Titanium hold menu

titanium_hold_menu.js

var holdTime = 2000, timeout;

productView.addEventListener( "touchstart", function ( e ) {
    timeout = setTimeout( function( e ) {
        // you function here. e.source is you tableViewRow.
        var dialog = Titanium.UI.createOptionDialog( {
            options: ["Notificar precio"],
            destructive: 2,
            cancel: 1,
            title: "Opciones"
        } );

        dialog.addEventListener( "click", function( e ) {
            switch ( parseInt( e.index ) ) {
                case 0:
                    /* do something */
                    break;
            }
        } );

        dialog.show();
    }, holdTime );
} );

productView.addEventListener( "touchend", function ( e ) {
    clearTimeout( timeout );
} );