PHP - Get google uule by location name

function.php

// Following the direction from https://moz.com/blog/geolocation-the-ultimate-tip-to-emulate-local-search
function convert_uule( $location_name )
{

	// Code for length that resets at 64
	$len = strlen($location_name) % 64;

	// uule mapping array
	$uule_map = 'ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789-_';


	// uule generation
	return 'w+CAIQICI' . substr($uule_map, $len, 1) . base64_encode( $location_name );

}