Skip to content

Instantly share code, notes, and snippets.

@mcollina

mcollina/sponsor-nodeland.md

Last active May 23, 2022 10:13
Show Gist options
  • Star 0 You must be signed in to star a gist
  • Fork 0 You must be signed in to fork a gist
  • Save mcollina/bb190782e2496a842dd62891daa65c85 to your computer and use it in GitHub Desktop.
Save mcollina/bb190782e2496a842dd62891daa65c85 to your computer and use it in GitHub Desktop.
Download ZIP
Sponsor Adventures in Nodeland
Raw
sponsor-nodeland.md

Sponsor Adventures in Nodeland

Last updated: May 2022

TL.DR:

  • 1700+ subscribers
  • Qualified and engaged audience that like receiving my emails
  • Open-rate > 50%
  • 400€ HT: your ad (job, product...) for 1 month / 4 editions
  • Support my work in Open Source (Fastify, Pino, Node.js)

The Adventures in Nodeland newsletter covers my work on Open Source projects I care about:

  • Fastify, which I created in 2016
  • Pino, which I created in 2016
  • Node.js, which I contribute to 2015

In the newsletter I cover relevant news in the JavaScript and Node.js ecosystem!

The newsletter can contain up to 3 sponsored content. I'm open to any proposal as long as it remains relevant for my audience.

I favor a fixed price ad and avoid affiliation.

Audience

A qualified and engaged international audience: many senior developers, tech leads, engineering managers, CTOs...

Stats nodeland.dev:

  • 1700+ subscribers (displayed live here)
  • Average open-rate > 50%
  • Many web readers coming from RSS and Twitter.

Note:

  • Open-rate is hard to track (for a tech savy audience) and I am likely underestimating.
  • The audience is engaged and like receiving my emails.

Prices

Current prices:

  • 200€ / edition
  • 400€ / 4 editions
  • 1000€ / 12 editions
  • Tailor-made

There is one edition per week (unless when I am on vacation): the price is around 400€/month.

Examples and constraints

I ask for sponsors to respect constraints for their ads. That helps preventing Gmail from truncating long emails, leading to a bad reading UX.

Constraints:

  • title: a single line with a link
  • body: no more than 12 short lines of text
  • no image
  • well-written text, limited usage of smiley and bold.
  • the ad must be relevant to the audience (no Java or C# job offers for example)

Good ad examples (from my friend Lorber Sebastian of ThisWeekInReact.com):

image

Advice and remarks

  • To track performance, provide your own tracking link (for example bit.ly)
  • All Revue links automatically have some utm tags: utm_campaign=nodeland
  • Sponsoring for hiring is more efficient over multiple editions

Order now

  • Contact me by email matteo.collina+newsletter@gmail.com or LinkedIn.
  • Tell me which offer are you interested in
  • Send me your informations for invoicing: company name, address, VAT number (if any), contact name/email/phone
  • Tell me when you want the ad to be published. By default: asap.
  • I send you an invoice with my personal company.

I need the ad informations:

  • title on a single line, max 56 chars
  • title link, with or without tracking
  • text body, up to 12 lines

Tip: send me the ad by email as rich text (including title, links with/without tracking, bold, italic...)

Important: the reserved ad slots may be postponed: I manage this newsletter alone and may have to skip an edition for unexpected personal reasons.

Sign up for free to join this conversation on GitHub. Already have an account? Sign in to comment