Placeholders allows you to create personalized emails content and urls.
[[placeholder_name]] - will be replaced with the value of the placeholder.
[[first_name]][[last_name]][[website]][[primary_email]][[primary_phone]][[city]][[country_iso]][[role]][[view_time]][[page_views]][[visits]][[referral]][[lead_score]][[last_activity|default value|MMMM Do YYYY]][[first_visit|default value|MMMM Do YYYY]][[contact_link]]- notifications only[[random_number]][[custom_field_name]]
[[form_first_name]][[form_last_name]][[form_email]][[form_company]][[form_role]][[form_website]][[form_phone]][[form_custom1]][[form_custom2]][[form_custom3]][[form_question]][[form_field_name]]
- [[email_url]] - view in browser url
- [[optout_url]] - optout page url
A pipe can be used to specify an default value. Example [[first_name|Dear Reader]].
The placeholders are available in email automation template, automation emails, email automation subjects and automation webhook urls.
Hi [[first_name|Dear Reader]],
...