nike better world parallex effect

gistfile1.js

//http://www.smashingmagazine.com/2011/07/12/behind-the-scenes-of-nike-better-world/
$('section[data-type="background"]').each(function(){
	
	
		// Store some variables based on where we are
		var $self = $(this),
			offsetCoords = $self.offset(),
			topOffset = offsetCoords.top;
		
		// When the window is scrolled...
	    $(window).scroll(function() {
	
			// If this section is in view
			if ( ($window.scrollTop() + $window.height()) > (topOffset) &&
				 ( (topOffset + $self.height()) > $window.scrollTop() ) ) {
	
				// Scroll the background at var speed
				// the yPos is a negative value because we're scrolling it UP!								
				var yPos = -($window.scrollTop() / $self.data('speed')); 
				
				// If this element has a Y offset then add it on
				if ($self.data('offsetY')) {
					yPos += $self.data('offsetY');
				}
				
				// Put together our final background position
				var coords = '50% '+ yPos + 'px';

				// Move the background
				$self.css({ backgroundPosition: coords });
				
				// Check for other sprites in this section	
				$('[data-type="sprite"]', $self).each(function() {
					
					// Cache the sprite
					var $sprite = $(this);
					
					// Use the same calculation to work out how far to scroll the sprite
					var yPos = -($window.scrollTop() / $sprite.data('speed'));					
					var coords = $sprite.data('Xposition') + ' ' + (yPos + $sprite.data('offsetY')) + 'px';
					
					$sprite.css({ backgroundPosition: coords });													
					
				}); // sprites
			
				// Check for any Videos that need scrolling
				$('[data-type="video"]', $self).each(function() {
					
					// Cache the video
					var $video = $(this);
					
					// There's some repetition going on here, so 
					// feel free to tidy this section up. 
					var yPos = -($window.scrollTop() / $video.data('speed'));					
					var coords = (yPos + $video.data('offsetY')) + 'px';
	
					$video.css({ top: coords });													
					
				}); // video	
			
			}; // in view
	
		}); // window scroll
			
	});	// each data-type