nbashaw

How narrowing your target market can unlock growth

Here’s all the metrics you can improve by narrowing your market:

1. Word of mouth / virality - When you have a clear, focused marketing message (e.g. “Volley is a community for entrepreneurs to help each other” vs. “Volley is a community for people to help each other”) it becomes easier to spread to the right people. I now might think to tell an entrepreneur friend about it if they need help, whereas before I didn’t link “Volley” with “Entrepreneurs” in my mind.
2. Conversion rate - I’m more likely to sign up for a community for entrepreneurs than a site that lets people help people, because it’s more clear what kind of help I can expect to get and give.
3. Activation - If you have a concentration of people who share similar needs and abilities, more requests will get fulfilled quicker than if there is a huge diversity of needs from different kinds of people. Basically, you can reach market liquidity faster. This will get more people to the “

nbashaw

# hotness = age_in_minutes / (votes**2.5)
age_in_minutes = (((link.created_at.to_f / 60).floor * 60) - ((Time.now.to_f / 60).floor * 60)) / -60
hotness = age_in_minutes / (link.votes**2.5)

nbashaw

                                                                                                                                                                
                                                                                                                                                                
                             .,,                                                                                                                                
                        ,/LPV/                                                                                                                                  
                    -c[Zbmi         .-=cv\~c=i\_i~/i=!===v~/~vvv|/\cc~_==c!!|~c||\_iv~_!!i_iv/~/i=c/=!//c_c=vv~c[e+/ez][)eeT[(Vz7(T=!/~-                        
                  |e*GXb|      -=_)7ft/vvv/~~|!i/\_cv!~|i|~~_i_=i_ii\~_!==|/_/~ci_i!|!\i!i=\v|i!i!vc~|~=/cc|/v!|\v_i/~!=i_c/~cc_/\!~~_Tgz|,                     
                ,YPPXQ(      !\(jcc!//|c_\v~!!!c!~~!\|v_!_

nbashaw

there's a bluebird in my heart that
wants to get out
but I'm too tough for him,
I say, stay in there, I'm not going
to let anybody see
you.
there's a bluebird in my heart that
wants to get out
but I pour whiskey on him and inhale
cigarette smoke

nbashaw

nbashaw@nbw-mbp:~/projects/coinbase(feature-nathan⚡) » port search memcache          1 ↵
Warning: port definitions are more than two weeks old, consider using selfupdate
apr_memcache @0.7.0 (devel)
    memcached client in C

java_memcached @2.0.1 (java)
    A high performance, distributed object caching system.

libmemcache @1.4.0.rc2 (devel)
    C library for memcached.

nbashaw

<script>
// Hide Olark before 8am and after 5pm Pacific time
var d = new Date();
var utcHour = d.getUTCHours();
var pacificHour = utcHour - 7;
if (pacificHour < 8 || pacificHour > 16) {
  olark('api.box.hide');
}
</script>

nbashaw

// Hide Olark before 8am and after 5pm
// (Pacific Time Zone)

var d = new Date();
var utcHour = d.getUTCHours();
var pacificHour = utcHour + 7
if (pacificHour < 8 || pacificHour > 16) {
  olark('api.box.hide');
}

nbashaw

To show only parts of the pre-chat survey (or to make some of them required), use the model below, changing the numeric parameter and text parameter as appropriate:

<!-- 2 == required, 1 == show -->

<script type='text/javascript'>
olark.configure('system.require_name', 2);
olark.configure('system.require_email', 0);
olark.configure('system.require_phone', 0);

olark.configure('system.habla_offline_phone_text','\u003Cclick here\u003E and type your Phone Number');

nbashaw

olark.configure('system.start_hidden', true);
window.setTimeout(function() {
  olark('api.box.show')
},5000);

nbashaw

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