech immersion event with @<a href=\"https://twitter.com/BlackGirlsCode\">BlackGirlsCode</a>.</li> \n <li>@<a href=\"https://twitter.com/TwitterDetroit\">TwitterDetroit</a> partnered with @Blackbirds to host @<a href=\"https://twitter.com/UPrepSchools\">UPrepSchools</a> students for a screening of Black Panther. </li> \n <li>In NYC, @Blackbirds engaged with their local community by serving breakfast at @NYCommonPantry.</li> \n</ul> \n<p>Twitter believes in the unmatched power of the individual’s voice. The platform allows users to share stories, learn more about the world, and connect with others across time and space. As a company, we are committed to #GrowTogether through diversity and we will use the momentum gained from #BlackHistoryMonth to continue to guide us forward.</p> \n<p>Although we celebrate #BlackHistoryMonth, we recognize that Black history is being made every month of the year. If you want to know #WhatsHappening, make sure to follow @Blackbirds! </p> \n<p> </p> \n<p> </p> \n<p> </p>\n\n<div class=\"tweet-error-text\">This Tweet is unavailable",
"date": "2018-03-27T07:00:00.000Z",
"domain": "blog.twitter.com",
"title": "Black History is #WhatsHappening",
"url": "https://blog.twitter.com/en_us/topics/events/2018/bhm2018"
},
{
"body": "<p>Brevity is the soul of Twitter. Today we're introducing an easy way to Tweet that brief moment of what matters from longer, live videos.</p> \n<p>Sometimes, we want to draw attention to the specific moment in a live video that made us think, surprised us, or made us laugh. Previo
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