m.delarosa@me.com | Github | LinkedIn | Blog
Full stack software engineer with an extensive marketing and project managmeent background who possesses a passion for learning new technologies and developing applications with effective user experiences. Possesses distinct experience of having driven results in a leadership capacity at Apple and currently apprentencing in the Microsoft LEAP program.
Web Technologies and Frameworks: JavaScript, React, Ruby on Rails, ASP.NET, Semantic HTML, CSS,
Scripting Languages: Node.js, Ruby, C#, Bash
Database and ORM: PostgreSQL, Active Record, API Development, Authentication(Ruby)
Deployment Tools: Azure, Heroku, Firebase, SiteGround, Netlify
Other: Git, Visual Studio and VSC, Command Line, Windows/Mac/Unix Environments, Responsive Web Design, MVC Design Pattern, Component Design Pattern, Test-Driven Development in Jest
Marketing: Web Development Team Management, UI/UX Enhancement, SEO/SEM Optimization, Google Analytics, Art Direction, Campaign Management, PPC and Social Media Advertising, Omnichannel Communication, Email Marketing Campaigns, CMS Administration
Project Management: Basecamp, Teamwork, Agile, Asana, Kanban, Scrum, Budget Reconciliation, CRM, Partnership Management
Leadership: Guest Training for Myers Brigg Assessment and StengthFinder2.0, Lominger Leadership Architect, Situational Leadership
Customer Success: Medallia, Custom Feedback Cycles, Customer Journey Design, User Research and Testing
303MTB (Solo Project) - Video Presentation | Demo | Frontend Repo | Backend Repo
A progressive web application which fosters an online community for mountain bikers in the Denver/Boulder area.
- Generates live trail condition reports using both user-submitted data and REI’s MTB Project API
- Utilized JSON Web Tokens and Bcrypt for authentication and stores encrypted user information client-side
- Tech stack: React, Ruby on Rails, Firebase, Heroku, JWT, Bcrypt
Game_Tracker (Solo Project) - Demo | Frontend Repo
A video game database that actively tracks the top-trending games on the market.
- Utilized React, Reach Router, Styled Components and the RAWG API to create a seamless user experience
- Created a dynamic search feature and constructed custom hooks to manage state effectively
The NonViral Times (Group Project) - Demo(Wait for Backend to Wake) | Frontend Repo | Backend Repo
A news source completely devoid of coronavirus related news. Heroku content (articles) may take a minute to load.
- Lead creation of logic to parse articles from the News Source API ensuring a coronavirus free experience
- Designed a custom, minimalist interface for a noise-free and relaxing browsing experience
- Tech stack: VanillaJS, Ruby on Rails, Firebase, Heroku
De La Digital, Marketing & Project Management Consultant, October 2015 - Present
- Led full-service remote marketing and web development teams in creating digital products and websites
- Redesigned and tested existing websites in order to drive up SEO/SEM, conversion and enhance UX
- Created customer journeys, campaigns, and e-commerce solutions exceeding key metrics on average by 368%
- Conducted technical training and drafted documentation to ease use and implementation of products
BOA Technology, Product & Partnership Marketer, July 2012 - September 2015
- Lead all web development projects across the organization, including product demos and event software
- Created marketing strategy, planning and tactics of most profitable product categories: Cycling, Snow and Outdoor
- Cultivated partner marketing relationships with consumer brands to create mutually beneficial marketing programs
Apple Computers Inc., Leadership Program Associate, July 2010 - September 2012
- Served as a liaison between their corporate and retail divisions to improve the quality and performance of stores
- Performed an internal review which contributed to a 25% pay raise for Apple Retail employees: Article
- Trained computer and mobile device technicians to increase customer satisfaction score by 65%
- Drove four new CX programs in key business units to drive change and improved cumulative NPS by 198%
- Created onboarding, mentoring and training programs to ensure adoption of Apple’s core values
Red F Marketing, Multicultural Assistant Marketing Manager (Latino Division), August 2009 - July 2010
- Implemented web, experiential, print, radio, direct mail, broadcast and digital advertising for clients UnitedHealth, AARP and DirecTV in order to reach untapped Latin-American market
- Grew client subscription commitments up by 132% for native Spanish speakers in the western market in one year
- Drove AARP membership commitments up by 132% for the Western market in just under a year
Bogin, Munns & Munns, P.A., Legal Assitant, August 2008 - August 2009
- Performed investigative analysis to clarify facts surrounding cases
- Managed case workload and prioritization for attorneys
- Drafted, inspected and filed legal documents as primary contact with court systems
Flatiron School, January 2020 - July 2020
Software Engineering Certificate
- Completed in-person immersive program with over ~1200 hours of study to deepen understanding of web development technologies, frameworks and libraries
- Completed three solo and two collaborative projects to develop and present a variety of web-based applications aimed at building web development skills and efficiency
- NexTech 100 Scholar
General Assembly, 2017
UX Design and Product Management Workshops
Cardinal Path, 2012
Google Analytics Certificate
University of Florida, 2004 - 2008
Bachelor of Science (B.S.) Marketing - Consumer Research Specialization
- Cumulative GPA: 3.65, Cum Laude Honors
- Financed 100% of tuition with merit based scholarships
Cisco Certified Training, 2003
Network Administration Course (CCNA)
- Dev: Learning New Technologies, Automation, Machine Learning, Design Best Practices
- Ultra Endurance Mountain Biking: Leadville 100, Bailey Hundo, Bailey Hundito (2nd Place), 24 Hours of Moab, Rage in the Sage Finisher
- Outdoor Recreation: Hiking, Backpacking, Canyoneering, Climbing, Traveling throughout Latin America
- Model Aviation