Weighted, sorted scores for finovate grades (seen at http://bankinnovation.net/2012/09/finovate-fall-2012-demo-performance-scores-and-reviews/). MoneyDesktop just shy of top score! And yes, I work for MD (full disclosure).

grades.txt

# Columns: Score, Coolness, Want, Profit, Name
11.25  A-  A-  A-  Mortgage Harmony
11.00  A   A   B   MoneyDesktop
10.75  A-  B+  A-  Backbase
10.50  B+  A   B+  Credit Sesame
10.25  A-  A-  B-  Playmoolah
10.25  A-  B+  B+  PayTap
10.25  A   A   C+  Dashlane
10.00  B+  B-  A   Currency Cloud
10.00  B+  A   B-  Deluxe SwitchAgent
 9.75  B+  B+  B+  Bolstr
 9.50  B+  B   B+  LearnVest
 9.25  B+  A-  C+  ImpulseSave
 9.25  B+  B+  B-  CommunityLend
 9.25  B+  B   B   Virtual Piggy
 9.25  B+  B-  B+  Locaid Instant Locate
 9.25  B+  B-  B+  Dynamics
 9.00  B   B   B   Payfone
 9.00  B   B   B   PaySimple
 9.00  B   B   B   Emida CAT Mobile Wallet
 9.00  B-  B+  B   Personal Capital
 8.75  B   B-  B   Billhighway
 8.75  B-  B   B   IDology
 8.75  B-  B-  B+  Ignite Sales
 8.75  B+  B+  C+  Tuiton.io
 8.75  B+  B-  B-  IND Group (Story of My Finances)
 8.50  B-  B-  B   Experian
 8.25  B   C+  B   Cachet Financial Solutions
 8.00  B   C   B   ValidSoft
 7.75  B-  B-  C+  TouMetis
 7.50  C+  C+  B   Pindrop Security
 7.25  B-  C+  C+  Blackhawk Network
 7.25  C+  C+  B-  Luminous Bankfiling
 7.25  B-  C+  C+  Yodlee
 7.25  C+  B-  C+  Banno Grip
 7.25  C+  C+  B-  MasterCard
 7.00  B   C   C   Compass Plus
 7.00  B   C   C   IBSS
 6.75  C+  C+  C+  LeadFusion
 6.75  C+  C+  C+  Fiserv
 6.75  C+  C+  C+  Choice Direct
 6.25  C   C+  C   Finovera 
 6.25  C   C   C+  Carta Worldwide
 6.25  C   C   C+  Prepaid Resources Direct Deposit Management
 6.00  C   C   C   Handpoint
 6.00  C   C   C   Digital Mailer, My Virtual Strongbox

score_calc.rb

require 'csv'

data = %q{"Choice Direct",C+,C+,C+
LearnVest,B+,B,B+
IBSS,B,C,C
Playmoolah,A-,A-,B-
Billhighway,B,B-,B
"Ignite Sales",B-,B-,B+
Finovera ,C,C+,C
"Carta Worldwide",C,C,C+
Handpoint,C,C,C
MasterCard,C+,C+,B-
"Currency Cloud",B+,B-,A
"Compass Plus",B,C,C
Dashlane,A,A,C+
"Personal Capital",B-,B+,B
MoneyDesktop,A,A,B
"Blackhawk Network",B-,C+,C+
Experian,B-,B-,B
Yodlee,B-,C+,C+
"Virtual Piggy",B+,B,B
Dynamics,B+,B-,B+
"Deluxe SwitchAgent",B+,A,B-
IDology,B-,B,B
"IND Group (Story of My Finances)",B+,B-,B-
ImpulseSave,B+,A-,C+
"Locaid Instant Locate",B+,B-,B+
"Cachet Financial Solutions",B,C+,B
"Luminous Bankfiling",C+,C+,B-
"Digital Mailer, My Virtual Strongbox",C,C,C
"Credit Sesame",B+,A,B+
"Banno Grip",C+,B-,C+
"Mortgage Harmony",A-,A-,A-
Backbase,A-,B+,A-
"Pindrop Security",C+,C+,B
Bolstr,B+,B+,B+
Fiserv,C+,C+,C+
CommunityLend,B+,B+,B-
"Emida CAT Mobile Wallet",B,B,B
Tuiton.io,B+,B+,C+
TouMetis,B-,B-,C+
PaySimple,B,B,B
ValidSoft,B,C,B
LeadFusion,C+,C+,C+
"Prepaid Resources Direct Deposit Management",C,C,C+
Payfone,B,B,B
PayTap,A-,B+,B+}

A = 4
B = 3
C = 2
D = 1
F = 0

def score(*grades)
  running = 0
  grades.each do |grade|
    running += Kernel.const_get(grade[0])
    running += 0.25 if grade[1] == '+'
    running -= 0.25 if grade[1] == '-'
  end
  running
end

Company = Struct.new(:name, :coolness, :want, :profit, :total)

companies = []
CSV.parse(data) do |line|
  grade = score(line[1], line[2], line[3])
  companies << Company.new(line[0], line[1], line[2], line[3], grade)
end

companies.sort {|a,b| b.total <=> a.total }.each do |company|
  puts '%5.2f  %-3s %-3s %-3s %s' % [company.total.to_f, company.coolness, company.want, company.profit, company.name]
end