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{ | |
"UX Design Methodology": { | |
"Research and Analysis": { | |
"Quantitative Survey": "A research method in which a sample of participants are asked a set of standardized questions in order to gather numerical data.", | |
"Funnel Analysis": "A method of analyzing the steps and drop-offs in a process, typically used to optimize conversion rates.", | |
"Quantitative Data analysis report": "A report that presents and interprets numerical data.", | |
"Marketing analysis": "The process of evaluating and understanding a company's market and its competitors in order to develop effective marketing strategies.", | |
"Focus group": "A small, informal discussion group of people brought together to discuss a specific topic or product.", | |
"User feedback": "Information and opinions provided by users about a product or service.", | |
"Empathy mapping": "A tool used to understand the thoughts, feelings, and needs of users in order to design more empathetic products and services.", |
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