John's analytics example data

john_analytics_example

{
    "visitorId": "1",
    "visitId": "1501583974",
    "visitStartTime": "1501583974",
    "date": "20170801",
    "totals": {
      "visits": "1",
      "pageviews": "1",
      "timeOnSite": null, // -> a lot of NULL values
      "bounces": "1",
      "screenviews": null, // -> a lot of NULL values
      "uniqueScreenviews": null, // -> a lot of NULL values
    },
    "device": {
      "browser": "Chrome",
      "operatingSystem": "Android",
      "isMobile": true,
      "deviceCategory": "mobile" // -> duplicate information with isMobile
    },
    "geoNetwork": {
      "continent": "Americas",
      "country": "St. Lucia",
      "region": "(not set)", // -> redundant information
      "metro": "(not set)", // -> redundant information
    },
    "customDimensions": [], // -> empty value
    "fullVisitorId": "2248281639583218707", // -> ambiguity when we have visitorId already
    "channelGrouping": "Organic Search",
    "socialEngagementType": "Not Socially Engaged"
  }