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What would you like to do?
Questions to Consider:
1. What is the goal of the site?
- internal communication?
- marketing an organization or product?
- providing information?
- providing a tool?
- networking?
2. Who is the desired audience?
- categorize them into 1 or 2 groups
3. Why will they care?
- what do they want?
- why are they on the site?
- how do they want it?
- do they know that they want it? who will tell them?
1. What is the goal of the site?
- In other words, when it's working great, what specific outcomes will occur?
- Are we trying to close sales?
- Are we telling a story?
- Are we earning permission to follow up?
- Are we hoping that people will watch or learn?
- Do we need people to spread the word using various social media tools?
- Are we building a tribe of people who will use the site to connect with each other?
- Is there ongoing news and updates that need to be presented to people?
- Do we want people to call us?
2. Who are we trying to please?
- If it's the boss, what does she want?
- Is impressing a certain kind of person important? Which kind?
3. How many people on your team have to be involved? At what level?
4. Who are we trying to reach?
- Is it everyone?
- Our customers?
- A certain kind of prospect?
- What are the sites that this group has demonstrated they enjoy interacting with?
5. Why are they here?
- Do people find the site via word of mouth?
- Are they looking to answer a specific question?
6. Is the site part of a larger suite of places online where people can find out about us, or is this our one sign post?
7. How many times a month would we like people to come by? For how long?
8. Who needs to update this site? How often?
9. Does showing up in the search engines matter?
- If so, for what terms?
- At what cost?
10. Will the site need to be universally accessible?
- Do issues of disability or language or browser come into it?
11. What's the budget?
- How much money do we have to spend?
- How much time?
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