multitouch_article_pt2

multitouch_article_pt2.py

#basic transformation on the dataframe to have the right format
ga_raw_data = ga_raw_data.filter(items=['date', 'user_id', 'journey_id', 'utm_medium', 'submitted_applications'])
ga_raw_data = ga_raw_data.sort_values(by=['date', 'user_id'], ascending=True)
ga_raw_data['submitted_applications'] = ga_raw_data['submitted_applications'].astype(str).astype(int)
ga_raw_data['date'] = pd.to_datetime(ga_raw_data['date'])
ga_raw_data = ga_raw_data.reset_index().drop(columns=['index'])
ga_raw_data.head()