Defining the color of bullets in a list without using an image or span tag

list bullets color

ul {
    list-style: none;
    padding:0;
    margin:0;
}
 
li {
    padding-left: 1em;
    text-indent: -.7em;
}
 
li:before {
    content: "• ";
    color: red; /* or whatever color you prefer */
}