Cooper Journal

gistfile1.txt

Intro:
What led us to teach UX Design?
	* Willing to create better digital products
	* The growing market
	* Nobody is educating good UX
	
How are we using Cooper's About Face?
We are using Alan's book to get a more strategic perspective when we plan digital products. 
First, we try to understand why Digital products fail and, thus, be prevented.
Second, we take into account the fact that to have a successful product, we must have to understand not only our User's goals but also our company's business and tech goals.
Third, we want our students to undertand the importance of using user personas and, depending on the proudct we are creating, we are going to have many kind of personas: primary, secondary, customer, served and negative etc. 
Finally, we want to emphazise that we have to create products that target the intermediate user.