create object and start animation

    this.markerDrawable = new AR.ImageDrawable(World.markerDrawableIdle, 2.5, {
        zOrder: 0
    });

    this.descriptionLabel = new AR.Label(poiData.shortDescription, 1, {
        zOrder: 1,
        translate: {
            y: -0.55
        },
        style: {
            textColor: '#FFFFFF',
            fontStyle: AR.CONST.FONT_STYLE.BOLD
        }
    });

    this.directionIndicatorDrawable = new AR.ImageDrawable(World.markerDrawableDirectionIndicator, 0.1, {
        verticalAnchor: AR.CONST.VERTICAL_ANCHOR.TOP
    });

    this.markerObject = new AR.GeoObject(this.markerLocation, {
        drawables: {
            cam: [this.markerDrawable, this.descriptionLabel],
            indicator: this.directionIndicatorDrawable
        }
    });
    this.initAnimations();