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A - Gather insights through user surveys, focus groups, study of the competition, about what features are essential.
B - Try out several alternatives and push pixels in order to make a UI simply gorgeous.
C - Test innovative and intuitive interactions and animations by leveraging cutting-edge prototyping tools.
D - Create memorable icons and previews for the App Store and Play Store to make our apps stand out amongst the competition.
E - Analyze usage metrics for an app you’ve designed in order to plan the next iteration.