segmentation-tools.md

Marketing Cloud Segmentation Tools	Pros	Cons	Publish to Data Extensions	Publish to AWS S3	File Locations: FTP, SFTP-> MC Data Extensions	Salesforce Objects and Reports	AWS S3	Data Views
Data filters	Create segments using a visual interface. No SQL query knowledge is needed	Segmentation criteria based on columns from a single data extension.
Automation Studio	Chain together multiple activities to create tasks ranging from simple to complex. Include data from more than one data extension in the criteria.	Familiarity with SQL is needed. SQL query timeout is 30 minutes
Einstein Engagement Scoring	Predict engagement to segment and personalize across mobile push notifications and email Use scores to create audiences, target persona segments, split paths in Journey Builder, and personalize content.	Einstein requires historical contact or subscriber engagement data, including at least 1,000 events in the 90 days before activation.
Customer Data Platform	Access data from Marketing, Sales, Service, Commerce, data warehouses and lakes, and any source available on demand. Leverage integrated Einstein calculated attributes to add modeled data like propensity and Customer Lifetime Value (LTV) scores	If too many segments are publishing simultaneously, Salesforce CDP waits 30 minutes and starts publishing your segments again.