foo.js

 function EmbedVid(someID)
 {
	html = $('#embed-template').clone();
	html.attr('flashvars','value="file=upload/' + someID + '.flv&image=images/vidThumbs/' + someID + '.jpg"');
	html.find('embed').attr('flashvars','file=upload/' + someID + '.flv&image=images/vidThumbs/' + someID + '.jpg"');
	
	// better clear the video holder
	$('#video-holder').empty();
	$('#video-holder').append(html);
}

// wrap this in the document.ready method, so it knows what to attach to
$(document).ready(function()
{
	$('.embedLink').click(function()
	{
		var foo = $(this).attr('title');	
		EmbedVid(foo);
	});
});