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說故事的人是要把故事說好,而不是生出故事來。換句話說,一個好的說故事者,應該要盡力讓自己的故事裡充滿真實的元素,並且,在經過高度算計的籌劃下,以精采的方式呈現出來。——《把好事說成好故事》 |
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如果你只是提供一個原本的東西給人們看,那麼,人們自己就可以看,你根本就不應該再浪費資源,你不必做傳播。——《把好事說成好故事》 |
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有意識的行為,能夠帶來效率,有意識地做ESG,讓資源不會浪費。你可以思考在企業既有路徑上深化,或者是往左右延伸,不管是從深度或者廣度,進一步、有意識地去進行。——《把好事說成好故事》 |
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就好像,讓我們可以好好活下去的呼吸都是重複的,但藉由我們重複的呼吸,我們還是可以做出不重複的趣事。——《把好事說成好故事》 |
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記得,在傳播上,重複,是可惜的。就跟論文一樣,在傳播上自我抄襲,也是你應當避免的。——《把好事說成好故事》 |
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當你願意面對家人,大概這作品就足以面對世界。——《把好事說成好故事》 |
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當你選擇較差的選擇後,人們未來有較好的機會,可能不會優先想到你,因為你就是那種會願意為小利拋棄尊嚴的人,那今天有大的利益,怎麼可能找上你呢?你就是個賺小錢的小格局人呀!——《把好事說成好故事》 |
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不好好玩,就會不好玩。好好玩,就會好好玩。這是我女兒教我的,你可以試試。——《把好事說成好故事》 |
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你應該思考:有什麼是我們沒有仔細談過的?有什麼談的角度是我們沒有想過的?——《把好事說成好故事》 |
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我記得我的好友藝術家優席夫曾分享一個概念,我覺得頗有意思。他說,我們都可以成為預言家,只要我們去做到我們說過的話。我讀到的當下,是震撼的。——《把好事說成好故事》 |