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Introduction to UX

Introduction to UX

Upcoming projects will require submission of wireframes, design process, and usability considerations

What is useability?

"Usability is a quality attribute that assesses how easy user interfaces are to use"

‘A look into usability design at Google’ Alley Rutzel https://www.youtube.com/watch?v=sRTydeYJVXI

“In the book, Norman introduced the term affordance as it applied to design. Examples of affordances are flat plates on doors meant to be pushed, small finger-size push-buttons, and long and rounded bars we intuitively use as handles. As Norman used the term, the plate or button affords pushing, while the bar or handle affords pulling.” https://en.wikipedia.org/wiki/The_Design_of_Everyday_Things

User Experience

  • Learnability
  • Efficiency
  • Memorability
  • Errors
  • Satisfaction

https://www.nngroup.com/articles/usability-101-introduction-to-usability/

If it is good useability you probably don’t notice it
Consider https://www.google.com/

Usability Activity

  • In groups of 6
  • Discuss sites you think have good usability and sites you think have bad usability
  • Work out a list of top 3 best and top 3 worst
  • As a group, post links to slack including
    • Link
    • Who the site is for
    • Why it is an example of good / bad usability

Usability a matter of perspective

  • Target User
  • Non-target user
  • Business Objectives

What is UX (User Experience)?

“User experience” encompasses all aspects of the end-user’s interaction with the company, its services, and its products. https://theblog.adobe.com/whats-the-difference-between-ui-and-ux-what-to-tell-your-client-if-they-ask-you-this/

UX Design Process
https://uxplanet.org/how-to-develop-the-best-user-experience-strategy-5a0b1cca5ab6

What is UI ((User Interface) design?

UI deals mostly with the appearance of what’s already been thought through during the UX design phase.

Design Guides

  • For larger teams and products
  • Can also be for print and branding
  • Traditionally did not contain much information for developers

Examples

Design Systems

  • For larger teams and products
  • Developed for designers and developers

Examples

What is Design Process?

Steps

  • Discover
  • Plan
  • Conceptual Design

Deliverables

  • Identifying target audience and / or user personas
  • Rough sketches
  • User flows
  • Wireframes

Wireframes

"Wireframes are created for the purpose of arranging elements to best accomplish a particular purpose. The purpose is usually being informed by a business objective and a creative idea. The wireframe depicts the page layout or arrangement of the website’s content, including interface elements and navigational systems, and how they work together. The wireframe usually lacks typographic style, color, or graphics, since the main focus lies in functionality, behavior, and priority of content. In other words, it focuses on what a screen does, not what it looks like."

https://en.wikipedia.org/wiki/Website_wireframe

Wireframes to define layout

  • Lo-fi sketches will make it easier for people to provide feedback
  • Lo-fi sketches are easier to modify than detailed designs
  • Electronic wireframes for easier collaboration
    https://www.figma.com
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