Removing cells in tableview via a tag ... Taken from my MontCoEMS test app

tableViewCustomLabelTagRemove.swift

//
//  ViewController.swift
//  MontCoEMS
//
//  Created by Mike Chirico on 12/4/15.
//  Copyright © 2015 Mike Chirico. All rights reserved.
//
//http://webapp.montcopa.org/eoc/cadinfo/livecadrss.asp
import UIKit

class ViewController: UIViewController, UITableViewDataSource, UITableViewDelegate {
  
  @IBOutlet weak var tableView: UITableView!
  
  
  /// A simple data structure to populate the table view.

  let d = Montco()
  
  override func viewDidLoad() {
    super.viewDidLoad()
    // Do any additional setup after loading the view, typically from a nib.
    d.mystart()
    tableView.dataSource = self
    tableView.delegate = self
    tableView.registerClass(UITableViewCell.self, forCellReuseIdentifier: "cell")

  }
  
  override func didReceiveMemoryWarning() {
    super.didReceiveMemoryWarning()
    // Dispose of any resources that can be recreated.
  }
  
  
  
  @IBAction func button(sender: UIButton) {
    d.flg = false
    d.mystart()
    tableView.reloadData()
  }
  
  
  @IBAction func buttonCheltenHam(sender: AnyObject) {
    d.flg = true
    d.mystart()
    tableView.reloadData()
  }

  func tableView(tableView: UITableView, heightForRowAtIndexPath indexPath: NSIndexPath) -> CGFloat {
    return CGFloat(68.0)
  }
  
  func tableView(tableView: UITableView, numberOfRowsInSection section: Int) -> Int {
    // Return the number of items in the sample data structure.
    var count:Int?
    if tableView == self.tableView {
      count = d.table.count
    }
    return count!
  }
  
  func tableView(tableView: UITableView, cellForRowAtIndexPath indexPath: NSIndexPath) -> UITableViewCell {
    
    var cell:UITableViewCell?
    
    if tableView == self.tableView {
      cell = tableView.dequeueReusableCellWithIdentifier("cell", forIndexPath: indexPath)
      let title = d.table[indexPath.row].title
      let desc =  d.table[indexPath.row].desc
      
      cell?.removeFromSuperview()
      //cell!.textLabel?.text = previewDetail
      //cell!.detailTextLabel?.text = "stuff...."
      
      let bgView: UIView = UIView(frame: CGRectMake(0, 0, 367, 50))
      bgView.backgroundColor = UIColor.grayColor()
      bgView.layer.borderWidth = 3
      bgView.alpha = 1
      bgView.layer.cornerRadius = 9
      bgView.tag = 100
      
      if desc.rangeOfString("CHELTENHAM") != nil {
        bgView.backgroundColor = UIColor.blueColor()
      }
      if desc.rangeOfString("ABINGTON") != nil {
        bgView.backgroundColor = UIColor.greenColor()
      }
      
      
      let bgView2: UIView = UIView(frame: CGRectMake(4, 4, 200, 15))
      bgView2.backgroundColor = UIColor.redColor()
      bgView2.layer.borderWidth = 2
      bgView2.alpha = 1
      bgView2.layer.cornerRadius = 8
      bgView2.tag = 50
      
      
      let bgView3: UIView = UIView(frame: CGRectMake(10, 25, 350, 18))
      bgView3.backgroundColor = UIColor.whiteColor()
      bgView3.layer.borderWidth = 2
      bgView3.alpha = 1
      bgView3.layer.cornerRadius = 8
      bgView3.tag = 51
      
      
      let label = UILabel(frame: CGRectMake(0, 0, 200, 15))
      //label.center = CGPointMake(160, 284)
      label.textAlignment = NSTextAlignment.Center
      
      label.textColor = UIColor.blackColor()
      label.backgroundColor = UIColor.clearColor()
      label.alpha = 10
      label.text = title
      label.tag = 101
      label.font  = UIFont(name: "Avenir", size: 9.0)
      bgView2.addSubview(label)
      bgView.addSubview(bgView2)
      
      let label2 = UILabel(frame: CGRectMake(3, 3, 345, 10))
      //label.center = CGPointMake(160, 284)
      label2.textAlignment = NSTextAlignment.Center
      label2.layer.cornerRadius = 10
      label2.textColor = UIColor.blackColor()
      label2.backgroundColor = UIColor.clearColor()
      label2.alpha = 10
      label2.text = desc
      label2.tag = 102
      label2.font  = UIFont(name: "Avenir-Light", size: 8.0)
      bgView3.addSubview(label2)
      bgView.addSubview(bgView3)

      cell!.viewWithTag(100)?.removeFromSuperview()
      cell!.viewWithTag(101)?.removeFromSuperview()
      cell!.viewWithTag(102)?.removeFromSuperview()
      cell!.viewWithTag(50)?.removeFromSuperview()
      cell!.viewWithTag(51)?.removeFromSuperview()
      
      cell!.addSubview(bgView)
      
    }
    
    return cell!
  }
  
  
  func tableView(tableView: UITableView, didSelectRowAtIndexPath indexPath: NSIndexPath) {
    print("did select:      \(indexPath.row)  ")
  }
  
  
  
  
}

Here's how this looks...
You can find the parser code here.