Track taxonomies like categories and tags in Google Analytics with this Google Tag Manager custom template

taxonomyTrackerTemplate.tpl

___INFO___

{
  "displayName": "Taxonomy Tracker",
  "description": "Fires a datalayer event for each element in the given taxonomy array",
  "securityGroups": [],
  "id": "cvt_temp_public_id",
  "type": "TAG",
  "version": 1,
  "brand": {
    "thumbnail": 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    "displayName": "",
    "id": "brand_dummy"
  },
  "containerContexts": [
    "WEB"
  ]
}


___TEMPLATE_PARAMETERS___

[
  {
    "valueValidators": [
      {
        "type": "NON_EMPTY"
      }
    ],
    "displayName": "Taxonomy Name",
    "simpleValueType": true,
    "name": "taxonomyName",
    "type": "TEXT"
  },
  {
    "macrosInSelect": true,
    "selectItems": [],
    "valueValidators": [
      {
        "type": "NON_EMPTY"
      }
    ],
    "displayName": "Taxonomy Values Array",
    "simpleValueType": true,
    "name": "taxonomyValuesArray",
    "type": "SELECT"
  }
]


___WEB_PERMISSIONS___

[
  {
    "instance": {
      "key": {
        "publicId": "access_globals",
        "versionId": "1"
      },
      "param": [
        {
          "key": "keys",
          "value": {
            "type": 2,
            "listItem": [
              {
                "type": 3,
                "mapKey": [
                  {
                    "type": 1,
                    "string": "key"
                  },
                  {
                    "type": 1,
                    "string": "read"
                  },
                  {
                    "type": 1,
                    "string": "write"
                  },
                  {
                    "type": 1,
                    "string": "execute"
                  }
                ],
                "mapValue": [
                  {
                    "type": 1,
                    "string": "dataLayer"
                  },
                  {
                    "type": 8,
                    "boolean": true
                  },
                  {
                    "type": 8,
                    "boolean": true
                  },
                  {
                    "type": 8,
                    "boolean": false
                  }
                ]
              },
              {
                "type": 3,
                "mapKey": [
                  {
                    "type": 1,
                    "string": "key"
                  },
                  {
                    "type": 1,
                    "string": "read"
                  },
                  {
                    "type": 1,
                    "string": "write"
                  },
                  {
                    "type": 1,
                    "string": "execute"
                  }
                ],
                "mapValue": [
                  {
                    "type": 1,
                    "string": "toString.call"
                  },
                  {
                    "type": 8,
                    "boolean": false
                  },
                  {
                    "type": 8,
                    "boolean": false
                  },
                  {
                    "type": 8,
                    "boolean": true
                  }
                ]
              }
            ]
          }
        }
      ]
    },
    "clientAnnotations": {
      "isEditedByUser": true
    },
    "isRequired": true
  }
]


___SANDBOXED_JS_FOR_WEB_TEMPLATE___

const callInWindow = require('callInWindow');
const createQueue = require('createQueue');
const dataLayerPush = createQueue('dataLayer');
const taxonomyValuesArray = data.taxonomyValuesArray;

// Check if taxonomyValues is an array to avoid an error
const isArray = arr => callInWindow('toString.call', arr) === '[object Array]';

if (isArray(data.taxonomyValuesArray)) {
  data.taxonomyValuesArray.forEach(t => dataLayerPush({
    taxonomyValue: t,
    taxonomyName: data.taxonomyName,
    event: 'taxonomyTracker'
  }));
}

// Call data.gtmOnSuccess when the tag is finished.
data.gtmOnSuccess();


___NOTES___

Created on 6/7/2019, 8:16:30 AM

See this article for details about how the template works.