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CV

Omar Mashaal

omar@teacups.io

A digital engineer/technical director with ~12 years experience utilising modern best practices, as well as leading teams of 20+ across varying platforms, languages and environments.


Strengths
  • Driven to create a workplace which focuses on developer happiness.
  • Embracing of open-source technology.
  • Extreme passion for cutting edge web technologies and modern best practices.
  • Leading large teams across multiple projects and environments.
  • Proven ability to accurately estimate and scope projects greatly varying in size.
  • Insistence on rapid-prototyping.
  • Cross browser/device knowledge built from years of hands-on experience.
  • Detailed knowledge of team members strengths.
  • Agile methodologies.

Work History

Exhibitionist Digital (2019 - current)

Co-founder/ Digital Engineer

Providing digital experiences for festivals, museums, and art exhibitions.

Selected work:

  • Mona: Hypertickets, digital tickets for museum and festivals
  • Rising: Digital platform for 2022 festival, program and ticketing
  • Patricia Piccinni: A Miracle Constantly Repeated, audio guide
  • ACMI: Lu Yang livestream, opening of Gallery 5
  • Rising: Digital platform for 2021 festival, program and ticketing
  • Mona: Mona Foma Faux Mo 2021 livestream
  • Jagjaguwar: XAGXAGUVAR 25th anniversary
  • Secretly Group: Saddest Factory Records
  • Australia Council for the Arts: Mozilla Hubs community spaces
  • Subspace: Digital first museum

Ambulance Victoria (2019 - 2021)

Lead Digital Engineer

Building a live monitoring and analytics platform. Leading a team of 5 across API and UI development. Interfacing with other development teams, including backend and machine learning.

  • React
  • Mapbox
  • Routing
  • Complex clustering
  • Graphing and analytics
  • Azure

Museum of Old and New Art (2017 - 2020)

Lead Digital Engineer

Leading digital development for modern art museum in Hobart. Public offerings include art experiences, ferries, restaurants, festivals.

Key responsibilities:

  • Digital engineering - mostly Node, React, NextJS, Styled Components, Koa, Firebase, Mapbox.
  • API integration - using both ticketing and restaurant booking REST API's.
  • Devops - I've lead the move of Mona's entire infrastructure onto scalable AWS solutions.
  • Working across multiple teams - Marketing, IT, Ticketing, Restaurants, Festivals
  • Focussing on high traffic, high performance websites.

Selected work:

  • Buy.Mona- Complete rebuild of Mona's booking platform with a focus on user-experience.
  • Mona Foma 2020, 2019 + 2018, Dark Mofo 2019 + 2018- Digital program site with multi-phased timed rollouts for announcements and ticketing.
  • Pharos- Digital experience for permanent museum collection featuring work by James Turrell, Richard Wilson, Randy Polumbo and more.
  • ZERO- Digital experience for 2018/2019 major exhibition.

CHE Proximity (2015 - 2017)

Technical Director (www)
Lead Front End Engineer (2016-2017)
Senior Front End Engineer (2015-2016)

CHE is 200+ person advertising agency with clients such as Mazda, Telstra, Coles, Virgin.

Key responsibilities:

  • Leading team of 20+ Developers in modern solutions and best practices.
  • Languages and platforms include Node, React, ES6, Keystone CMS, AEM/Java, Episerver/.NET, and PHP.
  • Leading 5 person front end team (prior to being promoted to Technical Director)

Selected work:

  • Mazda Australia - Lead Front End Engineer for Mazda Digital Platform. We rebuilt the Mazda platform from the ground up for the Australian market. Using global style guides, I led a team of 5 front end developers in a full isomorphic React app powered by Episerver/.NET. ES6, React, Redux, Radium.
  • Snickers Hungerithm - Lead Engineer and Solution Design. A national Australian campaign where customers could redeem a unique barcode for a cheap Snickers bar. The price was dynamically calculated by 'anger levels' of twitter. Built with Node, ES6, CSS3, MySQL, Socket.io -- and leveraged machine learning to analyse tweets in polarity.

Hungerithm was awarded 21 Cannes Lions, 1 D&AD Wood Pencil, among a slew of other awards.


Malt Creative (2013 - 2015)

Front End Engineer

Malt Creative is a small design studio located in Collingwood. I worked with a team of 5 developing bespoke website solutions.

Key responsibilities:

  • Developing bespoke Wordpress and Shopify themes for a variety of clients.
  • Focused on HTML5, ES5 javascript, Sass.

Selected work:

  • Willis Insurance - 3rd largest insurance company globally. We were hired to prototype of an internal tool. I lead the development including solution architecting. We delivered an end-to-end functional prototype which was highly regarded internally, and the project was 'green-lit' to enter production. Angular, Node, Express, Mongo.
  • Chikhi - online retail site for children's clothing, owned and operated by Natalie Bassingthwaite.
  • Heatbeads - online retails site for Heatbeads (grilling company)

teacups (2008 - current)

In addition to agency work, I have worked on many freelance projects over the years. Some of them can be found on my website.

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