gistfile1.js

(function($) {
	$('.cms-container').entwine({
		Handler: null,
		onmatch: function() {
			var self = this;
			var handler = function(e) {
				var closure = self;
				alert($(closure).attr('id'));
			};
			$(window).bind('load', handler);
			this.setHandler(handler);
			this._super();
		},
		onunmatch: function() {
			// should I unbind here? 
			// If yes, how do I make it specific to this node/context
			// without setting the closure function as an entwine property?
			$(window).unbind('load', this.getHandler());
			this._super(); 
		}
	});
})(jQuery);