##1. Install isohybrid tool
Install syslinux package which contain isohybrid tool. It used to convert ISO image into USB drive compatible format.
$ apt-get install syslinux
##2. Convert ISO image into USB drive compatible format
# isohybrid /path/to/image.iso
##3. Find out USB device name
$ sudo dmesg
....
[111197.570705] usb 3-6: new high-speed USB device number 11 using xhci_hcd
[111197.814391] usb 3-6: New USB device found, idVendor=8564, idProduct=1000
[111197.814393] usb 3-6: New USB device strings: Mfr=1, Product=2, SerialNumber=3
[111197.814395] usb 3-6: Product: Mass Storage Device
[111197.814396] usb 3-6: SerialNumber: KPTB6WN5
[111197.814913] usb-storage 3-6:1.0: USB Mass Storage device detected
[111197.815041] scsi host7: usb-storage 3-6:1.0
[111204.605652] scsi 7:0:0:0: Direct-Access JetFlash Transcend 32GB 8.07 PQ: 0 ANSI: 4
[111204.606204] sd 7:0:0:0: Attached scsi generic sg3 type 0
[111204.606888] sd 7:0:0:0: [sdd] 61046784 512-byte logical blocks: (31.3 GB/29.1 GiB)
[111204.607579] sd 7:0:0:0: [sdd] Write Protect is off
[111204.607583] sd 7:0:0:0: [sdd] Mode Sense: 23 00 00 00
[111204.608283] sd 7:0:0:0: [sdd] Write cache: disabled, read cache: enabled, doesn't support DPO or FUA
[111204.737234] sdd: sdd4
[111204.739768] sd 7:0:0:0: [sdd] Attached SCSI removable disk
##4. Create bootable ISO
Use dd command to write the ISO image into the disk. No need to format the USB Device, while using dd command it will automatically overwrite with new content.
sudo dd if=/path/to/image.iso of=/dev/sdd status=progress bs=4M && sync