- The goal is to provide the most value in the shortest amount of time.
- We can have the quickest turn around by looking for insights into what people do
- A-B Testing struggles to tell you why people do what they do
- Commonly used for continuous design iteration
- Scheduled 5 users for 1 hour blocks with 1 hour in between each
- In the breaks, the design is tweaked and iterated on for the next person to evaluate
- Quick way to evaluate narrow, softer design decisions against real users
- Structured in a way to monitor the health of the product
- Fits into sprint timescales
- What are we testing?
- Who are we inviting? Who is the target user?
- Where are we testing? What is your lab?
- What to do:
- Be welcome and inviting
- Make sure they know that the product is being testing not them
- Observe with checklists (did they do X, did they discover Y)
- What not to do:
- Don't pump up the product
- Don't insult the user's skills
- Don't make them struggle and persevere
- What should we remember when we are done?
- Send email to stakeholders
- Give a presentation
- Create a hotlist of things which need follow-up