A custom shortcode that makes a pods query and returns the value when the shortcode is called.

custom_shortcode_w_pods

// Display Wine Items
function cc_display_wine( $atts ) {

    // Attributes
    extract( shortcode_atts(
        array(
            'wine_id' => '1',
        ), $atts )
    );

    $wine_id = $atts['wine_id'];

    $wine = pods( 'wine', $wine_id ); 
    $wine_image = pods_image( $wine->field('product_image'), 'full' );

    $wc = '<div class="wine-feature-contain">';
        $wc .= $wine_image;
        $wc .= '<div class="wine-feature-content hide">';
            $wc .= '<h4 class="sub-title">' . $wine->field( 'subtitle' ) . '</h4>';
            $wc .= '<h2 class="title">' . $wine->field( 'name' ) . '</h2>';
            $wc .= '<p>' . $wine->field( 'product_description' ) . '</p>';
            $wc .= '<a class="btn" href="' . $wine->field('op_url') . '" alt="' . $wine->field('name') . '" title="' . $wine->field('name') . '">Purchase</a>';
        $wc .= '</div>';
    $wc .= '</div>';

    return $wc;

}

add_shortcode( 'display_wine', 'cc_display_wine' );