Always investigate services you want to use. Read the Terms of Service and/or the Privacy Policy, as they tell you right there what data they'll be collecting from you and how they'll share that data. Always do your own diligence to find the right tools that best fit your life. Here are my recommendations as of March 2024.
Protects from cross-site ad cookies accessing your browsing history, and protects from advertisers collecting 'breadcrumb' data in general.
- uBlock Origin - my favorite ad-blocker. Fully open source and community-run. Fast and efficient. Easy to turn off in a pinch.