"The funnel" ("goto market", SailsConf 2024, https://speakerdeck.com/mikermcneil)

the-funnel.txt

\ Community / market                                         /
 \ Audience / target account                                /
  \ Impression                                             /
   \ Visitor                                              /
    \                                                    /
     \ Contact                                          /
      \                                                /
       \ Activity (psychological stages / nurture)    /
        \                                            /
         \ Lead(s)  (actionable intent)             /
          \                                        /
           \ Early-stage opportunity              /
            \                                    /
             \ Pipeline (sales-qualified)       /
              \                                /
               \ Contract » purchase order    /
                \ Invoice sent » $ in bank   /
                 \ New » onboarded customer /
                  \ Satisfied customer     /
                   \ Internal expansions  /
                    \ External referrals /
                     \ Renewal          /