- The more specific the better -> buy-slippers better than shopping
- Seperate keywords -> baseball-games better than baseballgames
- Heyphen better than underscore
- Use keywords dont over do this
- Use extension .html
<title></title>
- 40 to 60 long can be 80
- Title - Description
- should be unique for each page
- put in html head
- put keywords in the title
- dont start with company name
- important keywords near the front
- title case every word starts with camel case
- dont write sentece
- not that important
<meta name="keywords" content="a, b, c f, d" />
<meta name="description" content="..." />
- under 200
- use keywords, importants near the front
- title case
- no sentence
- this is for users that see your search result to click it so be clever to attract them
- could all uppercase one or two words dont over do
- unique for each page
- keywords in h tags
- keywords in texts is extremely critical
- make it readable with ul li
- stress a few keywords by i b strong
- keywords in the src both path and file name
- keywords in the h tag above the image
- keyword in body text around the image
- keywords in the figcaption
- keywords in the alt ant title attributes title case
- keywords in alt
- keywords in the jpeg metadata
<a href="url">Anchor text</a>
- keywords in anchor text
- put links to your most important optimized pages in the footer in list of links
- could have one list of related links to the page it is loaded in
- should have a good title in this format
- produce a list of 10 to 20 most important and common keywords, mix and create
- a 75 to 100 words paragraph and put it in the footer
- general or if you have several categories, you can have different one for each category
- includes keywords
- Put in the root path of website
- disallow indexing custom urls
- dont disallow css and js
should contain:
not very important tells search engines to index or not index and follow links or dont follow links
<meta name="keywords" content="index,follow" />
<meta name="keywords" content="a, b, c f, d" />
itemscop = the code is going to include microdata
itemtype = what kind of data
https://developers.google.com/structured-data/?hl=en&rd=1
- you should use markups to tag the events
Schema.org
- Use both microdata (for bing, google picks this up too) and jsonld (for google)
Tools schema-creator.org google.com/webmasters/markup-helper developers.google.com/structured-data/testing-tool
- Must have links from other website pointing to yours
- Announce it anywhere
- Put links in any account that is public and can bee seen in the internet like your linked in
- Sitemap generator
- Point to it in robots.txt
Webmaster account in google and bing is useful for SEO
bing.com/toolbox/webmaster google.com/webmasters
There is an authentication process to verify you own the website
1 - check messages, do the todo list 2 - you can submit your sitemap(s) 3 - submit urls
crawl > fetch as google
Enter urls, click fetch then choose to index
configure my site
submit urls
N - Alot more...
-
More incoming links
-
From higher ranked sites
-
You will get 1/100 of credit if there is a link to your website in a page with 99 more links to other websites
-
Internal linking is included too
-
The page wont lose rank by linking to another page
-
The site will
-
Look at visitrank.com there is also a chrom plugin
-
rel="nofollow"on<a>tag makes links useless in passing on pagerank -
blog comments usually use this to make spam links in comment useless in seo
-
Link from relevant website is better
-
Links higher in the page is better
-
Keywords should be at the few beginning words of the anchor test
-
Links in content is better than link in navigation and sidebars
-
Hidden links no good
-
Links to all pages in your website better than only to landing
-
Variety of anchor text is good
-
Make links without keywords too
When first creating a website:
- put links to it from websites you own
- put links in forum discussion groups where people ask for your service
- put links in social networks even though they are nofollow
- ask family friends colleagues to put link to you website
BEST WAY TO ATTRACKT LINKS
- Put interesting info that people want to link to it
Search for links to your website in google:
link: yourwebsite.com
Find websites linking to your competitors and try to get them to link to you too.