https://dev.to/aspittel/a-web-design-crash-course-from-one-non-designer-to-another-2o2m
- Uses consistent colors throughout
- Uses non-clashing colors
- The color choice makes sense for the business purpose of the site
- The text has padding on both sides.
- The line-height is 1.5-2.0
- There's padding between paragraphs
- If your headings are in all caps, there's increased word spacing
- Blocks of text are un-justified
- Blocks of text are left-aligned
- Sans-serif fonts are used for body text
- A maximum of two fonts are used - one decorative or serif and one sans-serif
- body text isn't pure black on white
- body text is 16-18px and is scalable
- Use a pattern or simple image
- A text shadow is used to make headings readable
- The background isn't too bright
- Important information is highlighted in order to attract user interaction