- Explicit > implicit
- Over communicating > under communicating
- We look at problems as opportunities
- We are consistent in communication
- Collectivism > individualism
- Taking responsibility over a problem will empower you
- We value your focus
- 'I don't know' is a powerful and ok statement; just ask for help
- Simpler is almost always better
- Be confident but try to prove yourself wrong
- Understand when you buy on credit
- Anyone in the team should be able to answer “why?”