Private results in Google SERP !

#Private Google queries

On your desktop when you are signed in and query on google, some of the queries add private results in form of cards
on the results page. On further review of your privacy settings, you will realise that at some point of time you had
opted in for "show private results".

Now I do understand the idea of personalization, but what we are experiencing now is rather aggressive,to an extent of
being creepy.

I think it's a good point in time to review your privacy settings. 

Some queries that you might want to try
--------------
home
booking
hotels
flights
past flights
credit card payment
mobile payment
photos
Pizza (Subsitute with something else you ordered recently)
PersonA (Subsitute it with some person in your phone contacts)
my mail
lufthansa (Subsitute with any other company with which you have loyalty program)
amazon
dhl

Feel free to test and share what queries surprised you!

Turning it off :
1. The only way to turn it off is to go to https://www.google.de/preferences and then select "Do not use private results"
in the private results section.
2. Inspite of doing this I can still see the results for Maps, which I am trying to learn to switch off.