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Google Apps Script snippet to send tracking data to Google Analytics using the Measurement Protocol
function onOpen(){
// example send for Sheets
sendGAMP("UA-XXXX-1", SpreadsheetApp.getActiveSpreadsheet().getUrl());
// example send for Documents
//sendGAMP("UA-XXXX-1", DocumentApp.getActiveDocument().getUrl());
// example send for Forms *NOTE* getUrl not implemented yet in New Sheets
//sendGAMP("UA-XXXX-1", FormApp.getActiveForm().getUrl());
* Example function for Google Analytics Measurement Protocol.
* @param {string} tid Tracking ID / Web Property ID
* @param {string} url Document location URL
function sendGAMP(tid, url){
var data = {'v': '1',
'tid': tid,
'cid': Utilities.getUuid(),
'z': Math.floor(Math.random()*10E7),
'dl': url };
var payload = Object.keys(data).map(function(key) {
return encodeURIComponent(key) + '=' + encodeURIComponent(data[key]);
var options = {'method' : 'POST',
'payload' : payload };
UrlFetchApp.fetch('', options);
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