| Plan | Sticker CPI | Viewability | APM (sec/1,000) | aCPM (cost per 1k attentive sec) | IPM (lifted visits per minute) |
|---|---|---|---|---|---|
| Mid-roll (interruptive) | $14 | 75% | 420 | $33.33 | 0.8 |
| Scene-fit overlay (seamless) | $22 | 95% | 1,150 | $19.13 | 1.6 |
Miguel Gonçalves mgoncalves-cmd
mgoncalves-cmd
/ DCMakers.md
Created
October 8, 2025 13:41
mgoncalves-cmd
/ E_VS_I.md
Created
September 10, 2025 17:13
| Plan (illustrative) | Sticker CPM | Viewability | Context Fit (CFS) | Continuity Loss | APM (sec/1,000) | aCPM |
|---|---|---|---|---|---|---|
| Mid-roll (abrupt) | $18 | 80% | 0.40 | 9% | 380 | $47.37 |
| Scene-fit overlay (embedded) | $26 | 95% | 0.85 | 3% | 1,150 | $22.61 |
mgoncalves-cmd
/ s_vs_p.md
Created
September 10, 2025 16:52
| Plan | Price | Viewability | APM (series) | SPI | aCPM_long |
|---|---|---|---|---|---|
| One-off pre-roll burst (low SPI) | $150k | 70% | 300 | 0.0–0.02 | $50.00 |
| Season-long scene-fit overlays (high SPI) | $220k | 95% | 1,100 | 0.06–0.10 | $20.00 |
mgoncalves-cmd
/ BvsA.md
Created
September 10, 2025 16:31
| Package | CPM | Viewability | APM (sec/1,000) | vCPM | aCPM |
|---|---|---|---|---|---|
| Low-fit pre-roll | $12 | 70% | 400 | $17.14 | $30.00 |
| High-fit scene overlay (tone-matched) | $20 | 95% | 1,200 | $21.05 | $16.67 |
mgoncalves-cmd
/ Before_vs._After.md
Created
September 10, 2025 16:10
| Metric | Legacy Pre-Roll Package | Moment-Based Sponsorship (scene-fit overlay) |
|---|---|---|
| Sticker CPM | $18.00 | $28.00 |
| Viewability | 70% | 95% |
| vCPM | $25.71 | $29.47 |
| APM (sec / 1,000) | 400 | 1,200 |
| aCPM | $45.00 | $23.33 |
mgoncalves-cmd
/ Back‑of‑the‑envelope_comparison.md
Created
September 10, 2025 15:50
| Metric | 30-s Pre-roll | 8-s Scene-fit Overlay |
|---|---|---|
| Sticker CPM | $18 | $28 |
| Viewability (for vCPM) | 70% | 95% |
| vCPM (cost per 1K viewables) | $25.71 | $29.47 |
| APM (attentive sec / 1K impr.) | 400 | 1,200 |
| aCPM (cost / 1K attentive sec) | $45.00 | $23.33 |
mgoncalves-cmd
/ Table1.md
Created
August 25, 2025 17:33
| Paid CPM | Viewability (played ≥30s) | Net "seen" CPM | Revenue left on the table | |
|---|---|---|---|---|
| Skippable Pre-Roll | $15.00 | 32% (Store Growers) | $4.80 | 68% |
| Seamless Overlay (scene-aware) | $18.00* | 95% (unskippable, in-content) | $17.10 | 5% |