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---
name: positioning
description: Guide founders and teams through a structured positioning statement exercise. Combines competitive research, strategic questioning, and team alignment to produce a sharp, honest positioning statement. Use when a company needs to define who they are, what they offer, and why anyone should care.
---

# Positioning Skill

Structured positioning statement exercise for startups and teams. Combines deep competitive research with forced-choice strategic questions to produce an honest, compressed positioning statement.

Designed for accelerator portfolio companies, internal use, or any team that can't answer "why us?" in one sentence.