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mrb/messaging.txt

Last active Oct 12, 2018
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Supporting examples 90 words (9 examples @ 10 words each)
Elevator pitch 50 words
Positioning statement 35 words
Headline benefits 24 words (3 benefits @ 8 words each)
Mission statement 20 words
Brand pillars 15 words (3 pillars @ 5 words each)
Target audience 15 words
Brand promise 10 words
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