I co-host The Community Pulse with Jason Hand, and with every episode, we get a fantastic list of resources for community professionals. I've begun this gist as a way to keep track of them all. I'm also pulling some of the resources from CMX Hub and CMGRChat (all notes/reviews pulled from these sites). Am I missing anything? Please leave a comment with any books, blogposts, videos, or organizations you'd like to see represented!
For the most part, these are not resources I have read/watched/listened to myself. My apologies in advance if there is anything offensive in them. Please leave a comment below or reach out to me on Twitter if there is anything you find that is off-color or untoward in any way.
At first glance, companies like Apple and Nike have little in common with organizations like the Hell’s Angels and the Unification Church. But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as different from the masses in some fundamental way. Contrary to stereotypes, most cult members aren’t emotionally unstable—they’re just normal folks searching for a sense of belonging. Awesome book that studies how cults are formed, and applies those lessons to building community around your brand and message.
What makes a Web site a Web community? How have sites like Yahoo, iVillage, eBay, and AncientSites managed to attract and maintain a loyal following? How can Web developers create growing, thriving sites that serve an important function in people's lives? Community Building on the Web introduces and examines nine essential design strategies for putting together vibrant, welcoming online communities. Here's a talk she did on gamification with principles that can be applied to building community: http://www.youtube.com/watch?v=F4YP-hGZTuA.
Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants.
For anyone interested in building community driven products, this book gives you a framework for thinking about how to keep community members coming back to consume and contribute.
How habits are formed, and how to help people build the right habits WRT your community. Talks about the role of community in creating habits (such as in AA).
How people actually make decisions vs. how we think they do :) Fascinating look at human psychology and how it can be manipulated to create the right habits.
What makes a community, a company, or a society resilient to disruption? It's an important question in this age of digital disruptions and community managers sit in an important seat to help orgs build resiliency. Bigger than the community conversation, but very intertwined.
This is a must read for anyone building a B2B customer community (and I think any community manager would benefit from the knowledge). Very comprehensive, the authors take you step by step through the community building process including measuring business value, planning a roadmap, planning content, & the importance of community management.
A primer on community management. Intended for new community managers.
A deep dive into how to build community from an offiline perspective (a focus on in-person, local communities) -- but above and beyond any book I've read, its principles apply to online community building. Really interesting stuff, a little academic at times but very inspiring.
A different perspective, looking at the types of community activities you want to support and the intersection between tech and group process to succeed at those activities.
especially great for internal cmgrs
Amazing actionable model to use for building a fiercely loyal community including a few accelerators. I've definitely applied this with visible success.
More of a book on leadership - with fantastic crossover philosophies for community managers - not only useful for external actions, but also a community manager's place within a company. Teaches skills on internal execution and education.
Basic principles and methods for designing community support systems.
Browsable and easy to understand. It makes for a quick reminder of what to do to get out of your own way and have people listen to what you're asking them to do. You can also dive into the example stories and tie them to things going on in your community as a way to think through problems. Highly recommended oldie but goodie.
A classic, must-read book about the very first online communities. Should be required reading for all community managers and social media professionals.
Short e-book by a Google guy that is full of great insights into consumer behavior
Geared more towards agencies and brands, but quite helpful when trying to come up with the right brand voice for your community. The right voice can be crucial when working for a client.
One of the first books I read when I took my job as a CMGR. Talks about word of mouth, building community evangilist, generating buzz, and adopting a lot of old practices of marketing media to fit into the world of new media and online communities
High level, great for organizing your community strategy. Focus on big brand solutions and expensive software. Recommended.
Applies Abraham Maslow's Hierarchy of Needs theory to what Conley identifies as the key "Relationship Truths" in business with Employees, Customers and Investors. Really great read about building a company around a relationship with Employees, Customers and Investors to deliver more than what's expected to meet real human needs.
Fabulous book about change. Simple concepts that focus on what works.
We as community managers put our customers (members) first so this is a great read about adding that "wow" factor to your interaction with people - a lot of it applicable to us.
Anyone who has to put their community to business use will love this. Word of Mouth referrals, the power of community, and thinking about customer support in very clear and concise ways. (Marketing focus)
Articles & Whitepapers
Dr. David Rock’s SCARF]: a brain-based model for collaborating with and influencing others (PDF)
FeverBee - The show is no longer active, but there's a great archive of content!