Projection model

gistfile1.txt

var $project = {
	GlobalAssumptions: {
		CompanyName: "Brand New Company",
		Currency: "US Dollar",
		StartMonth: new Date(2018, 0, 1),
		CorporateTaxRate: 35,
		PropertyTax: 1.2,
		PayrollTaxRate: 7.7,
		StartingCashBalance: 10000
	},
    Acquisition: {
		PaidAdvertising: {
			channels: [
                new PaidGoogleChannel({
                    channelName: "Google Search",
                    projectionBasis: "Impressions",
                    monthlySpend: 1500,
                    beginCampaignMonths: 2,
                    endCampaignMonths: 14,
                    CPM: 7,
                    viralityFactor: 0.25,
                    customerConversionRate: 0.012 * 0.03
                }),
                new PaidFacebookChannel({
                    channelName: "Facebook Ad",
                    projectionBasis: "Cost per Click",
                    monthlySpend: 2500,
                    beginCampaignMonths: 14,
                    endCampaignMonths: 36,
                    costPerClick: 3,
                    viralityFactor: 0.25,
                    customerConversionRate: 0.23
                })
			]
		},
        NonPaidPromotions: {
            channels: [
                new NonPaidChannel({
                    channelName: "Youtube Video",
                    beginMonth: 4,
                    endMonth: 36,
                    audienceSize: 20000,
                    peakVisibility: 0.6,
                    perpetualVisibilityValue: 0.2,
                    viralityFactor: 0.25,
                    customerConversionRate: 0.02
                })
            ]
        },
        NonPaidPromotions: {
            channels: [
                new NonPaidChannel({
                    channelName: "Custom Projects",
                    monthlySpend: 1500,
                    components: [{
                        beginMonth: 1,
                        endMonth: 6,
                        baseCustomersPerMo: 577,
                        percentGrowthDeclinePerMo: 0.02
                    }]

                })
            ]
        }
	},
    Revenue: {
        Product: {
            productName: "3D Printer",
            price: 125,
            productLaunchMo: 1,
            productRetireMo: 36,
            numberOfDaysToGetPaid: 17,
            transactionFees: 0,
            transactionFeePercent: 0.2,
            channels: [
                {
                    channel: "Manual Projection",
                    name: "Custom Projects",
                    percentOfCustomers: 1
                }
            ]
        },
        Service: {
            serviceName: "Installation",
            price: 399,
            serviceLaunchMo: 1,
            serviceRetireMo: 36,
            numberOfDaysToGetPaid: 17,
            transactionFees: 0.2,
            channels: [{
                channel: "Manual Projection",
                name: "Custom Projects",
                percentOfCustomers: 0.2
            }]
        }
    },
    Costs: {

    },
    Assets: {

    }
};