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WITH | |
events AS ( | |
SELECT | |
session.value.int_value AS session_id, | |
COALESCE(spend.value.int_value, spend.value.float_value, spend.value.double_value, 0.0) | |
AS spend_value, | |
event.* | |
-- Replace table name | |
FROM `bigquery-public-data.ga4_obfuscated_sample_ecommerce.events_*` AS event | |
LEFT JOIN UNNEST(event.event_params) AS session | |
ON session.key = 'ga_session_id' | |
LEFT JOIN UNNEST(event.event_params) AS spend | |
ON spend.key = 'value' | |
-- Replace date range | |
WHERE _TABLE_SUFFIX = '20201101' | |
) | |
SELECT | |
user_pseudo_id, | |
COUNT(DISTINCT session_id) AS session_count, | |
SUM(spend_value) / COUNT(DISTINCT session_id) AS avg_spend_per_session_by_user | |
FROM events | |
WHERE event_name = 'purchase' and session_id IS NOT NULL | |
GROUP BY user_pseudo_id |
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