marcusRB

marcusRB

marcusRB

/* ProductPurchase as custom Event for Google Tag Manager - Update 10.2018 MR//PD 
Trigger:  tag fire when customEvent 'transaction' or similar purchase event, populate dataLayer at the end of transaction (after payment gateway or on thank you page)
Remember: Set Tag Sequencing load before main pageView FBads tag
*/


<!--Product Purchase from Hybris only - Update 09.2018 MR//PD -->

<script>
  fbq('track', 'Purchase', {

marcusRB

/* AddPaymentInfo event as ViewContent for Google Tag Manager - Update 10.2018 MR//PD 
Trigger: event on selected PaymentInfo
Remember: Set Tag Sequencing load before main pageView FBads tag
*/

<script>
fbq('track', 'AddPaymentInfo');  //content_category, content_ids, contents, currency, value are optionals
</script>

marcusRB

/* InitiateCheckout as ViewContent for Google Tag Manager - Update 10.2018 MR//PD 
Trigger: when Step 1 loaded or Step 2 initiate, extract checkout value from dataLayer
Remember: Set Tag Sequencing load before main pageView FBads tag
*/

<script>
  fbq('track', 'InitiateCheckout', {
    value: {{cJS - EEC - checkoutValue}}, //as FLOAT
    currency: 'EUR',
  });

marcusRB

/* SearchQuery as ViewContent for Google Tag Manager - Update 10.2018 MR//PD 
Trigger: fire tag when search query exist in the URL or searchQuery event fired
Remember: Set Tag Sequencing load before main pageView FBads tag
*/

<script>
  fbq('track', 'Search', {
    search_string: '{{URL - SearchQuery}}', //search term or terms as STRING
    content_ids: {{cJS - dlv - product.id}}, //show only first 10 elements in ARRAY
  	content_type: 'product', // choose between products or product_group 

marcusRB

/* ProductList from Categories only for Google Tag Manager - Update 10.2018 MR//PD 
Trigger: Service webpage or Product webpage show products list as Impressions. Extract them from dataLayer
Remember: Set Tag Sequencing load before main pageView FBads tag
*/




<script>
  fbq('track', 'ViewContent', {

marcusRB

/* WishList as ViewContent for Google Tag Manager - Update 10.2018 MR//PD 
Trigger: Service webpage or Product webpage when fire Wishlist button or custom event
Remember: Set Tag Sequencing load before main pageView FBads tag
*/

/*Update 28.09.2018 v2 MR//PD 
Product addToWishList from categoryList and detailProduct -
NOTE: script use DOM scraping, please check last version of your CMS for to get the values, 
instead doesn\'t work well or value returned will be null
*/

marcusRB

/* AddToCart as customEvent for Google Tag Manager - Update 10.2018 MR//PD 
Trigger: tag works when custom event 'addToCart' from dataLayer fired  
Remember: Set Tag Sequencing load before main pageView FBadsTag
*/



<script>
  fbq('track', 'AddToCart', {
    value: {{cJS - EEC - product.addToCart.price}}, //product detail Price as FLOAT

marcusRB

/* EEC categoryList - Custom JS for GTM - update 09-2018 MR//PD
- EEC dataExtract for FBads, ADW, and 3rdParty
- This function create new array and use separator '>' 
- {{dlv - pageHierarchy}} is a custom variable, or dataLayer extract categories levels as Array
*/

function() {
  	try{
      if({{Page Path}}.indexOf('/p/') != -1){ //change /p/ with URL of your product
     	var category = {{dlv - pageHierarchy}}; // create a custom variable PageHierarchy with ARRAY of different categories Levels