Proposal for LITA Mobile Computing IG Meeting

## The Role of DRY Content in Responsive Web Design
The most daunting thing about splitting the joint-use public / academic Alvin Sherman Library website into two wasn't the ground-up design of an entirely new, mobile-first and flat public site, but ensuring that content could be targeted and yet never duplicated across a half-dozen library applications - which, of course, now included two entirely disparate websites. We knew that the success of this project wasn't whether our #libweb had a swanky new look, but if it had fresh, findable content our patrons cared about.

In this short talk, I'll introduce concepts of content modeling and sharing our strategy, showing how we created a third site purely to be the vehicle for content syndication, making it so that library staff could have just one place to enter content that would disseminate all across the library's web presence based on audience (kids, teens, adults, undergrads ... ) and context (research, events, ... ).