[Fire Google Analytics Event] Code to fire an event in Google Analytics on click #google #analytics #jquery

ga-event.js

/*
Google Analytics is required for the below to function
This code is ideally fired on anchor click.
It then passes the anchor link as well as a desired data-attribute on the anchor as the event label.
This has been tested with the gtag.js analytics code.
*/
function fireGoogleEvent(event) {
    url = $(this).attr('href');
  	data = $(this).data('ATTRIBUTE');
  
    gtag('event', 'click', {
        'event_category': 'DESIRED CATEGORY NAME',
        'event_label': data + ' | ' + url,
        'transport_type': 'beacon',
    });
}

$(/*ANCHOR ELEMENT*/).on('click', fireGoogleEvent);