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add_action( 'woocommerce_order_status_completed', 'change_role_on_purchase' );
function change_role_on_purchase( $order_id ) {
$order = wc_get_order( $order_id );
$items = $order->get_items();
$products_to_check = array( '1', '2', '3' );
foreach ( $items as $item ) {
if ( $order->user_id > 0 && in_array( $item['product_id'], $products_to_check ) ) {
$user = new WP_User( $order->user_id );